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12 Apr 2013 Home > Media in Minutes > The Hypodermic Needle Theory about the effect of Allied propaganda during World War I, Lasswell wrote: “From •Harold Lasswell (1927) is one of the earliest modern mass communication theorists •The classic example of the application of the Magic Bullet Theory was The bullet theory graphically suggests that the message is a bullet, fired from the "media gun" into the viewer's "head". With similarly emotive imagery the hypodermic needle model suggests that media messages are injected straight into a passive audience which is immediately influenced by the message. Hypodermic Needle Theory, also known as Magic Bullet Theory (hypodermic syringe model or transmission-belt model) was promulgated by Harold Lasswell in 1920s. It was written in the book Examples of Hypodermic Needle Theory. 15 Jan 2012 HYPODERMIC NEEDLEKleanthis Sotiriou HYPODERMIC NEEDLE FORMULA'S BASIC IDEAS Lasswell was primarily concerned with Lasswell model suggests the message flow in a multicultural society with multiple Example: CNN NEWS – A water leak from Japan's tsunami-crippled nuclear Concept. The "Magic Bullet" or "Hypodermic Needle Theory" of direct influence effects was based on early observations of the effect of mass media, as used by Nazi propaganda and the effects of Hollywood in the 1930s and 1940s. It suggests that the media injects its messages straight into the passive audience. Example : In 1930, Newly formed mercury theater and Orson Wells join together Tagged as: hypodermic needle, hypodermic needle model, media audience, 2 Jan 2014 Hypodermic Needle Theory - history, notes, example and strengths and weaknesses.
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