Vá em General/Customer Configuration/ e altere os dados de Address Templates na parte referente ao HTML para

Address_Templates_HTML.xml

{{depend prefix}}{{var prefix}} {{/depend}}Nome: {{var firstname}} {{depend middlename}}{{var middlename}} {{/depend}}{{var lastname}}{{depend suffix}} {{var suffix}}{{/depend}}<br/>
{{depend company}}Empresa: {{var company}}<br />{{/depend}}
{{if street1}}Enredeco: {{var street1}}<br />{{/if}}
{{depend street2}}Numero: {{var street2}}<br />{{/depend}}
{{depend street3}}Complemento: {{var street3}}<br />{{/depend}}
{{depend street4}}Bairro: {{var street4}}<br />{{/depend}}
{{if city}}Cidade: {{var city}},  {{/if}}{{if region}}UF: {{var region}}, {{/if}}{{if postcode}}CEP: {{var postcode}}{{/if}}<br/>
{{var country}}<br/>
{{depend telephone}}Tel: {{var telephone}}{{/depend}}
{{depend fax}}<br/>Fax: {{var fax}}{{/depend}}
{{depend celular}}<br/>Cel: {{var celular}}{{/depend}}
{{depend vat_id}}<br/>CPF/CNPJ pelo Taxvat: {{var vat_id}}{{/depend}}
{{depend cpfcnpj}}<br/>CPF/CNPJ# {{var cpfcnpj}}{{/depend}}
{{depend tipopessoa}}<br/>Tipo Pessoa: {{var tipopessoa}}{{/depend}}
{{depend rg}}<br/>Identidade: {{var rg}}{{/depend}}
{{depend ie}}<br/>IE: {{var ie}}{{/depend}}