It's recently come to my attention that the term Cloud 2.0 has actually been used. Let's head this monstrosity of marketing-speak off at the pass. Here's an invisible link to put on your pages so the term can be appropriately Google Bombed.
<a href="http://i.imgur.com/dZKX7hw.gif" style="height:1px;width:1px;text-indent:-1000px;overflow:hidden">Cloud 2.0</a>
With enough people using it, the GIF below will become the top search result. This will hopefully shame people away from using it.