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Geoffrey Moore's positioning framework (for products)

Product Positioning Framework

  • For (target customers)
  • Who must (solve a specific problem)
  • Our product is a new (new product category)
  • That provides (key breakthrough benefit vs. current way of doing things – which solves dilemma)
  • Unlike (competitor in new category)
  • We have (whole product most relevant for you)

Credit to Geoffrey Moore and mad props to Michael Wolfe at Pipewise for sharing this with me.

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