Product Positioning Framework
- For (target customers)
- Who must (solve a specific problem)
- Our product is a new (new product category)
- That provides (key breakthrough benefit vs. current way of doing things – which solves dilemma)
- Unlike (competitor in new category)
- We have (whole product most relevant for you)
Credit to Geoffrey Moore and mad props to Michael Wolfe at Pipewise for sharing this with me.