CroPay is positioned to enter the B2B Buy Now, Pay Later (BNPL) landscape, targeting the unique needs of Italy's agricultural business sector. Our innovative approach addresses the inefficiencies of traditional payment methods, such as postdated checks and extended billing cycles, which are prevalent in this industry. By introducing a BNPL service that offers biweekly instalment payments or deferred payment terms of up to 90 days, we enable merchants to receive full payment upfront, thereby enhancing their liquidity, while buyers benefit from more manageable cash flow and simplified expense management.
The Italian agricultural market, with total revenues of €65.4 billion in 2022 and a compound annual growth rate of 18.8% from 2017 to 2022, presents a substantial opportunity. CroPay aims to capture a conservative 0.01% market share in its first year, which we project to increase in subsequent years. This approach is expected to yield revenues of approximately €6.54 mi