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- Emails should be 600-800 pixels maximum width. This will make them behave better within the preview-pane size provided by many clients.
- Use basic, cross-platform fonts such as Arial, Verdana, Georgia, and Times New Roman. (More on this here: https://templates.mailchimp.com/design/typography/)
- Is your email readable at arm’s length on a small screen? Will the images slow its load time on a mobile device? Are your links easy to press with a thumb?