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Customer Response Clustering
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assessment.ipynb
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"name": "python"
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"cells": [
{
"cell_type": "markdown",
"source": [
"# Customer Response/Feedback Analysis\n",
"\n",
"- Generate Topics and Themes for customer feedback and responses (churn analysis using customer responses)\n",
"\n",
"- Visualize Responses and Themes to aid business intelligence"
],
"metadata": {
"id": "ndGp9u3lsomH"
}
},
{
"cell_type": "markdown",
"source": [
"## Install and import the Required Packages:\n"
],
"metadata": {
"id": "1sCaBY8vbru_"
}
},
{
"cell_type": "code",
"source": [
"!pip install --quiet transformers umap-learn altair bertopic keybert"
],
"metadata": {
"id": "iZiSo6cGq-uP"
},
"execution_count": 1,
"outputs": []
},
{
"cell_type": "code",
"source": [
"import re\n",
"import sys\n",
"import time\n",
"import umap\n",
"import nltk\n",
"import warnings\n",
"import collections\n",
"import numpy as np\n",
"import pandas as pd\n",
"import altair as alt\n",
"import matplotlib.pyplot as plt\n",
"\n",
"\n",
"from tqdm import tqdm\n",
"from keybert import KeyBERT\n",
"from nltk.corpus import stopwords\n",
"from sklearn.metrics.pairwise import cosine_similarity\n",
"from sklearn.cluster import KMeans\n",
"from bertopic.vectorizers import ClassTfidfTransformer\n",
"from sklearn.feature_extraction.text import CountVectorizer"
],
"metadata": {
"id": "lQZOygG-soBG"
},
"execution_count": 2,
"outputs": []
},
{
"cell_type": "markdown",
"source": [
"## Load the data"
],
"metadata": {
"id": "jygoGrNbceD4"
}
},
{
"cell_type": "code",
"execution_count": 3,
"metadata": {
"colab": {
"base_uri": "https://localhost:8080/"
},
"id": "L6ktIziQsil_",
"outputId": "8b3dd961-5509-4bd0-b809-a4c7a1bdbceb"
},
"outputs": [
{
"output_type": "stream",
"name": "stdout",
"text": [
"663 /content/drive/MyDrive/coded_responses.csv\n"
]
}
],
"source": [
"\"\"\"\n",
"Check the size the size of the dataset as that determines the methods\n",
"that will be adopted in this analysis.\n",
"\n",
"For large datasets, streaming methods can be adopted for processing such as pyspark etc..\n",
"\"\"\"\n",
"\n",
"file_path = \"/content/drive/MyDrive/coded_responses.csv\"\n",
"\n",
"!wc -l $file_path"
]
},
{
"cell_type": "code",
"source": [
"response_df = pd.read_csv(file_path, sep=\",\")\n",
"\n",
"print(f\"The dataframe contains {len(response_df)} rows\")\n",
"response_df.head(10)"
],
"metadata": {
"colab": {
"base_uri": "https://localhost:8080/",
"height": 380
},
"id": "jhh63xRiAXmB",
"outputId": "f81c42b8-d3f2-4cae-a979-6bd45793fe9a"
},
"execution_count": 4,
"outputs": [
{
"output_type": "stream",
"name": "stdout",
"text": [
"The dataframe contains 663 rows\n"
]
},
{
"output_type": "execute_result",
"data": {
"text/plain": [
" question respondent_id \\\n",
"0 Why are you cancelling? 1779533 \n",
"1 Why are you cancelling? 1779397 \n",
"2 Why are you cancelling? 1779811 \n",
"3 Why are you cancelling? 1779968 \n",
"4 Why are you cancelling? 1779967 \n",
"5 Why are you cancelling? 1779966 \n",
"6 Why are you cancelling? 1779965 \n",
"7 Why are you cancelling? 1779964 \n",
"8 Why are you cancelling? 1779963 \n",
"9 Why are you cancelling? 1779962 \n",
"\n",
" response \\\n",
"0 seen what I like already \n",
"1 You keep canceling really good, popular series! \n",
"2 Getting through cell provider \n",
"3 Budget cuts \n",
"4 Cannot have multiple users \n",
"5 cost has risen too much too quickly \n",
"6 disappointed with the sub subscription news \n",
"7 Don't want it for now anymore \n",
"8 Don�t need it \n",
"9 duplicate subscriptions \n",
"\n",
" theme \n",
"0 NaN \n",
"1 NaN \n",
"2 NaN \n",
"3 Reducing expenses / financial constraints \n",
"4 Object to sharing restrictions \n",
"5 Constant price rise / increase \n",
"6 New policy generally \n",
"7 Don't use it enough / anymore \n",
"8 Don't use it enough / anymore \n",
"9 Consolidating / shifting accounts "
],
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" <th>2</th>\n",
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" <th>3</th>\n",
" <td>Why are you cancelling?</td>\n",
" <td>1779968</td>\n",
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" <th>4</th>\n",
" <td>Why are you cancelling?</td>\n",
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" <td>Why are you cancelling?</td>\n",
" <td>1779966</td>\n",
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" <td>Why are you cancelling?</td>\n",
" <td>1779965</td>\n",
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" <td>New policy generally</td>\n",
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" <td>Why are you cancelling?</td>\n",
" <td>1779964</td>\n",
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" <td>Don't use it enough / anymore</td>\n",
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" <th>8</th>\n",
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" <td>1779963</td>\n",
" <td>Don�t need it</td>\n",
" <td>Don't use it enough / anymore</td>\n",
" </tr>\n",
" <tr>\n",
" <th>9</th>\n",
" <td>Why are you cancelling?</td>\n",
" <td>1779962</td>\n",
" <td>duplicate subscriptions</td>\n",
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"metadata": {},
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{
"cell_type": "markdown",
"source": [
"## Exploratory Data Analysis\n",
"\n"
],
"metadata": {
"id": "fEUMjJ1xd9WG"
}
},
{
"cell_type": "markdown",
"source": [
"Check the Average length of the responses from the customers.\n",
"\n",
"The average length of the responses provided affects the quality of the themes/topics generated because longer responses provide more context and compared to shorter 2 word/1 word responses e.g 'moving'"
],
"metadata": {
"id": "pA5Wygy1_Bk_"
}
},
{
"cell_type": "code",
"source": [
"list_responses = [resp.split() for resp in response_df['response'].tolist()]\n",
"avg_len = sum(map(len, list_responses))/float(len(list_responses))\n",
" \n",
"print(\"The Average length of Responses : \" + str(round(avg_len)))"
],
"metadata": {
"colab": {
"base_uri": "https://localhost:8080/"
},
"id": "S9n98_vp_BFu",
"outputId": "b90d584f-31d4-4823-e185-5cfb654c6a56"
},
"execution_count": 5,
"outputs": [
{
"output_type": "stream",
"name": "stdout",
"text": [
"The Average length of Responses : 8\n"
]
}
]
},
{
"cell_type": "markdown",
"source": [
"A quick exploration of the provided dataset. Since the provided dataset is made up of collected customer feedback, we first explore the common bigrams, trigrams, quadrams. This gives us a sense of some of the common phrases in the dataset"
],
"metadata": {
"id": "ddsfkkNnel7I"
}
},
{
"cell_type": "code",
"source": [
"def tokenize(string: str) -> list:\n",
" \"\"\"\n",
" Convert string to lowercase and split into words (ignoring\n",
" punctuation), returning list of words.\n",
" \"\"\"\n",
" return string.split()\n",
"\n",
"\n",
"def count_ngrams(lines: list, min_length: int=2, max_length: int=4) -> dict:\n",
" \"\"\"\n",
" Iterate through given lines iterator (file object or list of\n",
" lines) and return n-gram frequencies. The return value is a dict\n",
" mapping the length of the n-gram to a collections.Counter\n",
" object of n-gram tuple and number of times that n-gram occurred.\n",
" Returned dict includes n-grams of length min_length to max_length.\n",
" \"\"\"\n",
" lengths = range(min_length, max_length + 1)\n",
" ngrams = {length: collections.Counter() for length in lengths}\n",
" queue = collections.deque(maxlen=max_length)\n",
"\n",
" # Helper function to add n-grams at start of current queue to dict\n",
" def add_queue():\n",
" current = tuple(queue)\n",
" for length in lengths:\n",
" if len(current) >= length:\n",
" ngrams[length][current[:length]] += 1\n",
"\n",
" # Loop through all lines and words and add n-grams to dict\n",
" for line in lines:\n",
" for word in tokenize(line):\n",
" queue.append(word)\n",
" if len(queue) >= max_length:\n",
" add_queue()\n",
"\n",
" # Make sure we get the n-grams at the tail end of the queue\n",
" while len(queue) > min_length:\n",
" queue.popleft()\n",
" add_queue()\n",
"\n",
" return ngrams\n",
"\n",
"\n",
"def print_most_frequent(ngrams: dict, num: int=10):\n",
" \"\"\"\n",
" Print num most common n-grams of each length in n-grams dict.\n",
" \"\"\"\n",
" for n in sorted(ngrams):\n",
" print('----- {} most common {}-grams -----'.format(num, n))\n",
" for gram, count in ngrams[n].most_common(num):\n",
" print('{0}: {1}'.format(' '.join(gram), count))\n",
" print('')"
],
"metadata": {
"id": "e4k97d7-MXKZ"
},
"execution_count": 6,
"outputs": []
},
{
"cell_type": "code",
"source": [
"%%time\n",
"\n",
"corpus_list = response_df['response'].tolist()\n",
"ngram = count_ngrams(corpus_list)"
],
"metadata": {
"colab": {
"base_uri": "https://localhost:8080/"
},
"id": "hxcbQuCyThvZ",
"outputId": "881e08fc-8ecc-4bf2-9fd9-4b2f8ecf2f4a"
},
"execution_count": 7,
"outputs": [
{
"output_type": "stream",
"name": "stdout",
"text": [
"CPU times: user 27.2 ms, sys: 1.88 ms, total: 29 ms\n",
"Wall time: 31.5 ms\n"
]
}
]
},
{
"cell_type": "code",
"source": [
"\"\"\"\n",
"Generate a list of common n_grams in the corpus without removing stopwords\n",
"\"\"\"\n",
"\n",
"ngrams_list = []\n",
"\n",
"for i in [2, 3, 4]:\n",
" grams_dict={}\n",
" for gram, count in ngram[i].most_common(15):\n",
" grams_dict[\" \".join(gram)] = count\n",
" ngrams_list.append(grams_dict)\n",
"\n",
"\n",
"print(ngrams_list[0])"
],
"metadata": {
"colab": {
"base_uri": "https://localhost:8080/"
},
"id": "c8QvDQhQZk8-",
"outputId": "2c696d1f-082f-4db6-b8ca-4a30a074a670"
},
"execution_count": 8,
"outputs": [
{
"output_type": "stream",
"name": "stdout",
"text": [
"{'the price': 24, 'price increases': 22, 'my subscription': 19, 'will be': 17, 'many price': 17, 'You keep': 15, 'need to': 15, 'and I': 14, 'with my': 13, 'be back': 13, 'too many': 13, 'The price': 12, 'price increase': 12, 'I will': 12, 'and the': 12}\n"
]
}
]
},
{
"cell_type": "code",
"source": [
"\"\"\"\n",
"Plot the common n-grams\n",
"\"\"\"\n",
"\n",
"\n",
"%matplotlib inline\n",
"%config InlineBackend.figure_format = 'svg' # 'svg', 'retina'\n",
"\n",
"plt.style.use('seaborn-white')\n",
"color=['salmon', 'lime', 'violet']\n",
"\n",
"\n",
"fig, axs = plt.subplots(nrows=1, ncols=3, figsize=(13,3))\n",
"for i, ax in enumerate(axs.flatten()):\n",
" ax.barh(list(ngrams_list[i].keys())[::-1], list(ngrams_list[i].values())[::-1], align='center', color=color[i], edgecolor='black')\n",
" ax.title.set_text(f\"{i+2}-grams\")\n",
"\n",
"plt.tight_layout()\n",
"plt.suptitle('Most Common N-grams',y=1.08)\n",
"plt.show()"
],
"metadata": {
"colab": {
"base_uri": "https://localhost:8080/",
"height": 336
},
"id": "m4EwewNeX47B",
"outputId": "359e39f4-abd7-4fc3-e542-957c057d10c5"
},
"execution_count": 9,
"outputs": [
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x=\"100\" xlink:href=\"#LiberationSans-105\"/>\n <use x=\"122.216797\" xlink:href=\"#LiberationSans-99\"/>\n <use x=\"172.216797\" xlink:href=\"#LiberationSans-101\"/>\n <use x=\"227.832031\" xlink:href=\"#LiberationSans-32\"/>\n <use x=\"255.615234\" xlink:href=\"#LiberationSans-105\"/>\n <use x=\"277.832031\" xlink:href=\"#LiberationSans-110\"/>\n <use x=\"333.447266\" xlink:href=\"#LiberationSans-99\"/>\n <use x=\"383.447266\" xlink:href=\"#LiberationSans-114\"/>\n <use x=\"416.748047\" xlink:href=\"#LiberationSans-101\"/>\n <use x=\"472.363281\" xlink:href=\"#LiberationSans-97\"/>\n <use x=\"527.978516\" xlink:href=\"#LiberationSans-115\"/>\n <use x=\"577.978516\" xlink:href=\"#LiberationSans-101\"/>\n <use x=\"633.59375\" xlink:href=\"#LiberationSans-32\"/>\n <use x=\"661.376953\" xlink:href=\"#LiberationSans-97\"/>\n <use x=\"716.992188\" xlink:href=\"#LiberationSans-110\"/>\n <use x=\"772.607422\" xlink:href=\"#LiberationSans-100\"/>\n </g>\n </g>\n </g>\n <g id=\"ytick_20\">\n <g id=\"line2d_31\"/>\n <g id=\"text_32\">\n <!-- too many price -->\n <g style=\"fill:#262626;\" transform=\"translate(335.649479 167.424691)scale(0.1 -0.1)\">\n <use xlink:href=\"#LiberationSans-116\"/>\n <use x=\"27.783203\" xlink:href=\"#LiberationSans-111\"/>\n <use x=\"83.398438\" xlink:href=\"#LiberationSans-111\"/>\n <use x=\"139.013672\" xlink:href=\"#LiberationSans-32\"/>\n <use x=\"166.796875\" xlink:href=\"#LiberationSans-109\"/>\n <use x=\"250.097656\" xlink:href=\"#LiberationSans-97\"/>\n <use x=\"305.712891\" xlink:href=\"#LiberationSans-110\"/>\n <use x=\"361.328125\" xlink:href=\"#LiberationSans-121\"/>\n <use x=\"411.328125\" xlink:href=\"#LiberationSans-32\"/>\n <use x=\"439.111328\" xlink:href=\"#LiberationSans-112\"/>\n <use x=\"494.726562\" xlink:href=\"#LiberationSans-114\"/>\n <use x=\"528.027344\" xlink:href=\"#LiberationSans-105\"/>\n <use x=\"550.244141\" xlink:href=\"#LiberationSans-99\"/>\n <use x=\"600.244141\" xlink:href=\"#LiberationSans-101\"/>\n </g>\n </g>\n </g>\n <g id=\"ytick_21\">\n <g id=\"line2d_32\"/>\n <g id=\"text_33\">\n <!-- keep raising the -->\n <g style=\"fill:#262626;\" transform=\"translate(330.635417 157.234273)scale(0.1 -0.1)\">\n <use xlink:href=\"#LiberationSans-107\"/>\n <use x=\"50\" xlink:href=\"#LiberationSans-101\"/>\n <use x=\"105.615234\" xlink:href=\"#LiberationSans-101\"/>\n <use x=\"161.230469\" xlink:href=\"#LiberationSans-112\"/>\n <use x=\"216.845703\" xlink:href=\"#LiberationSans-32\"/>\n <use x=\"244.628906\" xlink:href=\"#LiberationSans-114\"/>\n <use x=\"277.929688\" xlink:href=\"#LiberationSans-97\"/>\n <use x=\"333.544922\" xlink:href=\"#LiberationSans-105\"/>\n <use x=\"355.761719\" xlink:href=\"#LiberationSans-115\"/>\n <use x=\"405.761719\" xlink:href=\"#LiberationSans-105\"/>\n <use x=\"427.978516\" xlink:href=\"#LiberationSans-110\"/>\n <use x=\"483.59375\" xlink:href=\"#LiberationSans-103\"/>\n <use x=\"539.208984\" xlink:href=\"#LiberationSans-32\"/>\n <use x=\"566.992188\" xlink:href=\"#LiberationSans-116\"/>\n <use x=\"594.775391\" xlink:href=\"#LiberationSans-104\"/>\n <use x=\"650.390625\" xlink:href=\"#LiberationSans-101\"/>\n </g>\n </g>\n </g>\n <g id=\"ytick_22\">\n <g id=\"line2d_33\"/>\n <g id=\"text_34\">\n <!-- not worth it -->\n <g style=\"fill:#262626;\" transform=\"translate(352.322917 147.043855)scale(0.1 -0.1)\">\n <use xlink:href=\"#LiberationSans-110\"/>\n <use x=\"55.615234\" xlink:href=\"#LiberationSans-111\"/>\n <use x=\"111.230469\" xlink:href=\"#LiberationSans-116\"/>\n <use x=\"139.013672\" xlink:href=\"#LiberationSans-32\"/>\n <use x=\"166.796875\" xlink:href=\"#LiberationSans-119\"/>\n <use x=\"239.013672\" xlink:href=\"#LiberationSans-111\"/>\n <use x=\"294.628906\" xlink:href=\"#LiberationSans-114\"/>\n <use x=\"327.929688\" xlink:href=\"#LiberationSans-116\"/>\n <use x=\"355.712891\" xlink:href=\"#LiberationSans-104\"/>\n <use x=\"411.328125\" xlink:href=\"#LiberationSans-32\"/>\n <use x=\"439.111328\" xlink:href=\"#LiberationSans-105\"/>\n <use x=\"461.328125\" xlink:href=\"#LiberationSans-116\"/>\n </g>\n </g>\n </g>\n <g id=\"ytick_23\">\n <g id=\"line2d_34\"/>\n <g id=\"text_35\">\n <!-- my subscription with -->\n <g style=\"fill:#262626;\" transform=\"translate(311.205729 136.853438)scale(0.1 -0.1)\">\n <use xlink:href=\"#LiberationSans-109\"/>\n <use x=\"83.300781\" xlink:href=\"#LiberationSans-121\"/>\n <use x=\"133.300781\" xlink:href=\"#LiberationSans-32\"/>\n <use x=\"161.083984\" xlink:href=\"#LiberationSans-115\"/>\n <use x=\"211.083984\" xlink:href=\"#LiberationSans-117\"/>\n <use x=\"266.699219\" xlink:href=\"#LiberationSans-98\"/>\n <use x=\"322.314453\" xlink:href=\"#LiberationSans-115\"/>\n <use x=\"372.314453\" xlink:href=\"#LiberationSans-99\"/>\n <use x=\"422.314453\" xlink:href=\"#LiberationSans-114\"/>\n <use x=\"455.615234\" xlink:href=\"#LiberationSans-105\"/>\n <use x=\"477.832031\" xlink:href=\"#LiberationSans-112\"/>\n <use x=\"533.447266\" xlink:href=\"#LiberationSans-116\"/>\n <use x=\"561.230469\" xlink:href=\"#LiberationSans-105\"/>\n <use x=\"583.447266\" xlink:href=\"#LiberationSans-111\"/>\n <use x=\"639.0625\" xlink:href=\"#LiberationSans-110\"/>\n <use x=\"694.677734\" xlink:href=\"#LiberationSans-32\"/>\n <use x=\"722.460938\" xlink:href=\"#LiberationSans-119\"/>\n <use x=\"794.677734\" xlink:href=\"#LiberationSans-105\"/>\n <use x=\"816.894531\" xlink:href=\"#LiberationSans-116\"/>\n <use x=\"844.677734\" xlink:href=\"#LiberationSans-104\"/>\n </g>\n </g>\n </g>\n <g id=\"ytick_24\">\n <g id=\"line2d_35\"/>\n <g id=\"text_36\">\n <!-- taking a break -->\n <g style=\"fill:#262626;\" transform=\"translate(338.418229 126.66302)scale(0.1 -0.1)\">\n <use xlink:href=\"#LiberationSans-116\"/>\n <use x=\"27.783203\" xlink:href=\"#LiberationSans-97\"/>\n <use x=\"83.398438\" xlink:href=\"#LiberationSans-107\"/>\n <use x=\"133.398438\" xlink:href=\"#LiberationSans-105\"/>\n <use x=\"155.615234\" xlink:href=\"#LiberationSans-110\"/>\n <use x=\"211.230469\" xlink:href=\"#LiberationSans-103\"/>\n <use x=\"266.845703\" xlink:href=\"#LiberationSans-32\"/>\n <use x=\"294.628906\" xlink:href=\"#LiberationSans-97\"/>\n <use x=\"350.244141\" xlink:href=\"#LiberationSans-32\"/>\n <use x=\"378.027344\" xlink:href=\"#LiberationSans-98\"/>\n <use x=\"433.642578\" xlink:href=\"#LiberationSans-114\"/>\n <use x=\"466.943359\" xlink:href=\"#LiberationSans-101\"/>\n <use x=\"522.558594\" xlink:href=\"#LiberationSans-97\"/>\n <use x=\"578.173828\" xlink:href=\"#LiberationSans-107\"/>\n </g>\n </g>\n </g>\n <g id=\"ytick_25\">\n <g id=\"line2d_36\"/>\n <g id=\"text_37\">\n <!-- has an subscription -->\n <g style=\"fill:#262626;\" transform=\"translate(315.074479 116.472602)scale(0.1 -0.1)\">\n <use xlink:href=\"#LiberationSans-104\"/>\n <use x=\"55.615234\" xlink:href=\"#LiberationSans-97\"/>\n <use x=\"111.230469\" xlink:href=\"#LiberationSans-115\"/>\n <use x=\"161.230469\" xlink:href=\"#LiberationSans-32\"/>\n <use x=\"189.013672\" xlink:href=\"#LiberationSans-97\"/>\n <use x=\"244.628906\" xlink:href=\"#LiberationSans-110\"/>\n <use x=\"300.244141\" xlink:href=\"#LiberationSans-32\"/>\n <use x=\"328.027344\" xlink:href=\"#LiberationSans-115\"/>\n <use x=\"378.027344\" xlink:href=\"#LiberationSans-117\"/>\n <use x=\"433.642578\" xlink:href=\"#LiberationSans-98\"/>\n <use x=\"489.257812\" xlink:href=\"#LiberationSans-115\"/>\n <use x=\"539.257812\" xlink:href=\"#LiberationSans-99\"/>\n <use x=\"589.257812\" xlink:href=\"#LiberationSans-114\"/>\n <use x=\"622.558594\" xlink:href=\"#LiberationSans-105\"/>\n <use x=\"644.775391\" xlink:href=\"#LiberationSans-112\"/>\n <use x=\"700.390625\" xlink:href=\"#LiberationSans-116\"/>\n <use x=\"728.173828\" xlink:href=\"#LiberationSans-105\"/>\n <use x=\"750.390625\" xlink:href=\"#LiberationSans-111\"/>\n <use x=\"806.005859\" xlink:href=\"#LiberationSans-110\"/>\n </g>\n </g>\n </g>\n <g id=\"ytick_26\">\n <g id=\"line2d_37\"/>\n <g id=\"text_38\">\n <!-- I need to -->\n <g style=\"fill:#262626;\" transform=\"translate(362.313542 106.282184)scale(0.1 -0.1)\">\n <use xlink:href=\"#LiberationSans-73\"/>\n <use x=\"27.783203\" xlink:href=\"#LiberationSans-32\"/>\n <use x=\"55.566406\" xlink:href=\"#LiberationSans-110\"/>\n <use x=\"111.181641\" xlink:href=\"#LiberationSans-101\"/>\n <use x=\"166.796875\" xlink:href=\"#LiberationSans-101\"/>\n <use x=\"222.412109\" xlink:href=\"#LiberationSans-100\"/>\n <use x=\"278.027344\" xlink:href=\"#LiberationSans-32\"/>\n <use x=\"305.810547\" xlink:href=\"#LiberationSans-116\"/>\n <use x=\"333.59375\" xlink:href=\"#LiberationSans-111\"/>\n </g>\n </g>\n </g>\n <g id=\"ytick_27\">\n <g id=\"line2d_38\"/>\n <g id=\"text_39\">\n <!-- many price hikes -->\n <g style=\"fill:#262626;\" transform=\"translate(326.205729 96.091767)scale(0.1 -0.1)\">\n <use xlink:href=\"#LiberationSans-109\"/>\n <use x=\"83.300781\" xlink:href=\"#LiberationSans-97\"/>\n <use x=\"138.916016\" xlink:href=\"#LiberationSans-110\"/>\n <use x=\"194.53125\" xlink:href=\"#LiberationSans-121\"/>\n <use x=\"244.53125\" xlink:href=\"#LiberationSans-32\"/>\n <use x=\"272.314453\" xlink:href=\"#LiberationSans-112\"/>\n <use x=\"327.929688\" xlink:href=\"#LiberationSans-114\"/>\n <use x=\"361.230469\" xlink:href=\"#LiberationSans-105\"/>\n <use x=\"383.447266\" xlink:href=\"#LiberationSans-99\"/>\n <use x=\"433.447266\" xlink:href=\"#LiberationSans-101\"/>\n <use x=\"489.0625\" xlink:href=\"#LiberationSans-32\"/>\n <use x=\"516.845703\" xlink:href=\"#LiberationSans-104\"/>\n <use x=\"572.460938\" xlink:href=\"#LiberationSans-105\"/>\n <use x=\"594.677734\" xlink:href=\"#LiberationSans-107\"/>\n <use x=\"644.677734\" xlink:href=\"#LiberationSans-101\"/>\n <use x=\"700.292969\" xlink:href=\"#LiberationSans-115\"/>\n </g>\n </g>\n </g>\n <g id=\"ytick_28\">\n <g id=\"line2d_39\"/>\n <g id=\"text_40\">\n <!-- Too many price -->\n <g style=\"fill:#262626;\" transform=\"translate(333.432292 85.901349)scale(0.1 -0.1)\">\n <use xlink:href=\"#LiberationSans-84\"/>\n <use x=\"49.958984\" xlink:href=\"#LiberationSans-111\"/>\n <use x=\"105.574219\" xlink:href=\"#LiberationSans-111\"/>\n <use x=\"161.189453\" xlink:href=\"#LiberationSans-32\"/>\n <use x=\"188.972656\" xlink:href=\"#LiberationSans-109\"/>\n <use x=\"272.273438\" xlink:href=\"#LiberationSans-97\"/>\n <use x=\"327.888672\" xlink:href=\"#LiberationSans-110\"/>\n <use x=\"383.503906\" xlink:href=\"#LiberationSans-121\"/>\n <use x=\"433.503906\" xlink:href=\"#LiberationSans-32\"/>\n <use x=\"461.287109\" xlink:href=\"#LiberationSans-112\"/>\n <use x=\"516.902344\" xlink:href=\"#LiberationSans-114\"/>\n <use x=\"550.203125\" xlink:href=\"#LiberationSans-105\"/>\n <use x=\"572.419922\" xlink:href=\"#LiberationSans-99\"/>\n <use x=\"622.419922\" xlink:href=\"#LiberationSans-101\"/>\n </g>\n </g>\n </g>\n <g id=\"ytick_29\">\n <g id=\"line2d_40\"/>\n <g id=\"text_41\">\n <!-- I will be -->\n <g style=\"fill:#262626;\" transform=\"translate(367.886979 75.710931)scale(0.1 -0.1)\">\n <use xlink:href=\"#LiberationSans-73\"/>\n <use x=\"27.783203\" xlink:href=\"#LiberationSans-32\"/>\n <use x=\"55.566406\" xlink:href=\"#LiberationSans-119\"/>\n <use x=\"127.783203\" xlink:href=\"#LiberationSans-105\"/>\n <use x=\"150\" xlink:href=\"#LiberationSans-108\"/>\n <use x=\"172.216797\" xlink:href=\"#LiberationSans-108\"/>\n <use x=\"194.433594\" xlink:href=\"#LiberationSans-32\"/>\n <use x=\"222.216797\" xlink:href=\"#LiberationSans-98\"/>\n <use x=\"277.832031\" xlink:href=\"#LiberationSans-101\"/>\n </g>\n </g>\n </g>\n <g id=\"ytick_30\">\n <g id=\"line2d_41\"/>\n <g id=\"text_42\">\n <!-- will be back -->\n <g style=\"fill:#262626;\" transform=\"translate(349.543229 65.520514)scale(0.1 -0.1)\">\n <use xlink:href=\"#LiberationSans-119\"/>\n <use x=\"72.216797\" xlink:href=\"#LiberationSans-105\"/>\n <use x=\"94.433594\" xlink:href=\"#LiberationSans-108\"/>\n <use 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"metadata": {}
}
]
},
{
"cell_type": "markdown",
"source": [
"## Clustering Analysis\n",
"\n",
"To gain additional insights into how the responses are distributed, the first thing is to visualize the data to see if there are clusters in the responses. The idea is that similar responses should exist in the same vector space. To do this, first we need to encode the responses using a transformer model"
],
"metadata": {
"id": "YIoR0urF5ofH"
}
},
{
"cell_type": "markdown",
"source": [
"### Encoding\n",
"\n",
"Here I generate 384-length embeddings using a transformer-based model trained on sentence similarity tasks such as Natural Language Inference/ Semantic search. These kinds of models generate rich embeddings compared to pretrained language models. \n",
"\n",
" - For improvement, this model can finetuned on data collected in house to improve the quality of the embeddings.\n",
"\n",
"\n",
" I defined an Encoder model based to generate embeddings for a batch of text or single text input"
],
"metadata": {
"id": "l4xiCnY_6RHR"
}
},
{
"cell_type": "code",
"source": [
"import torch\n",
"import torch.nn.functional as F\n",
"from transformers import AutoTokenizer, AutoModel\n",
"\n",
"\n",
"class Encoder:\n",
" def __init__(self, model_name: str):\n",
" self.tokenizer = AutoTokenizer.from_pretrained(model_name)\n",
" self.model = AutoModel.from_pretrained(model_name)\n",
"\n",
" def encode(self, text:str, max_length: int):\n",
" inputs = self.tokenizer(text, return_tensors=\"pt\", padding=True, truncation=True, max_length=max_length)\n",
"\n",
" with torch.no_grad():\n",
" model_output = self.model(**inputs, return_dict=True)\n",
" \n",
" # Perform pooling\n",
" embeddings = self.mean_pooling(model_output, inputs['attention_mask'])\n",
" # Normalize embeddings\n",
" embeddings = F.normalize(embeddings, p=2, dim=1)\n",
" return embeddings.detach().cpu().numpy().tolist()\n",
"\n",
"\n",
" def mean_pooling(self, model_output, attention_mask):\n",
" token_embeddings = model_output[0] #First element of model_output contains all token embeddings\n",
" input_mask_expanded = attention_mask.unsqueeze(-1).expand(token_embeddings.size()).float()\n",
" return torch.sum(token_embeddings * input_mask_expanded, 1) / torch.clamp(input_mask_expanded.sum(1), min=1e-9)\n",
"\n",
"encoder = Encoder(\"sentence-transformers/all-MiniLM-L6-v2\")"
],
"metadata": {
"id": "S5DsZSorZcvt"
},
"execution_count": 10,
"outputs": []
},
{
"cell_type": "code",
"source": [
"emb = encoder.encode([\"You keep canceling really good, popular series!\", \"You keep canceling really good\"], max_length=64)"
],
"metadata": {
"id": "TVBg8B1pq78C"
},
"execution_count": 11,
"outputs": []
},
{
"cell_type": "markdown",
"source": [
"Use the Encoder defined above to generate embeddings, these embeddings are stored in a list due to the miniature size of the dataset for this project. For larger datasets we can store the embeddings in a feature store, a dense index (e.g. Faiss, Annoy) or store in batched json files in a cloud bucket"
],
"metadata": {
"id": "d4pmlYLK8iIH"
}
},
{
"cell_type": "code",
"source": [
"%%time\n",
"\n",
"\"\"\"\n",
"Batch and Encode the Responses\n",
"\"\"\"\n",
"embeddings= []\n",
"\n",
"batch_size = 64 \n",
"\n",
"for i in range(0, len(corpus_list), batch_size):\n",
" batch_embeddings = encoder.encode(corpus_list[i:i+batch_size], max_length=64)\n",
" embeddings.extend(batch_embeddings)"
],
"metadata": {
"id": "2VMuGJdCrV0c",
"colab": {
"base_uri": "https://localhost:8080/"
},
"outputId": "2180814d-cc1d-4001-f5d0-7027c296398e"
},
"execution_count": 12,
"outputs": [
{
"output_type": "stream",
"name": "stdout",
"text": [
"CPU times: user 14 s, sys: 313 ms, total: 14.3 s\n",
"Wall time: 18.2 s\n"
]
}
]
},
{
"cell_type": "code",
"source": [
"assert len(embeddings) == len(response_df), \"Not all the documents have been mapped\"\n",
"\n",
"print(f\"The length of the embedding list is. {len(embeddings)}\")"
],
"metadata": {
"colab": {
"base_uri": "https://localhost:8080/"
},
"id": "k2tI8a4b1ERb",
"outputId": "900e2552-b34a-4da4-df3c-8ce97055faa9"
},
"execution_count": 13,
"outputs": [
{
"output_type": "stream",
"name": "stdout",
"text": [
"The length of the embedding list is. 663\n"
]
}
]
},
{
"cell_type": "markdown",
"source": [
"### Visualize the Embeddings"
],
"metadata": {
"id": "bNw6iOhv9kVw"
}
},
{
"cell_type": "markdown",
"source": [
"To visualize the embeddings, we need to reduce the dimension of the vector from a 384-long vector to 2 dimensions that can be represented in a 2-D vector space. There are several algorithms to do this such as PCA (principal component analysis), UMAP, T-distributed Stochastic Neighbor Embedding (t-SNE) etc"
],
"metadata": {
"id": "gxCamlkR9-_m"
}
},
{
"cell_type": "code",
"source": [
"\"\"\"\n",
"Reduce the dimensions of the generated embeddings and visualize\n",
"\"\"\"\n",
"\n",
"reducer = umap.UMAP(n_neighbors=200) \n",
"umap_embeds = reducer.fit_transform(embeddings)\n",
"\n",
"response_df['x'] = umap_embeds[:,0]\n",
"response_df['y'] = umap_embeds[:,1]\n",
"\n",
"chart = alt.Chart(response_df).mark_circle(size=60).encode(\n",
" x=#'x',\n",
" alt.X('x',\n",
" scale=alt.Scale(zero=False),\n",
" axis=alt.Axis(labels=False, ticks=False, domain=False)\n",
" ),\n",
" y=\n",
" alt.Y('y',\n",
" scale=alt.Scale(zero=False),\n",
" axis=alt.Axis(labels=False, ticks=False, domain=False)\n",
" ),\n",
" tooltip=['response']\n",
").configure(background=\"#e1f5fc\"\n",
").properties(\n",
" width=700,\n",
" height=400,\n",
" title='Clustering Customer Responses for Churn Analysis'\n",
")\n",
"\n",
"chart.interactive()"
],
"metadata": {
"colab": {
"base_uri": "https://localhost:8080/",
"height": 463
},
"id": "nd28Mn8u2SUk",
"outputId": "6b144c63-9750-4bc1-e7d1-91b72c82812e"
},
"execution_count": 14,
"outputs": [
{
"output_type": "execute_result",
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He has an subscription already.\", \"theme\": \"Moving / changing locations\", \"x\": 26.11902618408203, \"y\": 18.812273025512695}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779947, \"response\": \"Moving to new location in Ontario\", \"theme\": \"Moving / changing locations\", \"x\": 26.151329040527344, \"y\": 16.314428329467773}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779946, \"response\": \"my fiance is moving in and we are consolidating subscriptions\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.027973175048828, \"y\": 18.71746253967285}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779945, \"response\": \"Not using it anymore\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.621381759643555, \"y\": 17.523958206176758}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779944, \"response\": \"Personal issues with subscription between users\", \"theme\": \"Object to sharing restrictions\", \"x\": 26.459253311157227, \"y\": 19.57782745361328}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779943, \"response\": \"Price gouging\", \"theme\": \"Too expensive\", \"x\": 31.04475212097168, \"y\": 17.699365615844727}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779942, \"response\": \"Prices keep going upward it is now too much expensive for me unfortunately.\", \"theme\": \"Too expensive\", \"x\": 31.1226749420166, \"y\": 17.607797622680664}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779942, \"response\": \"Prices keep going upward it is now too much expensive for me unfortunately.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.143648147583008, \"y\": 17.60208511352539}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779941, \"response\": \"sick of being ripped off LOL\", \"theme\": \"Too expensive\", \"x\": 30.273393630981445, \"y\": 17.088455200195312}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779940, \"response\": \"Started Charging Taxes\", \"theme\": null, \"x\": 28.997726440429688, \"y\": 17.963653564453125}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779939, \"response\": \"Summer activities = better health\", \"theme\": null, \"x\": 27.5435848236084, \"y\": 15.249807357788086}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779938, \"response\": \"taking a break will be back\", \"theme\": \"Temporary break from platform\", \"x\": 27.023714065551758, \"y\": 15.720640182495117}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779937, \"response\": \"The price hikes are getting out of hand for the lack of selection\", \"theme\": \"Constant price rise / increase\", \"x\": 31.236310958862305, \"y\": 17.088977813720703}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779936, \"response\": \"This is temporary\", \"theme\": \"Temporary break from platform\", \"x\": 27.41529083251953, \"y\": 16.879087448120117}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779935, \"response\": \"To expensive compared to others so switching\", \"theme\": \"Prefer competition\", \"x\": 30.0654354095459, \"y\": 16.725629806518555}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779935, \"response\": \"To expensive compared to others so switching\", \"theme\": \"Too expensive\", \"x\": 30.032182693481445, \"y\": 16.669326782226562}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779934, \"response\": \"Trying to cut back\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.066024780273438, \"y\": 15.184929847717285}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779933, \"response\": \"user passed away\", \"theme\": \"Account owner passed away\", \"x\": 26.586767196655273, \"y\": 17.418703079223633}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779932, \"response\": \"Will return\", \"theme\": \"Temporary break from platform\", \"x\": 27.125431060791016, \"y\": 16.473953247070312}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779931, \"response\": \"With frequent price increases, no longer a good value\", \"theme\": \"Constant price rise / increase\", \"x\": 32.08525085449219, \"y\": 16.979915618896484}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779930, \"response\": \"You keep upping prices by huge amounts\", \"theme\": \"Constant price rise / increase\", \"x\": 31.680782318115234, \"y\": 17.656723022460938}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779929, \"response\": \"2 price increases in 4 months has pushed me over the edge\", \"theme\": \"Constant price rise / increase\", \"x\": 31.922300338745117, \"y\": 17.250890731811523}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779928, \"response\": \"3 months out of town\", \"theme\": \"Temporary break from platform\", \"x\": 26.901281356811523, \"y\": 16.18910789489746}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779927, \"response\": \"3rd price increase\", \"theme\": \"Constant price rise / increase\", \"x\": 31.84917640686035, \"y\": 16.902381896972656}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779926, \"response\": \"A 20% increase is something I'm not willing to support. Options are not great for the price.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.08875274658203, \"y\": 16.851816177368164}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779925, \"response\": \"subscription compromised\", \"theme\": \"Account gets hacked\", \"x\": 26.970067977905273, \"y\": 19.902067184448242}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779924, \"response\": \"subscription hacked\", \"theme\": \"Account gets hacked\", \"x\": 26.987510681152344, \"y\": 19.88074493408203}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779923, \"response\": \"subscription hacked too hard to fix\", \"theme\": \"Account gets hacked\", \"x\": 27.125755310058594, \"y\": 19.876514434814453}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779922, \"response\": \"subscription owner passed away\", \"theme\": \"Account owner passed away\", \"x\": 26.543577194213867, \"y\": 17.967159271240234}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779921, \"response\": \"subscription sharing crackdown\", \"theme\": \"Object to sharing restrictions\", \"x\": 27.076873779296875, \"y\": 19.443971633911133}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779920, \"response\": \"Added charges and fees\", \"theme\": \"Object to additional charges\", \"x\": 29.130443572998047, \"y\": 18.312992095947266}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779919, \"response\": \"Others offer better services for lesser prices\", \"theme\": \"Prefer competition\", \"x\": 30.245737075805664, \"y\": 18.060808181762695}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779918, \"response\": \"back to piracy with these prices.\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 30.3837833404541, \"y\": 17.53602409362793}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779917, \"response\": \"Bad economy\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.781770706176758, \"y\": 15.606472969055176}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779916, \"response\": \"Be back on payday\", \"theme\": \"Temporary break from platform\", \"x\": 27.618013381958008, \"y\": 16.471494674682617}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779915, \"response\": \"Because I can\\ufffdt share with my grandkids out of stay without you charging me extra.\", \"theme\": \"Object to family/household restriction\", \"x\": 27.772947311401367, \"y\": 18.76885986328125}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779915, \"response\": \"Because I can\\ufffdt share with my grandkids out of stay without you charging me extra.\", \"theme\": \"Object to sharing restrictions\", \"x\": 27.815690994262695, \"y\": 18.850643157958984}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779914, \"response\": \"Because I was not allowed to pay my bill after my credit card was compromised. I wanted to have my bill charged to my bank subscription automatically but that is not an option I was told. So, I\\ufffdll just do without it.\", \"theme\": \"Problems with billing\", \"x\": 27.75321388244629, \"y\": 19.217327117919922}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779913, \"response\": \"Because prices are raising without any differences or improvements\", \"theme\": \"Constant price rise / increase\", \"x\": 31.858476638793945, \"y\": 17.085800170898438}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779912, \"response\": \"Because y\\ufffdall keep stealing money from me and I haven\\ufffdt been on in years\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 28.16065788269043, \"y\": 19.045547485351562}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779911, \"response\": \"Because you guys want to stop people from sharing something that they pay for. Just stop.\", \"theme\": \"Object to sharing restrictions\", \"x\": 28.568119049072266, \"y\": 19.314435958862305}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779910, \"response\": \"Behind on finances\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.54949188232422, \"y\": 15.3506498336792}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779909, \"response\": \"Billing\", \"theme\": \"Problems with billing\", \"x\": 27.598134994506836, \"y\": 17.87234878540039}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779908, \"response\": \"Billing trouble\", \"theme\": \"Problems with billing\", \"x\": 27.5476016998291, \"y\": 17.98168182373047}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779907, \"response\": \"Bills\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.923547744750977, \"y\": 15.436640739440918}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779906, \"response\": \"Boyfriend has subscription\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.592235565185547, \"y\": 18.64130401611328}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779905, \"response\": \"Boyfriends subscription\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.719911575317383, \"y\": 18.80306625366211}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779904, \"response\": \"Budget\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.57785987854004, \"y\": 15.691018104553223}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779903, \"response\": \"Budget :(\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.51384162902832, \"y\": 15.936114311218262}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779902, \"response\": \"budget cutbacks\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.33251190185547, \"y\": 15.155874252319336}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779901, \"response\": \"budget cuts\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.28165626525879, \"y\": 15.142152786254883}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779900, \"response\": \"Budget issues\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.41358184814453, \"y\": 15.239913940429688}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779899, \"response\": \"Budget Tightening, Will Return AgainLater\", \"theme\": \"Temporary break from platform\", \"x\": 29.284759521484375, \"y\": 15.410642623901367}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779899, \"response\": \"Budget Tightening, Will Return AgainLater\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.35228729248047, \"y\": 15.356217384338379}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779898, \"response\": \"Budgeting\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.249387741088867, \"y\": 15.385656356811523}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779897, \"response\": \"Budgeting\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.205121994018555, \"y\": 15.41912841796875}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779896, \"response\": \"Business subscription is taking over\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 27.224634170532227, \"y\": 19.33734893798828}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779895, \"response\": \"Can't afford it at this time.\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.51661491394043, \"y\": 16.2445068359375}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779894, \"response\": \"Can't afford it right now\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.56778335571289, \"y\": 16.151935577392578}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779893, \"response\": \"Can't afford right now.\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.798503875732422, \"y\": 16.282922744750977}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779892, \"response\": \"can't justify the charge increase\", \"theme\": \"Constant price rise / increase\", \"x\": 30.83291244506836, \"y\": 17.57135009765625}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779891, \"response\": \"can\\ufffdt afford\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.48984718322754, \"y\": 16.159448623657227}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779890, \"response\": \"Can\\ufffdt afford it\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.65479278564453, \"y\": 16.381656646728516}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779889, \"response\": \"Can\\ufffdt afford it anymore thanks to inflation caused by president Biden\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.196279525756836, \"y\": 16.254823684692383}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779888, \"response\": \"Can\\ufffdt afford right now\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.538917541503906, \"y\": 16.189624786376953}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779887, \"response\": \"Can\\ufffdt pay this month\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 27.97246742248535, \"y\": 16.674623489379883}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779886, \"response\": \"Cannot afford\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.603445053100586, \"y\": 16.042980194091797}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779885, \"response\": \"Cannot afford it any longer\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.599971771240234, \"y\": 16.409666061401367}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779884, \"response\": \"Cannot get multiple billings stopped\", \"theme\": \"Problems with billing\", \"x\": 27.17207908630371, \"y\": 18.837331771850586}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779883, \"response\": \"cannot pay\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.177885055541992, \"y\": 16.496755599975586}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779882, \"response\": \"Cant charge that for what you got\", \"theme\": \"Too expensive\", \"x\": 29.181705474853516, \"y\": 17.789642333984375}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779881, \"response\": \"Change of price\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 31.720958709716797, \"y\": 17.386905670166016}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779880, \"response\": \"Change payment date.\", \"theme\": \"Making changes to payment / billing\", \"x\": 27.68407440185547, \"y\": 17.394906997680664}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779879, \"response\": \"Change to new country\", \"theme\": \"Moving / changing locations\", \"x\": 26.36838150024414, \"y\": 16.518545150756836}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779878, \"response\": \"Changing subscription\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.743986129760742, \"y\": 19.314876556396484}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779877, \"response\": \"changing bank will resume when thats done\", \"theme\": \"Temporary break from platform\", \"x\": 27.450668334960938, \"y\": 16.861982345581055}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779876, \"response\": \"changing billing date\", \"theme\": \"Making changes to payment / billing\", \"x\": 27.57544708251953, \"y\": 17.66378402709961}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779875, \"response\": \"charging for sharing subscriptions\", \"theme\": \"Object to sharing restrictions\", \"x\": 27.605562210083008, \"y\": 19.212678909301758}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779874, \"response\": \"Charging me for sharing subscriptions\", \"theme\": \"Object to sharing restrictions\", \"x\": 27.565757751464844, \"y\": 19.20484733581543}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779873, \"response\": \"combine households. Only need one subscription.\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.119779586791992, \"y\": 19.078706741333008}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779872, \"response\": \"combined with fiance\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.065052032470703, \"y\": 17.955366134643555}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779871, \"response\": \"consolidating subscriptions after getting got married\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.10102081298828, \"y\": 18.55422592163086}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779870, \"response\": \"Constant price increases\", \"theme\": \"Constant price rise / increase\", \"x\": 32.119537353515625, \"y\": 16.771757125854492}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779869, \"response\": \"constant price increases\", \"theme\": \"Constant price rise / increase\", \"x\": 32.114166259765625, \"y\": 16.731245040893555}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779868, \"response\": \"Constant price increases.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.907928466796875, \"y\": 16.660415649414062}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779867, \"response\": \"constantly raising monthly fees\", \"theme\": \"Constant price rise / increase\", \"x\": 28.94982147216797, \"y\": 18.53478240966797}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779866, \"response\": \"Continously raising of prices and restriction on services\", \"theme\": \"Constant price rise / increase\", \"x\": 30.91144371032715, \"y\": 18.307937622070312}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779865, \"response\": \"Continual Price Increases\", \"theme\": \"Constant price rise / increase\", \"x\": 32.09584045410156, \"y\": 16.89698600769043}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779864, \"response\": \"Continual price increases\", \"theme\": \"Constant price rise / increase\", \"x\": 32.20009994506836, \"y\": 16.960227966308594}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779863, \"response\": \"Continually increasing Price point while delivering little new value.\", \"theme\": \"Constant price rise / increase\", \"x\": 32.05311584472656, \"y\": 17.12318229675293}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779862, \"response\": \"Continuing price increases\", \"theme\": \"Constant price rise / increase\", \"x\": 32.00265121459961, \"y\": 16.914291381835938}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779861, \"response\": \"Continuous price increases\", \"theme\": \"Constant price rise / increase\", \"x\": 32.04331588745117, \"y\": 16.789350509643555}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779860, \"response\": \"cost keeps going up\", \"theme\": \"Constant price rise / increase\", \"x\": 31.427852630615234, \"y\": 17.40135383605957}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779859, \"response\": \"Cost way tooo much\", \"theme\": \"Too expensive\", \"x\": 30.004863739013672, \"y\": 16.91429901123047}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779858, \"response\": \"Cost went up and quality went down.\", \"theme\": \"Constant price rise / increase\", \"x\": 30.819978713989258, \"y\": 17.46828842163086}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779857, \"response\": \"Costs\", \"theme\": \"Too expensive\", \"x\": 29.86881446838379, \"y\": 16.34946060180664}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779856, \"response\": \"Costs keep rising\", \"theme\": \"Constant price rise / increase\", \"x\": 31.384822845458984, \"y\": 16.939884185791016}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779855, \"response\": \"Covid has me broke\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 27.86586570739746, \"y\": 15.70332145690918}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779854, \"response\": \"Currently reside with family\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.06410026550293, \"y\": 16.92236328125}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779853, \"response\": \"Cutting costs\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.52854347229004, \"y\": 15.097941398620605}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779852, \"response\": \"Cutting out unnecessary expenses\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.10038948059082, \"y\": 14.852702140808105}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779851, \"response\": \"Cutting spending\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.322723388671875, \"y\": 15.248969078063965}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779850, \"response\": \"Death of account holder\", \"theme\": \"Account owner passed away\", \"x\": 26.555456161499023, \"y\": 17.529651641845703}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779849, \"response\": \"Death in Family.\", \"theme\": \"Account owner passed away\", \"x\": 26.56793975830078, \"y\": 17.115795135498047}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779848, \"response\": \"DEATH OF SPOUSE\", \"theme\": \"Account owner passed away\", \"x\": 26.342086791992188, \"y\": 17.409503936767578}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779847, \"response\": \"Divorce\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.238882064819336, \"y\": 17.793930053710938}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779846, \"response\": \"divorce - I will be back on my own subscription\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.26346778869629, \"y\": 18.342239379882812}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779772, \"response\": \"I got married and my husband and I don't need two memberships\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.702983856201172, \"y\": 18.410564422607422}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779771, \"response\": \"I had 2 subscriptions set up.\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.599529266357422, \"y\": 19.054201126098633}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779770, \"response\": \"I have amercian subscription but live in Poland\", \"theme\": \"Moving / changing locations\", \"x\": 26.67245864868164, \"y\": 19.058584213256836}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779769, \"response\": \"I have another subscription\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.72475242614746, \"y\": 18.980270385742188}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779768, \"response\": \"I have high medical bills.\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.712949752807617, \"y\": 15.084542274475098}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779767, \"response\": \"I have to cut back due to high gas prices\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.469661712646484, \"y\": 15.18556022644043}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779766, \"response\": \"I have too many options now.\", \"theme\": null, \"x\": 29.567461013793945, \"y\": 16.675830841064453}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779765, \"response\": \"I have two subscriptions\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.54398536682129, \"y\": 19.121843338012695}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779764, \"response\": \"I left the subscription on as a courtesy for my wife. Going through divorce now.\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.19258689880371, \"y\": 18.44905662536621}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779763, \"response\": \"I live in two different addresses and I won't be able to use my subscription on both\", \"theme\": \"Object to family/household restriction\", \"x\": 26.601823806762695, \"y\": 19.29266357421875}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779762, \"response\": \"i might be back. taking a break\", \"theme\": \"Temporary break from platform\", \"x\": 26.971900939941406, \"y\": 16.070791244506836}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779761, \"response\": \"I moved in with my son who is a subscriber\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.06644630432129, \"y\": 18.556312561035156}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779760, \"response\": \"I moved to a different country and want to be changed the currency of my current location\", \"theme\": \"Moving / changing locations\", \"x\": 27.582778930664062, \"y\": 17.36561393737793}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779759, \"response\": \"I need to save money and don\\ufffdt use it as much as other services\", \"theme\": \"Don't use it enough / anymore\", \"x\": 29.108051300048828, \"y\": 16.156734466552734}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779758, \"response\": \"I never use it\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.808103561401367, \"y\": 17.511627197265625}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779757, \"response\": \"I prefer other platforms\", \"theme\": \"Prefer competition\", \"x\": 28.126815795898438, \"y\": 17.612445831298828}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779756, \"response\": \"I will be back\", \"theme\": \"Temporary break from platform\", \"x\": 27.113075256347656, \"y\": 16.45049285888672}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779755, \"response\": \"I will be back\", \"theme\": \"Temporary break from platform\", \"x\": 27.064044952392578, \"y\": 16.45270538330078}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779754, \"response\": \"I will be back, need to move payment to end of month\", \"theme\": \"Making changes to payment / billing\", \"x\": 27.485647201538086, \"y\": 16.788599014282227}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779754, \"response\": \"I will be back, need to move payment to end of month\", \"theme\": \"Temporary break from platform\", \"x\": 27.482986450195312, \"y\": 16.675251007080078}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779753, \"response\": \"I will be back.\", \"theme\": \"Temporary break from platform\", \"x\": 27.00798988342285, \"y\": 16.3952693939209}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779752, \"response\": \"I will cancel each year for 2 months to offset your rate increasses\", \"theme\": \"Constant price rise / increase\", \"x\": 28.23611068725586, \"y\": 18.04450798034668}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779751, \"response\": \"I won't pay extra for sharing my subscription with MY FAMILY\", \"theme\": \"Object to family/household restriction\", \"x\": 27.41797637939453, \"y\": 18.936397552490234}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779751, \"response\": \"I won't pay extra for sharing my subscription with MY FAMILY\", \"theme\": \"Object to additional charges\", \"x\": 27.413358688354492, \"y\": 18.958681106567383}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779750, \"response\": \"I'd prefer to pay yearly.\", \"theme\": null, \"x\": 28.906301498413086, \"y\": 16.81844711303711}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779749, \"response\": \"I'm broke! :)\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 27.65770721435547, \"y\": 15.634303092956543}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779748, \"response\": \"I'm broke. I'll be back when I can be\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 27.49762725830078, \"y\": 15.817216873168945}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779747, \"response\": \"I'm having some financial issues.\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.542390823364258, \"y\": 15.612829208374023}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779746, \"response\": \"I'm just trying to save some money\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.010478973388672, \"y\": 15.98425006866455}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779745, \"response\": \"I'm not paying a higher price.\", \"theme\": \"Too expensive\", \"x\": 30.95718002319336, \"y\": 16.621557235717773}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779744, \"response\": \"i'm tired of the price increases\", \"theme\": \"Constant price rise / increase\", \"x\": 31.36204719543457, \"y\": 16.975238800048828}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779743, \"response\": \"I\\ufffdll be back on my next payday\", \"theme\": \"Temporary break from platform\", \"x\": 27.496801376342773, \"y\": 16.41141700744629}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779742, \"response\": \"I\\ufffdll be back soon\", \"theme\": \"Temporary break from platform\", \"x\": 27.147438049316406, \"y\": 16.468929290771484}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779741, \"response\": \"I\\ufffdll wait for few months to return\", \"theme\": \"Temporary break from platform\", \"x\": 27.229446411132812, \"y\": 16.49148178100586}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779740, \"response\": \"I\\ufffdm BROKEEEE\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 27.770002365112305, \"y\": 15.640888214111328}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779739, \"response\": \"I\\ufffdm cutting back on spending\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.94879722595215, \"y\": 15.456292152404785}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779738, \"response\": \"I\\ufffdm done\", \"theme\": null, \"x\": 27.44584083557129, \"y\": 16.662965774536133}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779737, \"response\": \"I\\ufffdm sharing an subscription with my parents and will no longer support you if you charge extra.\", \"theme\": \"Object to sharing restrictions\", \"x\": 27.70332145690918, \"y\": 18.950761795043945}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779736, \"response\": \"ill be back, rotating to something else,\", \"theme\": \"Temporary break from platform\", \"x\": 27.12760353088379, \"y\": 16.381189346313477}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779735, \"response\": \"Im using another subscription\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.933074951171875, \"y\": 19.11484146118164}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779734, \"response\": \"Income change\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.568941116333008, \"y\": 15.134279251098633}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779733, \"response\": \"Increase cost of living\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 31.20027732849121, \"y\": 16.324764251708984}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779732, \"response\": \"Increase from original price\", \"theme\": \"Constant price rise / increase\", \"x\": 31.754093170166016, \"y\": 16.929994583129883}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779731, \"response\": \"Increase in price.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.182146072387695, \"y\": 16.957672119140625}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779730, \"response\": \"Increase price\", \"theme\": \"Constant price rise / increase\", \"x\": 31.537052154541016, \"y\": 16.891080856323242}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779729, \"response\": \"Increase was too much, should be half what is charged\", \"theme\": \"Constant price rise / increase\", \"x\": 30.624547958374023, \"y\": 17.484535217285156}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779728, \"response\": \"Increasing price, not worth it\", \"theme\": \"Constant price rise / increase\", \"x\": 30.93336296081543, \"y\": 16.641632080078125}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779727, \"response\": \"inflation\", \"theme\": null, \"x\": 31.28812599182129, \"y\": 16.111616134643555}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779726, \"response\": \"Inflation\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 31.233488082885742, \"y\": 16.072372436523438}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779725, \"response\": \"inflation food and gas\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 31.362913131713867, \"y\": 16.124099731445312}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779724, \"response\": \"Inflation reduces priority\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 31.207178115844727, \"y\": 16.209138870239258}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779723, \"response\": \"Inflation/ Recession/ rising costs\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 31.345455169677734, \"y\": 16.23842430114746}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779722, \"response\": \"it didnt let me cancel the first month\", \"theme\": \"Problems with billing\", \"x\": 27.875246047973633, \"y\": 18.265111923217773}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779721, \"response\": \"it just keeps going up and I am on fixed income\", \"theme\": \"Constant price rise / increase\", \"x\": 30.413984298706055, \"y\": 15.84256649017334}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779720, \"response\": \"It's boring\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.088890075683594, \"y\": 16.83245849609375}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779719, \"response\": \"It's cheaper to pay in euro currency.\", \"theme\": null, \"x\": 30.1391544342041, \"y\": 17.672574996948242}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779718, \"response\": \"It\\ufffds not too expensive for me, it\\ufffds too expensive for itself\", \"theme\": \"Too expensive\", \"x\": 29.48233413696289, \"y\": 16.921659469604492}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779717, \"response\": \"Job loss\", \"theme\": \"Unemployed\", \"x\": 27.73297882080078, \"y\": 16.128604888916016}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779716, \"response\": \"Just can't afford it right now\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.867395401000977, \"y\": 16.45619010925293}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779715, \"response\": \"Just don't want to spend the money on another subscription\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 27.20375633239746, \"y\": 18.999845504760742}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779714, \"response\": \"Just eliminating monthly bills\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.92319107055664, \"y\": 15.296222686767578}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779713, \"response\": \"Just looking to cut costs.\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.6727237701416, \"y\": 15.51053237915039}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779712, \"response\": \"Just need money back\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.14814567565918, \"y\": 16.1766414642334}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779468, \"response\": \"Too expensive\", \"theme\": \"Too expensive\", \"x\": 29.709733963012695, \"y\": 16.8380126953125}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779711, \"response\": \"Just need to take care of other things first before a start paying for this again\", \"theme\": \"Temporary break from platform\", \"x\": 28.57034683227539, \"y\": 16.032657623291016}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779710, \"response\": \"Just reducing un-needed expenses \", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.08720588684082, \"y\": 14.891554832458496}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779709, \"response\": \"just taking a break\", \"theme\": \"Temporary break from platform\", \"x\": 26.90743637084961, \"y\": 15.755900382995605}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779708, \"response\": \"Just taking a break and saving a bit of money. We'll be back.\", \"theme\": \"Temporary break from platform\", \"x\": 27.447219848632812, \"y\": 15.680036544799805}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779707, \"response\": \"Keep getting subscription hacked\", \"theme\": \"Account gets hacked\", \"x\": 27.046947479248047, \"y\": 19.80600929260254}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779706, \"response\": \"Keep raising price\", \"theme\": \"Constant price rise / increase\", \"x\": 31.969497680664062, \"y\": 17.859878540039062}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779705, \"response\": \"Keep raising prices\", \"theme\": \"Constant price rise / increase\", \"x\": 32.14332580566406, \"y\": 17.638025283813477}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779704, \"response\": \"Keep raising prices, not worth it\", \"theme\": \"Constant price rise / increase\", \"x\": 32.062400817871094, \"y\": 17.840063095092773}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779703, \"response\": \"Keep raising subscription price\", \"theme\": \"Constant price rise / increase\", \"x\": 28.642303466796875, \"y\": 18.671463012695312}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779702, \"response\": \"keep raising the price\", \"theme\": \"Constant price rise / increase\", \"x\": 31.793947219848633, \"y\": 17.89291000366211}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779701, \"response\": \"Keeps going up\", \"theme\": \"Constant price rise / increase\", \"x\": 31.570236206054688, \"y\": 17.528100967407227}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779700, \"response\": \"laid off, reducing expenses\", \"theme\": \"Unemployed\", \"x\": 28.693742752075195, \"y\": 14.959328651428223}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779700, \"response\": \"laid off, reducing expenses\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.33428955078125, \"y\": 14.961152076721191}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779699, \"response\": \"Limited users\", \"theme\": \"Object to sharing restrictions\", \"x\": 27.449810028076172, \"y\": 18.419572830200195}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779698, \"response\": \"Limiting access with high price\", \"theme\": \"Too expensive\", \"x\": 30.74982261657715, \"y\": 18.473180770874023}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779697, \"response\": \"Limiting household spending\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.342748641967773, \"y\": 15.543649673461914}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779696, \"response\": \"Limiting to single household use.\", \"theme\": \"Object to family/household restriction\", \"x\": 29.240116119384766, \"y\": 15.848084449768066}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779695, \"response\": \"Limiting to the household only.\", \"theme\": \"Object to family/household restriction\", \"x\": 29.255176544189453, \"y\": 15.873856544494629}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779694, \"response\": \"living with daughter, not really using\", \"theme\": \"Don't use it enough / anymore\", \"x\": 26.560531616210938, \"y\": 18.007978439331055}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779693, \"response\": \"Loss of job\", \"theme\": \"Unemployed\", \"x\": 27.618749618530273, \"y\": 15.956964492797852}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779692, \"response\": \"Lost job\", \"theme\": \"Unemployed\", \"x\": 27.673660278320312, \"y\": 16.027088165283203}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779691, \"response\": \"Lost Job\", \"theme\": \"Unemployed\", \"x\": 27.67662811279297, \"y\": 15.987093925476074}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779690, \"response\": \"Lost job can't afford now\", \"theme\": \"Unemployed\", \"x\": 28.063140869140625, \"y\": 15.94207763671875}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779689, \"response\": \"lost job due to vaccine\", \"theme\": \"Unemployed\", \"x\": 27.659116744995117, \"y\": 16.02650260925293}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779688, \"response\": \"Lost my job\", \"theme\": \"Unemployed\", \"x\": 27.68168830871582, \"y\": 16.13412094116211}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779687, \"response\": \"lost my job can't afford it\", \"theme\": \"Unemployed\", \"x\": 28.2363338470459, \"y\": 15.878772735595703}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779686, \"response\": \"Lost y\\ufffdall damn mind with these prices\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 30.62972640991211, \"y\": 17.55416488647461}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779685, \"response\": \"lower bills\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.05103874206543, \"y\": 15.225327491760254}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779684, \"response\": \"lower your price pls __\", \"theme\": \"Too expensive\", \"x\": 31.280649185180664, \"y\": 18.101009368896484}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779683, \"response\": \"Lowering expenses\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.32469940185547, \"y\": 14.950799942016602}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779682, \"response\": \"Making budget cut\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.283443450927734, \"y\": 15.179620742797852}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779681, \"response\": \"Married. Combining households\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.051673889160156, \"y\": 17.91811752319336}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779680, \"response\": \"Married. Using spouses subscription\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.320581436157227, \"y\": 18.39482879638672}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779679, \"response\": \"Me and my mom live in two different places, since you want to restrict that I will cancel my membership.\", \"theme\": \"Object to family/household restriction\", \"x\": 27.3306941986084, \"y\": 18.75448989868164}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779678, \"response\": \"Member passed away\", \"theme\": \"Account owner passed away\", \"x\": 26.58655548095703, \"y\": 17.38983726501465}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779677, \"response\": \"membership fee going up\", \"theme\": \"Constant price rise / increase\", \"x\": 29.16718292236328, \"y\": 18.595579147338867}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779676, \"response\": \"Merge households two subscriptions\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.164594650268555, \"y\": 19.062772750854492}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779675, \"response\": \"merging households\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.030975341796875, \"y\": 17.94724464416504}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779674, \"response\": \"Monetary break. Will come back.\", \"theme\": \"Temporary break from platform\", \"x\": 28.008623123168945, \"y\": 15.563300132751465}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779673, \"response\": \"Money is tight, ill try and come back in a few months once I have the budget for this\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.023574829101562, \"y\": 15.837634086608887}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779672, \"response\": \"Money is a problem, I need to be saving more and can't deal with continuous price increases\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 30.291879653930664, \"y\": 15.753495216369629}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779672, \"response\": \"Money is a problem, I need to be saving more and can't deal with continuous price increases\", \"theme\": \"Constant price rise / increase\", \"x\": 30.374696731567383, \"y\": 15.814840316772461}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779671, \"response\": \"money I don't have\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.728498458862305, \"y\": 16.15053939819336}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779670, \"response\": \"Money is tight right now\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.803794860839844, \"y\": 15.725641250610352}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779669, \"response\": \"Moved\", \"theme\": \"Moving / changing locations\", \"x\": 26.230318069458008, \"y\": 16.138517379760742}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779668, \"response\": \"Moved in with family\", \"theme\": \"Moving / changing locations\", \"x\": 26.147275924682617, \"y\": 16.744524002075195}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779667, \"response\": \"Moved in with my boyfriend so we only need one\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 25.865461349487305, \"y\": 18.47145652770996}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779666, \"response\": \"Moved in with significant other don\\ufffdt need two subscriptions in one house\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.186704635620117, \"y\": 18.93891143798828}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779665, \"response\": \"Moved in with someone\", \"theme\": \"Moving / changing locations\", \"x\": 26.257122039794922, \"y\": 16.664899826049805}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779664, \"response\": \"Moved in with someone who has it already\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.091053009033203, \"y\": 16.804563522338867}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779663, \"response\": \"moving\", \"theme\": \"Moving / changing locations\", \"x\": 26.240619659423828, \"y\": 16.104583740234375}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779662, \"response\": \"Moving\", \"theme\": \"Moving / changing locations\", \"x\": 26.22461700439453, \"y\": 16.04926109313965}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779661, \"response\": \"Moving\", \"theme\": \"Moving / changing locations\", \"x\": 26.202701568603516, \"y\": 16.062482833862305}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779660, \"response\": \"moving\", \"theme\": \"Moving / changing locations\", \"x\": 26.248199462890625, \"y\": 16.035736083984375}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779659, \"response\": \"Moving away\", \"theme\": \"Moving / changing locations\", \"x\": 26.399551391601562, \"y\": 16.087848663330078}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779658, \"response\": \"Moving country\", \"theme\": \"Moving / changing locations\", \"x\": 26.243797302246094, \"y\": 16.341129302978516}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779657, \"response\": \"Moving on for now. Thank you.\", \"theme\": \"Moving / changing locations\", \"x\": 26.618473052978516, \"y\": 16.68810272216797}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779656, \"response\": \"Moving out of the country\", \"theme\": \"Moving / changing locations\", \"x\": 26.244142532348633, \"y\": 16.266023635864258}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779655, \"response\": \"Moving to another country.\", \"theme\": \"Moving / changing locations\", \"x\": 26.33064842224121, \"y\": 16.383161544799805}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779654, \"response\": \"multiple subscriptions\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.321189880371094, \"y\": 19.345443725585938}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779653, \"response\": \"Multiple subscriptions\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.38763427734375, \"y\": 19.306808471679688}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779652, \"response\": \"Multiple subscriptions\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.275522232055664, \"y\": 19.266925811767578}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779651, \"response\": \"Multiple subscriptions in our house\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.296016693115234, \"y\": 19.31539535522461}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779650, \"response\": \"Multiple subscriptions. Unneeded.\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.406980514526367, \"y\": 19.32262420654297}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779649, \"response\": \"my subscription was being used by a stranger\", \"theme\": \"Account gets hacked\", \"x\": 27.099550247192383, \"y\": 19.8248291015625}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779648, \"response\": \"My subscription was hacked\", \"theme\": \"Account gets hacked\", \"x\": 27.12822723388672, \"y\": 19.88959503173828}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779647, \"response\": \"my subscription was hacked\", \"theme\": \"Account gets hacked\", \"x\": 27.14834976196289, \"y\": 19.829275131225586}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779646, \"response\": \"My Aunt passed away\", \"theme\": \"Account owner passed away\", \"x\": 26.507539749145508, \"y\": 17.28968048095703}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779645, \"response\": \"My boyfriend wants me to cancel\", \"theme\": null, \"x\": 27.885250091552734, \"y\": 18.06348419189453}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779644, \"response\": \"My daughter has a subscription at the same residence\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.266990661621094, \"y\": 18.864734649658203}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779643, \"response\": \"my husband already has subscription\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.42258644104004, \"y\": 18.605131149291992}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779642, \"response\": \"My husband has a subscription\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.38941764831543, \"y\": 18.6834774017334}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779641, \"response\": \"My husband has an subscription\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.382888793945312, \"y\": 18.640634536743164}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779467, \"response\": \"Too expensive and too many new added charges\", \"theme\": \"Object to additional charges\", \"x\": 29.672359466552734, \"y\": 17.764724731445312}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779467, \"response\": \"Too expensive and too many new added charges\", \"theme\": \"Too expensive\", \"x\": 29.63160514831543, \"y\": 17.79404067993164}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779640, \"response\": \"My kids live in another city and you're going to charge more for that. Unfair and intolerable.\", \"theme\": \"Object to family/household restriction\", \"x\": 28.98716163635254, \"y\": 18.42436408996582}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779639, \"response\": \"My spouse has an subscription\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.32170295715332, \"y\": 18.600765228271484}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779638, \"response\": \"My stepdad has an subscription so don\\ufffdt need one anymore\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.494510650634766, \"y\": 18.633323669433594}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779637, \"response\": \"Need to change due date\", \"theme\": \"Making changes to payment / billing\", \"x\": 27.62554931640625, \"y\": 17.504444122314453}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779636, \"response\": \"Need to cut expenses\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.044118881225586, \"y\": 14.9562406539917}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779635, \"response\": \"need to cut expenses\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.058555603027344, \"y\": 14.927960395812988}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779634, \"response\": \"Need to cut expenses....rent just increased almost $40 per month\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.171756744384766, \"y\": 15.03941535949707}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779633, \"response\": \"need to discontinue for several weeks\", \"theme\": \"Temporary break from platform\", \"x\": 27.581459045410156, \"y\": 17.071577072143555}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779632, \"response\": \"need to redo membership\", \"theme\": null, \"x\": 26.814559936523438, \"y\": 18.682003021240234}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779631, \"response\": \"Need to save some money.\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.064224243164062, \"y\": 15.895330429077148}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779630, \"response\": \"need to save the money\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.88224983215332, \"y\": 15.997117042541504}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779629, \"response\": \"Need to simplify\", \"theme\": null, \"x\": 29.072662353515625, \"y\": 16.323362350463867}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779628, \"response\": \"Never use it & too expensive\", \"theme\": \"Don't use it enough / anymore\", \"x\": 29.008098602294922, \"y\": 17.414140701293945}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779628, \"response\": \"Never use it & too expensive\", \"theme\": \"Too expensive\", \"x\": 29.187286376953125, \"y\": 17.317771911621094}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779627, \"response\": \"No longer enough value to justify the cost.\", \"theme\": \"Too expensive\", \"x\": 30.043365478515625, \"y\": 17.05849266052246}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779626, \"response\": \"No longer good value for the money\", \"theme\": \"Too expensive\", \"x\": 29.6320858001709, \"y\": 16.35478973388672}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779625, \"response\": \"no longer worth it\", \"theme\": \"Too expensive\", \"x\": 28.80179786682129, \"y\": 16.600711822509766}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779624, \"response\": \"No more family sharing =[\", \"theme\": \"Object to family/household restriction\", \"x\": 26.954442977905273, \"y\": 18.24540901184082}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779623, \"response\": \"No need for it\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.458616256713867, \"y\": 17.21023941040039}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779622, \"response\": \"No respect for legacy members. It\\ufffds been a good run.\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 26.882343292236328, \"y\": 17.417522430419922}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779621, \"response\": \"No sharing subscriptions to expensive\", \"theme\": \"Object to sharing restrictions\", \"x\": 27.636247634887695, \"y\": 19.273239135742188}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779620, \"response\": \"no way of paying for it anymore\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.758697509765625, \"y\": 16.713228225708008}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779619, \"response\": \"not happy with price increase, this is now out of my spending and budget\", \"theme\": \"Constant price rise / increase\", \"x\": 30.806175231933594, \"y\": 16.98563003540039}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779618, \"response\": \"not in my budget anymore\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.456628799438477, \"y\": 16.65825653076172}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779617, \"response\": \"Not interested at this time\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.476070404052734, \"y\": 16.742958068847656}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779616, \"response\": \"Not letting us share anymore and u keep raising the price\", \"theme\": \"Object to sharing restrictions\", \"x\": 29.356149673461914, \"y\": 19.37079620361328}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779616, \"response\": \"Not letting us share anymore and u keep raising the price\", \"theme\": \"Constant price rise / increase\", \"x\": 29.45747184753418, \"y\": 19.376815795898438}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779615, \"response\": \"NOT NEEDED, you guys don\\ufffdt want to put forth good services so why do I need you\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.174476623535156, \"y\": 17.390300750732422}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779614, \"response\": \"Not needed\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.342044830322266, \"y\": 17.15886116027832}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779613, \"response\": \"Not paying for extra subscriptions.\", \"theme\": \"Object to additional charges\", \"x\": 27.4903564453125, \"y\": 19.1555233001709}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779612, \"response\": \"not paying more money\", \"theme\": \"Constant price rise / increase\", \"x\": 29.435712814331055, \"y\": 16.268327713012695}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779611, \"response\": \"Not pleased with new policies\", \"theme\": \"New policy generally\", \"x\": 29.83101463317871, \"y\": 17.140140533447266}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779610, \"response\": \"Not used enough currently to be worth the price increase for me\", \"theme\": \"Don't use it enough / anymore\", \"x\": 29.664148330688477, \"y\": 17.47324562072754}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779610, \"response\": \"Not used enough currently to be worth the price increase for me\", \"theme\": \"Constant price rise / increase\", \"x\": 29.554811477661133, \"y\": 17.523805618286133}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779609, \"response\": \"Not using\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.6674747467041, \"y\": 17.52984046936035}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779608, \"response\": \"Not using it at this time.\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.71550178527832, \"y\": 17.4951114654541}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779607, \"response\": \"Not using now\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.653989791870117, \"y\": 17.431915283203125}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779606, \"response\": \"Not worth the price increase\", \"theme\": \"Constant price rise / increase\", \"x\": 30.8346004486084, \"y\": 16.62957191467285}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779605, \"response\": \"Not worth the price increase.\", \"theme\": \"Constant price rise / increase\", \"x\": 30.722412109375, \"y\": 16.876564025878906}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779604, \"response\": \"Notified today that my subscription was hacked.\", \"theme\": \"Account gets hacked\", \"x\": 27.158218383789062, \"y\": 19.873823165893555}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779603, \"response\": \"obscene pricing!\", \"theme\": \"Too expensive\", \"x\": 30.554853439331055, \"y\": 17.275354385375977}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779602, \"response\": \"Offered with my phone subscription\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 27.281147003173828, \"y\": 18.7629451751709}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779601, \"response\": \"Opened a new subscription\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.828977584838867, \"y\": 19.407020568847656}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779600, \"response\": \"Opened this as a duplicate subscription by mistake\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.7174072265625, \"y\": 19.485593795776367}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779599, \"response\": \"Opening a different subscription\", \"theme\": null, \"x\": 26.69371223449707, \"y\": 19.524168014526367}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779598, \"response\": \"Opening different subscriptions\", \"theme\": null, \"x\": 26.52965545654297, \"y\": 19.42732048034668}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779597, \"response\": \"Other bills\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.032604217529297, \"y\": 15.593561172485352}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779596, \"response\": \"out of town for 4 months\", \"theme\": \"Temporary break from platform\", \"x\": 26.82565689086914, \"y\": 16.18302345275879}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779595, \"response\": \"Out of work at the moment\", \"theme\": \"Unemployed\", \"x\": 27.168689727783203, \"y\": 15.798199653625488}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779594, \"response\": \"Owner of this subscription has passed away\", \"theme\": \"Account owner passed away\", \"x\": 26.571557998657227, \"y\": 17.978078842163086}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779593, \"response\": \"Pagos adicional por el servicio\", \"theme\": null, \"x\": 28.604373931884766, \"y\": 15.400924682617188}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779592, \"response\": \"My mom passed away and she had the account\", \"theme\": \"Account owner passed away\", \"x\": 26.61859703063965, \"y\": 17.711936950683594}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779591, \"response\": \"Parent owning account passed away\", \"theme\": \"Account owner passed away\", \"x\": 26.565757751464844, \"y\": 17.721664428710938}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779590, \"response\": \"Pending extra charges\", \"theme\": \"Object to additional charges\", \"x\": 28.97783660888672, \"y\": 18.282039642333984}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779589, \"response\": \"Person passed away\", \"theme\": \"Account owner passed away\", \"x\": 26.565858840942383, \"y\": 17.33754539489746}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779588, \"response\": \"Person paying passed away.\", \"theme\": \"Account owner passed away\", \"x\": 26.593570709228516, \"y\": 17.37430191040039}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779587, \"response\": \"personal income problems\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.226638793945312, \"y\": 15.162223815917969}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779586, \"response\": \"Please stop raising prices every year!\", \"theme\": \"Constant price rise / increase\", \"x\": 32.06099319458008, \"y\": 17.763736724853516}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779585, \"response\": \"policy changes\", \"theme\": \"New policy generally\", \"x\": 30.252107620239258, \"y\": 16.76821517944336}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779584, \"response\": \"preemptively canceling before the next rate hike\", \"theme\": \"Constant price rise / increase\", \"x\": 28.47952651977539, \"y\": 18.061494827270508}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779583, \"response\": \"Prescription fees too high\", \"theme\": \"Too expensive\", \"x\": 29.944543838500977, \"y\": 17.684179306030273}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779582, \"response\": \"price change and don't use anymore\", \"theme\": \"Don't use it enough / anymore\", \"x\": 31.0816593170166, \"y\": 17.995807647705078}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779582, \"response\": \"price change and don't use anymore\", \"theme\": \"Constant price rise / increase\", \"x\": 31.274391174316406, \"y\": 17.989145278930664}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779543, \"response\": \"Recent price increase and talk of limited subscription sharing, bye bye\", \"theme\": \"Object to sharing restrictions\", \"x\": 29.08608627319336, \"y\": 19.365070343017578}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779543, \"response\": \"Recent price increase and talk of limited subscription sharing, bye bye\", \"theme\": \"Constant price rise / increase\", \"x\": 29.104219436645508, \"y\": 19.429094314575195}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779542, \"response\": \"recently married and don't need two memberships\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.582386016845703, \"y\": 18.320676803588867}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779541, \"response\": \"Remarried only need one subscription\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.271692276000977, \"y\": 18.721616744995117}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779540, \"response\": \"Repurposing my time. I will be back!\", \"theme\": \"Temporary break from platform\", \"x\": 27.027956008911133, \"y\": 16.309032440185547}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779539, \"response\": \"Restarting again soon\", \"theme\": \"Temporary break from platform\", \"x\": 27.122882843017578, \"y\": 16.8391170501709}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779538, \"response\": \"Retiring and must cut expenses\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.82505226135254, \"y\": 14.945634841918945}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779537, \"response\": \"Ridiculous price raises throughout history\", \"theme\": \"Constant price rise / increase\", \"x\": 31.554676055908203, \"y\": 16.870006561279297}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779536, \"response\": \"Roommate has subscription\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.379878997802734, \"y\": 18.849361419677734}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779535, \"response\": \"Save Money\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.85471534729004, \"y\": 15.884793281555176}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779534, \"response\": \"saving $ and sharing with dad\", \"theme\": \"Object to sharing restrictions\", \"x\": 27.0947265625, \"y\": 18.125240325927734}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779534, \"response\": \"saving $ and sharing with dad\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 27.048294067382812, \"y\": 18.120325088500977}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779532, \"response\": \"Selection continually goes in one direction, price goes in the other. The scales finally tipped.\", \"theme\": \"Too expensive\", \"x\": 31.783203125, \"y\": 17.277389526367188}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779531, \"response\": \"Service is now overpriced.\", \"theme\": \"Too expensive\", \"x\": 30.19495391845703, \"y\": 18.024843215942383}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779530, \"response\": \"Sharing with Spouse\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.59807777404785, \"y\": 18.24137306213379}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779529, \"response\": \"Sharon Passed Away\", \"theme\": \"Account owner passed away\", \"x\": 26.54121208190918, \"y\": 17.257177352905273}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779528, \"response\": \"Sick of price increases\", \"theme\": \"Constant price rise / increase\", \"x\": 31.2608699798584, \"y\": 16.691587448120117}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779527, \"response\": \"Someone hacked my subscription\", \"theme\": \"Account gets hacked\", \"x\": 27.140581130981445, \"y\": 19.92204475402832}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779526, \"response\": \"someone hacked my acct\", \"theme\": \"Account gets hacked\", \"x\": 27.295249938964844, \"y\": 19.78710174560547}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779525, \"response\": \"Someone keeps hacking my subscription\", \"theme\": \"Account gets hacked\", \"x\": 27.273839950561523, \"y\": 19.867652893066406}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779524, \"response\": \"Stop raising prices & put some money into customer success\", \"theme\": \"Constant price rise / increase\", \"x\": 32.11069107055664, \"y\": 17.736204147338867}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779523, \"response\": \"Stop raising the prices. Twice in 6 months is ridiculous.\", \"theme\": \"Constant price rise / increase\", \"x\": 32.17726516723633, \"y\": 17.389907836914062}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779522, \"response\": \"Stop raising these damn prices!\", \"theme\": \"Constant price rise / increase\", \"x\": 31.988025665283203, \"y\": 17.76862335205078}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779521, \"response\": \"STOP RAISING YOUR PRICES\", \"theme\": \"Constant price rise / increase\", \"x\": 32.224693298339844, \"y\": 17.87425994873047}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779520, \"response\": \"Stop raising your prices!\", \"theme\": \"Constant price rise / increase\", \"x\": 31.803165435791016, \"y\": 17.893505096435547}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779519, \"response\": \"subscriber passed away\", \"theme\": \"Account owner passed away\", \"x\": 26.49254035949707, \"y\": 17.651317596435547}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779518, \"response\": \"summer break\", \"theme\": \"Temporary break from platform\", \"x\": 27.285057067871094, \"y\": 15.326555252075195}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779517, \"response\": \"Summer coming\", \"theme\": null, \"x\": 27.314870834350586, \"y\": 15.40517807006836}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779516, \"response\": \"Summer is coming. Time to play outside\", \"theme\": \"Temporary break from platform\", \"x\": 27.314544677734375, \"y\": 15.388209342956543}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779515, \"response\": \"Switching my payment date\", \"theme\": \"Making changes to payment / billing\", \"x\": 27.619647979736328, \"y\": 17.258525848388672}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779514, \"response\": \"Taking a break\", \"theme\": \"Temporary break from platform\", \"x\": 26.942964553833008, \"y\": 15.53022575378418}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779513, \"response\": \"taking a break for summer\", \"theme\": \"Temporary break from platform\", \"x\": 27.193256378173828, \"y\": 15.478975296020508}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779512, \"response\": \"taking a break layoff\", \"theme\": \"Temporary break from platform\", \"x\": 27.083620071411133, \"y\": 15.623913764953613}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779511, \"response\": \"taking a break, will be back\", \"theme\": \"Temporary break from platform\", \"x\": 27.09500503540039, \"y\": 15.950726509094238}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779510, \"response\": \"Taking a break.\", \"theme\": \"Temporary break from platform\", \"x\": 26.900833129882812, \"y\": 15.690337181091309}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779509, \"response\": \"Taking a break.\", \"theme\": \"Temporary break from platform\", \"x\": 26.959632873535156, \"y\": 15.66061782836914}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779508, \"response\": \"Temp money issues\", \"theme\": \"Temporary break from platform\", \"x\": 29.462627410888672, \"y\": 15.802327156066895}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779508, \"response\": \"Temp money issues\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.2901668548584, \"y\": 15.74056625366211}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779507, \"response\": \"Temporarily cancelling; will rejoin later!\", \"theme\": \"Temporary break from platform\", \"x\": 27.27895736694336, \"y\": 17.13897132873535}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779506, \"response\": \"Temporarily scaling down services\", \"theme\": \"Temporary break from platform\", \"x\": 30.12993812561035, \"y\": 18.12969398498535}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779505, \"response\": \"Temporary break\", \"theme\": \"Temporary break from platform\", \"x\": 26.97521209716797, \"y\": 15.596038818359375}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779504, \"response\": \"Temporary disconnection\", \"theme\": \"Temporary break from platform\", \"x\": 27.333660125732422, \"y\": 16.912267684936523}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779503, \"response\": \"Temporary out of work\", \"theme\": \"Unemployed\", \"x\": 27.352581024169922, \"y\": 16.062135696411133}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779502, \"response\": \"terrible customer service\", \"theme\": null, \"x\": 29.778419494628906, \"y\": 18.32155418395996}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779501, \"response\": \"The constant price increases are ridiculous and greedy.\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 31.88433074951172, \"y\": 16.48541831970215}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779501, \"response\": \"The constant price increases are ridiculous and greedy.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.79365348815918, \"y\": 16.562965393066406}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779500, \"response\": \"The cost is going up much\", \"theme\": \"Constant price rise / increase\", \"x\": 30.855682373046875, \"y\": 17.291011810302734}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779499, \"response\": \"The cost is the biggest deal\", \"theme\": \"Too expensive\", \"x\": 30.1660099029541, \"y\": 16.82083511352539}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779498, \"response\": \"The fact you only give 10 months to reactivate makes me never want to come back again. I will consider it if you email me that you are rectifying this issue. If not, good bye forever.\", \"theme\": null, \"x\": 27.15361976623535, \"y\": 17.15046501159668}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779497, \"response\": \"The greed of the company disgusts me.\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 30.210609436035156, \"y\": 16.287628173828125}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779496, \"response\": \"The increase of the bill and the news about paying extra money when i share my subscription with my family outside the states and I don't like the idea that you want limit my power of using my subscription.\", \"theme\": \"Object to family/household restriction\", \"x\": 28.315982818603516, \"y\": 19.317148208618164}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779496, \"response\": \"The increase of the bill and the news about paying extra money when i share my subscription with my family outside the states and I don't like the idea that you want limit my power of using my subscription.\", \"theme\": \"Object to additional charges\", \"x\": 28.23919105529785, \"y\": 19.288888931274414}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779496, \"response\": \"The increase of the bill and the news about paying extra money when i share my subscription with my family outside the states and I don't like the idea that you want limit my power of using my subscription.\", \"theme\": \"Constant price rise / increase\", \"x\": 28.324243545532227, \"y\": 19.30196189880371}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779495, \"response\": \"The last price increase was I am willing pay.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.45708656311035, \"y\": 16.644771575927734}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779494, \"response\": \"The new sharing fee. You will loose more from greed\", \"theme\": \"Object to sharing restrictions\", \"x\": 29.269718170166016, \"y\": 19.267732620239258}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779494, \"response\": \"The new sharing fee. You will loose more from greed\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 29.140644073486328, \"y\": 19.13566017150879}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779493, \"response\": \"The new upcoming addtional price increases stop this and youll have me back as a customer.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.54093360900879, \"y\": 17.97886848449707}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779492, \"response\": \"The price continues to rise with no end in sight.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.76373291015625, \"y\": 17.435420989990234}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779491, \"response\": \"The price has gone up annually.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.139041900634766, \"y\": 17.402193069458008}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779490, \"response\": \"The price has increased so much. Can\\ufffdt keep with it.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.18211555480957, \"y\": 17.484434127807617}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779489, \"response\": \"The price has raised way to high! I will not be renewing for a long while!\", \"theme\": \"Constant price rise / increase\", \"x\": 31.449337005615234, \"y\": 17.94935417175293}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779488, \"response\": \"the price hike and stopping sharing\", \"theme\": \"Object to sharing restrictions\", \"x\": 29.40272331237793, \"y\": 19.31476402282715}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779488, \"response\": \"the price hike and stopping sharing\", \"theme\": \"Constant price rise / increase\", \"x\": 29.392745971679688, \"y\": 19.290287017822266}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779487, \"response\": \"The price hike was 43% in the span of 5 months and your selection has drastically deteriorated. Member since 09 gone just like that!\", \"theme\": \"Constant price rise / increase\", \"x\": 31.149438858032227, \"y\": 17.854999542236328}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779486, \"response\": \"The price increase every year seems ok but when nothing really good is added, it is not ok.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.683778762817383, \"y\": 16.697439193725586}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779485, \"response\": \"The price increase since I became a member is ridiculous\", \"theme\": \"Constant price rise / increase\", \"x\": 31.344593048095703, \"y\": 17.418359756469727}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779484, \"response\": \"The price increases\", \"theme\": \"Constant price rise / increase\", \"x\": 31.5904483795166, \"y\": 16.992557525634766}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779483, \"response\": \"The price increases + the upcoming change where we will have to pay a fee to use my subscription in different locations is ridiculous and anti-consumer.\", \"theme\": \"Object to family/household restriction\", \"x\": 28.658912658691406, \"y\": 19.190683364868164}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779483, \"response\": \"The price increases + the upcoming change where we will have to pay a fee to use my subscription in different locations is ridiculous and anti-consumer.\", \"theme\": \"Constant price rise / increase\", \"x\": 28.596792221069336, \"y\": 19.185317993164062}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779482, \"response\": \"The price just got to far out of hand\", \"theme\": \"Too expensive\", \"x\": 30.703670501708984, \"y\": 17.185012817382812}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779481, \"response\": \"THE PRICE KEEPS INCREASING\", \"theme\": \"Constant price rise / increase\", \"x\": 31.661258697509766, \"y\": 17.356584548950195}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779480, \"response\": \"The service vs price is no longer worth it. Too expensive now\", \"theme\": \"Too expensive\", \"x\": 30.275100708007812, \"y\": 17.932891845703125}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779479, \"response\": \"The service isn\\ufffdt worth the cost.\", \"theme\": \"Too expensive\", \"x\": 29.71210289001465, \"y\": 17.967079162597656}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779478, \"response\": \"Think my subscription is compromised\", \"theme\": \"Account gets hacked\", \"x\": 27.010587692260742, \"y\": 19.898578643798828}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779477, \"response\": \"This is going to be about 4 times the amount it was when I started.\", \"theme\": \"Too expensive\", \"x\": 29.786413192749023, \"y\": 17.445114135742188}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779476, \"response\": \"This is ridiculous! Price gouging!\", \"theme\": \"Too expensive\", \"x\": 30.898818969726562, \"y\": 17.39606285095215}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779475, \"response\": \"Time for a break\", \"theme\": \"Temporary break from platform\", \"x\": 27.07996940612793, \"y\": 15.640122413635254}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779474, \"response\": \"Tired of the pay increases every year\", \"theme\": \"Constant price rise / increase\", \"x\": 31.459373474121094, \"y\": 16.429485321044922}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779473, \"response\": \"Tired of your company playing games with subscribers\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 27.39299774169922, \"y\": 19.382658004760742}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779472, \"response\": \"To busy\", \"theme\": \"Don't use it enough / anymore\", \"x\": 27.029434204101562, \"y\": 15.632171630859375}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779471, \"response\": \"To expensive\", \"theme\": \"Too expensive\", \"x\": 29.798049926757812, \"y\": 16.49427032470703}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779470, \"response\": \"too easily hacked-not secure\", \"theme\": \"Account gets hacked\", \"x\": 27.362205505371094, \"y\": 19.662630081176758}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779469, \"response\": \"Too expensive\", \"theme\": \"Too expensive\", \"x\": 29.753028869628906, \"y\": 16.806489944458008}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779466, \"response\": \"Too expensive for me right now, maybe later\", \"theme\": \"Too expensive\", \"x\": 29.521472930908203, \"y\": 16.73785972595215}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779465, \"response\": \"Too expensive for what\\ufffds offered\", \"theme\": \"Too expensive\", \"x\": 29.64491844177246, \"y\": 16.769548416137695}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779464, \"response\": \"Too expensive, stupid new rule\", \"theme\": \"New policy generally\", \"x\": 30.041122436523438, \"y\": 17.254886627197266}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779464, \"response\": \"Too expensive, stupid new rule\", \"theme\": \"Too expensive\", \"x\": 30.090591430664062, \"y\": 17.235843658447266}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779463, \"response\": \"Too EXPENSIVE!\", \"theme\": \"Too expensive\", \"x\": 29.8269100189209, \"y\": 16.955604553222656}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779462, \"response\": \"Too greedy\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 30.583282470703125, \"y\": 16.28218650817871}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779461, \"response\": \"Too many charges added on.\", \"theme\": \"Object to additional charges\", \"x\": 29.52649688720703, \"y\": 17.839452743530273}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779460, \"response\": \"Too many new rules and fees and raised prices. Just not worth the money anymore.\", \"theme\": \"New policy generally\", \"x\": 30.180376052856445, \"y\": 17.37089729309082}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779460, \"response\": \"Too many new rules and fees and raised prices. Just not worth the money anymore.\", \"theme\": \"Constant price rise / increase\", \"x\": 30.233774185180664, \"y\": 17.28645896911621}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779459, \"response\": \"Too many on my subscription\", \"theme\": null, \"x\": 26.94362449645996, \"y\": 19.118152618408203}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779458, \"response\": \"too many people using my subscription\", \"theme\": null, \"x\": 27.110660552978516, \"y\": 19.431737899780273}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779457, \"response\": \"Too many price hikes and the newest hike for charging extra to share an subscription\", \"theme\": \"Object to additional charges\", \"x\": 28.92521858215332, \"y\": 19.15797233581543}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779457, \"response\": \"Too many price hikes and the newest hike for charging extra to share an subscription\", \"theme\": \"Object to sharing restrictions\", \"x\": 28.897380828857422, \"y\": 19.239540100097656}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779457, \"response\": \"Too many price hikes and the newest hike for charging extra to share an subscription\", \"theme\": \"Constant price rise / increase\", \"x\": 28.78036117553711, \"y\": 19.256977081298828}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779456, \"response\": \"too many price increases\", \"theme\": \"Constant price rise / increase\", \"x\": 31.271821975708008, \"y\": 17.12030792236328}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779455, \"response\": \"Too many price increases\", \"theme\": \"Constant price rise / increase\", \"x\": 31.28717041015625, \"y\": 16.761219024658203}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779454, \"response\": \"Too many price increases.\", \"theme\": \"Constant price rise / increase\", \"x\": 30.7802791595459, \"y\": 17.09581184387207}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779453, \"response\": \"Too many price increases. Going with a different service.\", \"theme\": \"Prefer competition\", \"x\": 30.452659606933594, \"y\": 17.961917877197266}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779453, \"response\": \"Too many price increases. Going with a different service.\", \"theme\": \"Constant price rise / increase\", \"x\": 30.48444938659668, \"y\": 18.062496185302734}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779452, \"response\": \"too many price increments and now you will be checking where we access the subscription. Your greed is why I am canceling. Good Luck!\", \"theme\": \"Object to family/household restriction\", \"x\": 28.118703842163086, \"y\": 18.611032485961914}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779452, \"response\": \"too many price increments and now you will be checking where we access the subscription. Your greed is why I am canceling. Good Luck!\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 28.17962646484375, \"y\": 18.636676788330078}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779452, \"response\": \"too many price increments and now you will be checking where we access the subscription. Your greed is why I am canceling. Good Luck!\", \"theme\": \"Constant price rise / increase\", \"x\": 28.19293785095215, \"y\": 18.680133819580078}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779451, \"response\": \"Too many subscriptions, I'll be back\", \"theme\": \"Temporary break from platform\", \"x\": 27.016653060913086, \"y\": 18.99199676513672}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779450, \"response\": \"Trying to reduce bills as much as possible for 6 months\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.081472396850586, \"y\": 15.401500701904297}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779449, \"response\": \"trying to save money\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.02892303466797, \"y\": 15.788902282714844}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779448, \"response\": \"Trying to save money\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.907184600830078, \"y\": 15.811335563659668}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779447, \"response\": \"Trying to save money right now\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.85784149169922, \"y\": 15.911247253417969}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779446, \"response\": \"Two price increases in 6 months\", \"theme\": \"Constant price rise / increase\", \"x\": 31.94568634033203, \"y\": 17.04026222229004}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779445, \"response\": \"Two price increases in short amount of time\", \"theme\": \"Constant price rise / increase\", \"x\": 32.06003189086914, \"y\": 16.80457305908203}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779444, \"response\": \"Unable to change my billing date. Customer service no help at all.\", \"theme\": \"Problems with billing\", \"x\": 27.585264205932617, \"y\": 17.705825805664062}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779443, \"response\": \"unable to share subscription with family\", \"theme\": \"Object to family/household restriction\", \"x\": 26.88324546813965, \"y\": 18.7943115234375}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779442, \"response\": \"Unemployed and financial issues\", \"theme\": \"Unemployed\", \"x\": 28.176849365234375, \"y\": 15.136326789855957}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779442, \"response\": \"Unemployed and financial issues\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.149206161499023, \"y\": 15.20991325378418}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779441, \"response\": \"User passed away\", \"theme\": \"Account owner passed away\", \"x\": 26.5253849029541, \"y\": 17.3878231048584}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779440, \"response\": \"using a different membership\", \"theme\": \"Prefer competition\", \"x\": 26.77246856689453, \"y\": 19.0081787109375}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779439, \"response\": \"using another platform for awhile - I will be back\", \"theme\": \"Temporary break from platform\", \"x\": 27.072031021118164, \"y\": 16.678855895996094}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779438, \"response\": \"using other subscription\", \"theme\": \"Prefer competition\", \"x\": 26.74311065673828, \"y\": 19.217975616455078}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779437, \"response\": \"using other apps at this time\", \"theme\": \"Prefer competition\", \"x\": 28.093732833862305, \"y\": 18.060283660888672}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779436, \"response\": \"Waiting until pay day\", \"theme\": \"Temporary break from platform\", \"x\": 27.798805236816406, \"y\": 16.839750289916992}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779435, \"response\": \"Waste of money and you raising the cost\", \"theme\": \"Constant price rise / increase\", \"x\": 30.244300842285156, \"y\": 16.624055862426758}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779434, \"response\": \"Waste of time and money. Would rather spend time learning.\", \"theme\": \"Too expensive\", \"x\": 29.090272903442383, \"y\": 17.139602661132812}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779433, \"response\": \"Way to many price hikes over the past few years. Also not a fan of you charging extra money to share subscriptions because your greedy.\", \"theme\": \"Object to additional charges\", \"x\": 29.036287307739258, \"y\": 19.169172286987305}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779433, \"response\": \"Way to many price hikes over the past few years. Also not a fan of you charging extra money to share subscriptions because your greedy.\", \"theme\": \"Object to sharing restrictions\", \"x\": 29.00946044921875, \"y\": 19.25645637512207}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779433, \"response\": \"Way to many price hikes over the past few years. Also not a fan of you charging extra money to share subscriptions because your greedy.\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 28.99976348876953, \"y\": 19.188457489013672}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779433, \"response\": \"Way to many price hikes over the past few years. Also not a fan of you charging extra money to share subscriptions because your greedy.\", \"theme\": \"Constant price rise / increase\", \"x\": 28.9656925201416, \"y\": 19.23125457763672}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779432, \"response\": \"way too expensive\", \"theme\": \"Too expensive\", \"x\": 29.774324417114258, \"y\": 16.81065559387207}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779431, \"response\": \"way too expensive for the service given, not worth the amount.\", \"theme\": \"Too expensive\", \"x\": 29.92156410217285, \"y\": 17.744504928588867}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779430, \"response\": \"We feel like there is no customer loyalty for a long time subscriber. Prices keep increasing at alarming rates and we only feel like it will keep going.\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 29.736082077026367, \"y\": 18.69902229309082}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779430, \"response\": \"We feel like there is no customer loyalty for a long time subscriber. Prices keep increasing at alarming rates and we only feel like it will keep going.\", \"theme\": \"Constant price rise / increase\", \"x\": 29.719396591186523, \"y\": 18.727399826049805}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779429, \"response\": \"We have 2 subscriptions\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.49859046936035, \"y\": 19.0715274810791}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779428, \"response\": \"We have 3 subscriptions in 1 household. Only needed 1\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.188941955566406, \"y\": 19.00935935974121}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779427, \"response\": \"We have not been using it as much as we'd like to\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.76634979248047, \"y\": 17.569564819335938}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779426, \"response\": \"We have too many subscriptions lol\", \"theme\": null, \"x\": 26.83322525024414, \"y\": 19.138946533203125}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779425, \"response\": \"When I can pay for it I will. You keep charging my card and it declined.\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.086191177368164, \"y\": 18.69124984741211}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779424, \"response\": \"Why the price increase? __\", \"theme\": \"Constant price rise / increase\", \"x\": 31.401351928710938, \"y\": 16.804576873779297}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779423, \"response\": \"Wife has an subscription and don\\ufffdt need 2 subscriptions.\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.43531608581543, \"y\": 18.73716926574707}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779422, \"response\": \"Wife has subscription\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.363998413085938, \"y\": 18.511470794677734}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779421, \"response\": \"Wife passed away\", \"theme\": \"Account owner passed away\", \"x\": 26.449060440063477, \"y\": 17.318296432495117}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779420, \"response\": \"Will be back in a week\", \"theme\": \"Temporary break from platform\", \"x\": 27.091157913208008, \"y\": 16.41908836364746}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779419, \"response\": \"will be getting the service through my phone provider\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 27.778785705566406, \"y\": 18.41468048095703}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779418, \"response\": \"will come back in may\", \"theme\": \"Temporary break from platform\", \"x\": 27.075103759765625, \"y\": 16.418241500854492}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779417, \"response\": \"Will come in future\", \"theme\": \"Temporary break from platform\", \"x\": 27.040019989013672, \"y\": 16.638437271118164}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779416, \"response\": \"Will join back later\", \"theme\": \"Temporary break from platform\", \"x\": 27.177459716796875, \"y\": 16.586811065673828}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779415, \"response\": \"Will not pay price increase\", \"theme\": \"Constant price rise / increase\", \"x\": 31.493432998657227, \"y\": 16.951520919799805}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779414, \"response\": \"will replace with a cheaper service\", \"theme\": \"Prefer competition\", \"x\": 30.112958908081055, \"y\": 18.090147018432617}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779413, \"response\": \"will restart under new email\", \"theme\": \"Temporary break from platform\", \"x\": 27.092140197753906, \"y\": 17.160554885864258}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779412, \"response\": \"Will resume later in the year.\", \"theme\": \"Temporary break from platform\", \"x\": 27.27178382873535, \"y\": 16.667421340942383}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779411, \"response\": \"With the rise in fuel and other costs, I'm having to cut back on entertainment.\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.922119140625, \"y\": 15.629517555236816}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779845, \"response\": \"Do not use often\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.838716506958008, \"y\": 17.50495719909668}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779844, \"response\": \"do not want anymore\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.353050231933594, \"y\": 17.024206161499023}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779843, \"response\": \"Do you use enough to warrant cost\", \"theme\": \"Don't use it enough / anymore\", \"x\": 29.469512939453125, \"y\": 17.57369613647461}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779842, \"response\": \"Don't agree with price increase.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.129859924316406, \"y\": 16.896350860595703}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779841, \"response\": \"Don't have enough money to get it anymore\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.593128204345703, \"y\": 16.504680633544922}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779840, \"response\": \"don't need it currently\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.455045700073242, \"y\": 17.03203773498535}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779839, \"response\": \"Don't need right now\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.23912239074707, \"y\": 16.986167907714844}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779838, \"response\": \"Don't use enough anymore\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.998889923095703, \"y\": 17.354890823364258}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779837, \"response\": \"Don't use.\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.798080444335938, \"y\": 17.49152946472168}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779836, \"response\": \"Don't want it anymore\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.40019416809082, \"y\": 16.93021583557129}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779835, \"response\": \"Don\\ufffdt agree with price increase\", \"theme\": \"Constant price rise / increase\", \"x\": 31.170297622680664, \"y\": 17.020856857299805}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779834, \"response\": \"Don\\ufffdt have the money\", \"theme\": \"Too expensive\", \"x\": 28.747140884399414, \"y\": 16.318588256835938}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779833, \"response\": \"Don\\ufffdt like political virtue signaling.\", \"theme\": null, \"x\": 29.23000144958496, \"y\": 17.047271728515625}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779832, \"response\": \"Don\\ufffdt need two subscriptions\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.445131301879883, \"y\": 19.019487380981445}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779831, \"response\": \"Double subscriptions with same payment different emails\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.272411346435547, \"y\": 19.440526962280273}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779830, \"response\": \"Downsizing\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.44230842590332, \"y\": 15.04881477355957}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779829, \"response\": \"Economy hardship\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.277812957763672, \"y\": 15.115649223327637}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779828, \"response\": \"Extra charge for sign in. My daughter is in college!!!! And your going to charge me when she uses ut. No thank you. You're not worth it anyways. Good bye\", \"theme\": \"Object to family/household restriction\", \"x\": 27.914600372314453, \"y\": 18.704355239868164}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779828, \"response\": \"Extra charge for sign in. My daughter is in college!!!! And your going to charge me when she uses ut. No thank you. You're not worth it anyways. Good bye\", \"theme\": \"Object to additional charges\", \"x\": 27.888795852661133, \"y\": 18.725828170776367}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779828, \"response\": \"Extra charge for sign in. My daughter is in college!!!! And your going to charge me when she uses ut. No thank you. You're not worth it anyways. Good bye\", \"theme\": \"Too expensive\", \"x\": 27.89777374267578, \"y\": 18.766502380371094}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779827, \"response\": \"Fianc\\ufffde has subscription\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.306434631347656, \"y\": 18.583189010620117}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779826, \"response\": \"Finance decision\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.543903350830078, \"y\": 15.34498119354248}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779825, \"response\": \"Finances\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.505117416381836, \"y\": 15.345632553100586}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779824, \"response\": \"Finances\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.601247787475586, \"y\": 15.27301025390625}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779823, \"response\": \"Financial\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.593673706054688, \"y\": 15.350844383239746}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779822, \"response\": \"Financial Cut Backs\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.817995071411133, \"y\": 15.25339412689209}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779821, \"response\": \"Financial Hardship\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.228071212768555, \"y\": 15.152151107788086}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779820, \"response\": \"Financial hardship\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.27715492248535, \"y\": 15.213407516479492}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779819, \"response\": \"Financial hardship\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.184106826782227, \"y\": 15.15761947631836}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779818, \"response\": \"Financial reasons\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.568164825439453, \"y\": 15.323726654052734}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779817, \"response\": \"Financial situation changed.\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.38484001159668, \"y\": 15.522284507751465}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779816, \"response\": \"financial situation has changed\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.605426788330078, \"y\": 15.624582290649414}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779815, \"response\": \"For the time being\", \"theme\": \"Temporary break from platform\", \"x\": 27.154035568237305, \"y\": 15.915140151977539}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779814, \"response\": \"future issues expected with sharing profiles, price hikes\", \"theme\": \"Object to sharing restrictions\", \"x\": 29.337543487548828, \"y\": 19.435998916625977}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779814, \"response\": \"future issues expected with sharing profiles, price hikes\", \"theme\": \"Constant price rise / increase\", \"x\": 29.26539421081543, \"y\": 19.392946243286133}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779813, \"response\": \"getting another platform instead\", \"theme\": \"Prefer competition\", \"x\": 28.16029930114746, \"y\": 17.678606033325195}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779812, \"response\": \"Getting married and will be combining accounts\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.08159637451172, \"y\": 18.23835563659668}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779810, \"response\": \"Getting too expensive and not worth the money Thanks but no thanks\", \"theme\": \"Too expensive\", \"x\": 29.600849151611328, \"y\": 16.828737258911133}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779809, \"response\": \"Getting too Greedy for ya Girl!\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 30.547012329101562, \"y\": 16.280935287475586}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779808, \"response\": \"go to live with gf\", \"theme\": \"Moving / changing locations\", \"x\": 26.28267478942871, \"y\": 16.81378936767578}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779807, \"response\": \"Going to not be using it for a few months\", \"theme\": \"Temporary break from platform\", \"x\": 28.534997940063477, \"y\": 17.574243545532227}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779806, \"response\": \"got laid off, will be back when i can.\", \"theme\": \"Temporary break from platform\", \"x\": 27.442779541015625, \"y\": 15.917014122009277}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779806, \"response\": \"got laid off, will be back when i can.\", \"theme\": \"Unemployed\", \"x\": 27.383392333984375, \"y\": 15.97713565826416}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779805, \"response\": \"got married and my wife has her own subscription\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.25359535217285, \"y\": 18.465850830078125}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779804, \"response\": \"Got married my husband and I now share subscriptions\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.319965362548828, \"y\": 18.51034164428711}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779803, \"response\": \"Got to get back on my feet\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 26.98320960998535, \"y\": 15.918347358703613}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779802, \"response\": \"GREED\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 30.352628707885742, \"y\": 16.187360763549805}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779801, \"response\": \"greedy company\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 30.229267120361328, \"y\": 16.027341842651367}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779800, \"response\": \"Greedy company\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 30.312265396118164, \"y\": 16.11479949951172}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779799, \"response\": \"Greedy Corporation\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 30.335840225219727, \"y\": 16.155315399169922}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779798, \"response\": \"Hacked\", \"theme\": \"Account gets hacked\", \"x\": 27.26307487487793, \"y\": 19.689579010009766}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779797, \"response\": \"hard time financially need to cancel some subscriptions\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 27.606678009033203, \"y\": 18.75563621520996}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779796, \"response\": \"hardly use it but price keeps increasing.\", \"theme\": \"Don't use it enough / anymore\", \"x\": 29.73740005493164, \"y\": 17.66920280456543}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779796, \"response\": \"hardly use it but price keeps increasing.\", \"theme\": \"Constant price rise / increase\", \"x\": 29.638683319091797, \"y\": 17.522069931030273}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779795, \"response\": \"Have 2 subscriptions and only need 1\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.59271812438965, \"y\": 19.12358283996582}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779794, \"response\": \"Have a different subscription\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.61713409423828, \"y\": 19.34038543701172}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779793, \"response\": \"have more than one subscription aparently\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.527359008789062, \"y\": 19.332799911499023}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779792, \"response\": \"having $ issues.\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.38496208190918, \"y\": 15.692039489746094}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779791, \"response\": \"competitor is better\", \"theme\": \"Prefer competition\", \"x\": 30.246328353881836, \"y\": 16.394933700561523}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779790, \"response\": \"Health Issues\", \"theme\": null, \"x\": 27.842721939086914, \"y\": 15.334066390991211}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779789, \"response\": \"Health issues\", \"theme\": null, \"x\": 27.82925033569336, \"y\": 15.36709976196289}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779788, \"response\": \"Horrible business decisions.\", \"theme\": \"New policy generally\", \"x\": 29.698272705078125, \"y\": 16.1710147857666}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779787, \"response\": \"Others are cheaper\", \"theme\": \"Prefer competition\", \"x\": 30.274023056030273, \"y\": 17.030038833618164}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779786, \"response\": \"I am flat broke\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 27.888322830200195, \"y\": 15.610038757324219}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779785, \"response\": \"I am retired and non a fixed income.\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.43252944946289, \"y\": 15.322420120239258}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779784, \"response\": \"I am trying to cut my spending as much as possible for now\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.194753646850586, \"y\": 15.36198616027832}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779783, \"response\": \"I can afford this but I think the price is way too high and am not willing to pay it\", \"theme\": \"Too expensive\", \"x\": 29.556392669677734, \"y\": 16.85964012145996}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779782, \"response\": \"I can't afford it at this time but will start again.\", \"theme\": \"Temporary break from platform\", \"x\": 28.517988204956055, \"y\": 16.215425491333008}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779781, \"response\": \"I cant share my subscription with family outside my hosehold\", \"theme\": \"Object to family/household restriction\", \"x\": 27.018592834472656, \"y\": 18.799745559692383}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779780, \"response\": \"I do not agree with the price increases and policy changes\", \"theme\": \"Constant price rise / increase\", \"x\": 31.222694396972656, \"y\": 16.909029006958008}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779779, \"response\": \"I do not like\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.331459045410156, \"y\": 17.079200744628906}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779778, \"response\": \"I do not use enough as the price continues to go up\", \"theme\": \"Don't use it enough / anymore\", \"x\": 29.605552673339844, \"y\": 17.489408493041992}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779778, \"response\": \"I do not use enough as the price continues to go up\", \"theme\": \"Constant price rise / increase\", \"x\": 29.52169418334961, \"y\": 17.44568634033203}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779777, \"response\": \"I don't have the money this month due to losing my job\", \"theme\": \"Unemployed\", \"x\": 28.128883361816406, \"y\": 15.985081672668457}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779777, \"response\": \"I don't have the money this month due to losing my job\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.153657913208008, \"y\": 15.949043273925781}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779776, \"response\": \"I don\\ufffdt use it enough\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.835243225097656, \"y\": 17.513263702392578}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779775, \"response\": \"I get it free with my phone service\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 27.69156265258789, \"y\": 18.555625915527344}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779774, \"response\": \"I get more on another service for less.\", \"theme\": \"Prefer competition\", \"x\": 29.888044357299805, \"y\": 18.241313934326172}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779773, \"response\": \"i got hacked\", \"theme\": \"Account gets hacked\", \"x\": 27.262908935546875, \"y\": 19.701982498168945}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779581, \"response\": \"Price change. Lack of acceptance of the reality that is subscription sharing.\", \"theme\": \"Object to sharing restrictions\", \"x\": 28.944942474365234, \"y\": 19.21546745300293}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779581, \"response\": \"Price change. Lack of acceptance of the reality that is subscription sharing.\", \"theme\": \"Constant price rise / increase\", \"x\": 28.97644805908203, \"y\": 19.270965576171875}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779580, \"response\": \"Price continues to climb with no added benefit and other services have more and better prices.\", \"theme\": \"Prefer competition\", \"x\": 30.827917098999023, \"y\": 17.881145477294922}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779580, \"response\": \"Price continues to climb with no added benefit and other services have more and better prices.\", \"theme\": \"Constant price rise / increase\", \"x\": 30.873998641967773, \"y\": 17.854896545410156}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779579, \"response\": \"Price hike was too much.\", \"theme\": \"Constant price rise / increase\", \"x\": 30.83902359008789, \"y\": 16.795970916748047}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779578, \"response\": \"Price hikes are getting to be too much, everything else in my life is already expensive\", \"theme\": \"Constant price rise / increase\", \"x\": 31.068397521972656, \"y\": 16.978818893432617}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779577, \"response\": \"Price Increase and garbage quality, why should I keep paying blindly \", \"theme\": \"Constant price rise / increase\", \"x\": 30.962438583374023, \"y\": 17.822751998901367}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779576, \"response\": \"price increase and horrible customer service, what am I paying for??\", \"theme\": \"Constant price rise / increase\", \"x\": 30.619014739990234, \"y\": 18.01487922668457}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779575, \"response\": \"Price increase and I have to choose between this and putting my kids into activities that are already expensive. YOU made me have to choose one or the other\", \"theme\": \"Constant price rise / increase\", \"x\": 31.0468692779541, \"y\": 16.70348358154297}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779574, \"response\": \"Price increase and I cant afford you anymore\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 30.776540756225586, \"y\": 16.782569885253906}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779574, \"response\": \"Price increase and I cant afford you anymore\", \"theme\": \"Constant price rise / increase\", \"x\": 30.858808517456055, \"y\": 16.826919555664062}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779573, \"response\": \"Price increase after being a loyal customer since 2010\", \"theme\": \"Constant price rise / increase\", \"x\": 30.811851501464844, \"y\": 18.07002830505371}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779572, \"response\": \"Price increase and to manservices to pick from. Shouldn't a competitive market drive price down...\", \"theme\": \"Constant price rise / increase\", \"x\": 30.733882904052734, \"y\": 17.465059280395508}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779571, \"response\": \"Price increase and your tracking people and how they access their subscription.\", \"theme\": \"New policy generally\", \"x\": 28.780780792236328, \"y\": 19.016437530517578}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779571, \"response\": \"Price increase and your tracking people and how they access their subscription.\", \"theme\": \"Constant price rise / increase\", \"x\": 28.786405563354492, \"y\": 19.066749572753906}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779570, \"response\": \"Price Increase caused me to cancel\", \"theme\": \"Constant price rise / increase\", \"x\": 31.3327579498291, \"y\": 18.195899963378906}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779569, \"response\": \"Price increase is absurd\", \"theme\": \"Constant price rise / increase\", \"x\": 31.325395584106445, \"y\": 16.89089584350586}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779568, \"response\": \"PRICE INCREASE IS TOO MUCH!!\", \"theme\": \"Constant price rise / increase\", \"x\": 31.04446029663086, \"y\": 17.091812133789062}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779567, \"response\": \"Price increase isn't worth it\", \"theme\": \"Constant price rise / increase\", \"x\": 31.08074188232422, \"y\": 16.761545181274414}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779566, \"response\": \"Price increase isnt worth what is offered\", \"theme\": \"Constant price rise / increase\", \"x\": 31.29414939880371, \"y\": 17.139446258544922}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779565, \"response\": \"Price increases and terrible customer service\", \"theme\": \"Constant price rise / increase\", \"x\": 30.501829147338867, \"y\": 18.198806762695312}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779564, \"response\": \"Price increases and charges for people using my subscription\", \"theme\": \"Object to sharing restrictions\", \"x\": 28.638118743896484, \"y\": 18.925891876220703}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779564, \"response\": \"Price increases and charges for people using my subscription\", \"theme\": \"Constant price rise / increase\", \"x\": 28.640071868896484, \"y\": 18.889875411987305}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779563, \"response\": \"Price increases are too often.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.535768508911133, \"y\": 17.039592742919922}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779562, \"response\": \"price increases don't reflect quality of service\", \"theme\": \"Constant price rise / increase\", \"x\": 30.68120574951172, \"y\": 17.86324691772461}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779561, \"response\": \"Price is becoming too high for the quality\", \"theme\": \"Too expensive\", \"x\": 30.72076988220215, \"y\": 17.180574417114258}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779560, \"response\": \"Price is increasing\", \"theme\": \"Constant price rise / increase\", \"x\": 31.73255729675293, \"y\": 16.985679626464844}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779559, \"response\": \"Price is whack.\", \"theme\": \"Too expensive\", \"x\": 30.732006072998047, \"y\": 17.240480422973633}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779558, \"response\": \"Price just keeps climbing\", \"theme\": \"Constant price rise / increase\", \"x\": 31.55402183532715, \"y\": 17.33845329284668}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779557, \"response\": \"Price keeps changing. Benefits don't. Been with you too long for this nonsense.\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 31.183208465576172, \"y\": 17.753780364990234}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779557, \"response\": \"Price keeps changing. Benefits don't. Been with you too long for this nonsense.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.27463722229004, \"y\": 17.718311309814453}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779556, \"response\": \"Price keeps increasing\", \"theme\": \"Constant price rise / increase\", \"x\": 31.745256423950195, \"y\": 17.259632110595703}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779555, \"response\": \"Price keeps rising and service is not as good as it was before.\", \"theme\": \"Constant price rise / increase\", \"x\": 30.560209274291992, \"y\": 18.050777435302734}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779554, \"response\": \"Price raises\", \"theme\": \"Constant price rise / increase\", \"x\": 31.873083114624023, \"y\": 17.016754150390625}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779553, \"response\": \"price too high\", \"theme\": \"Too expensive\", \"x\": 30.53608512878418, \"y\": 17.074312210083008}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779552, \"response\": \"Price went up and I have has since 2010 or Earlier sorry oneday\", \"theme\": \"Constant price rise / increase\", \"x\": 31.11434555053711, \"y\": 17.616527557373047}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779551, \"response\": \"Prices are going up\", \"theme\": \"Constant price rise / increase\", \"x\": 31.52889633178711, \"y\": 17.394166946411133}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779550, \"response\": \"Prices are rising to much. This is the second time.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.65215492248535, \"y\": 17.203275680541992}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779549, \"response\": \"Prices are up in everything\", \"theme\": \"Constant price rise / increase\", \"x\": 31.477516174316406, \"y\": 17.329601287841797}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779548, \"response\": \"Prices continue to go up, and yet you continue to try to squeeze even more money out of people\", \"theme\": \"Constant price rise / increase\", \"x\": 31.6924991607666, \"y\": 17.523019790649414}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779547, \"response\": \"Raising prices after a 40% profit increase last year and starting to charge for additional profiles is just greedy.\", \"theme\": \"Object to sharing restrictions\", \"x\": 31.725257873535156, \"y\": 16.498693466186523}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779547, \"response\": \"Raising prices after a 40% profit increase last year and starting to charge for additional profiles is just greedy.\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 31.84247589111328, \"y\": 16.497467041015625}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779547, \"response\": \"Raising prices after a 40% profit increase last year and starting to charge for additional profiles is just greedy.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.704233169555664, \"y\": 16.472761154174805}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779546, \"response\": \"Barely use the service, money down the drain\", \"theme\": \"Don't use it enough / anymore\", \"x\": 29.816938400268555, \"y\": 18.029296875}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779545, \"response\": \"Rarely used\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.962167739868164, \"y\": 17.529499053955078}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779544, \"response\": \"Rate increase and garbage customer service, do you even care about your customers?\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 30.129051208496094, \"y\": 18.55642318725586}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779544, \"response\": \"Rate increase and garbage customer service, do you even care about your customers?\", \"theme\": \"Constant price rise / increase\", \"x\": 30.182771682739258, \"y\": 18.44005584716797}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779410, \"response\": \"You are about to charge for have extra subscriptions. Me and my family have different taste but I pay my bill, it\\ufffds extortion and you\\ufffdre a disgusting and greedy company.\", \"theme\": \"Object to family/household restriction\", \"x\": 27.98121452331543, \"y\": 19.034204483032227}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779410, \"response\": \"You are about to charge for have extra subscriptions. Me and my family have different taste but I pay my bill, it\\ufffds extortion and you\\ufffdre a disgusting and greedy company.\", \"theme\": \"Object to additional charges\", \"x\": 27.960159301757812, \"y\": 19.051008224487305}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779410, \"response\": \"You are about to charge for have extra subscriptions. Me and my family have different taste but I pay my bill, it\\ufffds extortion and you\\ufffdre a disgusting and greedy company.\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 27.869749069213867, \"y\": 19.119518280029297}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779409, \"response\": \"you are constantly raising prices. i will take my business elsewhere\", \"theme\": \"Prefer competition\", \"x\": 32.028385162353516, \"y\": 17.995939254760742}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779409, \"response\": \"you are constantly raising prices. i will take my business elsewhere\", \"theme\": \"Constant price rise / increase\", \"x\": 31.929262161254883, \"y\": 18.072969436645508}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779408, \"response\": \"You are going up on prices\", \"theme\": \"Constant price rise / increase\", \"x\": 31.220705032348633, \"y\": 17.53374481201172}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779407, \"response\": \"You are money hungry\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 28.72043228149414, \"y\": 15.86383056640625}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779406, \"response\": \"You are politically biased.\", \"theme\": null, \"x\": 29.399629592895508, \"y\": 17.1103572845459}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779405, \"response\": \"you aren't focused on customers anymore\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 30.11305809020996, \"y\": 18.511402130126953}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779404, \"response\": \"You charge too much\", \"theme\": \"Too expensive\", \"x\": 29.662141799926758, \"y\": 17.563278198242188}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779403, \"response\": \"You continue to raise your prices\", \"theme\": \"Constant price rise / increase\", \"x\": 31.92435073852539, \"y\": 17.951576232910156}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779402, \"response\": \"You guys are making business decisions that don\\ufffdt make sense at a time when it doesn\\ufffdt make sense. Make sense, and we\\ufffdll resubscribe.\", \"theme\": null, \"x\": 29.215856552124023, \"y\": 18.803272247314453}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779401, \"response\": \"You guys keep raising the prices\", \"theme\": \"Constant price rise / increase\", \"x\": 31.866987228393555, \"y\": 17.734180450439453}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779400, \"response\": \"You have gotten too greedy and raised the price too many times\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 31.103225708007812, \"y\": 17.36628532409668}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779400, \"response\": \"You have gotten too greedy and raised the price too many times\", \"theme\": \"Constant price rise / increase\", \"x\": 31.170278549194336, \"y\": 17.178686141967773}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779399, \"response\": \"you just keep raising the price\", \"theme\": \"Constant price rise / increase\", \"x\": 31.827760696411133, \"y\": 17.95078468322754}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779398, \"response\": \"You keep adding fees and new prices, I don\\ufffdt really want it no more\", \"theme\": \"Constant price rise / increase\", \"x\": 30.94732666015625, \"y\": 18.206218719482422}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779396, \"response\": \"You keep increasing prices.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.59269905090332, \"y\": 17.670795440673828}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779395, \"response\": \"You keep jacking the price up every 12 days.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.634918212890625, \"y\": 17.644264221191406}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779394, \"response\": \"You keep raising prices and are now charging extra for other people using your subscription, other services are better and cheaper and the only reason I kept it was for the other people using it so if you\\ufffdre gonna charge for that I\\ufffdm out\", \"theme\": \"Prefer competition\", \"x\": 28.41676139831543, \"y\": 18.899091720581055}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779394, \"response\": \"You keep raising prices and are now charging extra for other people using your subscription, other services are better and cheaper and the only reason I kept it was for the other people using it so if you\\ufffdre gonna charge for that I\\ufffdm out\", \"theme\": \"Object to additional charges\", \"x\": 28.375812530517578, \"y\": 18.95866584777832}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779394, \"response\": \"You keep raising prices and are now charging extra for other people using your subscription, other services are better and cheaper and the only reason I kept it was for the other people using it so if you\\ufffdre gonna charge for that I\\ufffdm out\", \"theme\": \"Constant price rise / increase\", \"x\": 28.459630966186523, \"y\": 18.94078826904297}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779393, \"response\": \"You keep raising prices. it's not my fault that you don't have enough customers and I have to pay the price. It's just not worth it to keep you.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.7081298828125, \"y\": 18.183441162109375}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779392, \"response\": \"You keep raising the damn price. I'm not made of money.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.881376266479492, \"y\": 18.004003524780273}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779391, \"response\": \"You keep upping the price and now i cant pay\", \"theme\": \"Constant price rise / increase\", \"x\": 31.35258674621582, \"y\": 17.75520896911621}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779390, \"response\": \"You need to stop increasing the price on long time users.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.270111083984375, \"y\": 17.62799072265625}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779389, \"response\": \"You raise prices and nothing is new. Nothing new.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.84027671813965, \"y\": 17.49686622619629}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779388, \"response\": \"You raised the price\", \"theme\": \"Constant price rise / increase\", \"x\": 31.45448875427246, \"y\": 17.847875595092773}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779387, \"response\": \"You raised your price almost 50%. I also don\\ufffdt like the fact that you offer the price I used to pay once I tried to cancel. Shady!\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 31.46337890625, \"y\": 18.267780303955078}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779387, \"response\": \"You raised your price almost 50%. I also don\\ufffdt like the fact that you offer the price I used to pay once I tried to cancel. Shady!\", \"theme\": \"Constant price rise / increase\", \"x\": 31.39761734008789, \"y\": 18.283674240112305}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779386, \"response\": \"You raised your prices again\", \"theme\": \"Constant price rise / increase\", \"x\": 31.47442626953125, \"y\": 17.98372459411621}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779385, \"response\": \"You want to charge me for my kids using MY subscription, how is that even fair?\", \"theme\": \"Object to family/household restriction\", \"x\": 27.95064926147461, \"y\": 19.101652145385742}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779384, \"response\": \"You're being greedy at every opportunity and I won't support it\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 30.572608947753906, \"y\": 16.362197875976562}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779383, \"response\": \"You're being greedy. If you cared about us, you wouldn't keep hiking up prices that were high to begin with. You'll only understand what this means when enough of us leave. \", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 31.99278450012207, \"y\": 17.65575408935547}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779382, \"response\": \"You're not going to allow family sharing\", \"theme\": \"Object to family/household restriction\", \"x\": 27.02819061279297, \"y\": 18.3253116607666}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779381, \"response\": \"You\\ufffdre just greedy\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 30.54021644592285, \"y\": 16.359567642211914}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779380, \"response\": \"Your charging for sharing. \\\"SHARING IS CARING!!\\\"\", \"theme\": \"Object to sharing restrictions\", \"x\": 27.566804885864258, \"y\": 18.87531852722168}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779379, \"response\": \"Your company has far too many price increases. It seems like year after year or bi-annually you are increasing prices. Too much. I\\ufffdll consider other entertaining options.\", \"theme\": \"Prefer competition\", \"x\": 31.40212059020996, \"y\": 16.780460357666016}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779379, \"response\": \"Your company has far too many price increases. It seems like year after year or bi-annually you are increasing prices. Too much. I\\ufffdll consider other entertaining options.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.531414031982422, \"y\": 16.965845108032227}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779378, \"response\": \"Your constant price creep is why. I keep paying more for less. I'm done.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.6988525390625, \"y\": 17.83050537109375}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779377, \"response\": \"your corporate greed\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 30.340574264526367, \"y\": 16.314014434814453}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779376, \"response\": \"Your new price system and raised rates are not workable for me\", \"theme\": \"Constant price rise / increase\", \"x\": 30.909366607666016, \"y\": 18.02134132385254}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779375, \"response\": \"Your price change buggin\", \"theme\": \"Constant price rise / increase\", \"x\": 31.22465705871582, \"y\": 17.671743392944336}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779374, \"response\": \"your price hikes are absurd\", \"theme\": \"Constant price rise / increase\", \"x\": 31.343608856201172, \"y\": 17.371440887451172}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779373, \"response\": \"Your price is just not worth keeping anymore especially with the pop up currently shoves iny face forcing me to make a choice for the more expensive subscription. So you lost a subscriber have a nice life\", \"theme\": \"Too expensive\", \"x\": 28.339561462402344, \"y\": 18.80447006225586}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779372, \"response\": \"Your pricing is terrible. You keep increasing prices and the addition of sharing charges is greedy.\", \"theme\": \"Object to sharing restrictions\", \"x\": 29.481948852539062, \"y\": 19.041603088378906}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779372, \"response\": \"Your pricing is terrible. You keep increasing prices and the addition of sharing charges is greedy.\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 29.47457504272461, \"y\": 19.090787887573242}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779372, \"response\": \"Your pricing is terrible. You keep increasing prices and the addition of sharing charges is greedy.\", \"theme\": \"Constant price rise / increase\", \"x\": 29.458873748779297, \"y\": 19.089725494384766}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779371, \"response\": \"Your profits are up and you're *raising* my price? Are you kidding me?\", \"theme\": \"Constant price rise / increase\", \"x\": 32.05545425415039, \"y\": 17.98197364807129}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779370, \"response\": \"Your rates are higher than others who do the same thing\", \"theme\": \"Prefer competition\", \"x\": 30.52712059020996, \"y\": 18.199207305908203}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779370, \"response\": \"Your rates are higher than others who do the same thing\", \"theme\": \"Too expensive\", \"x\": 30.52328109741211, \"y\": 18.119211196899414}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779369, \"response\": \"Your stupid price hike again\", \"theme\": \"Constant price rise / increase\", \"x\": 31.12220573425293, \"y\": 17.49244499206543}]}}, {\"mode\": \"vega-lite\"});\n",
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"alt.Chart(...)"
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]
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{
"cell_type": "markdown",
"source": [
"## Visualizing Individual Clusters\n",
"\n",
"Here we visualize the individual clusters by experimenting with different cluster sizes"
],
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"id": "1rVXKq3fHEGK"
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"\"\"\"\n",
"Function to cluster each datapoint\n",
"\"\"\"\n",
"\n",
"def generate_clusters(n_clusters: int) -> np.array:\n",
" # Cluster the embeddings\n",
" kmeans_model = KMeans(n_clusters=n_clusters, random_state=0)\n",
" classes = kmeans_model.fit_predict(embeddings)\n",
"\n",
" return classes\n",
"\n",
"\n",
"def generate_cluster_plot(dataframe: pd.DataFrame, legend_fields: list, tooltip_fields: list, color_field: str, title: str, background: str=\"#FDF7F0\" ):\n",
" \"\"\"\n",
" Function to generate a cluster plot for the responses depending on the number of clusters\n",
" \"\"\"\n",
" selection = alt.selection_multi(fields=legend_fields, bind='legend')\n",
"\n",
" chart = alt.Chart(dataframe).mark_circle(size=60, stroke='#666', strokeWidth=1, opacity=0.3).encode(\n",
" x=\n",
" alt.X('x',\n",
" scale=alt.Scale(zero=False),\n",
" axis=alt.Axis(labels=False, ticks=False, domain=False)\n",
" ),\n",
" y=\n",
" alt.Y('y',\n",
" scale=alt.Scale(zero=False),\n",
" axis=alt.Axis(labels=False, ticks=False, domain=False)\n",
" ),\n",
" color=alt.Color(f'{color_field}:N', \n",
" legend=alt.Legend(columns=1, symbolLimit=0, labelFontSize=14)\n",
" ),\n",
" opacity=alt.condition(selection, alt.value(1), alt.value(0.2)),\n",
" tooltip=tooltip_fields\n",
" ).properties(\n",
" width=1000,\n",
" height=500\n",
" ).add_selection(\n",
" selection\n",
" ).configure_legend(labelLimit= 0).configure_view(\n",
" strokeWidth=0\n",
" ).configure(background=background).properties(\n",
" title=title\n",
" )\n",
" \n",
" return chart.interactive()"
],
"metadata": {
"id": "zjSFGk3o6wBs"
},
"execution_count": 15,
"outputs": []
},
{
"cell_type": "markdown",
"source": [
"#### 3 Clusters\n",
"\n",
"This plot shows the customer responses being broken down into 3 clusters"
],
"metadata": {
"id": "OcwHqCGSF2cQ"
}
},
{
"cell_type": "code",
"source": [
"response_df['cluster'] = generate_clusters(n_clusters=3)\n",
"\n",
"generate_cluster_plot(dataframe = response_df,\n",
" legend_fields = ['cluster'],\n",
" tooltip_fields = ['response', 'cluster'],\n",
" color_field= 'cluster',\n",
" title = 'Clustering Customer Responses for Churn Analysis - 3 Clusters')"
],
"metadata": {
"colab": {
"base_uri": "https://localhost:8080/",
"height": 563
},
"id": "ajUs09ONc6m1",
"outputId": "e2eb2fae-4b56-46cc-d15a-17f0f65968da"
},
"execution_count": 16,
"outputs": [
{
"output_type": "execute_result",
"data": {
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27.394304275512695, \"y\": 18.49049186706543, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779968, \"response\": \"Budget cuts\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.403881072998047, \"y\": 15.182365417480469, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779967, \"response\": \"Cannot have multiple users\", \"theme\": \"Object to sharing restrictions\", \"x\": 27.190444946289062, \"y\": 18.296457290649414, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779966, \"response\": \"cost has risen too much too quickly\", \"theme\": \"Constant price rise / increase\", \"x\": 30.800010681152344, \"y\": 16.7558536529541, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779965, \"response\": \"disappointed with the sub subscription news\", \"theme\": \"New policy generally\", \"x\": 27.018205642700195, \"y\": 19.558141708374023, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779964, \"response\": \"Don't want it for now anymore\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.507781982421875, \"y\": 16.942096710205078, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779963, \"response\": \"Don\\ufffdt need it\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.212806701660156, \"y\": 17.099021911621094, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779962, \"response\": \"duplicate subscriptions\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.376066207885742, \"y\": 19.423219680786133, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779961, \"response\": \"Financial Difficulty\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.377357482910156, \"y\": 15.255457878112793, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779960, \"response\": \"Getting old\", \"theme\": null, \"x\": 26.435773849487305, \"y\": 15.894251823425293, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779959, \"response\": \"I am connected through my service provider\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 27.498085021972656, \"y\": 18.560022354125977, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779958, \"response\": \"I just moved use it, as you can see by my time in the last many months\", \"theme\": \"Moving / changing locations\", \"x\": 26.1607723236084, \"y\": 16.431442260742188, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779957, \"response\": \"I need to change country of billing\", \"theme\": \"Making changes to payment / billing\", \"x\": 27.43511199951172, \"y\": 17.619462966918945, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779957, \"response\": \"I need to change country of billing\", \"theme\": \"Moving / changing locations\", \"x\": 27.435821533203125, \"y\": 17.65107536315918, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779956, \"response\": \"I need to cut expenses\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.965469360351562, \"y\": 14.951766014099121, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779955, \"response\": \"I wont support your nonesence.\", \"theme\": \"New policy generally\", \"x\": 29.10320281982422, \"y\": 17.029220581054688, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779954, \"response\": \"I'm moving but will rejoin once I get settled.\", \"theme\": \"Moving / changing locations\", \"x\": 26.14884376525879, \"y\": 16.29201889038086, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779953, \"response\": \"Joint subscription with my husband\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.359052658081055, \"y\": 18.4921932220459, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779952, \"response\": \"Just take a break\", \"theme\": \"Temporary break from platform\", \"x\": 27.017993927001953, \"y\": 15.464431762695312, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779951, \"response\": \"Keep raising your price\", \"theme\": \"Constant price rise / increase\", \"x\": 32.01383972167969, \"y\": 18.094675064086914, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779950, \"response\": \"moved to the US - will start again there\", \"theme\": \"Moving / changing locations\", \"x\": 26.38747787475586, \"y\": 16.392642974853516, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779949, \"response\": \"Moved to UK\", \"theme\": \"Moving / changing locations\", \"x\": 26.32528305053711, \"y\": 16.460710525512695, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779948, \"response\": \"moving in with my bf. He has an subscription already.\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.040706634521484, \"y\": 18.614742279052734, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779948, \"response\": \"moving in with my bf. He has an subscription already.\", \"theme\": \"Moving / changing locations\", \"x\": 26.11902618408203, \"y\": 18.812273025512695, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779947, \"response\": \"Moving to new location in Ontario\", \"theme\": \"Moving / changing locations\", \"x\": 26.151329040527344, \"y\": 16.314428329467773, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779946, \"response\": \"my fiance is moving in and we are consolidating subscriptions\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.027973175048828, \"y\": 18.71746253967285, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779945, \"response\": \"Not using it anymore\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.621381759643555, \"y\": 17.523958206176758, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779944, \"response\": \"Personal issues with subscription between users\", \"theme\": \"Object to sharing restrictions\", \"x\": 26.459253311157227, \"y\": 19.57782745361328, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779943, \"response\": \"Price gouging\", \"theme\": \"Too expensive\", \"x\": 31.04475212097168, \"y\": 17.699365615844727, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779942, \"response\": \"Prices keep going upward it is now too much expensive for me unfortunately.\", \"theme\": \"Too expensive\", \"x\": 31.1226749420166, \"y\": 17.607797622680664, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779942, \"response\": \"Prices keep going upward it is now too much expensive for me unfortunately.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.143648147583008, \"y\": 17.60208511352539, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779941, \"response\": \"sick of being ripped off LOL\", \"theme\": \"Too expensive\", \"x\": 30.273393630981445, \"y\": 17.088455200195312, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779940, \"response\": \"Started Charging Taxes\", \"theme\": null, \"x\": 28.997726440429688, \"y\": 17.963653564453125, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779939, \"response\": \"Summer activities = better health\", \"theme\": null, \"x\": 27.5435848236084, \"y\": 15.249807357788086, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779938, \"response\": \"taking a break will be back\", \"theme\": \"Temporary break from platform\", \"x\": 27.023714065551758, \"y\": 15.720640182495117, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779937, \"response\": \"The price hikes are getting out of hand for the lack of selection\", \"theme\": \"Constant price rise / increase\", \"x\": 31.236310958862305, \"y\": 17.088977813720703, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779936, \"response\": \"This is temporary\", \"theme\": \"Temporary break from platform\", \"x\": 27.41529083251953, \"y\": 16.879087448120117, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779935, \"response\": \"To expensive compared to others so switching\", \"theme\": \"Prefer competition\", \"x\": 30.0654354095459, \"y\": 16.725629806518555, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779935, \"response\": \"To expensive compared to others so switching\", \"theme\": \"Too expensive\", \"x\": 30.032182693481445, \"y\": 16.669326782226562, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779934, \"response\": \"Trying to cut back\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.066024780273438, \"y\": 15.184929847717285, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779933, \"response\": \"user passed away\", \"theme\": \"Account owner passed away\", \"x\": 26.586767196655273, \"y\": 17.418703079223633, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779932, \"response\": \"Will return\", \"theme\": \"Temporary break from platform\", \"x\": 27.125431060791016, \"y\": 16.473953247070312, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779931, \"response\": \"With frequent price increases, no longer a good value\", \"theme\": \"Constant price rise / increase\", \"x\": 32.08525085449219, \"y\": 16.979915618896484, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779930, \"response\": \"You keep upping prices by huge amounts\", \"theme\": \"Constant price rise / increase\", \"x\": 31.680782318115234, \"y\": 17.656723022460938, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779929, \"response\": \"2 price increases in 4 months has pushed me over the edge\", \"theme\": \"Constant price rise / increase\", \"x\": 31.922300338745117, \"y\": 17.250890731811523, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779928, \"response\": \"3 months out of town\", \"theme\": \"Temporary break from platform\", \"x\": 26.901281356811523, \"y\": 16.18910789489746, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779927, \"response\": \"3rd price increase\", \"theme\": \"Constant price rise / increase\", \"x\": 31.84917640686035, \"y\": 16.902381896972656, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779926, \"response\": \"A 20% increase is something I'm not willing to support. Options are not great for the price.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.08875274658203, \"y\": 16.851816177368164, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779925, \"response\": \"subscription compromised\", \"theme\": \"Account gets hacked\", \"x\": 26.970067977905273, \"y\": 19.902067184448242, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779924, \"response\": \"subscription hacked\", \"theme\": \"Account gets hacked\", \"x\": 26.987510681152344, \"y\": 19.88074493408203, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779923, \"response\": \"subscription hacked too hard to fix\", \"theme\": \"Account gets hacked\", \"x\": 27.125755310058594, \"y\": 19.876514434814453, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779922, \"response\": \"subscription owner passed away\", \"theme\": \"Account owner passed away\", \"x\": 26.543577194213867, \"y\": 17.967159271240234, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779921, \"response\": \"subscription sharing crackdown\", \"theme\": \"Object to sharing restrictions\", \"x\": 27.076873779296875, \"y\": 19.443971633911133, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779920, \"response\": \"Added charges and fees\", \"theme\": \"Object to additional charges\", \"x\": 29.130443572998047, \"y\": 18.312992095947266, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779919, \"response\": \"Others offer better services for lesser prices\", \"theme\": \"Prefer competition\", \"x\": 30.245737075805664, \"y\": 18.060808181762695, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779918, \"response\": \"back to piracy with these prices.\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 30.3837833404541, \"y\": 17.53602409362793, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779917, \"response\": \"Bad economy\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.781770706176758, \"y\": 15.606472969055176, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779916, \"response\": \"Be back on payday\", \"theme\": \"Temporary break from platform\", \"x\": 27.618013381958008, \"y\": 16.471494674682617, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779915, \"response\": \"Because I can\\ufffdt share with my grandkids out of stay without you charging me extra.\", \"theme\": \"Object to family/household restriction\", \"x\": 27.772947311401367, \"y\": 18.76885986328125, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779915, \"response\": \"Because I can\\ufffdt share with my grandkids out of stay without you charging me extra.\", \"theme\": \"Object to sharing restrictions\", \"x\": 27.815690994262695, \"y\": 18.850643157958984, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779914, \"response\": \"Because I was not allowed to pay my bill after my credit card was compromised. I wanted to have my bill charged to my bank subscription automatically but that is not an option I was told. So, I\\ufffdll just do without it.\", \"theme\": \"Problems with billing\", \"x\": 27.75321388244629, \"y\": 19.217327117919922, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779913, \"response\": \"Because prices are raising without any differences or improvements\", \"theme\": \"Constant price rise / increase\", \"x\": 31.858476638793945, \"y\": 17.085800170898438, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779912, \"response\": \"Because y\\ufffdall keep stealing money from me and I haven\\ufffdt been on in years\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 28.16065788269043, \"y\": 19.045547485351562, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779911, \"response\": \"Because you guys want to stop people from sharing something that they pay for. Just stop.\", \"theme\": \"Object to sharing restrictions\", \"x\": 28.568119049072266, \"y\": 19.314435958862305, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779910, \"response\": \"Behind on finances\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.54949188232422, \"y\": 15.3506498336792, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779909, \"response\": \"Billing\", \"theme\": \"Problems with billing\", \"x\": 27.598134994506836, \"y\": 17.87234878540039, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779908, \"response\": \"Billing trouble\", \"theme\": \"Problems with billing\", \"x\": 27.5476016998291, \"y\": 17.98168182373047, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779907, \"response\": \"Bills\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.923547744750977, \"y\": 15.436640739440918, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779906, \"response\": \"Boyfriend has subscription\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.592235565185547, \"y\": 18.64130401611328, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779905, \"response\": \"Boyfriends subscription\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.719911575317383, \"y\": 18.80306625366211, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779904, \"response\": \"Budget\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.57785987854004, \"y\": 15.691018104553223, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779903, \"response\": \"Budget :(\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.51384162902832, \"y\": 15.936114311218262, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779902, \"response\": \"budget cutbacks\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.33251190185547, \"y\": 15.155874252319336, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779901, \"response\": \"budget cuts\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.28165626525879, \"y\": 15.142152786254883, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779900, \"response\": \"Budget issues\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.41358184814453, \"y\": 15.239913940429688, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779899, \"response\": \"Budget Tightening, Will Return AgainLater\", \"theme\": \"Temporary break from platform\", \"x\": 29.284759521484375, \"y\": 15.410642623901367, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779899, \"response\": \"Budget Tightening, Will Return AgainLater\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.35228729248047, \"y\": 15.356217384338379, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779898, \"response\": \"Budgeting\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.249387741088867, \"y\": 15.385656356811523, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779897, \"response\": \"Budgeting\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.205121994018555, \"y\": 15.41912841796875, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779896, \"response\": \"Business subscription is taking over\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 27.224634170532227, \"y\": 19.33734893798828, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779895, \"response\": \"Can't afford it at this time.\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.51661491394043, \"y\": 16.2445068359375, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779894, \"response\": \"Can't afford it right now\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.56778335571289, \"y\": 16.151935577392578, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779893, \"response\": \"Can't afford right now.\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.798503875732422, \"y\": 16.282922744750977, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779892, \"response\": \"can't justify the charge increase\", \"theme\": \"Constant price rise / increase\", \"x\": 30.83291244506836, \"y\": 17.57135009765625, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779891, \"response\": \"can\\ufffdt afford\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.48984718322754, \"y\": 16.159448623657227, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779890, \"response\": \"Can\\ufffdt afford it\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.65479278564453, \"y\": 16.381656646728516, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779889, \"response\": \"Can\\ufffdt afford it anymore thanks to inflation caused by president Biden\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.196279525756836, \"y\": 16.254823684692383, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779888, \"response\": \"Can\\ufffdt afford right now\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.538917541503906, \"y\": 16.189624786376953, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779887, \"response\": \"Can\\ufffdt pay this month\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 27.97246742248535, \"y\": 16.674623489379883, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779886, \"response\": \"Cannot afford\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.603445053100586, \"y\": 16.042980194091797, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779885, \"response\": \"Cannot afford it any longer\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.599971771240234, \"y\": 16.409666061401367, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779884, \"response\": \"Cannot get multiple billings stopped\", \"theme\": \"Problems with billing\", \"x\": 27.17207908630371, \"y\": 18.837331771850586, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779883, \"response\": \"cannot pay\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.177885055541992, \"y\": 16.496755599975586, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779882, \"response\": \"Cant charge that for what you got\", \"theme\": \"Too expensive\", \"x\": 29.181705474853516, \"y\": 17.789642333984375, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779881, \"response\": \"Change of price\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 31.720958709716797, \"y\": 17.386905670166016, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779880, \"response\": \"Change payment date.\", \"theme\": \"Making changes to payment / billing\", \"x\": 27.68407440185547, \"y\": 17.394906997680664, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779879, \"response\": \"Change to new country\", \"theme\": \"Moving / changing locations\", \"x\": 26.36838150024414, \"y\": 16.518545150756836, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779878, \"response\": \"Changing subscription\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.743986129760742, \"y\": 19.314876556396484, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779877, \"response\": \"changing bank will resume when thats done\", \"theme\": \"Temporary break from platform\", \"x\": 27.450668334960938, \"y\": 16.861982345581055, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779876, \"response\": \"changing billing date\", \"theme\": \"Making changes to payment / billing\", \"x\": 27.57544708251953, \"y\": 17.66378402709961, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779875, \"response\": \"charging for sharing subscriptions\", \"theme\": \"Object to sharing restrictions\", \"x\": 27.605562210083008, \"y\": 19.212678909301758, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779874, \"response\": \"Charging me for sharing subscriptions\", \"theme\": \"Object to sharing restrictions\", \"x\": 27.565757751464844, \"y\": 19.20484733581543, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779873, \"response\": \"combine households. Only need one subscription.\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.119779586791992, \"y\": 19.078706741333008, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779872, \"response\": \"combined with fiance\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.065052032470703, \"y\": 17.955366134643555, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779871, \"response\": \"consolidating subscriptions after getting got married\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.10102081298828, \"y\": 18.55422592163086, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779870, \"response\": \"Constant price increases\", \"theme\": \"Constant price rise / increase\", \"x\": 32.119537353515625, \"y\": 16.771757125854492, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779869, \"response\": \"constant price increases\", \"theme\": \"Constant price rise / increase\", \"x\": 32.114166259765625, \"y\": 16.731245040893555, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779868, \"response\": \"Constant price increases.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.907928466796875, \"y\": 16.660415649414062, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779867, \"response\": \"constantly raising monthly fees\", \"theme\": \"Constant price rise / increase\", \"x\": 28.94982147216797, \"y\": 18.53478240966797, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779866, \"response\": \"Continously raising of prices and restriction on services\", \"theme\": \"Constant price rise / increase\", \"x\": 30.91144371032715, \"y\": 18.307937622070312, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779865, \"response\": \"Continual Price Increases\", \"theme\": \"Constant price rise / increase\", \"x\": 32.09584045410156, \"y\": 16.89698600769043, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779864, \"response\": \"Continual price increases\", \"theme\": \"Constant price rise / increase\", \"x\": 32.20009994506836, \"y\": 16.960227966308594, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779863, \"response\": \"Continually increasing Price point while delivering little new value.\", \"theme\": \"Constant price rise / increase\", \"x\": 32.05311584472656, \"y\": 17.12318229675293, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779862, \"response\": \"Continuing price increases\", \"theme\": \"Constant price rise / increase\", \"x\": 32.00265121459961, \"y\": 16.914291381835938, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779861, \"response\": \"Continuous price increases\", \"theme\": \"Constant price rise / increase\", \"x\": 32.04331588745117, \"y\": 16.789350509643555, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779860, \"response\": \"cost keeps going up\", \"theme\": \"Constant price rise / increase\", \"x\": 31.427852630615234, \"y\": 17.40135383605957, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779859, \"response\": \"Cost way tooo much\", \"theme\": \"Too expensive\", \"x\": 30.004863739013672, \"y\": 16.91429901123047, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779858, \"response\": \"Cost went up and quality went down.\", \"theme\": \"Constant price rise / increase\", \"x\": 30.819978713989258, \"y\": 17.46828842163086, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779857, \"response\": \"Costs\", \"theme\": \"Too expensive\", \"x\": 29.86881446838379, \"y\": 16.34946060180664, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779856, \"response\": \"Costs keep rising\", \"theme\": \"Constant price rise / increase\", \"x\": 31.384822845458984, \"y\": 16.939884185791016, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779855, \"response\": \"Covid has me broke\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 27.86586570739746, \"y\": 15.70332145690918, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779854, \"response\": \"Currently reside with family\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.06410026550293, \"y\": 16.92236328125, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779853, \"response\": \"Cutting costs\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.52854347229004, \"y\": 15.097941398620605, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779852, \"response\": \"Cutting out unnecessary expenses\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.10038948059082, \"y\": 14.852702140808105, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779851, \"response\": \"Cutting spending\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.322723388671875, \"y\": 15.248969078063965, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779850, \"response\": \"Death of account holder\", \"theme\": \"Account owner passed away\", \"x\": 26.555456161499023, \"y\": 17.529651641845703, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779849, \"response\": \"Death in Family.\", \"theme\": \"Account owner passed away\", \"x\": 26.56793975830078, \"y\": 17.115795135498047, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779848, \"response\": \"DEATH OF SPOUSE\", \"theme\": \"Account owner passed away\", \"x\": 26.342086791992188, \"y\": 17.409503936767578, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779847, \"response\": \"Divorce\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.238882064819336, \"y\": 17.793930053710938, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779846, \"response\": \"divorce - I will be back on my own subscription\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.26346778869629, \"y\": 18.342239379882812, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779772, \"response\": \"I got married and my husband and I don't need two memberships\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.702983856201172, \"y\": 18.410564422607422, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779771, \"response\": \"I had 2 subscriptions set up.\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.599529266357422, \"y\": 19.054201126098633, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779770, \"response\": \"I have amercian subscription but live in Poland\", \"theme\": \"Moving / changing locations\", \"x\": 26.67245864868164, \"y\": 19.058584213256836, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779769, \"response\": \"I have another subscription\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.72475242614746, \"y\": 18.980270385742188, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779768, \"response\": \"I have high medical bills.\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.712949752807617, \"y\": 15.084542274475098, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779767, \"response\": \"I have to cut back due to high gas prices\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.469661712646484, \"y\": 15.18556022644043, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779766, \"response\": \"I have too many options now.\", \"theme\": null, \"x\": 29.567461013793945, \"y\": 16.675830841064453, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779765, \"response\": \"I have two subscriptions\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.54398536682129, \"y\": 19.121843338012695, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779764, \"response\": \"I left the subscription on as a courtesy for my wife. Going through divorce now.\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.19258689880371, \"y\": 18.44905662536621, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779763, \"response\": \"I live in two different addresses and I won't be able to use my subscription on both\", \"theme\": \"Object to family/household restriction\", \"x\": 26.601823806762695, \"y\": 19.29266357421875, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779762, \"response\": \"i might be back. taking a break\", \"theme\": \"Temporary break from platform\", \"x\": 26.971900939941406, \"y\": 16.070791244506836, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779761, \"response\": \"I moved in with my son who is a subscriber\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.06644630432129, \"y\": 18.556312561035156, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779760, \"response\": \"I moved to a different country and want to be changed the currency of my current location\", \"theme\": \"Moving / changing locations\", \"x\": 27.582778930664062, \"y\": 17.36561393737793, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779759, \"response\": \"I need to save money and don\\ufffdt use it as much as other services\", \"theme\": \"Don't use it enough / anymore\", \"x\": 29.108051300048828, \"y\": 16.156734466552734, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779758, \"response\": \"I never use it\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.808103561401367, \"y\": 17.511627197265625, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779757, \"response\": \"I prefer other platforms\", \"theme\": \"Prefer competition\", \"x\": 28.126815795898438, \"y\": 17.612445831298828, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779756, \"response\": \"I will be back\", \"theme\": \"Temporary break from platform\", \"x\": 27.113075256347656, \"y\": 16.45049285888672, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779755, \"response\": \"I will be back\", \"theme\": \"Temporary break from platform\", \"x\": 27.064044952392578, \"y\": 16.45270538330078, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779754, \"response\": \"I will be back, need to move payment to end of month\", \"theme\": \"Making changes to payment / billing\", \"x\": 27.485647201538086, \"y\": 16.788599014282227, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779754, \"response\": \"I will be back, need to move payment to end of month\", \"theme\": \"Temporary break from platform\", \"x\": 27.482986450195312, \"y\": 16.675251007080078, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779753, \"response\": \"I will be back.\", \"theme\": \"Temporary break from platform\", \"x\": 27.00798988342285, \"y\": 16.3952693939209, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779752, \"response\": \"I will cancel each year for 2 months to offset your rate increasses\", \"theme\": \"Constant price rise / increase\", \"x\": 28.23611068725586, \"y\": 18.04450798034668, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779751, \"response\": \"I won't pay extra for sharing my subscription with MY FAMILY\", \"theme\": \"Object to family/household restriction\", \"x\": 27.41797637939453, \"y\": 18.936397552490234, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779751, \"response\": \"I won't pay extra for sharing my subscription with MY FAMILY\", \"theme\": \"Object to additional charges\", \"x\": 27.413358688354492, \"y\": 18.958681106567383, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779750, \"response\": \"I'd prefer to pay yearly.\", \"theme\": null, \"x\": 28.906301498413086, \"y\": 16.81844711303711, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779749, \"response\": \"I'm broke! :)\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 27.65770721435547, \"y\": 15.634303092956543, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779748, \"response\": \"I'm broke. I'll be back when I can be\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 27.49762725830078, \"y\": 15.817216873168945, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779747, \"response\": \"I'm having some financial issues.\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.542390823364258, \"y\": 15.612829208374023, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779746, \"response\": \"I'm just trying to save some money\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.010478973388672, \"y\": 15.98425006866455, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779745, \"response\": \"I'm not paying a higher price.\", \"theme\": \"Too expensive\", \"x\": 30.95718002319336, \"y\": 16.621557235717773, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779744, \"response\": \"i'm tired of the price increases\", \"theme\": \"Constant price rise / increase\", \"x\": 31.36204719543457, \"y\": 16.975238800048828, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779743, \"response\": \"I\\ufffdll be back on my next payday\", \"theme\": \"Temporary break from platform\", \"x\": 27.496801376342773, \"y\": 16.41141700744629, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779742, \"response\": \"I\\ufffdll be back soon\", \"theme\": \"Temporary break from platform\", \"x\": 27.147438049316406, \"y\": 16.468929290771484, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779741, \"response\": \"I\\ufffdll wait for few months to return\", \"theme\": \"Temporary break from platform\", \"x\": 27.229446411132812, \"y\": 16.49148178100586, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779740, \"response\": \"I\\ufffdm BROKEEEE\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 27.770002365112305, \"y\": 15.640888214111328, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779739, \"response\": \"I\\ufffdm cutting back on spending\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.94879722595215, \"y\": 15.456292152404785, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779738, \"response\": \"I\\ufffdm done\", \"theme\": null, \"x\": 27.44584083557129, \"y\": 16.662965774536133, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779737, \"response\": \"I\\ufffdm sharing an subscription with my parents and will no longer support you if you charge extra.\", \"theme\": \"Object to sharing restrictions\", \"x\": 27.70332145690918, \"y\": 18.950761795043945, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779736, \"response\": \"ill be back, rotating to something else,\", \"theme\": \"Temporary break from platform\", \"x\": 27.12760353088379, \"y\": 16.381189346313477, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779735, \"response\": \"Im using another subscription\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.933074951171875, \"y\": 19.11484146118164, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779734, \"response\": \"Income change\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.568941116333008, \"y\": 15.134279251098633, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779733, \"response\": \"Increase cost of living\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 31.20027732849121, \"y\": 16.324764251708984, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779732, \"response\": \"Increase from original price\", \"theme\": \"Constant price rise / increase\", \"x\": 31.754093170166016, \"y\": 16.929994583129883, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779731, \"response\": \"Increase in price.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.182146072387695, \"y\": 16.957672119140625, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779730, \"response\": \"Increase price\", \"theme\": \"Constant price rise / increase\", \"x\": 31.537052154541016, \"y\": 16.891080856323242, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779729, \"response\": \"Increase was too much, should be half what is charged\", \"theme\": \"Constant price rise / increase\", \"x\": 30.624547958374023, \"y\": 17.484535217285156, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779728, \"response\": \"Increasing price, not worth it\", \"theme\": \"Constant price rise / increase\", \"x\": 30.93336296081543, \"y\": 16.641632080078125, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779727, \"response\": \"inflation\", \"theme\": null, \"x\": 31.28812599182129, \"y\": 16.111616134643555, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779726, \"response\": \"Inflation\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 31.233488082885742, \"y\": 16.072372436523438, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779725, \"response\": \"inflation food and gas\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 31.362913131713867, \"y\": 16.124099731445312, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779724, \"response\": \"Inflation reduces priority\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 31.207178115844727, \"y\": 16.209138870239258, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779723, \"response\": \"Inflation/ Recession/ rising costs\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 31.345455169677734, \"y\": 16.23842430114746, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779722, \"response\": \"it didnt let me cancel the first month\", \"theme\": \"Problems with billing\", \"x\": 27.875246047973633, \"y\": 18.265111923217773, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779721, \"response\": \"it just keeps going up and I am on fixed income\", \"theme\": \"Constant price rise / increase\", \"x\": 30.413984298706055, \"y\": 15.84256649017334, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779720, \"response\": \"It's boring\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.088890075683594, \"y\": 16.83245849609375, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779719, \"response\": \"It's cheaper to pay in euro currency.\", \"theme\": null, \"x\": 30.1391544342041, \"y\": 17.672574996948242, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779718, \"response\": \"It\\ufffds not too expensive for me, it\\ufffds too expensive for itself\", \"theme\": \"Too expensive\", \"x\": 29.48233413696289, \"y\": 16.921659469604492, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779717, \"response\": \"Job loss\", \"theme\": \"Unemployed\", \"x\": 27.73297882080078, \"y\": 16.128604888916016, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779716, \"response\": \"Just can't afford it right now\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.867395401000977, \"y\": 16.45619010925293, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779715, \"response\": \"Just don't want to spend the money on another subscription\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 27.20375633239746, \"y\": 18.999845504760742, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779714, \"response\": \"Just eliminating monthly bills\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.92319107055664, \"y\": 15.296222686767578, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779713, \"response\": \"Just looking to cut costs.\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.6727237701416, \"y\": 15.51053237915039, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779712, \"response\": \"Just need money back\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.14814567565918, \"y\": 16.1766414642334, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779468, \"response\": \"Too expensive\", \"theme\": \"Too expensive\", \"x\": 29.709733963012695, \"y\": 16.8380126953125, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779711, \"response\": \"Just need to take care of other things first before a start paying for this again\", \"theme\": \"Temporary break from platform\", \"x\": 28.57034683227539, \"y\": 16.032657623291016, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779710, \"response\": \"Just reducing un-needed expenses \", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.08720588684082, \"y\": 14.891554832458496, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779709, \"response\": \"just taking a break\", \"theme\": \"Temporary break from platform\", \"x\": 26.90743637084961, \"y\": 15.755900382995605, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779708, \"response\": \"Just taking a break and saving a bit of money. We'll be back.\", \"theme\": \"Temporary break from platform\", \"x\": 27.447219848632812, \"y\": 15.680036544799805, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779707, \"response\": \"Keep getting subscription hacked\", \"theme\": \"Account gets hacked\", \"x\": 27.046947479248047, \"y\": 19.80600929260254, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779706, \"response\": \"Keep raising price\", \"theme\": \"Constant price rise / increase\", \"x\": 31.969497680664062, \"y\": 17.859878540039062, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779705, \"response\": \"Keep raising prices\", \"theme\": \"Constant price rise / increase\", \"x\": 32.14332580566406, \"y\": 17.638025283813477, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779704, \"response\": \"Keep raising prices, not worth it\", \"theme\": \"Constant price rise / increase\", \"x\": 32.062400817871094, \"y\": 17.840063095092773, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779703, \"response\": \"Keep raising subscription price\", \"theme\": \"Constant price rise / increase\", \"x\": 28.642303466796875, \"y\": 18.671463012695312, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779702, \"response\": \"keep raising the price\", \"theme\": \"Constant price rise / increase\", \"x\": 31.793947219848633, \"y\": 17.89291000366211, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779701, \"response\": \"Keeps going up\", \"theme\": \"Constant price rise / increase\", \"x\": 31.570236206054688, \"y\": 17.528100967407227, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779700, \"response\": \"laid off, reducing expenses\", \"theme\": \"Unemployed\", \"x\": 28.693742752075195, \"y\": 14.959328651428223, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779700, \"response\": \"laid off, reducing expenses\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.33428955078125, \"y\": 14.961152076721191, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779699, \"response\": \"Limited users\", \"theme\": \"Object to sharing restrictions\", \"x\": 27.449810028076172, \"y\": 18.419572830200195, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779698, \"response\": \"Limiting access with high price\", \"theme\": \"Too expensive\", \"x\": 30.74982261657715, \"y\": 18.473180770874023, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779697, \"response\": \"Limiting household spending\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.342748641967773, \"y\": 15.543649673461914, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779696, \"response\": \"Limiting to single household use.\", \"theme\": \"Object to family/household restriction\", \"x\": 29.240116119384766, \"y\": 15.848084449768066, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779695, \"response\": \"Limiting to the household only.\", \"theme\": \"Object to family/household restriction\", \"x\": 29.255176544189453, \"y\": 15.873856544494629, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779694, \"response\": \"living with daughter, not really using\", \"theme\": \"Don't use it enough / anymore\", \"x\": 26.560531616210938, \"y\": 18.007978439331055, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779693, \"response\": \"Loss of job\", \"theme\": \"Unemployed\", \"x\": 27.618749618530273, \"y\": 15.956964492797852, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779692, \"response\": \"Lost job\", \"theme\": \"Unemployed\", \"x\": 27.673660278320312, \"y\": 16.027088165283203, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779691, \"response\": \"Lost Job\", \"theme\": \"Unemployed\", \"x\": 27.67662811279297, \"y\": 15.987093925476074, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779690, \"response\": \"Lost job can't afford now\", \"theme\": \"Unemployed\", \"x\": 28.063140869140625, \"y\": 15.94207763671875, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779689, \"response\": \"lost job due to vaccine\", \"theme\": \"Unemployed\", \"x\": 27.659116744995117, \"y\": 16.02650260925293, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779688, \"response\": \"Lost my job\", \"theme\": \"Unemployed\", \"x\": 27.68168830871582, \"y\": 16.13412094116211, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779687, \"response\": \"lost my job can't afford it\", \"theme\": \"Unemployed\", \"x\": 28.2363338470459, \"y\": 15.878772735595703, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779686, \"response\": \"Lost y\\ufffdall damn mind with these prices\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 30.62972640991211, \"y\": 17.55416488647461, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779685, \"response\": \"lower bills\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.05103874206543, \"y\": 15.225327491760254, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779684, \"response\": \"lower your price pls __\", \"theme\": \"Too expensive\", \"x\": 31.280649185180664, \"y\": 18.101009368896484, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779683, \"response\": \"Lowering expenses\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.32469940185547, \"y\": 14.950799942016602, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779682, \"response\": \"Making budget cut\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.283443450927734, \"y\": 15.179620742797852, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779681, \"response\": \"Married. Combining households\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.051673889160156, \"y\": 17.91811752319336, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779680, \"response\": \"Married. Using spouses subscription\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.320581436157227, \"y\": 18.39482879638672, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779679, \"response\": \"Me and my mom live in two different places, since you want to restrict that I will cancel my membership.\", \"theme\": \"Object to family/household restriction\", \"x\": 27.3306941986084, \"y\": 18.75448989868164, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779678, \"response\": \"Member passed away\", \"theme\": \"Account owner passed away\", \"x\": 26.58655548095703, \"y\": 17.38983726501465, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779677, \"response\": \"membership fee going up\", \"theme\": \"Constant price rise / increase\", \"x\": 29.16718292236328, \"y\": 18.595579147338867, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779676, \"response\": \"Merge households two subscriptions\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.164594650268555, \"y\": 19.062772750854492, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779675, \"response\": \"merging households\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.030975341796875, \"y\": 17.94724464416504, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779674, \"response\": \"Monetary break. Will come back.\", \"theme\": \"Temporary break from platform\", \"x\": 28.008623123168945, \"y\": 15.563300132751465, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779673, \"response\": \"Money is tight, ill try and come back in a few months once I have the budget for this\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.023574829101562, \"y\": 15.837634086608887, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779672, \"response\": \"Money is a problem, I need to be saving more and can't deal with continuous price increases\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 30.291879653930664, \"y\": 15.753495216369629, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779672, \"response\": \"Money is a problem, I need to be saving more and can't deal with continuous price increases\", \"theme\": \"Constant price rise / increase\", \"x\": 30.374696731567383, \"y\": 15.814840316772461, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779671, \"response\": \"money I don't have\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.728498458862305, \"y\": 16.15053939819336, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779670, \"response\": \"Money is tight right now\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.803794860839844, \"y\": 15.725641250610352, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779669, \"response\": \"Moved\", \"theme\": \"Moving / changing locations\", \"x\": 26.230318069458008, \"y\": 16.138517379760742, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779668, \"response\": \"Moved in with family\", \"theme\": \"Moving / changing locations\", \"x\": 26.147275924682617, \"y\": 16.744524002075195, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779667, \"response\": \"Moved in with my boyfriend so we only need one\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 25.865461349487305, \"y\": 18.47145652770996, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779666, \"response\": \"Moved in with significant other don\\ufffdt need two subscriptions in one house\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.186704635620117, \"y\": 18.93891143798828, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779665, \"response\": \"Moved in with someone\", \"theme\": \"Moving / changing locations\", \"x\": 26.257122039794922, \"y\": 16.664899826049805, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779664, \"response\": \"Moved in with someone who has it already\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.091053009033203, \"y\": 16.804563522338867, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779663, \"response\": \"moving\", \"theme\": \"Moving / changing locations\", \"x\": 26.240619659423828, \"y\": 16.104583740234375, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779662, \"response\": \"Moving\", \"theme\": \"Moving / changing locations\", \"x\": 26.22461700439453, \"y\": 16.04926109313965, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779661, \"response\": \"Moving\", \"theme\": \"Moving / changing locations\", \"x\": 26.202701568603516, \"y\": 16.062482833862305, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779660, \"response\": \"moving\", \"theme\": \"Moving / changing locations\", \"x\": 26.248199462890625, \"y\": 16.035736083984375, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779659, \"response\": \"Moving away\", \"theme\": \"Moving / changing locations\", \"x\": 26.399551391601562, \"y\": 16.087848663330078, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779658, \"response\": \"Moving country\", \"theme\": \"Moving / changing locations\", \"x\": 26.243797302246094, \"y\": 16.341129302978516, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779657, \"response\": \"Moving on for now. Thank you.\", \"theme\": \"Moving / changing locations\", \"x\": 26.618473052978516, \"y\": 16.68810272216797, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779656, \"response\": \"Moving out of the country\", \"theme\": \"Moving / changing locations\", \"x\": 26.244142532348633, \"y\": 16.266023635864258, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779655, \"response\": \"Moving to another country.\", \"theme\": \"Moving / changing locations\", \"x\": 26.33064842224121, \"y\": 16.383161544799805, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779654, \"response\": \"multiple subscriptions\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.321189880371094, \"y\": 19.345443725585938, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779653, \"response\": \"Multiple subscriptions\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.38763427734375, \"y\": 19.306808471679688, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779652, \"response\": \"Multiple subscriptions\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.275522232055664, \"y\": 19.266925811767578, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779651, \"response\": \"Multiple subscriptions in our house\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.296016693115234, \"y\": 19.31539535522461, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779650, \"response\": \"Multiple subscriptions. Unneeded.\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.406980514526367, \"y\": 19.32262420654297, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779649, \"response\": \"my subscription was being used by a stranger\", \"theme\": \"Account gets hacked\", \"x\": 27.099550247192383, \"y\": 19.8248291015625, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779648, \"response\": \"My subscription was hacked\", \"theme\": \"Account gets hacked\", \"x\": 27.12822723388672, \"y\": 19.88959503173828, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779647, \"response\": \"my subscription was hacked\", \"theme\": \"Account gets hacked\", \"x\": 27.14834976196289, \"y\": 19.829275131225586, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779646, \"response\": \"My Aunt passed away\", \"theme\": \"Account owner passed away\", \"x\": 26.507539749145508, \"y\": 17.28968048095703, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779645, \"response\": \"My boyfriend wants me to cancel\", \"theme\": null, \"x\": 27.885250091552734, \"y\": 18.06348419189453, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779644, \"response\": \"My daughter has a subscription at the same residence\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.266990661621094, \"y\": 18.864734649658203, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779643, \"response\": \"my husband already has subscription\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.42258644104004, \"y\": 18.605131149291992, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779642, \"response\": \"My husband has a subscription\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.38941764831543, \"y\": 18.6834774017334, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779641, \"response\": \"My husband has an subscription\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.382888793945312, \"y\": 18.640634536743164, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779467, \"response\": \"Too expensive and too many new added charges\", \"theme\": \"Object to additional charges\", \"x\": 29.672359466552734, \"y\": 17.764724731445312, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779467, \"response\": \"Too expensive and too many new added charges\", \"theme\": \"Too expensive\", \"x\": 29.63160514831543, \"y\": 17.79404067993164, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779640, \"response\": \"My kids live in another city and you're going to charge more for that. Unfair and intolerable.\", \"theme\": \"Object to family/household restriction\", \"x\": 28.98716163635254, \"y\": 18.42436408996582, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779639, \"response\": \"My spouse has an subscription\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.32170295715332, \"y\": 18.600765228271484, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779638, \"response\": \"My stepdad has an subscription so don\\ufffdt need one anymore\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.494510650634766, \"y\": 18.633323669433594, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779637, \"response\": \"Need to change due date\", \"theme\": \"Making changes to payment / billing\", \"x\": 27.62554931640625, \"y\": 17.504444122314453, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779636, \"response\": \"Need to cut expenses\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.044118881225586, \"y\": 14.9562406539917, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779635, \"response\": \"need to cut expenses\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.058555603027344, \"y\": 14.927960395812988, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779634, \"response\": \"Need to cut expenses....rent just increased almost $40 per month\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.171756744384766, \"y\": 15.03941535949707, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779633, \"response\": \"need to discontinue for several weeks\", \"theme\": \"Temporary break from platform\", \"x\": 27.581459045410156, \"y\": 17.071577072143555, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779632, \"response\": \"need to redo membership\", \"theme\": null, \"x\": 26.814559936523438, \"y\": 18.682003021240234, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779631, \"response\": \"Need to save some money.\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.064224243164062, \"y\": 15.895330429077148, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779630, \"response\": \"need to save the money\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.88224983215332, \"y\": 15.997117042541504, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779629, \"response\": \"Need to simplify\", \"theme\": null, \"x\": 29.072662353515625, \"y\": 16.323362350463867, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779628, \"response\": \"Never use it & too expensive\", \"theme\": \"Don't use it enough / anymore\", \"x\": 29.008098602294922, \"y\": 17.414140701293945, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779628, \"response\": \"Never use it & too expensive\", \"theme\": \"Too expensive\", \"x\": 29.187286376953125, \"y\": 17.317771911621094, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779627, \"response\": \"No longer enough value to justify the cost.\", \"theme\": \"Too expensive\", \"x\": 30.043365478515625, \"y\": 17.05849266052246, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779626, \"response\": \"No longer good value for the money\", \"theme\": \"Too expensive\", \"x\": 29.6320858001709, \"y\": 16.35478973388672, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779625, \"response\": \"no longer worth it\", \"theme\": \"Too expensive\", \"x\": 28.80179786682129, \"y\": 16.600711822509766, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779624, \"response\": \"No more family sharing =[\", \"theme\": \"Object to family/household restriction\", \"x\": 26.954442977905273, \"y\": 18.24540901184082, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779623, \"response\": \"No need for it\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.458616256713867, \"y\": 17.21023941040039, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779622, \"response\": \"No respect for legacy members. It\\ufffds been a good run.\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 26.882343292236328, \"y\": 17.417522430419922, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779621, \"response\": \"No sharing subscriptions to expensive\", \"theme\": \"Object to sharing restrictions\", \"x\": 27.636247634887695, \"y\": 19.273239135742188, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779620, \"response\": \"no way of paying for it anymore\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.758697509765625, \"y\": 16.713228225708008, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779619, \"response\": \"not happy with price increase, this is now out of my spending and budget\", \"theme\": \"Constant price rise / increase\", \"x\": 30.806175231933594, \"y\": 16.98563003540039, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779618, \"response\": \"not in my budget anymore\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.456628799438477, \"y\": 16.65825653076172, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779617, \"response\": \"Not interested at this time\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.476070404052734, \"y\": 16.742958068847656, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779616, \"response\": \"Not letting us share anymore and u keep raising the price\", \"theme\": \"Object to sharing restrictions\", \"x\": 29.356149673461914, \"y\": 19.37079620361328, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779616, \"response\": \"Not letting us share anymore and u keep raising the price\", \"theme\": \"Constant price rise / increase\", \"x\": 29.45747184753418, \"y\": 19.376815795898438, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779615, \"response\": \"NOT NEEDED, you guys don\\ufffdt want to put forth good services so why do I need you\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.174476623535156, \"y\": 17.390300750732422, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779614, \"response\": \"Not needed\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.342044830322266, \"y\": 17.15886116027832, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779613, \"response\": \"Not paying for extra subscriptions.\", \"theme\": \"Object to additional charges\", \"x\": 27.4903564453125, \"y\": 19.1555233001709, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779612, \"response\": \"not paying more money\", \"theme\": \"Constant price rise / increase\", \"x\": 29.435712814331055, \"y\": 16.268327713012695, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779611, \"response\": \"Not pleased with new policies\", \"theme\": \"New policy generally\", \"x\": 29.83101463317871, \"y\": 17.140140533447266, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779610, \"response\": \"Not used enough currently to be worth the price increase for me\", \"theme\": \"Don't use it enough / anymore\", \"x\": 29.664148330688477, \"y\": 17.47324562072754, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779610, \"response\": \"Not used enough currently to be worth the price increase for me\", \"theme\": \"Constant price rise / increase\", \"x\": 29.554811477661133, \"y\": 17.523805618286133, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779609, \"response\": \"Not using\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.6674747467041, \"y\": 17.52984046936035, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779608, \"response\": \"Not using it at this time.\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.71550178527832, \"y\": 17.4951114654541, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779607, \"response\": \"Not using now\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.653989791870117, \"y\": 17.431915283203125, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779606, \"response\": \"Not worth the price increase\", \"theme\": \"Constant price rise / increase\", \"x\": 30.8346004486084, \"y\": 16.62957191467285, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779605, \"response\": \"Not worth the price increase.\", \"theme\": \"Constant price rise / increase\", \"x\": 30.722412109375, \"y\": 16.876564025878906, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779604, \"response\": \"Notified today that my subscription was hacked.\", \"theme\": \"Account gets hacked\", \"x\": 27.158218383789062, \"y\": 19.873823165893555, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779603, \"response\": \"obscene pricing!\", \"theme\": \"Too expensive\", \"x\": 30.554853439331055, \"y\": 17.275354385375977, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779602, \"response\": \"Offered with my phone subscription\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 27.281147003173828, \"y\": 18.7629451751709, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779601, \"response\": \"Opened a new subscription\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.828977584838867, \"y\": 19.407020568847656, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779600, \"response\": \"Opened this as a duplicate subscription by mistake\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.7174072265625, \"y\": 19.485593795776367, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779599, \"response\": \"Opening a different subscription\", \"theme\": null, \"x\": 26.69371223449707, \"y\": 19.524168014526367, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779598, \"response\": \"Opening different subscriptions\", \"theme\": null, \"x\": 26.52965545654297, \"y\": 19.42732048034668, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779597, \"response\": \"Other bills\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.032604217529297, \"y\": 15.593561172485352, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779596, \"response\": \"out of town for 4 months\", \"theme\": \"Temporary break from platform\", \"x\": 26.82565689086914, \"y\": 16.18302345275879, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779595, \"response\": \"Out of work at the moment\", \"theme\": \"Unemployed\", \"x\": 27.168689727783203, \"y\": 15.798199653625488, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779594, \"response\": \"Owner of this subscription has passed away\", \"theme\": \"Account owner passed away\", \"x\": 26.571557998657227, \"y\": 17.978078842163086, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779593, \"response\": \"Pagos adicional por el servicio\", \"theme\": null, \"x\": 28.604373931884766, \"y\": 15.400924682617188, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779592, \"response\": \"My mom passed away and she had the account\", \"theme\": \"Account owner passed away\", \"x\": 26.61859703063965, \"y\": 17.711936950683594, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779591, \"response\": \"Parent owning account passed away\", \"theme\": \"Account owner passed away\", \"x\": 26.565757751464844, \"y\": 17.721664428710938, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779590, \"response\": \"Pending extra charges\", \"theme\": \"Object to additional charges\", \"x\": 28.97783660888672, \"y\": 18.282039642333984, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779589, \"response\": \"Person passed away\", \"theme\": \"Account owner passed away\", \"x\": 26.565858840942383, \"y\": 17.33754539489746, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779588, \"response\": \"Person paying passed away.\", \"theme\": \"Account owner passed away\", \"x\": 26.593570709228516, \"y\": 17.37430191040039, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779587, \"response\": \"personal income problems\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.226638793945312, \"y\": 15.162223815917969, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779586, \"response\": \"Please stop raising prices every year!\", \"theme\": \"Constant price rise / increase\", \"x\": 32.06099319458008, \"y\": 17.763736724853516, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779585, \"response\": \"policy changes\", \"theme\": \"New policy generally\", \"x\": 30.252107620239258, \"y\": 16.76821517944336, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779584, \"response\": \"preemptively canceling before the next rate hike\", \"theme\": \"Constant price rise / increase\", \"x\": 28.47952651977539, \"y\": 18.061494827270508, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779583, \"response\": \"Prescription fees too high\", \"theme\": \"Too expensive\", \"x\": 29.944543838500977, \"y\": 17.684179306030273, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779582, \"response\": \"price change and don't use anymore\", \"theme\": \"Don't use it enough / anymore\", \"x\": 31.0816593170166, \"y\": 17.995807647705078, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779582, \"response\": \"price change and don't use anymore\", \"theme\": \"Constant price rise / increase\", \"x\": 31.274391174316406, \"y\": 17.989145278930664, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779543, \"response\": \"Recent price increase and talk of limited subscription sharing, bye bye\", \"theme\": \"Object to sharing restrictions\", \"x\": 29.08608627319336, \"y\": 19.365070343017578, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779543, \"response\": \"Recent price increase and talk of limited subscription sharing, bye bye\", \"theme\": \"Constant price rise / increase\", \"x\": 29.104219436645508, \"y\": 19.429094314575195, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779542, \"response\": \"recently married and don't need two memberships\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.582386016845703, \"y\": 18.320676803588867, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779541, \"response\": \"Remarried only need one subscription\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.271692276000977, \"y\": 18.721616744995117, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779540, \"response\": \"Repurposing my time. I will be back!\", \"theme\": \"Temporary break from platform\", \"x\": 27.027956008911133, \"y\": 16.309032440185547, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779539, \"response\": \"Restarting again soon\", \"theme\": \"Temporary break from platform\", \"x\": 27.122882843017578, \"y\": 16.8391170501709, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779538, \"response\": \"Retiring and must cut expenses\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.82505226135254, \"y\": 14.945634841918945, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779537, \"response\": \"Ridiculous price raises throughout history\", \"theme\": \"Constant price rise / increase\", \"x\": 31.554676055908203, \"y\": 16.870006561279297, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779536, \"response\": \"Roommate has subscription\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.379878997802734, \"y\": 18.849361419677734, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779535, \"response\": \"Save Money\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.85471534729004, \"y\": 15.884793281555176, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779534, \"response\": \"saving $ and sharing with dad\", \"theme\": \"Object to sharing restrictions\", \"x\": 27.0947265625, \"y\": 18.125240325927734, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779534, \"response\": \"saving $ and sharing with dad\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 27.048294067382812, \"y\": 18.120325088500977, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779532, \"response\": \"Selection continually goes in one direction, price goes in the other. The scales finally tipped.\", \"theme\": \"Too expensive\", \"x\": 31.783203125, \"y\": 17.277389526367188, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779531, \"response\": \"Service is now overpriced.\", \"theme\": \"Too expensive\", \"x\": 30.19495391845703, \"y\": 18.024843215942383, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779530, \"response\": \"Sharing with Spouse\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.59807777404785, \"y\": 18.24137306213379, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779529, \"response\": \"Sharon Passed Away\", \"theme\": \"Account owner passed away\", \"x\": 26.54121208190918, \"y\": 17.257177352905273, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779528, \"response\": \"Sick of price increases\", \"theme\": \"Constant price rise / increase\", \"x\": 31.2608699798584, \"y\": 16.691587448120117, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779527, \"response\": \"Someone hacked my subscription\", \"theme\": \"Account gets hacked\", \"x\": 27.140581130981445, \"y\": 19.92204475402832, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779526, \"response\": \"someone hacked my acct\", \"theme\": \"Account gets hacked\", \"x\": 27.295249938964844, \"y\": 19.78710174560547, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779525, \"response\": \"Someone keeps hacking my subscription\", \"theme\": \"Account gets hacked\", \"x\": 27.273839950561523, \"y\": 19.867652893066406, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779524, \"response\": \"Stop raising prices & put some money into customer success\", \"theme\": \"Constant price rise / increase\", \"x\": 32.11069107055664, \"y\": 17.736204147338867, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779523, \"response\": \"Stop raising the prices. Twice in 6 months is ridiculous.\", \"theme\": \"Constant price rise / increase\", \"x\": 32.17726516723633, \"y\": 17.389907836914062, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779522, \"response\": \"Stop raising these damn prices!\", \"theme\": \"Constant price rise / increase\", \"x\": 31.988025665283203, \"y\": 17.76862335205078, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779521, \"response\": \"STOP RAISING YOUR PRICES\", \"theme\": \"Constant price rise / increase\", \"x\": 32.224693298339844, \"y\": 17.87425994873047, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779520, \"response\": \"Stop raising your prices!\", \"theme\": \"Constant price rise / increase\", \"x\": 31.803165435791016, \"y\": 17.893505096435547, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779519, \"response\": \"subscriber passed away\", \"theme\": \"Account owner passed away\", \"x\": 26.49254035949707, \"y\": 17.651317596435547, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779518, \"response\": \"summer break\", \"theme\": \"Temporary break from platform\", \"x\": 27.285057067871094, \"y\": 15.326555252075195, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779517, \"response\": \"Summer coming\", \"theme\": null, \"x\": 27.314870834350586, \"y\": 15.40517807006836, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779516, \"response\": \"Summer is coming. Time to play outside\", \"theme\": \"Temporary break from platform\", \"x\": 27.314544677734375, \"y\": 15.388209342956543, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779515, \"response\": \"Switching my payment date\", \"theme\": \"Making changes to payment / billing\", \"x\": 27.619647979736328, \"y\": 17.258525848388672, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779514, \"response\": \"Taking a break\", \"theme\": \"Temporary break from platform\", \"x\": 26.942964553833008, \"y\": 15.53022575378418, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779513, \"response\": \"taking a break for summer\", \"theme\": \"Temporary break from platform\", \"x\": 27.193256378173828, \"y\": 15.478975296020508, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779512, \"response\": \"taking a break layoff\", \"theme\": \"Temporary break from platform\", \"x\": 27.083620071411133, \"y\": 15.623913764953613, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779511, \"response\": \"taking a break, will be back\", \"theme\": \"Temporary break from platform\", \"x\": 27.09500503540039, \"y\": 15.950726509094238, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779510, \"response\": \"Taking a break.\", \"theme\": \"Temporary break from platform\", \"x\": 26.900833129882812, \"y\": 15.690337181091309, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779509, \"response\": \"Taking a break.\", \"theme\": \"Temporary break from platform\", \"x\": 26.959632873535156, \"y\": 15.66061782836914, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779508, \"response\": \"Temp money issues\", \"theme\": \"Temporary break from platform\", \"x\": 29.462627410888672, \"y\": 15.802327156066895, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779508, \"response\": \"Temp money issues\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.2901668548584, \"y\": 15.74056625366211, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779507, \"response\": \"Temporarily cancelling; will rejoin later!\", \"theme\": \"Temporary break from platform\", \"x\": 27.27895736694336, \"y\": 17.13897132873535, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779506, \"response\": \"Temporarily scaling down services\", \"theme\": \"Temporary break from platform\", \"x\": 30.12993812561035, \"y\": 18.12969398498535, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779505, \"response\": \"Temporary break\", \"theme\": \"Temporary break from platform\", \"x\": 26.97521209716797, \"y\": 15.596038818359375, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779504, \"response\": \"Temporary disconnection\", \"theme\": \"Temporary break from platform\", \"x\": 27.333660125732422, \"y\": 16.912267684936523, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779503, \"response\": \"Temporary out of work\", \"theme\": \"Unemployed\", \"x\": 27.352581024169922, \"y\": 16.062135696411133, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779502, \"response\": \"terrible customer service\", \"theme\": null, \"x\": 29.778419494628906, \"y\": 18.32155418395996, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779501, \"response\": \"The constant price increases are ridiculous and greedy.\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 31.88433074951172, \"y\": 16.48541831970215, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779501, \"response\": \"The constant price increases are ridiculous and greedy.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.79365348815918, \"y\": 16.562965393066406, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779500, \"response\": \"The cost is going up much\", \"theme\": \"Constant price rise / increase\", \"x\": 30.855682373046875, \"y\": 17.291011810302734, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779499, \"response\": \"The cost is the biggest deal\", \"theme\": \"Too expensive\", \"x\": 30.1660099029541, \"y\": 16.82083511352539, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779498, \"response\": \"The fact you only give 10 months to reactivate makes me never want to come back again. I will consider it if you email me that you are rectifying this issue. If not, good bye forever.\", \"theme\": null, \"x\": 27.15361976623535, \"y\": 17.15046501159668, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779497, \"response\": \"The greed of the company disgusts me.\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 30.210609436035156, \"y\": 16.287628173828125, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779496, \"response\": \"The increase of the bill and the news about paying extra money when i share my subscription with my family outside the states and I don't like the idea that you want limit my power of using my subscription.\", \"theme\": \"Object to family/household restriction\", \"x\": 28.315982818603516, \"y\": 19.317148208618164, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779496, \"response\": \"The increase of the bill and the news about paying extra money when i share my subscription with my family outside the states and I don't like the idea that you want limit my power of using my subscription.\", \"theme\": \"Object to additional charges\", \"x\": 28.23919105529785, \"y\": 19.288888931274414, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779496, \"response\": \"The increase of the bill and the news about paying extra money when i share my subscription with my family outside the states and I don't like the idea that you want limit my power of using my subscription.\", \"theme\": \"Constant price rise / increase\", \"x\": 28.324243545532227, \"y\": 19.30196189880371, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779495, \"response\": \"The last price increase was I am willing pay.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.45708656311035, \"y\": 16.644771575927734, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779494, \"response\": \"The new sharing fee. You will loose more from greed\", \"theme\": \"Object to sharing restrictions\", \"x\": 29.269718170166016, \"y\": 19.267732620239258, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779494, \"response\": \"The new sharing fee. You will loose more from greed\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 29.140644073486328, \"y\": 19.13566017150879, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779493, \"response\": \"The new upcoming addtional price increases stop this and youll have me back as a customer.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.54093360900879, \"y\": 17.97886848449707, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779492, \"response\": \"The price continues to rise with no end in sight.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.76373291015625, \"y\": 17.435420989990234, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779491, \"response\": \"The price has gone up annually.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.139041900634766, \"y\": 17.402193069458008, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779490, \"response\": \"The price has increased so much. Can\\ufffdt keep with it.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.18211555480957, \"y\": 17.484434127807617, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779489, \"response\": \"The price has raised way to high! I will not be renewing for a long while!\", \"theme\": \"Constant price rise / increase\", \"x\": 31.449337005615234, \"y\": 17.94935417175293, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779488, \"response\": \"the price hike and stopping sharing\", \"theme\": \"Object to sharing restrictions\", \"x\": 29.40272331237793, \"y\": 19.31476402282715, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779488, \"response\": \"the price hike and stopping sharing\", \"theme\": \"Constant price rise / increase\", \"x\": 29.392745971679688, \"y\": 19.290287017822266, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779487, \"response\": \"The price hike was 43% in the span of 5 months and your selection has drastically deteriorated. Member since 09 gone just like that!\", \"theme\": \"Constant price rise / increase\", \"x\": 31.149438858032227, \"y\": 17.854999542236328, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779486, \"response\": \"The price increase every year seems ok but when nothing really good is added, it is not ok.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.683778762817383, \"y\": 16.697439193725586, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779485, \"response\": \"The price increase since I became a member is ridiculous\", \"theme\": \"Constant price rise / increase\", \"x\": 31.344593048095703, \"y\": 17.418359756469727, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779484, \"response\": \"The price increases\", \"theme\": \"Constant price rise / increase\", \"x\": 31.5904483795166, \"y\": 16.992557525634766, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779483, \"response\": \"The price increases + the upcoming change where we will have to pay a fee to use my subscription in different locations is ridiculous and anti-consumer.\", \"theme\": \"Object to family/household restriction\", \"x\": 28.658912658691406, \"y\": 19.190683364868164, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779483, \"response\": \"The price increases + the upcoming change where we will have to pay a fee to use my subscription in different locations is ridiculous and anti-consumer.\", \"theme\": \"Constant price rise / increase\", \"x\": 28.596792221069336, \"y\": 19.185317993164062, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779482, \"response\": \"The price just got to far out of hand\", \"theme\": \"Too expensive\", \"x\": 30.703670501708984, \"y\": 17.185012817382812, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779481, \"response\": \"THE PRICE KEEPS INCREASING\", \"theme\": \"Constant price rise / increase\", \"x\": 31.661258697509766, \"y\": 17.356584548950195, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779480, \"response\": \"The service vs price is no longer worth it. Too expensive now\", \"theme\": \"Too expensive\", \"x\": 30.275100708007812, \"y\": 17.932891845703125, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779479, \"response\": \"The service isn\\ufffdt worth the cost.\", \"theme\": \"Too expensive\", \"x\": 29.71210289001465, \"y\": 17.967079162597656, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779478, \"response\": \"Think my subscription is compromised\", \"theme\": \"Account gets hacked\", \"x\": 27.010587692260742, \"y\": 19.898578643798828, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779477, \"response\": \"This is going to be about 4 times the amount it was when I started.\", \"theme\": \"Too expensive\", \"x\": 29.786413192749023, \"y\": 17.445114135742188, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779476, \"response\": \"This is ridiculous! Price gouging!\", \"theme\": \"Too expensive\", \"x\": 30.898818969726562, \"y\": 17.39606285095215, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779475, \"response\": \"Time for a break\", \"theme\": \"Temporary break from platform\", \"x\": 27.07996940612793, \"y\": 15.640122413635254, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779474, \"response\": \"Tired of the pay increases every year\", \"theme\": \"Constant price rise / increase\", \"x\": 31.459373474121094, \"y\": 16.429485321044922, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779473, \"response\": \"Tired of your company playing games with subscribers\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 27.39299774169922, \"y\": 19.382658004760742, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779472, \"response\": \"To busy\", \"theme\": \"Don't use it enough / anymore\", \"x\": 27.029434204101562, \"y\": 15.632171630859375, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779471, \"response\": \"To expensive\", \"theme\": \"Too expensive\", \"x\": 29.798049926757812, \"y\": 16.49427032470703, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779470, \"response\": \"too easily hacked-not secure\", \"theme\": \"Account gets hacked\", \"x\": 27.362205505371094, \"y\": 19.662630081176758, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779469, \"response\": \"Too expensive\", \"theme\": \"Too expensive\", \"x\": 29.753028869628906, \"y\": 16.806489944458008, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779466, \"response\": \"Too expensive for me right now, maybe later\", \"theme\": \"Too expensive\", \"x\": 29.521472930908203, \"y\": 16.73785972595215, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779465, \"response\": \"Too expensive for what\\ufffds offered\", \"theme\": \"Too expensive\", \"x\": 29.64491844177246, \"y\": 16.769548416137695, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779464, \"response\": \"Too expensive, stupid new rule\", \"theme\": \"New policy generally\", \"x\": 30.041122436523438, \"y\": 17.254886627197266, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779464, \"response\": \"Too expensive, stupid new rule\", \"theme\": \"Too expensive\", \"x\": 30.090591430664062, \"y\": 17.235843658447266, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779463, \"response\": \"Too EXPENSIVE!\", \"theme\": \"Too expensive\", \"x\": 29.8269100189209, \"y\": 16.955604553222656, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779462, \"response\": \"Too greedy\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 30.583282470703125, \"y\": 16.28218650817871, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779461, \"response\": \"Too many charges added on.\", \"theme\": \"Object to additional charges\", \"x\": 29.52649688720703, \"y\": 17.839452743530273, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779460, \"response\": \"Too many new rules and fees and raised prices. Just not worth the money anymore.\", \"theme\": \"New policy generally\", \"x\": 30.180376052856445, \"y\": 17.37089729309082, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779460, \"response\": \"Too many new rules and fees and raised prices. Just not worth the money anymore.\", \"theme\": \"Constant price rise / increase\", \"x\": 30.233774185180664, \"y\": 17.28645896911621, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779459, \"response\": \"Too many on my subscription\", \"theme\": null, \"x\": 26.94362449645996, \"y\": 19.118152618408203, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779458, \"response\": \"too many people using my subscription\", \"theme\": null, \"x\": 27.110660552978516, \"y\": 19.431737899780273, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779457, \"response\": \"Too many price hikes and the newest hike for charging extra to share an subscription\", \"theme\": \"Object to additional charges\", \"x\": 28.92521858215332, \"y\": 19.15797233581543, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779457, \"response\": \"Too many price hikes and the newest hike for charging extra to share an subscription\", \"theme\": \"Object to sharing restrictions\", \"x\": 28.897380828857422, \"y\": 19.239540100097656, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779457, \"response\": \"Too many price hikes and the newest hike for charging extra to share an subscription\", \"theme\": \"Constant price rise / increase\", \"x\": 28.78036117553711, \"y\": 19.256977081298828, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779456, \"response\": \"too many price increases\", \"theme\": \"Constant price rise / increase\", \"x\": 31.271821975708008, \"y\": 17.12030792236328, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779455, \"response\": \"Too many price increases\", \"theme\": \"Constant price rise / increase\", \"x\": 31.28717041015625, \"y\": 16.761219024658203, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779454, \"response\": \"Too many price increases.\", \"theme\": \"Constant price rise / increase\", \"x\": 30.7802791595459, \"y\": 17.09581184387207, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779453, \"response\": \"Too many price increases. Going with a different service.\", \"theme\": \"Prefer competition\", \"x\": 30.452659606933594, \"y\": 17.961917877197266, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779453, \"response\": \"Too many price increases. Going with a different service.\", \"theme\": \"Constant price rise / increase\", \"x\": 30.48444938659668, \"y\": 18.062496185302734, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779452, \"response\": \"too many price increments and now you will be checking where we access the subscription. Your greed is why I am canceling. Good Luck!\", \"theme\": \"Object to family/household restriction\", \"x\": 28.118703842163086, \"y\": 18.611032485961914, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779452, \"response\": \"too many price increments and now you will be checking where we access the subscription. Your greed is why I am canceling. Good Luck!\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 28.17962646484375, \"y\": 18.636676788330078, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779452, \"response\": \"too many price increments and now you will be checking where we access the subscription. Your greed is why I am canceling. Good Luck!\", \"theme\": \"Constant price rise / increase\", \"x\": 28.19293785095215, \"y\": 18.680133819580078, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779451, \"response\": \"Too many subscriptions, I'll be back\", \"theme\": \"Temporary break from platform\", \"x\": 27.016653060913086, \"y\": 18.99199676513672, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779450, \"response\": \"Trying to reduce bills as much as possible for 6 months\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.081472396850586, \"y\": 15.401500701904297, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779449, \"response\": \"trying to save money\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.02892303466797, \"y\": 15.788902282714844, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779448, \"response\": \"Trying to save money\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.907184600830078, \"y\": 15.811335563659668, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779447, \"response\": \"Trying to save money right now\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.85784149169922, \"y\": 15.911247253417969, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779446, \"response\": \"Two price increases in 6 months\", \"theme\": \"Constant price rise / increase\", \"x\": 31.94568634033203, \"y\": 17.04026222229004, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779445, \"response\": \"Two price increases in short amount of time\", \"theme\": \"Constant price rise / increase\", \"x\": 32.06003189086914, \"y\": 16.80457305908203, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779444, \"response\": \"Unable to change my billing date. Customer service no help at all.\", \"theme\": \"Problems with billing\", \"x\": 27.585264205932617, \"y\": 17.705825805664062, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779443, \"response\": \"unable to share subscription with family\", \"theme\": \"Object to family/household restriction\", \"x\": 26.88324546813965, \"y\": 18.7943115234375, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779442, \"response\": \"Unemployed and financial issues\", \"theme\": \"Unemployed\", \"x\": 28.176849365234375, \"y\": 15.136326789855957, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779442, \"response\": \"Unemployed and financial issues\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.149206161499023, \"y\": 15.20991325378418, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779441, \"response\": \"User passed away\", \"theme\": \"Account owner passed away\", \"x\": 26.5253849029541, \"y\": 17.3878231048584, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779440, \"response\": \"using a different membership\", \"theme\": \"Prefer competition\", \"x\": 26.77246856689453, \"y\": 19.0081787109375, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779439, \"response\": \"using another platform for awhile - I will be back\", \"theme\": \"Temporary break from platform\", \"x\": 27.072031021118164, \"y\": 16.678855895996094, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779438, \"response\": \"using other subscription\", \"theme\": \"Prefer competition\", \"x\": 26.74311065673828, \"y\": 19.217975616455078, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779437, \"response\": \"using other apps at this time\", \"theme\": \"Prefer competition\", \"x\": 28.093732833862305, \"y\": 18.060283660888672, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779436, \"response\": \"Waiting until pay day\", \"theme\": \"Temporary break from platform\", \"x\": 27.798805236816406, \"y\": 16.839750289916992, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779435, \"response\": \"Waste of money and you raising the cost\", \"theme\": \"Constant price rise / increase\", \"x\": 30.244300842285156, \"y\": 16.624055862426758, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779434, \"response\": \"Waste of time and money. Would rather spend time learning.\", \"theme\": \"Too expensive\", \"x\": 29.090272903442383, \"y\": 17.139602661132812, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779433, \"response\": \"Way to many price hikes over the past few years. Also not a fan of you charging extra money to share subscriptions because your greedy.\", \"theme\": \"Object to additional charges\", \"x\": 29.036287307739258, \"y\": 19.169172286987305, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779433, \"response\": \"Way to many price hikes over the past few years. Also not a fan of you charging extra money to share subscriptions because your greedy.\", \"theme\": \"Object to sharing restrictions\", \"x\": 29.00946044921875, \"y\": 19.25645637512207, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779433, \"response\": \"Way to many price hikes over the past few years. Also not a fan of you charging extra money to share subscriptions because your greedy.\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 28.99976348876953, \"y\": 19.188457489013672, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779433, \"response\": \"Way to many price hikes over the past few years. Also not a fan of you charging extra money to share subscriptions because your greedy.\", \"theme\": \"Constant price rise / increase\", \"x\": 28.9656925201416, \"y\": 19.23125457763672, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779432, \"response\": \"way too expensive\", \"theme\": \"Too expensive\", \"x\": 29.774324417114258, \"y\": 16.81065559387207, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779431, \"response\": \"way too expensive for the service given, not worth the amount.\", \"theme\": \"Too expensive\", \"x\": 29.92156410217285, \"y\": 17.744504928588867, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779430, \"response\": \"We feel like there is no customer loyalty for a long time subscriber. Prices keep increasing at alarming rates and we only feel like it will keep going.\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 29.736082077026367, \"y\": 18.69902229309082, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779430, \"response\": \"We feel like there is no customer loyalty for a long time subscriber. Prices keep increasing at alarming rates and we only feel like it will keep going.\", \"theme\": \"Constant price rise / increase\", \"x\": 29.719396591186523, \"y\": 18.727399826049805, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779429, \"response\": \"We have 2 subscriptions\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.49859046936035, \"y\": 19.0715274810791, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779428, \"response\": \"We have 3 subscriptions in 1 household. Only needed 1\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.188941955566406, \"y\": 19.00935935974121, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779427, \"response\": \"We have not been using it as much as we'd like to\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.76634979248047, \"y\": 17.569564819335938, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779426, \"response\": \"We have too many subscriptions lol\", \"theme\": null, \"x\": 26.83322525024414, \"y\": 19.138946533203125, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779425, \"response\": \"When I can pay for it I will. You keep charging my card and it declined.\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.086191177368164, \"y\": 18.69124984741211, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779424, \"response\": \"Why the price increase? __\", \"theme\": \"Constant price rise / increase\", \"x\": 31.401351928710938, \"y\": 16.804576873779297, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779423, \"response\": \"Wife has an subscription and don\\ufffdt need 2 subscriptions.\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.43531608581543, \"y\": 18.73716926574707, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779422, \"response\": \"Wife has subscription\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.363998413085938, \"y\": 18.511470794677734, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779421, \"response\": \"Wife passed away\", \"theme\": \"Account owner passed away\", \"x\": 26.449060440063477, \"y\": 17.318296432495117, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779420, \"response\": \"Will be back in a week\", \"theme\": \"Temporary break from platform\", \"x\": 27.091157913208008, \"y\": 16.41908836364746, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779419, \"response\": \"will be getting the service through my phone provider\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 27.778785705566406, \"y\": 18.41468048095703, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779418, \"response\": \"will come back in may\", \"theme\": \"Temporary break from platform\", \"x\": 27.075103759765625, \"y\": 16.418241500854492, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779417, \"response\": \"Will come in future\", \"theme\": \"Temporary break from platform\", \"x\": 27.040019989013672, \"y\": 16.638437271118164, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779416, \"response\": \"Will join back later\", \"theme\": \"Temporary break from platform\", \"x\": 27.177459716796875, \"y\": 16.586811065673828, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779415, \"response\": \"Will not pay price increase\", \"theme\": \"Constant price rise / increase\", \"x\": 31.493432998657227, \"y\": 16.951520919799805, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779414, \"response\": \"will replace with a cheaper service\", \"theme\": \"Prefer competition\", \"x\": 30.112958908081055, \"y\": 18.090147018432617, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779413, \"response\": \"will restart under new email\", \"theme\": \"Temporary break from platform\", \"x\": 27.092140197753906, \"y\": 17.160554885864258, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779412, \"response\": \"Will resume later in the year.\", \"theme\": \"Temporary break from platform\", \"x\": 27.27178382873535, \"y\": 16.667421340942383, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779411, \"response\": \"With the rise in fuel and other costs, I'm having to cut back on entertainment.\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.922119140625, \"y\": 15.629517555236816, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779845, \"response\": \"Do not use often\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.838716506958008, \"y\": 17.50495719909668, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779844, \"response\": \"do not want anymore\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.353050231933594, \"y\": 17.024206161499023, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779843, \"response\": \"Do you use enough to warrant cost\", \"theme\": \"Don't use it enough / anymore\", \"x\": 29.469512939453125, \"y\": 17.57369613647461, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779842, \"response\": \"Don't agree with price increase.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.129859924316406, \"y\": 16.896350860595703, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779841, \"response\": \"Don't have enough money to get it anymore\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.593128204345703, \"y\": 16.504680633544922, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779840, \"response\": \"don't need it currently\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.455045700073242, \"y\": 17.03203773498535, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779839, \"response\": \"Don't need right now\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.23912239074707, \"y\": 16.986167907714844, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779838, \"response\": \"Don't use enough anymore\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.998889923095703, \"y\": 17.354890823364258, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779837, \"response\": \"Don't use.\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.798080444335938, \"y\": 17.49152946472168, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779836, \"response\": \"Don't want it anymore\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.40019416809082, \"y\": 16.93021583557129, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779835, \"response\": \"Don\\ufffdt agree with price increase\", \"theme\": \"Constant price rise / increase\", \"x\": 31.170297622680664, \"y\": 17.020856857299805, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779834, \"response\": \"Don\\ufffdt have the money\", \"theme\": \"Too expensive\", \"x\": 28.747140884399414, \"y\": 16.318588256835938, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779833, \"response\": \"Don\\ufffdt like political virtue signaling.\", \"theme\": null, \"x\": 29.23000144958496, \"y\": 17.047271728515625, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779832, \"response\": \"Don\\ufffdt need two subscriptions\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.445131301879883, \"y\": 19.019487380981445, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779831, \"response\": \"Double subscriptions with same payment different emails\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.272411346435547, \"y\": 19.440526962280273, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779830, \"response\": \"Downsizing\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.44230842590332, \"y\": 15.04881477355957, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779829, \"response\": \"Economy hardship\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.277812957763672, \"y\": 15.115649223327637, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779828, \"response\": \"Extra charge for sign in. My daughter is in college!!!! And your going to charge me when she uses ut. No thank you. You're not worth it anyways. Good bye\", \"theme\": \"Object to family/household restriction\", \"x\": 27.914600372314453, \"y\": 18.704355239868164, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779828, \"response\": \"Extra charge for sign in. My daughter is in college!!!! And your going to charge me when she uses ut. No thank you. You're not worth it anyways. Good bye\", \"theme\": \"Object to additional charges\", \"x\": 27.888795852661133, \"y\": 18.725828170776367, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779828, \"response\": \"Extra charge for sign in. My daughter is in college!!!! And your going to charge me when she uses ut. No thank you. You're not worth it anyways. Good bye\", \"theme\": \"Too expensive\", \"x\": 27.89777374267578, \"y\": 18.766502380371094, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779827, \"response\": \"Fianc\\ufffde has subscription\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.306434631347656, \"y\": 18.583189010620117, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779826, \"response\": \"Finance decision\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.543903350830078, \"y\": 15.34498119354248, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779825, \"response\": \"Finances\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.505117416381836, \"y\": 15.345632553100586, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779824, \"response\": \"Finances\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.601247787475586, \"y\": 15.27301025390625, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779823, \"response\": \"Financial\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.593673706054688, \"y\": 15.350844383239746, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779822, \"response\": \"Financial Cut Backs\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.817995071411133, \"y\": 15.25339412689209, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779821, \"response\": \"Financial Hardship\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.228071212768555, \"y\": 15.152151107788086, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779820, \"response\": \"Financial hardship\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.27715492248535, \"y\": 15.213407516479492, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779819, \"response\": \"Financial hardship\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.184106826782227, \"y\": 15.15761947631836, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779818, \"response\": \"Financial reasons\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.568164825439453, \"y\": 15.323726654052734, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779817, \"response\": \"Financial situation changed.\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.38484001159668, \"y\": 15.522284507751465, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779816, \"response\": \"financial situation has changed\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.605426788330078, \"y\": 15.624582290649414, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779815, \"response\": \"For the time being\", \"theme\": \"Temporary break from platform\", \"x\": 27.154035568237305, \"y\": 15.915140151977539, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779814, \"response\": \"future issues expected with sharing profiles, price hikes\", \"theme\": \"Object to sharing restrictions\", \"x\": 29.337543487548828, \"y\": 19.435998916625977, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779814, \"response\": \"future issues expected with sharing profiles, price hikes\", \"theme\": \"Constant price rise / increase\", \"x\": 29.26539421081543, \"y\": 19.392946243286133, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779813, \"response\": \"getting another platform instead\", \"theme\": \"Prefer competition\", \"x\": 28.16029930114746, \"y\": 17.678606033325195, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779812, \"response\": \"Getting married and will be combining accounts\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.08159637451172, \"y\": 18.23835563659668, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779810, \"response\": \"Getting too expensive and not worth the money Thanks but no thanks\", \"theme\": \"Too expensive\", \"x\": 29.600849151611328, \"y\": 16.828737258911133, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779809, \"response\": \"Getting too Greedy for ya Girl!\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 30.547012329101562, \"y\": 16.280935287475586, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779808, \"response\": \"go to live with gf\", \"theme\": \"Moving / changing locations\", \"x\": 26.28267478942871, \"y\": 16.81378936767578, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779807, \"response\": \"Going to not be using it for a few months\", \"theme\": \"Temporary break from platform\", \"x\": 28.534997940063477, \"y\": 17.574243545532227, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779806, \"response\": \"got laid off, will be back when i can.\", \"theme\": \"Temporary break from platform\", \"x\": 27.442779541015625, \"y\": 15.917014122009277, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779806, \"response\": \"got laid off, will be back when i can.\", \"theme\": \"Unemployed\", \"x\": 27.383392333984375, \"y\": 15.97713565826416, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779805, \"response\": \"got married and my wife has her own subscription\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.25359535217285, \"y\": 18.465850830078125, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779804, \"response\": \"Got married my husband and I now share subscriptions\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.319965362548828, \"y\": 18.51034164428711, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779803, \"response\": \"Got to get back on my feet\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 26.98320960998535, \"y\": 15.918347358703613, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779802, \"response\": \"GREED\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 30.352628707885742, \"y\": 16.187360763549805, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779801, \"response\": \"greedy company\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 30.229267120361328, \"y\": 16.027341842651367, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779800, \"response\": \"Greedy company\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 30.312265396118164, \"y\": 16.11479949951172, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779799, \"response\": \"Greedy Corporation\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 30.335840225219727, \"y\": 16.155315399169922, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779798, \"response\": \"Hacked\", \"theme\": \"Account gets hacked\", \"x\": 27.26307487487793, \"y\": 19.689579010009766, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779797, \"response\": \"hard time financially need to cancel some subscriptions\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 27.606678009033203, \"y\": 18.75563621520996, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779796, \"response\": \"hardly use it but price keeps increasing.\", \"theme\": \"Don't use it enough / anymore\", \"x\": 29.73740005493164, \"y\": 17.66920280456543, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779796, \"response\": \"hardly use it but price keeps increasing.\", \"theme\": \"Constant price rise / increase\", \"x\": 29.638683319091797, \"y\": 17.522069931030273, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779795, \"response\": \"Have 2 subscriptions and only need 1\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.59271812438965, \"y\": 19.12358283996582, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779794, \"response\": \"Have a different subscription\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.61713409423828, \"y\": 19.34038543701172, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779793, \"response\": \"have more than one subscription aparently\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.527359008789062, \"y\": 19.332799911499023, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779792, \"response\": \"having $ issues.\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.38496208190918, \"y\": 15.692039489746094, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779791, \"response\": \"competitor is better\", \"theme\": \"Prefer competition\", \"x\": 30.246328353881836, \"y\": 16.394933700561523, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779790, \"response\": \"Health Issues\", \"theme\": null, \"x\": 27.842721939086914, \"y\": 15.334066390991211, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779789, \"response\": \"Health issues\", \"theme\": null, \"x\": 27.82925033569336, \"y\": 15.36709976196289, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779788, \"response\": \"Horrible business decisions.\", \"theme\": \"New policy generally\", \"x\": 29.698272705078125, \"y\": 16.1710147857666, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779787, \"response\": \"Others are cheaper\", \"theme\": \"Prefer competition\", \"x\": 30.274023056030273, \"y\": 17.030038833618164, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779786, \"response\": \"I am flat broke\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 27.888322830200195, \"y\": 15.610038757324219, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779785, \"response\": \"I am retired and non a fixed income.\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.43252944946289, \"y\": 15.322420120239258, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779784, \"response\": \"I am trying to cut my spending as much as possible for now\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.194753646850586, \"y\": 15.36198616027832, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779783, \"response\": \"I can afford this but I think the price is way too high and am not willing to pay it\", \"theme\": \"Too expensive\", \"x\": 29.556392669677734, \"y\": 16.85964012145996, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779782, \"response\": \"I can't afford it at this time but will start again.\", \"theme\": \"Temporary break from platform\", \"x\": 28.517988204956055, \"y\": 16.215425491333008, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779781, \"response\": \"I cant share my subscription with family outside my hosehold\", \"theme\": \"Object to family/household restriction\", \"x\": 27.018592834472656, \"y\": 18.799745559692383, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779780, \"response\": \"I do not agree with the price increases and policy changes\", \"theme\": \"Constant price rise / increase\", \"x\": 31.222694396972656, \"y\": 16.909029006958008, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779779, \"response\": \"I do not like\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.331459045410156, \"y\": 17.079200744628906, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779778, \"response\": \"I do not use enough as the price continues to go up\", \"theme\": \"Don't use it enough / anymore\", \"x\": 29.605552673339844, \"y\": 17.489408493041992, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779778, \"response\": \"I do not use enough as the price continues to go up\", \"theme\": \"Constant price rise / increase\", \"x\": 29.52169418334961, \"y\": 17.44568634033203, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779777, \"response\": \"I don't have the money this month due to losing my job\", \"theme\": \"Unemployed\", \"x\": 28.128883361816406, \"y\": 15.985081672668457, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779777, \"response\": \"I don't have the money this month due to losing my job\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.153657913208008, \"y\": 15.949043273925781, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779776, \"response\": \"I don\\ufffdt use it enough\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.835243225097656, \"y\": 17.513263702392578, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779775, \"response\": \"I get it free with my phone service\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 27.69156265258789, \"y\": 18.555625915527344, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779774, \"response\": \"I get more on another service for less.\", \"theme\": \"Prefer competition\", \"x\": 29.888044357299805, \"y\": 18.241313934326172, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779773, \"response\": \"i got hacked\", \"theme\": \"Account gets hacked\", \"x\": 27.262908935546875, \"y\": 19.701982498168945, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779581, \"response\": \"Price change. Lack of acceptance of the reality that is subscription sharing.\", \"theme\": \"Object to sharing restrictions\", \"x\": 28.944942474365234, \"y\": 19.21546745300293, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779581, \"response\": \"Price change. Lack of acceptance of the reality that is subscription sharing.\", \"theme\": \"Constant price rise / increase\", \"x\": 28.97644805908203, \"y\": 19.270965576171875, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779580, \"response\": \"Price continues to climb with no added benefit and other services have more and better prices.\", \"theme\": \"Prefer competition\", \"x\": 30.827917098999023, \"y\": 17.881145477294922, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779580, \"response\": \"Price continues to climb with no added benefit and other services have more and better prices.\", \"theme\": \"Constant price rise / increase\", \"x\": 30.873998641967773, \"y\": 17.854896545410156, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779579, \"response\": \"Price hike was too much.\", \"theme\": \"Constant price rise / increase\", \"x\": 30.83902359008789, \"y\": 16.795970916748047, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779578, \"response\": \"Price hikes are getting to be too much, everything else in my life is already expensive\", \"theme\": \"Constant price rise / increase\", \"x\": 31.068397521972656, \"y\": 16.978818893432617, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779577, \"response\": \"Price Increase and garbage quality, why should I keep paying blindly \", \"theme\": \"Constant price rise / increase\", \"x\": 30.962438583374023, \"y\": 17.822751998901367, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779576, \"response\": \"price increase and horrible customer service, what am I paying for??\", \"theme\": \"Constant price rise / increase\", \"x\": 30.619014739990234, \"y\": 18.01487922668457, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779575, \"response\": \"Price increase and I have to choose between this and putting my kids into activities that are already expensive. YOU made me have to choose one or the other\", \"theme\": \"Constant price rise / increase\", \"x\": 31.0468692779541, \"y\": 16.70348358154297, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779574, \"response\": \"Price increase and I cant afford you anymore\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 30.776540756225586, \"y\": 16.782569885253906, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779574, \"response\": \"Price increase and I cant afford you anymore\", \"theme\": \"Constant price rise / increase\", \"x\": 30.858808517456055, \"y\": 16.826919555664062, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779573, \"response\": \"Price increase after being a loyal customer since 2010\", \"theme\": \"Constant price rise / increase\", \"x\": 30.811851501464844, \"y\": 18.07002830505371, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779572, \"response\": \"Price increase and to manservices to pick from. Shouldn't a competitive market drive price down...\", \"theme\": \"Constant price rise / increase\", \"x\": 30.733882904052734, \"y\": 17.465059280395508, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779571, \"response\": \"Price increase and your tracking people and how they access their subscription.\", \"theme\": \"New policy generally\", \"x\": 28.780780792236328, \"y\": 19.016437530517578, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779571, \"response\": \"Price increase and your tracking people and how they access their subscription.\", \"theme\": \"Constant price rise / increase\", \"x\": 28.786405563354492, \"y\": 19.066749572753906, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779570, \"response\": \"Price Increase caused me to cancel\", \"theme\": \"Constant price rise / increase\", \"x\": 31.3327579498291, \"y\": 18.195899963378906, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779569, \"response\": \"Price increase is absurd\", \"theme\": \"Constant price rise / increase\", \"x\": 31.325395584106445, \"y\": 16.89089584350586, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779568, \"response\": \"PRICE INCREASE IS TOO MUCH!!\", \"theme\": \"Constant price rise / increase\", \"x\": 31.04446029663086, \"y\": 17.091812133789062, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779567, \"response\": \"Price increase isn't worth it\", \"theme\": \"Constant price rise / increase\", \"x\": 31.08074188232422, \"y\": 16.761545181274414, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779566, \"response\": \"Price increase isnt worth what is offered\", \"theme\": \"Constant price rise / increase\", \"x\": 31.29414939880371, \"y\": 17.139446258544922, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779565, \"response\": \"Price increases and terrible customer service\", \"theme\": \"Constant price rise / increase\", \"x\": 30.501829147338867, \"y\": 18.198806762695312, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779564, \"response\": \"Price increases and charges for people using my subscription\", \"theme\": \"Object to sharing restrictions\", \"x\": 28.638118743896484, \"y\": 18.925891876220703, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779564, \"response\": \"Price increases and charges for people using my subscription\", \"theme\": \"Constant price rise / increase\", \"x\": 28.640071868896484, \"y\": 18.889875411987305, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779563, \"response\": \"Price increases are too often.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.535768508911133, \"y\": 17.039592742919922, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779562, \"response\": \"price increases don't reflect quality of service\", \"theme\": \"Constant price rise / increase\", \"x\": 30.68120574951172, \"y\": 17.86324691772461, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779561, \"response\": \"Price is becoming too high for the quality\", \"theme\": \"Too expensive\", \"x\": 30.72076988220215, \"y\": 17.180574417114258, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779560, \"response\": \"Price is increasing\", \"theme\": \"Constant price rise / increase\", \"x\": 31.73255729675293, \"y\": 16.985679626464844, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779559, \"response\": \"Price is whack.\", \"theme\": \"Too expensive\", \"x\": 30.732006072998047, \"y\": 17.240480422973633, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779558, \"response\": \"Price just keeps climbing\", \"theme\": \"Constant price rise / increase\", \"x\": 31.55402183532715, \"y\": 17.33845329284668, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779557, \"response\": \"Price keeps changing. Benefits don't. Been with you too long for this nonsense.\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 31.183208465576172, \"y\": 17.753780364990234, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779557, \"response\": \"Price keeps changing. Benefits don't. Been with you too long for this nonsense.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.27463722229004, \"y\": 17.718311309814453, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779556, \"response\": \"Price keeps increasing\", \"theme\": \"Constant price rise / increase\", \"x\": 31.745256423950195, \"y\": 17.259632110595703, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779555, \"response\": \"Price keeps rising and service is not as good as it was before.\", \"theme\": \"Constant price rise / increase\", \"x\": 30.560209274291992, \"y\": 18.050777435302734, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779554, \"response\": \"Price raises\", \"theme\": \"Constant price rise / increase\", \"x\": 31.873083114624023, \"y\": 17.016754150390625, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779553, \"response\": \"price too high\", \"theme\": \"Too expensive\", \"x\": 30.53608512878418, \"y\": 17.074312210083008, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779552, \"response\": \"Price went up and I have has since 2010 or Earlier sorry oneday\", \"theme\": \"Constant price rise / increase\", \"x\": 31.11434555053711, \"y\": 17.616527557373047, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779551, \"response\": \"Prices are going up\", \"theme\": \"Constant price rise / increase\", \"x\": 31.52889633178711, \"y\": 17.394166946411133, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779550, \"response\": \"Prices are rising to much. This is the second time.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.65215492248535, \"y\": 17.203275680541992, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779549, \"response\": \"Prices are up in everything\", \"theme\": \"Constant price rise / increase\", \"x\": 31.477516174316406, \"y\": 17.329601287841797, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779548, \"response\": \"Prices continue to go up, and yet you continue to try to squeeze even more money out of people\", \"theme\": \"Constant price rise / increase\", \"x\": 31.6924991607666, \"y\": 17.523019790649414, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779547, \"response\": \"Raising prices after a 40% profit increase last year and starting to charge for additional profiles is just greedy.\", \"theme\": \"Object to sharing restrictions\", \"x\": 31.725257873535156, \"y\": 16.498693466186523, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779547, \"response\": \"Raising prices after a 40% profit increase last year and starting to charge for additional profiles is just greedy.\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 31.84247589111328, \"y\": 16.497467041015625, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779547, \"response\": \"Raising prices after a 40% profit increase last year and starting to charge for additional profiles is just greedy.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.704233169555664, \"y\": 16.472761154174805, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779546, \"response\": \"Barely use the service, money down the drain\", \"theme\": \"Don't use it enough / anymore\", \"x\": 29.816938400268555, \"y\": 18.029296875, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779545, \"response\": \"Rarely used\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.962167739868164, \"y\": 17.529499053955078, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779544, \"response\": \"Rate increase and garbage customer service, do you even care about your customers?\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 30.129051208496094, \"y\": 18.55642318725586, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779544, \"response\": \"Rate increase and garbage customer service, do you even care about your customers?\", \"theme\": \"Constant price rise / increase\", \"x\": 30.182771682739258, \"y\": 18.44005584716797, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779410, \"response\": \"You are about to charge for have extra subscriptions. Me and my family have different taste but I pay my bill, it\\ufffds extortion and you\\ufffdre a disgusting and greedy company.\", \"theme\": \"Object to family/household restriction\", \"x\": 27.98121452331543, \"y\": 19.034204483032227, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779410, \"response\": \"You are about to charge for have extra subscriptions. Me and my family have different taste but I pay my bill, it\\ufffds extortion and you\\ufffdre a disgusting and greedy company.\", \"theme\": \"Object to additional charges\", \"x\": 27.960159301757812, \"y\": 19.051008224487305, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779410, \"response\": \"You are about to charge for have extra subscriptions. Me and my family have different taste but I pay my bill, it\\ufffds extortion and you\\ufffdre a disgusting and greedy company.\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 27.869749069213867, \"y\": 19.119518280029297, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779409, \"response\": \"you are constantly raising prices. i will take my business elsewhere\", \"theme\": \"Prefer competition\", \"x\": 32.028385162353516, \"y\": 17.995939254760742, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779409, \"response\": \"you are constantly raising prices. i will take my business elsewhere\", \"theme\": \"Constant price rise / increase\", \"x\": 31.929262161254883, \"y\": 18.072969436645508, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779408, \"response\": \"You are going up on prices\", \"theme\": \"Constant price rise / increase\", \"x\": 31.220705032348633, \"y\": 17.53374481201172, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779407, \"response\": \"You are money hungry\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 28.72043228149414, \"y\": 15.86383056640625, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779406, \"response\": \"You are politically biased.\", \"theme\": null, \"x\": 29.399629592895508, \"y\": 17.1103572845459, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779405, \"response\": \"you aren't focused on customers anymore\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 30.11305809020996, \"y\": 18.511402130126953, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779404, \"response\": \"You charge too much\", \"theme\": \"Too expensive\", \"x\": 29.662141799926758, \"y\": 17.563278198242188, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779403, \"response\": \"You continue to raise your prices\", \"theme\": \"Constant price rise / increase\", \"x\": 31.92435073852539, \"y\": 17.951576232910156, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779402, \"response\": \"You guys are making business decisions that don\\ufffdt make sense at a time when it doesn\\ufffdt make sense. Make sense, and we\\ufffdll resubscribe.\", \"theme\": null, \"x\": 29.215856552124023, \"y\": 18.803272247314453, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779401, \"response\": \"You guys keep raising the prices\", \"theme\": \"Constant price rise / increase\", \"x\": 31.866987228393555, \"y\": 17.734180450439453, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779400, \"response\": \"You have gotten too greedy and raised the price too many times\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 31.103225708007812, \"y\": 17.36628532409668, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779400, \"response\": \"You have gotten too greedy and raised the price too many times\", \"theme\": \"Constant price rise / increase\", \"x\": 31.170278549194336, \"y\": 17.178686141967773, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779399, \"response\": \"you just keep raising the price\", \"theme\": \"Constant price rise / increase\", \"x\": 31.827760696411133, \"y\": 17.95078468322754, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779398, \"response\": \"You keep adding fees and new prices, I don\\ufffdt really want it no more\", \"theme\": \"Constant price rise / increase\", \"x\": 30.94732666015625, \"y\": 18.206218719482422, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779396, \"response\": \"You keep increasing prices.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.59269905090332, \"y\": 17.670795440673828, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779395, \"response\": \"You keep jacking the price up every 12 days.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.634918212890625, \"y\": 17.644264221191406, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779394, \"response\": \"You keep raising prices and are now charging extra for other people using your subscription, other services are better and cheaper and the only reason I kept it was for the other people using it so if you\\ufffdre gonna charge for that I\\ufffdm out\", \"theme\": \"Prefer competition\", \"x\": 28.41676139831543, \"y\": 18.899091720581055, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779394, \"response\": \"You keep raising prices and are now charging extra for other people using your subscription, other services are better and cheaper and the only reason I kept it was for the other people using it so if you\\ufffdre gonna charge for that I\\ufffdm out\", \"theme\": \"Object to additional charges\", \"x\": 28.375812530517578, \"y\": 18.95866584777832, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779394, \"response\": \"You keep raising prices and are now charging extra for other people using your subscription, other services are better and cheaper and the only reason I kept it was for the other people using it so if you\\ufffdre gonna charge for that I\\ufffdm out\", \"theme\": \"Constant price rise / increase\", \"x\": 28.459630966186523, \"y\": 18.94078826904297, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779393, \"response\": \"You keep raising prices. it's not my fault that you don't have enough customers and I have to pay the price. It's just not worth it to keep you.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.7081298828125, \"y\": 18.183441162109375, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779392, \"response\": \"You keep raising the damn price. I'm not made of money.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.881376266479492, \"y\": 18.004003524780273, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779391, \"response\": \"You keep upping the price and now i cant pay\", \"theme\": \"Constant price rise / increase\", \"x\": 31.35258674621582, \"y\": 17.75520896911621, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779390, \"response\": \"You need to stop increasing the price on long time users.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.270111083984375, \"y\": 17.62799072265625, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779389, \"response\": \"You raise prices and nothing is new. Nothing new.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.84027671813965, \"y\": 17.49686622619629, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779388, \"response\": \"You raised the price\", \"theme\": \"Constant price rise / increase\", \"x\": 31.45448875427246, \"y\": 17.847875595092773, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779387, \"response\": \"You raised your price almost 50%. I also don\\ufffdt like the fact that you offer the price I used to pay once I tried to cancel. Shady!\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 31.46337890625, \"y\": 18.267780303955078, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779387, \"response\": \"You raised your price almost 50%. I also don\\ufffdt like the fact that you offer the price I used to pay once I tried to cancel. Shady!\", \"theme\": \"Constant price rise / increase\", \"x\": 31.39761734008789, \"y\": 18.283674240112305, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779386, \"response\": \"You raised your prices again\", \"theme\": \"Constant price rise / increase\", \"x\": 31.47442626953125, \"y\": 17.98372459411621, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779385, \"response\": \"You want to charge me for my kids using MY subscription, how is that even fair?\", \"theme\": \"Object to family/household restriction\", \"x\": 27.95064926147461, \"y\": 19.101652145385742, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779384, \"response\": \"You're being greedy at every opportunity and I won't support it\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 30.572608947753906, \"y\": 16.362197875976562, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779383, \"response\": \"You're being greedy. If you cared about us, you wouldn't keep hiking up prices that were high to begin with. You'll only understand what this means when enough of us leave. \", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 31.99278450012207, \"y\": 17.65575408935547, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779382, \"response\": \"You're not going to allow family sharing\", \"theme\": \"Object to family/household restriction\", \"x\": 27.02819061279297, \"y\": 18.3253116607666, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779381, \"response\": \"You\\ufffdre just greedy\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 30.54021644592285, \"y\": 16.359567642211914, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779380, \"response\": \"Your charging for sharing. \\\"SHARING IS CARING!!\\\"\", \"theme\": \"Object to sharing restrictions\", \"x\": 27.566804885864258, \"y\": 18.87531852722168, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779379, \"response\": \"Your company has far too many price increases. It seems like year after year or bi-annually you are increasing prices. Too much. I\\ufffdll consider other entertaining options.\", \"theme\": \"Prefer competition\", \"x\": 31.40212059020996, \"y\": 16.780460357666016, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779379, \"response\": \"Your company has far too many price increases. It seems like year after year or bi-annually you are increasing prices. Too much. I\\ufffdll consider other entertaining options.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.531414031982422, \"y\": 16.965845108032227, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779378, \"response\": \"Your constant price creep is why. I keep paying more for less. I'm done.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.6988525390625, \"y\": 17.83050537109375, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779377, \"response\": \"your corporate greed\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 30.340574264526367, \"y\": 16.314014434814453, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779376, \"response\": \"Your new price system and raised rates are not workable for me\", \"theme\": \"Constant price rise / increase\", \"x\": 30.909366607666016, \"y\": 18.02134132385254, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779375, \"response\": \"Your price change buggin\", \"theme\": \"Constant price rise / increase\", \"x\": 31.22465705871582, \"y\": 17.671743392944336, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779374, \"response\": \"your price hikes are absurd\", \"theme\": \"Constant price rise / increase\", \"x\": 31.343608856201172, \"y\": 17.371440887451172, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779373, \"response\": \"Your price is just not worth keeping anymore especially with the pop up currently shoves iny face forcing me to make a choice for the more expensive subscription. So you lost a subscriber have a nice life\", \"theme\": \"Too expensive\", \"x\": 28.339561462402344, \"y\": 18.80447006225586, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779372, \"response\": \"Your pricing is terrible. You keep increasing prices and the addition of sharing charges is greedy.\", \"theme\": \"Object to sharing restrictions\", \"x\": 29.481948852539062, \"y\": 19.041603088378906, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779372, \"response\": \"Your pricing is terrible. You keep increasing prices and the addition of sharing charges is greedy.\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 29.47457504272461, \"y\": 19.090787887573242, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779372, \"response\": \"Your pricing is terrible. You keep increasing prices and the addition of sharing charges is greedy.\", \"theme\": \"Constant price rise / increase\", \"x\": 29.458873748779297, \"y\": 19.089725494384766, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779371, \"response\": \"Your profits are up and you're *raising* my price? Are you kidding me?\", \"theme\": \"Constant price rise / increase\", \"x\": 32.05545425415039, \"y\": 17.98197364807129, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779370, \"response\": \"Your rates are higher than others who do the same thing\", \"theme\": \"Prefer competition\", \"x\": 30.52712059020996, \"y\": 18.199207305908203, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779370, \"response\": \"Your rates are higher than others who do the same thing\", \"theme\": \"Too expensive\", \"x\": 30.52328109741211, \"y\": 18.119211196899414, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779369, \"response\": \"Your stupid price hike again\", \"theme\": \"Constant price rise / increase\", \"x\": 31.12220573425293, \"y\": 17.49244499206543, \"cluster\": 0}]}}, {\"mode\": \"vega-lite\"});\n",
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"### 4 Clusters\n",
"\n",
"This plot shows the customer responses being broken down into 4 clusters"
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"response_df['cluster'] = generate_clusters(n_clusters=4)\n",
"generate_cluster_plot(dataframe = response_df,\n",
" legend_fields = ['cluster'],\n",
" tooltip_fields = ['response', 'cluster'],\n",
" color_field= 'cluster',\n",
" title = 'Clustering Customer Responses for Churn Analysis - 4 Clusters')"
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27.394304275512695, \"y\": 18.49049186706543, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779968, \"response\": \"Budget cuts\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.403881072998047, \"y\": 15.182365417480469, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779967, \"response\": \"Cannot have multiple users\", \"theme\": \"Object to sharing restrictions\", \"x\": 27.190444946289062, \"y\": 18.296457290649414, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779966, \"response\": \"cost has risen too much too quickly\", \"theme\": \"Constant price rise / increase\", \"x\": 30.800010681152344, \"y\": 16.7558536529541, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779965, \"response\": \"disappointed with the sub subscription news\", \"theme\": \"New policy generally\", \"x\": 27.018205642700195, \"y\": 19.558141708374023, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779964, \"response\": \"Don't want it for now anymore\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.507781982421875, \"y\": 16.942096710205078, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779963, \"response\": \"Don\\ufffdt need it\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.212806701660156, \"y\": 17.099021911621094, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779962, \"response\": \"duplicate subscriptions\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.376066207885742, \"y\": 19.423219680786133, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779961, \"response\": \"Financial Difficulty\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.377357482910156, \"y\": 15.255457878112793, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779960, \"response\": \"Getting old\", \"theme\": null, \"x\": 26.435773849487305, \"y\": 15.894251823425293, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779959, \"response\": \"I am connected through my service provider\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 27.498085021972656, \"y\": 18.560022354125977, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779958, \"response\": \"I just moved use it, as you can see by my time in the last many months\", \"theme\": \"Moving / changing locations\", \"x\": 26.1607723236084, \"y\": 16.431442260742188, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779957, \"response\": \"I need to change country of billing\", \"theme\": \"Making changes to payment / billing\", \"x\": 27.43511199951172, \"y\": 17.619462966918945, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779957, \"response\": \"I need to change country of billing\", \"theme\": \"Moving / changing locations\", \"x\": 27.435821533203125, \"y\": 17.65107536315918, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779956, \"response\": \"I need to cut expenses\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.965469360351562, \"y\": 14.951766014099121, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779955, \"response\": \"I wont support your nonesence.\", \"theme\": \"New policy generally\", \"x\": 29.10320281982422, \"y\": 17.029220581054688, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779954, \"response\": \"I'm moving but will rejoin once I get settled.\", \"theme\": \"Moving / changing locations\", \"x\": 26.14884376525879, \"y\": 16.29201889038086, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779953, \"response\": \"Joint subscription with my husband\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.359052658081055, \"y\": 18.4921932220459, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779952, \"response\": \"Just take a break\", \"theme\": \"Temporary break from platform\", \"x\": 27.017993927001953, \"y\": 15.464431762695312, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779951, \"response\": \"Keep raising your price\", \"theme\": \"Constant price rise / increase\", \"x\": 32.01383972167969, \"y\": 18.094675064086914, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779950, \"response\": \"moved to the US - will start again there\", \"theme\": \"Moving / changing locations\", \"x\": 26.38747787475586, \"y\": 16.392642974853516, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779949, \"response\": \"Moved to UK\", \"theme\": \"Moving / changing locations\", \"x\": 26.32528305053711, \"y\": 16.460710525512695, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779948, \"response\": \"moving in with my bf. He has an subscription already.\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.040706634521484, \"y\": 18.614742279052734, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779948, \"response\": \"moving in with my bf. He has an subscription already.\", \"theme\": \"Moving / changing locations\", \"x\": 26.11902618408203, \"y\": 18.812273025512695, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779947, \"response\": \"Moving to new location in Ontario\", \"theme\": \"Moving / changing locations\", \"x\": 26.151329040527344, \"y\": 16.314428329467773, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779946, \"response\": \"my fiance is moving in and we are consolidating subscriptions\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.027973175048828, \"y\": 18.71746253967285, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779945, \"response\": \"Not using it anymore\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.621381759643555, \"y\": 17.523958206176758, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779944, \"response\": \"Personal issues with subscription between users\", \"theme\": \"Object to sharing restrictions\", \"x\": 26.459253311157227, \"y\": 19.57782745361328, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779943, \"response\": \"Price gouging\", \"theme\": \"Too expensive\", \"x\": 31.04475212097168, \"y\": 17.699365615844727, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779942, \"response\": \"Prices keep going upward it is now too much expensive for me unfortunately.\", \"theme\": \"Too expensive\", \"x\": 31.1226749420166, \"y\": 17.607797622680664, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779942, \"response\": \"Prices keep going upward it is now too much expensive for me unfortunately.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.143648147583008, \"y\": 17.60208511352539, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779941, \"response\": \"sick of being ripped off LOL\", \"theme\": \"Too expensive\", \"x\": 30.273393630981445, \"y\": 17.088455200195312, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779940, \"response\": \"Started Charging Taxes\", \"theme\": null, \"x\": 28.997726440429688, \"y\": 17.963653564453125, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779939, \"response\": \"Summer activities = better health\", \"theme\": null, \"x\": 27.5435848236084, \"y\": 15.249807357788086, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779938, \"response\": \"taking a break will be back\", \"theme\": \"Temporary break from platform\", \"x\": 27.023714065551758, \"y\": 15.720640182495117, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779937, \"response\": \"The price hikes are getting out of hand for the lack of selection\", \"theme\": \"Constant price rise / increase\", \"x\": 31.236310958862305, \"y\": 17.088977813720703, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779936, \"response\": \"This is temporary\", \"theme\": \"Temporary break from platform\", \"x\": 27.41529083251953, \"y\": 16.879087448120117, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779935, \"response\": \"To expensive compared to others so switching\", \"theme\": \"Prefer competition\", \"x\": 30.0654354095459, \"y\": 16.725629806518555, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779935, \"response\": \"To expensive compared to others so switching\", \"theme\": \"Too expensive\", \"x\": 30.032182693481445, \"y\": 16.669326782226562, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779934, \"response\": \"Trying to cut back\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.066024780273438, \"y\": 15.184929847717285, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779933, \"response\": \"user passed away\", \"theme\": \"Account owner passed away\", \"x\": 26.586767196655273, \"y\": 17.418703079223633, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779932, \"response\": \"Will return\", \"theme\": \"Temporary break from platform\", \"x\": 27.125431060791016, \"y\": 16.473953247070312, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779931, \"response\": \"With frequent price increases, no longer a good value\", \"theme\": \"Constant price rise / increase\", \"x\": 32.08525085449219, \"y\": 16.979915618896484, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779930, \"response\": \"You keep upping prices by huge amounts\", \"theme\": \"Constant price rise / increase\", \"x\": 31.680782318115234, \"y\": 17.656723022460938, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779929, \"response\": \"2 price increases in 4 months has pushed me over the edge\", \"theme\": \"Constant price rise / increase\", \"x\": 31.922300338745117, \"y\": 17.250890731811523, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779928, \"response\": \"3 months out of town\", \"theme\": \"Temporary break from platform\", \"x\": 26.901281356811523, \"y\": 16.18910789489746, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779927, \"response\": \"3rd price increase\", \"theme\": \"Constant price rise / increase\", \"x\": 31.84917640686035, \"y\": 16.902381896972656, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779926, \"response\": \"A 20% increase is something I'm not willing to support. Options are not great for the price.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.08875274658203, \"y\": 16.851816177368164, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779925, \"response\": \"subscription compromised\", \"theme\": \"Account gets hacked\", \"x\": 26.970067977905273, \"y\": 19.902067184448242, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779924, \"response\": \"subscription hacked\", \"theme\": \"Account gets hacked\", \"x\": 26.987510681152344, \"y\": 19.88074493408203, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779923, \"response\": \"subscription hacked too hard to fix\", \"theme\": \"Account gets hacked\", \"x\": 27.125755310058594, \"y\": 19.876514434814453, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779922, \"response\": \"subscription owner passed away\", \"theme\": \"Account owner passed away\", \"x\": 26.543577194213867, \"y\": 17.967159271240234, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779921, \"response\": \"subscription sharing crackdown\", \"theme\": \"Object to sharing restrictions\", \"x\": 27.076873779296875, \"y\": 19.443971633911133, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779920, \"response\": \"Added charges and fees\", \"theme\": \"Object to additional charges\", \"x\": 29.130443572998047, \"y\": 18.312992095947266, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779919, \"response\": \"Others offer better services for lesser prices\", \"theme\": \"Prefer competition\", \"x\": 30.245737075805664, \"y\": 18.060808181762695, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779918, \"response\": \"back to piracy with these prices.\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 30.3837833404541, \"y\": 17.53602409362793, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779917, \"response\": \"Bad economy\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.781770706176758, \"y\": 15.606472969055176, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779916, \"response\": \"Be back on payday\", \"theme\": \"Temporary break from platform\", \"x\": 27.618013381958008, \"y\": 16.471494674682617, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779915, \"response\": \"Because I can\\ufffdt share with my grandkids out of stay without you charging me extra.\", \"theme\": \"Object to family/household restriction\", \"x\": 27.772947311401367, \"y\": 18.76885986328125, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779915, \"response\": \"Because I can\\ufffdt share with my grandkids out of stay without you charging me extra.\", \"theme\": \"Object to sharing restrictions\", \"x\": 27.815690994262695, \"y\": 18.850643157958984, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779914, \"response\": \"Because I was not allowed to pay my bill after my credit card was compromised. I wanted to have my bill charged to my bank subscription automatically but that is not an option I was told. So, I\\ufffdll just do without it.\", \"theme\": \"Problems with billing\", \"x\": 27.75321388244629, \"y\": 19.217327117919922, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779913, \"response\": \"Because prices are raising without any differences or improvements\", \"theme\": \"Constant price rise / increase\", \"x\": 31.858476638793945, \"y\": 17.085800170898438, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779912, \"response\": \"Because y\\ufffdall keep stealing money from me and I haven\\ufffdt been on in years\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 28.16065788269043, \"y\": 19.045547485351562, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779911, \"response\": \"Because you guys want to stop people from sharing something that they pay for. Just stop.\", \"theme\": \"Object to sharing restrictions\", \"x\": 28.568119049072266, \"y\": 19.314435958862305, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779910, \"response\": \"Behind on finances\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.54949188232422, \"y\": 15.3506498336792, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779909, \"response\": \"Billing\", \"theme\": \"Problems with billing\", \"x\": 27.598134994506836, \"y\": 17.87234878540039, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779908, \"response\": \"Billing trouble\", \"theme\": \"Problems with billing\", \"x\": 27.5476016998291, \"y\": 17.98168182373047, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779907, \"response\": \"Bills\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.923547744750977, \"y\": 15.436640739440918, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779906, \"response\": \"Boyfriend has subscription\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.592235565185547, \"y\": 18.64130401611328, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779905, \"response\": \"Boyfriends subscription\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.719911575317383, \"y\": 18.80306625366211, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779904, \"response\": \"Budget\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.57785987854004, \"y\": 15.691018104553223, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779903, \"response\": \"Budget :(\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.51384162902832, \"y\": 15.936114311218262, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779902, \"response\": \"budget cutbacks\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.33251190185547, \"y\": 15.155874252319336, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779901, \"response\": \"budget cuts\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.28165626525879, \"y\": 15.142152786254883, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779900, \"response\": \"Budget issues\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.41358184814453, \"y\": 15.239913940429688, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779899, \"response\": \"Budget Tightening, Will Return AgainLater\", \"theme\": \"Temporary break from platform\", \"x\": 29.284759521484375, \"y\": 15.410642623901367, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779899, \"response\": \"Budget Tightening, Will Return AgainLater\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.35228729248047, \"y\": 15.356217384338379, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779898, \"response\": \"Budgeting\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.249387741088867, \"y\": 15.385656356811523, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779897, \"response\": \"Budgeting\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.205121994018555, \"y\": 15.41912841796875, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779896, \"response\": \"Business subscription is taking over\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 27.224634170532227, \"y\": 19.33734893798828, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779895, \"response\": \"Can't afford it at this time.\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.51661491394043, \"y\": 16.2445068359375, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779894, \"response\": \"Can't afford it right now\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.56778335571289, \"y\": 16.151935577392578, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779893, \"response\": \"Can't afford right now.\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.798503875732422, \"y\": 16.282922744750977, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779892, \"response\": \"can't justify the charge increase\", \"theme\": \"Constant price rise / increase\", \"x\": 30.83291244506836, \"y\": 17.57135009765625, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779891, \"response\": \"can\\ufffdt afford\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.48984718322754, \"y\": 16.159448623657227, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779890, \"response\": \"Can\\ufffdt afford it\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.65479278564453, \"y\": 16.381656646728516, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779889, \"response\": \"Can\\ufffdt afford it anymore thanks to inflation caused by president Biden\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.196279525756836, \"y\": 16.254823684692383, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779888, \"response\": \"Can\\ufffdt afford right now\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.538917541503906, \"y\": 16.189624786376953, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779887, \"response\": \"Can\\ufffdt pay this month\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 27.97246742248535, \"y\": 16.674623489379883, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779886, \"response\": \"Cannot afford\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.603445053100586, \"y\": 16.042980194091797, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779885, \"response\": \"Cannot afford it any longer\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.599971771240234, \"y\": 16.409666061401367, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779884, \"response\": \"Cannot get multiple billings stopped\", \"theme\": \"Problems with billing\", \"x\": 27.17207908630371, \"y\": 18.837331771850586, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779883, \"response\": \"cannot pay\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.177885055541992, \"y\": 16.496755599975586, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779882, \"response\": \"Cant charge that for what you got\", \"theme\": \"Too expensive\", \"x\": 29.181705474853516, \"y\": 17.789642333984375, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779881, \"response\": \"Change of price\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 31.720958709716797, \"y\": 17.386905670166016, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779880, \"response\": \"Change payment date.\", \"theme\": \"Making changes to payment / billing\", \"x\": 27.68407440185547, \"y\": 17.394906997680664, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779879, \"response\": \"Change to new country\", \"theme\": \"Moving / changing locations\", \"x\": 26.36838150024414, \"y\": 16.518545150756836, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779878, \"response\": \"Changing subscription\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.743986129760742, \"y\": 19.314876556396484, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779877, \"response\": \"changing bank will resume when thats done\", \"theme\": \"Temporary break from platform\", \"x\": 27.450668334960938, \"y\": 16.861982345581055, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779876, \"response\": \"changing billing date\", \"theme\": \"Making changes to payment / billing\", \"x\": 27.57544708251953, \"y\": 17.66378402709961, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779875, \"response\": \"charging for sharing subscriptions\", \"theme\": \"Object to sharing restrictions\", \"x\": 27.605562210083008, \"y\": 19.212678909301758, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779874, \"response\": \"Charging me for sharing subscriptions\", \"theme\": \"Object to sharing restrictions\", \"x\": 27.565757751464844, \"y\": 19.20484733581543, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779873, \"response\": \"combine households. Only need one subscription.\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.119779586791992, \"y\": 19.078706741333008, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779872, \"response\": \"combined with fiance\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.065052032470703, \"y\": 17.955366134643555, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779871, \"response\": \"consolidating subscriptions after getting got married\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.10102081298828, \"y\": 18.55422592163086, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779870, \"response\": \"Constant price increases\", \"theme\": \"Constant price rise / increase\", \"x\": 32.119537353515625, \"y\": 16.771757125854492, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779869, \"response\": \"constant price increases\", \"theme\": \"Constant price rise / increase\", \"x\": 32.114166259765625, \"y\": 16.731245040893555, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779868, \"response\": \"Constant price increases.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.907928466796875, \"y\": 16.660415649414062, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779867, \"response\": \"constantly raising monthly fees\", \"theme\": \"Constant price rise / increase\", \"x\": 28.94982147216797, \"y\": 18.53478240966797, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779866, \"response\": \"Continously raising of prices and restriction on services\", \"theme\": \"Constant price rise / increase\", \"x\": 30.91144371032715, \"y\": 18.307937622070312, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779865, \"response\": \"Continual Price Increases\", \"theme\": \"Constant price rise / increase\", \"x\": 32.09584045410156, \"y\": 16.89698600769043, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779864, \"response\": \"Continual price increases\", \"theme\": \"Constant price rise / increase\", \"x\": 32.20009994506836, \"y\": 16.960227966308594, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779863, \"response\": \"Continually increasing Price point while delivering little new value.\", \"theme\": \"Constant price rise / increase\", \"x\": 32.05311584472656, \"y\": 17.12318229675293, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779862, \"response\": \"Continuing price increases\", \"theme\": \"Constant price rise / increase\", \"x\": 32.00265121459961, \"y\": 16.914291381835938, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779861, \"response\": \"Continuous price increases\", \"theme\": \"Constant price rise / increase\", \"x\": 32.04331588745117, \"y\": 16.789350509643555, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779860, \"response\": \"cost keeps going up\", \"theme\": \"Constant price rise / increase\", \"x\": 31.427852630615234, \"y\": 17.40135383605957, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779859, \"response\": \"Cost way tooo much\", \"theme\": \"Too expensive\", \"x\": 30.004863739013672, \"y\": 16.91429901123047, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779858, \"response\": \"Cost went up and quality went down.\", \"theme\": \"Constant price rise / increase\", \"x\": 30.819978713989258, \"y\": 17.46828842163086, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779857, \"response\": \"Costs\", \"theme\": \"Too expensive\", \"x\": 29.86881446838379, \"y\": 16.34946060180664, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779856, \"response\": \"Costs keep rising\", \"theme\": \"Constant price rise / increase\", \"x\": 31.384822845458984, \"y\": 16.939884185791016, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779855, \"response\": \"Covid has me broke\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 27.86586570739746, \"y\": 15.70332145690918, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779854, \"response\": \"Currently reside with family\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.06410026550293, \"y\": 16.92236328125, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779853, \"response\": \"Cutting costs\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.52854347229004, \"y\": 15.097941398620605, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779852, \"response\": \"Cutting out unnecessary expenses\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.10038948059082, \"y\": 14.852702140808105, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779851, \"response\": \"Cutting spending\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.322723388671875, \"y\": 15.248969078063965, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779850, \"response\": \"Death of account holder\", \"theme\": \"Account owner passed away\", \"x\": 26.555456161499023, \"y\": 17.529651641845703, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779849, \"response\": \"Death in Family.\", \"theme\": \"Account owner passed away\", \"x\": 26.56793975830078, \"y\": 17.115795135498047, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779848, \"response\": \"DEATH OF SPOUSE\", \"theme\": \"Account owner passed away\", \"x\": 26.342086791992188, \"y\": 17.409503936767578, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779847, \"response\": \"Divorce\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.238882064819336, \"y\": 17.793930053710938, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779846, \"response\": \"divorce - I will be back on my own subscription\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.26346778869629, \"y\": 18.342239379882812, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779772, \"response\": \"I got married and my husband and I don't need two memberships\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.702983856201172, \"y\": 18.410564422607422, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779771, \"response\": \"I had 2 subscriptions set up.\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.599529266357422, \"y\": 19.054201126098633, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779770, \"response\": \"I have amercian subscription but live in Poland\", \"theme\": \"Moving / changing locations\", \"x\": 26.67245864868164, \"y\": 19.058584213256836, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779769, \"response\": \"I have another subscription\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.72475242614746, \"y\": 18.980270385742188, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779768, \"response\": \"I have high medical bills.\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.712949752807617, \"y\": 15.084542274475098, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779767, \"response\": \"I have to cut back due to high gas prices\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.469661712646484, \"y\": 15.18556022644043, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779766, \"response\": \"I have too many options now.\", \"theme\": null, \"x\": 29.567461013793945, \"y\": 16.675830841064453, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779765, \"response\": \"I have two subscriptions\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.54398536682129, \"y\": 19.121843338012695, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779764, \"response\": \"I left the subscription on as a courtesy for my wife. Going through divorce now.\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.19258689880371, \"y\": 18.44905662536621, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779763, \"response\": \"I live in two different addresses and I won't be able to use my subscription on both\", \"theme\": \"Object to family/household restriction\", \"x\": 26.601823806762695, \"y\": 19.29266357421875, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779762, \"response\": \"i might be back. taking a break\", \"theme\": \"Temporary break from platform\", \"x\": 26.971900939941406, \"y\": 16.070791244506836, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779761, \"response\": \"I moved in with my son who is a subscriber\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.06644630432129, \"y\": 18.556312561035156, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779760, \"response\": \"I moved to a different country and want to be changed the currency of my current location\", \"theme\": \"Moving / changing locations\", \"x\": 27.582778930664062, \"y\": 17.36561393737793, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779759, \"response\": \"I need to save money and don\\ufffdt use it as much as other services\", \"theme\": \"Don't use it enough / anymore\", \"x\": 29.108051300048828, \"y\": 16.156734466552734, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779758, \"response\": \"I never use it\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.808103561401367, \"y\": 17.511627197265625, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779757, \"response\": \"I prefer other platforms\", \"theme\": \"Prefer competition\", \"x\": 28.126815795898438, \"y\": 17.612445831298828, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779756, \"response\": \"I will be back\", \"theme\": \"Temporary break from platform\", \"x\": 27.113075256347656, \"y\": 16.45049285888672, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779755, \"response\": \"I will be back\", \"theme\": \"Temporary break from platform\", \"x\": 27.064044952392578, \"y\": 16.45270538330078, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779754, \"response\": \"I will be back, need to move payment to end of month\", \"theme\": \"Making changes to payment / billing\", \"x\": 27.485647201538086, \"y\": 16.788599014282227, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779754, \"response\": \"I will be back, need to move payment to end of month\", \"theme\": \"Temporary break from platform\", \"x\": 27.482986450195312, \"y\": 16.675251007080078, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779753, \"response\": \"I will be back.\", \"theme\": \"Temporary break from platform\", \"x\": 27.00798988342285, \"y\": 16.3952693939209, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779752, \"response\": \"I will cancel each year for 2 months to offset your rate increasses\", \"theme\": \"Constant price rise / increase\", \"x\": 28.23611068725586, \"y\": 18.04450798034668, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779751, \"response\": \"I won't pay extra for sharing my subscription with MY FAMILY\", \"theme\": \"Object to family/household restriction\", \"x\": 27.41797637939453, \"y\": 18.936397552490234, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779751, \"response\": \"I won't pay extra for sharing my subscription with MY FAMILY\", \"theme\": \"Object to additional charges\", \"x\": 27.413358688354492, \"y\": 18.958681106567383, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779750, \"response\": \"I'd prefer to pay yearly.\", \"theme\": null, \"x\": 28.906301498413086, \"y\": 16.81844711303711, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779749, \"response\": \"I'm broke! :)\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 27.65770721435547, \"y\": 15.634303092956543, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779748, \"response\": \"I'm broke. I'll be back when I can be\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 27.49762725830078, \"y\": 15.817216873168945, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779747, \"response\": \"I'm having some financial issues.\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.542390823364258, \"y\": 15.612829208374023, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779746, \"response\": \"I'm just trying to save some money\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.010478973388672, \"y\": 15.98425006866455, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779745, \"response\": \"I'm not paying a higher price.\", \"theme\": \"Too expensive\", \"x\": 30.95718002319336, \"y\": 16.621557235717773, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779744, \"response\": \"i'm tired of the price increases\", \"theme\": \"Constant price rise / increase\", \"x\": 31.36204719543457, \"y\": 16.975238800048828, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779743, \"response\": \"I\\ufffdll be back on my next payday\", \"theme\": \"Temporary break from platform\", \"x\": 27.496801376342773, \"y\": 16.41141700744629, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779742, \"response\": \"I\\ufffdll be back soon\", \"theme\": \"Temporary break from platform\", \"x\": 27.147438049316406, \"y\": 16.468929290771484, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779741, \"response\": \"I\\ufffdll wait for few months to return\", \"theme\": \"Temporary break from platform\", \"x\": 27.229446411132812, \"y\": 16.49148178100586, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779740, \"response\": \"I\\ufffdm BROKEEEE\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 27.770002365112305, \"y\": 15.640888214111328, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779739, \"response\": \"I\\ufffdm cutting back on spending\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.94879722595215, \"y\": 15.456292152404785, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779738, \"response\": \"I\\ufffdm done\", \"theme\": null, \"x\": 27.44584083557129, \"y\": 16.662965774536133, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779737, \"response\": \"I\\ufffdm sharing an subscription with my parents and will no longer support you if you charge extra.\", \"theme\": \"Object to sharing restrictions\", \"x\": 27.70332145690918, \"y\": 18.950761795043945, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779736, \"response\": \"ill be back, rotating to something else,\", \"theme\": \"Temporary break from platform\", \"x\": 27.12760353088379, \"y\": 16.381189346313477, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779735, \"response\": \"Im using another subscription\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.933074951171875, \"y\": 19.11484146118164, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779734, \"response\": \"Income change\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.568941116333008, \"y\": 15.134279251098633, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779733, \"response\": \"Increase cost of living\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 31.20027732849121, \"y\": 16.324764251708984, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779732, \"response\": \"Increase from original price\", \"theme\": \"Constant price rise / increase\", \"x\": 31.754093170166016, \"y\": 16.929994583129883, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779731, \"response\": \"Increase in price.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.182146072387695, \"y\": 16.957672119140625, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779730, \"response\": \"Increase price\", \"theme\": \"Constant price rise / increase\", \"x\": 31.537052154541016, \"y\": 16.891080856323242, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779729, \"response\": \"Increase was too much, should be half what is charged\", \"theme\": \"Constant price rise / increase\", \"x\": 30.624547958374023, \"y\": 17.484535217285156, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779728, \"response\": \"Increasing price, not worth it\", \"theme\": \"Constant price rise / increase\", \"x\": 30.93336296081543, \"y\": 16.641632080078125, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779727, \"response\": \"inflation\", \"theme\": null, \"x\": 31.28812599182129, \"y\": 16.111616134643555, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779726, \"response\": \"Inflation\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 31.233488082885742, \"y\": 16.072372436523438, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779725, \"response\": \"inflation food and gas\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 31.362913131713867, \"y\": 16.124099731445312, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779724, \"response\": \"Inflation reduces priority\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 31.207178115844727, \"y\": 16.209138870239258, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779723, \"response\": \"Inflation/ Recession/ rising costs\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 31.345455169677734, \"y\": 16.23842430114746, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779722, \"response\": \"it didnt let me cancel the first month\", \"theme\": \"Problems with billing\", \"x\": 27.875246047973633, \"y\": 18.265111923217773, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779721, \"response\": \"it just keeps going up and I am on fixed income\", \"theme\": \"Constant price rise / increase\", \"x\": 30.413984298706055, \"y\": 15.84256649017334, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779720, \"response\": \"It's boring\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.088890075683594, \"y\": 16.83245849609375, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779719, \"response\": \"It's cheaper to pay in euro currency.\", \"theme\": null, \"x\": 30.1391544342041, \"y\": 17.672574996948242, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779718, \"response\": \"It\\ufffds not too expensive for me, it\\ufffds too expensive for itself\", \"theme\": \"Too expensive\", \"x\": 29.48233413696289, \"y\": 16.921659469604492, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779717, \"response\": \"Job loss\", \"theme\": \"Unemployed\", \"x\": 27.73297882080078, \"y\": 16.128604888916016, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779716, \"response\": \"Just can't afford it right now\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.867395401000977, \"y\": 16.45619010925293, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779715, \"response\": \"Just don't want to spend the money on another subscription\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 27.20375633239746, \"y\": 18.999845504760742, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779714, \"response\": \"Just eliminating monthly bills\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.92319107055664, \"y\": 15.296222686767578, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779713, \"response\": \"Just looking to cut costs.\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.6727237701416, \"y\": 15.51053237915039, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779712, \"response\": \"Just need money back\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.14814567565918, \"y\": 16.1766414642334, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779468, \"response\": \"Too expensive\", \"theme\": \"Too expensive\", \"x\": 29.709733963012695, \"y\": 16.8380126953125, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779711, \"response\": \"Just need to take care of other things first before a start paying for this again\", \"theme\": \"Temporary break from platform\", \"x\": 28.57034683227539, \"y\": 16.032657623291016, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779710, \"response\": \"Just reducing un-needed expenses \", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.08720588684082, \"y\": 14.891554832458496, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779709, \"response\": \"just taking a break\", \"theme\": \"Temporary break from platform\", \"x\": 26.90743637084961, \"y\": 15.755900382995605, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779708, \"response\": \"Just taking a break and saving a bit of money. We'll be back.\", \"theme\": \"Temporary break from platform\", \"x\": 27.447219848632812, \"y\": 15.680036544799805, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779707, \"response\": \"Keep getting subscription hacked\", \"theme\": \"Account gets hacked\", \"x\": 27.046947479248047, \"y\": 19.80600929260254, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779706, \"response\": \"Keep raising price\", \"theme\": \"Constant price rise / increase\", \"x\": 31.969497680664062, \"y\": 17.859878540039062, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779705, \"response\": \"Keep raising prices\", \"theme\": \"Constant price rise / increase\", \"x\": 32.14332580566406, \"y\": 17.638025283813477, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779704, \"response\": \"Keep raising prices, not worth it\", \"theme\": \"Constant price rise / increase\", \"x\": 32.062400817871094, \"y\": 17.840063095092773, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779703, \"response\": \"Keep raising subscription price\", \"theme\": \"Constant price rise / increase\", \"x\": 28.642303466796875, \"y\": 18.671463012695312, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779702, \"response\": \"keep raising the price\", \"theme\": \"Constant price rise / increase\", \"x\": 31.793947219848633, \"y\": 17.89291000366211, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779701, \"response\": \"Keeps going up\", \"theme\": \"Constant price rise / increase\", \"x\": 31.570236206054688, \"y\": 17.528100967407227, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779700, \"response\": \"laid off, reducing expenses\", \"theme\": \"Unemployed\", \"x\": 28.693742752075195, \"y\": 14.959328651428223, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779700, \"response\": \"laid off, reducing expenses\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.33428955078125, \"y\": 14.961152076721191, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779699, \"response\": \"Limited users\", \"theme\": \"Object to sharing restrictions\", \"x\": 27.449810028076172, \"y\": 18.419572830200195, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779698, \"response\": \"Limiting access with high price\", \"theme\": \"Too expensive\", \"x\": 30.74982261657715, \"y\": 18.473180770874023, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779697, \"response\": \"Limiting household spending\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.342748641967773, \"y\": 15.543649673461914, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779696, \"response\": \"Limiting to single household use.\", \"theme\": \"Object to family/household restriction\", \"x\": 29.240116119384766, \"y\": 15.848084449768066, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779695, \"response\": \"Limiting to the household only.\", \"theme\": \"Object to family/household restriction\", \"x\": 29.255176544189453, \"y\": 15.873856544494629, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779694, \"response\": \"living with daughter, not really using\", \"theme\": \"Don't use it enough / anymore\", \"x\": 26.560531616210938, \"y\": 18.007978439331055, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779693, \"response\": \"Loss of job\", \"theme\": \"Unemployed\", \"x\": 27.618749618530273, \"y\": 15.956964492797852, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779692, \"response\": \"Lost job\", \"theme\": \"Unemployed\", \"x\": 27.673660278320312, \"y\": 16.027088165283203, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779691, \"response\": \"Lost Job\", \"theme\": \"Unemployed\", \"x\": 27.67662811279297, \"y\": 15.987093925476074, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779690, \"response\": \"Lost job can't afford now\", \"theme\": \"Unemployed\", \"x\": 28.063140869140625, \"y\": 15.94207763671875, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779689, \"response\": \"lost job due to vaccine\", \"theme\": \"Unemployed\", \"x\": 27.659116744995117, \"y\": 16.02650260925293, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779688, \"response\": \"Lost my job\", \"theme\": \"Unemployed\", \"x\": 27.68168830871582, \"y\": 16.13412094116211, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779687, \"response\": \"lost my job can't afford it\", \"theme\": \"Unemployed\", \"x\": 28.2363338470459, \"y\": 15.878772735595703, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779686, \"response\": \"Lost y\\ufffdall damn mind with these prices\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 30.62972640991211, \"y\": 17.55416488647461, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779685, \"response\": \"lower bills\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.05103874206543, \"y\": 15.225327491760254, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779684, \"response\": \"lower your price pls __\", \"theme\": \"Too expensive\", \"x\": 31.280649185180664, \"y\": 18.101009368896484, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779683, \"response\": \"Lowering expenses\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.32469940185547, \"y\": 14.950799942016602, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779682, \"response\": \"Making budget cut\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.283443450927734, \"y\": 15.179620742797852, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779681, \"response\": \"Married. Combining households\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.051673889160156, \"y\": 17.91811752319336, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779680, \"response\": \"Married. Using spouses subscription\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.320581436157227, \"y\": 18.39482879638672, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779679, \"response\": \"Me and my mom live in two different places, since you want to restrict that I will cancel my membership.\", \"theme\": \"Object to family/household restriction\", \"x\": 27.3306941986084, \"y\": 18.75448989868164, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779678, \"response\": \"Member passed away\", \"theme\": \"Account owner passed away\", \"x\": 26.58655548095703, \"y\": 17.38983726501465, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779677, \"response\": \"membership fee going up\", \"theme\": \"Constant price rise / increase\", \"x\": 29.16718292236328, \"y\": 18.595579147338867, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779676, \"response\": \"Merge households two subscriptions\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.164594650268555, \"y\": 19.062772750854492, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779675, \"response\": \"merging households\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.030975341796875, \"y\": 17.94724464416504, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779674, \"response\": \"Monetary break. Will come back.\", \"theme\": \"Temporary break from platform\", \"x\": 28.008623123168945, \"y\": 15.563300132751465, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779673, \"response\": \"Money is tight, ill try and come back in a few months once I have the budget for this\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.023574829101562, \"y\": 15.837634086608887, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779672, \"response\": \"Money is a problem, I need to be saving more and can't deal with continuous price increases\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 30.291879653930664, \"y\": 15.753495216369629, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779672, \"response\": \"Money is a problem, I need to be saving more and can't deal with continuous price increases\", \"theme\": \"Constant price rise / increase\", \"x\": 30.374696731567383, \"y\": 15.814840316772461, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779671, \"response\": \"money I don't have\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.728498458862305, \"y\": 16.15053939819336, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779670, \"response\": \"Money is tight right now\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.803794860839844, \"y\": 15.725641250610352, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779669, \"response\": \"Moved\", \"theme\": \"Moving / changing locations\", \"x\": 26.230318069458008, \"y\": 16.138517379760742, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779668, \"response\": \"Moved in with family\", \"theme\": \"Moving / changing locations\", \"x\": 26.147275924682617, \"y\": 16.744524002075195, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779667, \"response\": \"Moved in with my boyfriend so we only need one\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 25.865461349487305, \"y\": 18.47145652770996, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779666, \"response\": \"Moved in with significant other don\\ufffdt need two subscriptions in one house\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.186704635620117, \"y\": 18.93891143798828, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779665, \"response\": \"Moved in with someone\", \"theme\": \"Moving / changing locations\", \"x\": 26.257122039794922, \"y\": 16.664899826049805, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779664, \"response\": \"Moved in with someone who has it already\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.091053009033203, \"y\": 16.804563522338867, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779663, \"response\": \"moving\", \"theme\": \"Moving / changing locations\", \"x\": 26.240619659423828, \"y\": 16.104583740234375, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779662, \"response\": \"Moving\", \"theme\": \"Moving / changing locations\", \"x\": 26.22461700439453, \"y\": 16.04926109313965, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779661, \"response\": \"Moving\", \"theme\": \"Moving / changing locations\", \"x\": 26.202701568603516, \"y\": 16.062482833862305, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779660, \"response\": \"moving\", \"theme\": \"Moving / changing locations\", \"x\": 26.248199462890625, \"y\": 16.035736083984375, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779659, \"response\": \"Moving away\", \"theme\": \"Moving / changing locations\", \"x\": 26.399551391601562, \"y\": 16.087848663330078, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779658, \"response\": \"Moving country\", \"theme\": \"Moving / changing locations\", \"x\": 26.243797302246094, \"y\": 16.341129302978516, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779657, \"response\": \"Moving on for now. Thank you.\", \"theme\": \"Moving / changing locations\", \"x\": 26.618473052978516, \"y\": 16.68810272216797, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779656, \"response\": \"Moving out of the country\", \"theme\": \"Moving / changing locations\", \"x\": 26.244142532348633, \"y\": 16.266023635864258, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779655, \"response\": \"Moving to another country.\", \"theme\": \"Moving / changing locations\", \"x\": 26.33064842224121, \"y\": 16.383161544799805, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779654, \"response\": \"multiple subscriptions\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.321189880371094, \"y\": 19.345443725585938, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779653, \"response\": \"Multiple subscriptions\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.38763427734375, \"y\": 19.306808471679688, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779652, \"response\": \"Multiple subscriptions\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.275522232055664, \"y\": 19.266925811767578, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779651, \"response\": \"Multiple subscriptions in our house\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.296016693115234, \"y\": 19.31539535522461, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779650, \"response\": \"Multiple subscriptions. Unneeded.\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.406980514526367, \"y\": 19.32262420654297, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779649, \"response\": \"my subscription was being used by a stranger\", \"theme\": \"Account gets hacked\", \"x\": 27.099550247192383, \"y\": 19.8248291015625, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779648, \"response\": \"My subscription was hacked\", \"theme\": \"Account gets hacked\", \"x\": 27.12822723388672, \"y\": 19.88959503173828, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779647, \"response\": \"my subscription was hacked\", \"theme\": \"Account gets hacked\", \"x\": 27.14834976196289, \"y\": 19.829275131225586, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779646, \"response\": \"My Aunt passed away\", \"theme\": \"Account owner passed away\", \"x\": 26.507539749145508, \"y\": 17.28968048095703, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779645, \"response\": \"My boyfriend wants me to cancel\", \"theme\": null, \"x\": 27.885250091552734, \"y\": 18.06348419189453, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779644, \"response\": \"My daughter has a subscription at the same residence\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.266990661621094, \"y\": 18.864734649658203, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779643, \"response\": \"my husband already has subscription\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.42258644104004, \"y\": 18.605131149291992, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779642, \"response\": \"My husband has a subscription\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.38941764831543, \"y\": 18.6834774017334, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779641, \"response\": \"My husband has an subscription\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.382888793945312, \"y\": 18.640634536743164, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779467, \"response\": \"Too expensive and too many new added charges\", \"theme\": \"Object to additional charges\", \"x\": 29.672359466552734, \"y\": 17.764724731445312, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779467, \"response\": \"Too expensive and too many new added charges\", \"theme\": \"Too expensive\", \"x\": 29.63160514831543, \"y\": 17.79404067993164, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779640, \"response\": \"My kids live in another city and you're going to charge more for that. Unfair and intolerable.\", \"theme\": \"Object to family/household restriction\", \"x\": 28.98716163635254, \"y\": 18.42436408996582, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779639, \"response\": \"My spouse has an subscription\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.32170295715332, \"y\": 18.600765228271484, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779638, \"response\": \"My stepdad has an subscription so don\\ufffdt need one anymore\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.494510650634766, \"y\": 18.633323669433594, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779637, \"response\": \"Need to change due date\", \"theme\": \"Making changes to payment / billing\", \"x\": 27.62554931640625, \"y\": 17.504444122314453, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779636, \"response\": \"Need to cut expenses\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.044118881225586, \"y\": 14.9562406539917, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779635, \"response\": \"need to cut expenses\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.058555603027344, \"y\": 14.927960395812988, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779634, \"response\": \"Need to cut expenses....rent just increased almost $40 per month\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.171756744384766, \"y\": 15.03941535949707, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779633, \"response\": \"need to discontinue for several weeks\", \"theme\": \"Temporary break from platform\", \"x\": 27.581459045410156, \"y\": 17.071577072143555, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779632, \"response\": \"need to redo membership\", \"theme\": null, \"x\": 26.814559936523438, \"y\": 18.682003021240234, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779631, \"response\": \"Need to save some money.\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.064224243164062, \"y\": 15.895330429077148, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779630, \"response\": \"need to save the money\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.88224983215332, \"y\": 15.997117042541504, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779629, \"response\": \"Need to simplify\", \"theme\": null, \"x\": 29.072662353515625, \"y\": 16.323362350463867, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779628, \"response\": \"Never use it & too expensive\", \"theme\": \"Don't use it enough / anymore\", \"x\": 29.008098602294922, \"y\": 17.414140701293945, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779628, \"response\": \"Never use it & too expensive\", \"theme\": \"Too expensive\", \"x\": 29.187286376953125, \"y\": 17.317771911621094, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779627, \"response\": \"No longer enough value to justify the cost.\", \"theme\": \"Too expensive\", \"x\": 30.043365478515625, \"y\": 17.05849266052246, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779626, \"response\": \"No longer good value for the money\", \"theme\": \"Too expensive\", \"x\": 29.6320858001709, \"y\": 16.35478973388672, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779625, \"response\": \"no longer worth it\", \"theme\": \"Too expensive\", \"x\": 28.80179786682129, \"y\": 16.600711822509766, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779624, \"response\": \"No more family sharing =[\", \"theme\": \"Object to family/household restriction\", \"x\": 26.954442977905273, \"y\": 18.24540901184082, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779623, \"response\": \"No need for it\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.458616256713867, \"y\": 17.21023941040039, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779622, \"response\": \"No respect for legacy members. It\\ufffds been a good run.\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 26.882343292236328, \"y\": 17.417522430419922, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779621, \"response\": \"No sharing subscriptions to expensive\", \"theme\": \"Object to sharing restrictions\", \"x\": 27.636247634887695, \"y\": 19.273239135742188, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779620, \"response\": \"no way of paying for it anymore\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.758697509765625, \"y\": 16.713228225708008, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779619, \"response\": \"not happy with price increase, this is now out of my spending and budget\", \"theme\": \"Constant price rise / increase\", \"x\": 30.806175231933594, \"y\": 16.98563003540039, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779618, \"response\": \"not in my budget anymore\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.456628799438477, \"y\": 16.65825653076172, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779617, \"response\": \"Not interested at this time\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.476070404052734, \"y\": 16.742958068847656, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779616, \"response\": \"Not letting us share anymore and u keep raising the price\", \"theme\": \"Object to sharing restrictions\", \"x\": 29.356149673461914, \"y\": 19.37079620361328, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779616, \"response\": \"Not letting us share anymore and u keep raising the price\", \"theme\": \"Constant price rise / increase\", \"x\": 29.45747184753418, \"y\": 19.376815795898438, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779615, \"response\": \"NOT NEEDED, you guys don\\ufffdt want to put forth good services so why do I need you\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.174476623535156, \"y\": 17.390300750732422, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779614, \"response\": \"Not needed\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.342044830322266, \"y\": 17.15886116027832, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779613, \"response\": \"Not paying for extra subscriptions.\", \"theme\": \"Object to additional charges\", \"x\": 27.4903564453125, \"y\": 19.1555233001709, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779612, \"response\": \"not paying more money\", \"theme\": \"Constant price rise / increase\", \"x\": 29.435712814331055, \"y\": 16.268327713012695, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779611, \"response\": \"Not pleased with new policies\", \"theme\": \"New policy generally\", \"x\": 29.83101463317871, \"y\": 17.140140533447266, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779610, \"response\": \"Not used enough currently to be worth the price increase for me\", \"theme\": \"Don't use it enough / anymore\", \"x\": 29.664148330688477, \"y\": 17.47324562072754, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779610, \"response\": \"Not used enough currently to be worth the price increase for me\", \"theme\": \"Constant price rise / increase\", \"x\": 29.554811477661133, \"y\": 17.523805618286133, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779609, \"response\": \"Not using\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.6674747467041, \"y\": 17.52984046936035, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779608, \"response\": \"Not using it at this time.\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.71550178527832, \"y\": 17.4951114654541, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779607, \"response\": \"Not using now\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.653989791870117, \"y\": 17.431915283203125, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779606, \"response\": \"Not worth the price increase\", \"theme\": \"Constant price rise / increase\", \"x\": 30.8346004486084, \"y\": 16.62957191467285, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779605, \"response\": \"Not worth the price increase.\", \"theme\": \"Constant price rise / increase\", \"x\": 30.722412109375, \"y\": 16.876564025878906, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779604, \"response\": \"Notified today that my subscription was hacked.\", \"theme\": \"Account gets hacked\", \"x\": 27.158218383789062, \"y\": 19.873823165893555, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779603, \"response\": \"obscene pricing!\", \"theme\": \"Too expensive\", \"x\": 30.554853439331055, \"y\": 17.275354385375977, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779602, \"response\": \"Offered with my phone subscription\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 27.281147003173828, \"y\": 18.7629451751709, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779601, \"response\": \"Opened a new subscription\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.828977584838867, \"y\": 19.407020568847656, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779600, \"response\": \"Opened this as a duplicate subscription by mistake\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.7174072265625, \"y\": 19.485593795776367, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779599, \"response\": \"Opening a different subscription\", \"theme\": null, \"x\": 26.69371223449707, \"y\": 19.524168014526367, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779598, \"response\": \"Opening different subscriptions\", \"theme\": null, \"x\": 26.52965545654297, \"y\": 19.42732048034668, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779597, \"response\": \"Other bills\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.032604217529297, \"y\": 15.593561172485352, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779596, \"response\": \"out of town for 4 months\", \"theme\": \"Temporary break from platform\", \"x\": 26.82565689086914, \"y\": 16.18302345275879, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779595, \"response\": \"Out of work at the moment\", \"theme\": \"Unemployed\", \"x\": 27.168689727783203, \"y\": 15.798199653625488, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779594, \"response\": \"Owner of this subscription has passed away\", \"theme\": \"Account owner passed away\", \"x\": 26.571557998657227, \"y\": 17.978078842163086, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779593, \"response\": \"Pagos adicional por el servicio\", \"theme\": null, \"x\": 28.604373931884766, \"y\": 15.400924682617188, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779592, \"response\": \"My mom passed away and she had the account\", \"theme\": \"Account owner passed away\", \"x\": 26.61859703063965, \"y\": 17.711936950683594, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779591, \"response\": \"Parent owning account passed away\", \"theme\": \"Account owner passed away\", \"x\": 26.565757751464844, \"y\": 17.721664428710938, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779590, \"response\": \"Pending extra charges\", \"theme\": \"Object to additional charges\", \"x\": 28.97783660888672, \"y\": 18.282039642333984, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779589, \"response\": \"Person passed away\", \"theme\": \"Account owner passed away\", \"x\": 26.565858840942383, \"y\": 17.33754539489746, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779588, \"response\": \"Person paying passed away.\", \"theme\": \"Account owner passed away\", \"x\": 26.593570709228516, \"y\": 17.37430191040039, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779587, \"response\": \"personal income problems\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.226638793945312, \"y\": 15.162223815917969, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779586, \"response\": \"Please stop raising prices every year!\", \"theme\": \"Constant price rise / increase\", \"x\": 32.06099319458008, \"y\": 17.763736724853516, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779585, \"response\": \"policy changes\", \"theme\": \"New policy generally\", \"x\": 30.252107620239258, \"y\": 16.76821517944336, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779584, \"response\": \"preemptively canceling before the next rate hike\", \"theme\": \"Constant price rise / increase\", \"x\": 28.47952651977539, \"y\": 18.061494827270508, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779583, \"response\": \"Prescription fees too high\", \"theme\": \"Too expensive\", \"x\": 29.944543838500977, \"y\": 17.684179306030273, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779582, \"response\": \"price change and don't use anymore\", \"theme\": \"Don't use it enough / anymore\", \"x\": 31.0816593170166, \"y\": 17.995807647705078, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779582, \"response\": \"price change and don't use anymore\", \"theme\": \"Constant price rise / increase\", \"x\": 31.274391174316406, \"y\": 17.989145278930664, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779543, \"response\": \"Recent price increase and talk of limited subscription sharing, bye bye\", \"theme\": \"Object to sharing restrictions\", \"x\": 29.08608627319336, \"y\": 19.365070343017578, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779543, \"response\": \"Recent price increase and talk of limited subscription sharing, bye bye\", \"theme\": \"Constant price rise / increase\", \"x\": 29.104219436645508, \"y\": 19.429094314575195, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779542, \"response\": \"recently married and don't need two memberships\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.582386016845703, \"y\": 18.320676803588867, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779541, \"response\": \"Remarried only need one subscription\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.271692276000977, \"y\": 18.721616744995117, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779540, \"response\": \"Repurposing my time. I will be back!\", \"theme\": \"Temporary break from platform\", \"x\": 27.027956008911133, \"y\": 16.309032440185547, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779539, \"response\": \"Restarting again soon\", \"theme\": \"Temporary break from platform\", \"x\": 27.122882843017578, \"y\": 16.8391170501709, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779538, \"response\": \"Retiring and must cut expenses\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.82505226135254, \"y\": 14.945634841918945, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779537, \"response\": \"Ridiculous price raises throughout history\", \"theme\": \"Constant price rise / increase\", \"x\": 31.554676055908203, \"y\": 16.870006561279297, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779536, \"response\": \"Roommate has subscription\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.379878997802734, \"y\": 18.849361419677734, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779535, \"response\": \"Save Money\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.85471534729004, \"y\": 15.884793281555176, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779534, \"response\": \"saving $ and sharing with dad\", \"theme\": \"Object to sharing restrictions\", \"x\": 27.0947265625, \"y\": 18.125240325927734, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779534, \"response\": \"saving $ and sharing with dad\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 27.048294067382812, \"y\": 18.120325088500977, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779532, \"response\": \"Selection continually goes in one direction, price goes in the other. The scales finally tipped.\", \"theme\": \"Too expensive\", \"x\": 31.783203125, \"y\": 17.277389526367188, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779531, \"response\": \"Service is now overpriced.\", \"theme\": \"Too expensive\", \"x\": 30.19495391845703, \"y\": 18.024843215942383, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779530, \"response\": \"Sharing with Spouse\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.59807777404785, \"y\": 18.24137306213379, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779529, \"response\": \"Sharon Passed Away\", \"theme\": \"Account owner passed away\", \"x\": 26.54121208190918, \"y\": 17.257177352905273, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779528, \"response\": \"Sick of price increases\", \"theme\": \"Constant price rise / increase\", \"x\": 31.2608699798584, \"y\": 16.691587448120117, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779527, \"response\": \"Someone hacked my subscription\", \"theme\": \"Account gets hacked\", \"x\": 27.140581130981445, \"y\": 19.92204475402832, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779526, \"response\": \"someone hacked my acct\", \"theme\": \"Account gets hacked\", \"x\": 27.295249938964844, \"y\": 19.78710174560547, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779525, \"response\": \"Someone keeps hacking my subscription\", \"theme\": \"Account gets hacked\", \"x\": 27.273839950561523, \"y\": 19.867652893066406, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779524, \"response\": \"Stop raising prices & put some money into customer success\", \"theme\": \"Constant price rise / increase\", \"x\": 32.11069107055664, \"y\": 17.736204147338867, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779523, \"response\": \"Stop raising the prices. Twice in 6 months is ridiculous.\", \"theme\": \"Constant price rise / increase\", \"x\": 32.17726516723633, \"y\": 17.389907836914062, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779522, \"response\": \"Stop raising these damn prices!\", \"theme\": \"Constant price rise / increase\", \"x\": 31.988025665283203, \"y\": 17.76862335205078, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779521, \"response\": \"STOP RAISING YOUR PRICES\", \"theme\": \"Constant price rise / increase\", \"x\": 32.224693298339844, \"y\": 17.87425994873047, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779520, \"response\": \"Stop raising your prices!\", \"theme\": \"Constant price rise / increase\", \"x\": 31.803165435791016, \"y\": 17.893505096435547, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779519, \"response\": \"subscriber passed away\", \"theme\": \"Account owner passed away\", \"x\": 26.49254035949707, \"y\": 17.651317596435547, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779518, \"response\": \"summer break\", \"theme\": \"Temporary break from platform\", \"x\": 27.285057067871094, \"y\": 15.326555252075195, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779517, \"response\": \"Summer coming\", \"theme\": null, \"x\": 27.314870834350586, \"y\": 15.40517807006836, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779516, \"response\": \"Summer is coming. Time to play outside\", \"theme\": \"Temporary break from platform\", \"x\": 27.314544677734375, \"y\": 15.388209342956543, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779515, \"response\": \"Switching my payment date\", \"theme\": \"Making changes to payment / billing\", \"x\": 27.619647979736328, \"y\": 17.258525848388672, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779514, \"response\": \"Taking a break\", \"theme\": \"Temporary break from platform\", \"x\": 26.942964553833008, \"y\": 15.53022575378418, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779513, \"response\": \"taking a break for summer\", \"theme\": \"Temporary break from platform\", \"x\": 27.193256378173828, \"y\": 15.478975296020508, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779512, \"response\": \"taking a break layoff\", \"theme\": \"Temporary break from platform\", \"x\": 27.083620071411133, \"y\": 15.623913764953613, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779511, \"response\": \"taking a break, will be back\", \"theme\": \"Temporary break from platform\", \"x\": 27.09500503540039, \"y\": 15.950726509094238, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779510, \"response\": \"Taking a break.\", \"theme\": \"Temporary break from platform\", \"x\": 26.900833129882812, \"y\": 15.690337181091309, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779509, \"response\": \"Taking a break.\", \"theme\": \"Temporary break from platform\", \"x\": 26.959632873535156, \"y\": 15.66061782836914, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779508, \"response\": \"Temp money issues\", \"theme\": \"Temporary break from platform\", \"x\": 29.462627410888672, \"y\": 15.802327156066895, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779508, \"response\": \"Temp money issues\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.2901668548584, \"y\": 15.74056625366211, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779507, \"response\": \"Temporarily cancelling; will rejoin later!\", \"theme\": \"Temporary break from platform\", \"x\": 27.27895736694336, \"y\": 17.13897132873535, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779506, \"response\": \"Temporarily scaling down services\", \"theme\": \"Temporary break from platform\", \"x\": 30.12993812561035, \"y\": 18.12969398498535, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779505, \"response\": \"Temporary break\", \"theme\": \"Temporary break from platform\", \"x\": 26.97521209716797, \"y\": 15.596038818359375, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779504, \"response\": \"Temporary disconnection\", \"theme\": \"Temporary break from platform\", \"x\": 27.333660125732422, \"y\": 16.912267684936523, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779503, \"response\": \"Temporary out of work\", \"theme\": \"Unemployed\", \"x\": 27.352581024169922, \"y\": 16.062135696411133, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779502, \"response\": \"terrible customer service\", \"theme\": null, \"x\": 29.778419494628906, \"y\": 18.32155418395996, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779501, \"response\": \"The constant price increases are ridiculous and greedy.\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 31.88433074951172, \"y\": 16.48541831970215, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779501, \"response\": \"The constant price increases are ridiculous and greedy.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.79365348815918, \"y\": 16.562965393066406, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779500, \"response\": \"The cost is going up much\", \"theme\": \"Constant price rise / increase\", \"x\": 30.855682373046875, \"y\": 17.291011810302734, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779499, \"response\": \"The cost is the biggest deal\", \"theme\": \"Too expensive\", \"x\": 30.1660099029541, \"y\": 16.82083511352539, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779498, \"response\": \"The fact you only give 10 months to reactivate makes me never want to come back again. I will consider it if you email me that you are rectifying this issue. If not, good bye forever.\", \"theme\": null, \"x\": 27.15361976623535, \"y\": 17.15046501159668, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779497, \"response\": \"The greed of the company disgusts me.\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 30.210609436035156, \"y\": 16.287628173828125, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779496, \"response\": \"The increase of the bill and the news about paying extra money when i share my subscription with my family outside the states and I don't like the idea that you want limit my power of using my subscription.\", \"theme\": \"Object to family/household restriction\", \"x\": 28.315982818603516, \"y\": 19.317148208618164, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779496, \"response\": \"The increase of the bill and the news about paying extra money when i share my subscription with my family outside the states and I don't like the idea that you want limit my power of using my subscription.\", \"theme\": \"Object to additional charges\", \"x\": 28.23919105529785, \"y\": 19.288888931274414, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779496, \"response\": \"The increase of the bill and the news about paying extra money when i share my subscription with my family outside the states and I don't like the idea that you want limit my power of using my subscription.\", \"theme\": \"Constant price rise / increase\", \"x\": 28.324243545532227, \"y\": 19.30196189880371, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779495, \"response\": \"The last price increase was I am willing pay.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.45708656311035, \"y\": 16.644771575927734, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779494, \"response\": \"The new sharing fee. You will loose more from greed\", \"theme\": \"Object to sharing restrictions\", \"x\": 29.269718170166016, \"y\": 19.267732620239258, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779494, \"response\": \"The new sharing fee. You will loose more from greed\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 29.140644073486328, \"y\": 19.13566017150879, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779493, \"response\": \"The new upcoming addtional price increases stop this and youll have me back as a customer.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.54093360900879, \"y\": 17.97886848449707, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779492, \"response\": \"The price continues to rise with no end in sight.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.76373291015625, \"y\": 17.435420989990234, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779491, \"response\": \"The price has gone up annually.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.139041900634766, \"y\": 17.402193069458008, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779490, \"response\": \"The price has increased so much. Can\\ufffdt keep with it.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.18211555480957, \"y\": 17.484434127807617, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779489, \"response\": \"The price has raised way to high! I will not be renewing for a long while!\", \"theme\": \"Constant price rise / increase\", \"x\": 31.449337005615234, \"y\": 17.94935417175293, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779488, \"response\": \"the price hike and stopping sharing\", \"theme\": \"Object to sharing restrictions\", \"x\": 29.40272331237793, \"y\": 19.31476402282715, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779488, \"response\": \"the price hike and stopping sharing\", \"theme\": \"Constant price rise / increase\", \"x\": 29.392745971679688, \"y\": 19.290287017822266, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779487, \"response\": \"The price hike was 43% in the span of 5 months and your selection has drastically deteriorated. Member since 09 gone just like that!\", \"theme\": \"Constant price rise / increase\", \"x\": 31.149438858032227, \"y\": 17.854999542236328, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779486, \"response\": \"The price increase every year seems ok but when nothing really good is added, it is not ok.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.683778762817383, \"y\": 16.697439193725586, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779485, \"response\": \"The price increase since I became a member is ridiculous\", \"theme\": \"Constant price rise / increase\", \"x\": 31.344593048095703, \"y\": 17.418359756469727, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779484, \"response\": \"The price increases\", \"theme\": \"Constant price rise / increase\", \"x\": 31.5904483795166, \"y\": 16.992557525634766, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779483, \"response\": \"The price increases + the upcoming change where we will have to pay a fee to use my subscription in different locations is ridiculous and anti-consumer.\", \"theme\": \"Object to family/household restriction\", \"x\": 28.658912658691406, \"y\": 19.190683364868164, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779483, \"response\": \"The price increases + the upcoming change where we will have to pay a fee to use my subscription in different locations is ridiculous and anti-consumer.\", \"theme\": \"Constant price rise / increase\", \"x\": 28.596792221069336, \"y\": 19.185317993164062, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779482, \"response\": \"The price just got to far out of hand\", \"theme\": \"Too expensive\", \"x\": 30.703670501708984, \"y\": 17.185012817382812, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779481, \"response\": \"THE PRICE KEEPS INCREASING\", \"theme\": \"Constant price rise / increase\", \"x\": 31.661258697509766, \"y\": 17.356584548950195, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779480, \"response\": \"The service vs price is no longer worth it. Too expensive now\", \"theme\": \"Too expensive\", \"x\": 30.275100708007812, \"y\": 17.932891845703125, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779479, \"response\": \"The service isn\\ufffdt worth the cost.\", \"theme\": \"Too expensive\", \"x\": 29.71210289001465, \"y\": 17.967079162597656, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779478, \"response\": \"Think my subscription is compromised\", \"theme\": \"Account gets hacked\", \"x\": 27.010587692260742, \"y\": 19.898578643798828, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779477, \"response\": \"This is going to be about 4 times the amount it was when I started.\", \"theme\": \"Too expensive\", \"x\": 29.786413192749023, \"y\": 17.445114135742188, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779476, \"response\": \"This is ridiculous! Price gouging!\", \"theme\": \"Too expensive\", \"x\": 30.898818969726562, \"y\": 17.39606285095215, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779475, \"response\": \"Time for a break\", \"theme\": \"Temporary break from platform\", \"x\": 27.07996940612793, \"y\": 15.640122413635254, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779474, \"response\": \"Tired of the pay increases every year\", \"theme\": \"Constant price rise / increase\", \"x\": 31.459373474121094, \"y\": 16.429485321044922, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779473, \"response\": \"Tired of your company playing games with subscribers\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 27.39299774169922, \"y\": 19.382658004760742, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779472, \"response\": \"To busy\", \"theme\": \"Don't use it enough / anymore\", \"x\": 27.029434204101562, \"y\": 15.632171630859375, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779471, \"response\": \"To expensive\", \"theme\": \"Too expensive\", \"x\": 29.798049926757812, \"y\": 16.49427032470703, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779470, \"response\": \"too easily hacked-not secure\", \"theme\": \"Account gets hacked\", \"x\": 27.362205505371094, \"y\": 19.662630081176758, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779469, \"response\": \"Too expensive\", \"theme\": \"Too expensive\", \"x\": 29.753028869628906, \"y\": 16.806489944458008, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779466, \"response\": \"Too expensive for me right now, maybe later\", \"theme\": \"Too expensive\", \"x\": 29.521472930908203, \"y\": 16.73785972595215, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779465, \"response\": \"Too expensive for what\\ufffds offered\", \"theme\": \"Too expensive\", \"x\": 29.64491844177246, \"y\": 16.769548416137695, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779464, \"response\": \"Too expensive, stupid new rule\", \"theme\": \"New policy generally\", \"x\": 30.041122436523438, \"y\": 17.254886627197266, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779464, \"response\": \"Too expensive, stupid new rule\", \"theme\": \"Too expensive\", \"x\": 30.090591430664062, \"y\": 17.235843658447266, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779463, \"response\": \"Too EXPENSIVE!\", \"theme\": \"Too expensive\", \"x\": 29.8269100189209, \"y\": 16.955604553222656, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779462, \"response\": \"Too greedy\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 30.583282470703125, \"y\": 16.28218650817871, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779461, \"response\": \"Too many charges added on.\", \"theme\": \"Object to additional charges\", \"x\": 29.52649688720703, \"y\": 17.839452743530273, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779460, \"response\": \"Too many new rules and fees and raised prices. Just not worth the money anymore.\", \"theme\": \"New policy generally\", \"x\": 30.180376052856445, \"y\": 17.37089729309082, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779460, \"response\": \"Too many new rules and fees and raised prices. Just not worth the money anymore.\", \"theme\": \"Constant price rise / increase\", \"x\": 30.233774185180664, \"y\": 17.28645896911621, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779459, \"response\": \"Too many on my subscription\", \"theme\": null, \"x\": 26.94362449645996, \"y\": 19.118152618408203, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779458, \"response\": \"too many people using my subscription\", \"theme\": null, \"x\": 27.110660552978516, \"y\": 19.431737899780273, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779457, \"response\": \"Too many price hikes and the newest hike for charging extra to share an subscription\", \"theme\": \"Object to additional charges\", \"x\": 28.92521858215332, \"y\": 19.15797233581543, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779457, \"response\": \"Too many price hikes and the newest hike for charging extra to share an subscription\", \"theme\": \"Object to sharing restrictions\", \"x\": 28.897380828857422, \"y\": 19.239540100097656, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779457, \"response\": \"Too many price hikes and the newest hike for charging extra to share an subscription\", \"theme\": \"Constant price rise / increase\", \"x\": 28.78036117553711, \"y\": 19.256977081298828, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779456, \"response\": \"too many price increases\", \"theme\": \"Constant price rise / increase\", \"x\": 31.271821975708008, \"y\": 17.12030792236328, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779455, \"response\": \"Too many price increases\", \"theme\": \"Constant price rise / increase\", \"x\": 31.28717041015625, \"y\": 16.761219024658203, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779454, \"response\": \"Too many price increases.\", \"theme\": \"Constant price rise / increase\", \"x\": 30.7802791595459, \"y\": 17.09581184387207, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779453, \"response\": \"Too many price increases. Going with a different service.\", \"theme\": \"Prefer competition\", \"x\": 30.452659606933594, \"y\": 17.961917877197266, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779453, \"response\": \"Too many price increases. Going with a different service.\", \"theme\": \"Constant price rise / increase\", \"x\": 30.48444938659668, \"y\": 18.062496185302734, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779452, \"response\": \"too many price increments and now you will be checking where we access the subscription. Your greed is why I am canceling. Good Luck!\", \"theme\": \"Object to family/household restriction\", \"x\": 28.118703842163086, \"y\": 18.611032485961914, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779452, \"response\": \"too many price increments and now you will be checking where we access the subscription. Your greed is why I am canceling. Good Luck!\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 28.17962646484375, \"y\": 18.636676788330078, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779452, \"response\": \"too many price increments and now you will be checking where we access the subscription. Your greed is why I am canceling. Good Luck!\", \"theme\": \"Constant price rise / increase\", \"x\": 28.19293785095215, \"y\": 18.680133819580078, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779451, \"response\": \"Too many subscriptions, I'll be back\", \"theme\": \"Temporary break from platform\", \"x\": 27.016653060913086, \"y\": 18.99199676513672, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779450, \"response\": \"Trying to reduce bills as much as possible for 6 months\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.081472396850586, \"y\": 15.401500701904297, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779449, \"response\": \"trying to save money\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.02892303466797, \"y\": 15.788902282714844, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779448, \"response\": \"Trying to save money\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.907184600830078, \"y\": 15.811335563659668, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779447, \"response\": \"Trying to save money right now\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.85784149169922, \"y\": 15.911247253417969, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779446, \"response\": \"Two price increases in 6 months\", \"theme\": \"Constant price rise / increase\", \"x\": 31.94568634033203, \"y\": 17.04026222229004, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779445, \"response\": \"Two price increases in short amount of time\", \"theme\": \"Constant price rise / increase\", \"x\": 32.06003189086914, \"y\": 16.80457305908203, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779444, \"response\": \"Unable to change my billing date. Customer service no help at all.\", \"theme\": \"Problems with billing\", \"x\": 27.585264205932617, \"y\": 17.705825805664062, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779443, \"response\": \"unable to share subscription with family\", \"theme\": \"Object to family/household restriction\", \"x\": 26.88324546813965, \"y\": 18.7943115234375, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779442, \"response\": \"Unemployed and financial issues\", \"theme\": \"Unemployed\", \"x\": 28.176849365234375, \"y\": 15.136326789855957, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779442, \"response\": \"Unemployed and financial issues\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.149206161499023, \"y\": 15.20991325378418, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779441, \"response\": \"User passed away\", \"theme\": \"Account owner passed away\", \"x\": 26.5253849029541, \"y\": 17.3878231048584, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779440, \"response\": \"using a different membership\", \"theme\": \"Prefer competition\", \"x\": 26.77246856689453, \"y\": 19.0081787109375, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779439, \"response\": \"using another platform for awhile - I will be back\", \"theme\": \"Temporary break from platform\", \"x\": 27.072031021118164, \"y\": 16.678855895996094, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779438, \"response\": \"using other subscription\", \"theme\": \"Prefer competition\", \"x\": 26.74311065673828, \"y\": 19.217975616455078, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779437, \"response\": \"using other apps at this time\", \"theme\": \"Prefer competition\", \"x\": 28.093732833862305, \"y\": 18.060283660888672, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779436, \"response\": \"Waiting until pay day\", \"theme\": \"Temporary break from platform\", \"x\": 27.798805236816406, \"y\": 16.839750289916992, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779435, \"response\": \"Waste of money and you raising the cost\", \"theme\": \"Constant price rise / increase\", \"x\": 30.244300842285156, \"y\": 16.624055862426758, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779434, \"response\": \"Waste of time and money. Would rather spend time learning.\", \"theme\": \"Too expensive\", \"x\": 29.090272903442383, \"y\": 17.139602661132812, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779433, \"response\": \"Way to many price hikes over the past few years. Also not a fan of you charging extra money to share subscriptions because your greedy.\", \"theme\": \"Object to additional charges\", \"x\": 29.036287307739258, \"y\": 19.169172286987305, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779433, \"response\": \"Way to many price hikes over the past few years. Also not a fan of you charging extra money to share subscriptions because your greedy.\", \"theme\": \"Object to sharing restrictions\", \"x\": 29.00946044921875, \"y\": 19.25645637512207, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779433, \"response\": \"Way to many price hikes over the past few years. Also not a fan of you charging extra money to share subscriptions because your greedy.\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 28.99976348876953, \"y\": 19.188457489013672, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779433, \"response\": \"Way to many price hikes over the past few years. Also not a fan of you charging extra money to share subscriptions because your greedy.\", \"theme\": \"Constant price rise / increase\", \"x\": 28.9656925201416, \"y\": 19.23125457763672, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779432, \"response\": \"way too expensive\", \"theme\": \"Too expensive\", \"x\": 29.774324417114258, \"y\": 16.81065559387207, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779431, \"response\": \"way too expensive for the service given, not worth the amount.\", \"theme\": \"Too expensive\", \"x\": 29.92156410217285, \"y\": 17.744504928588867, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779430, \"response\": \"We feel like there is no customer loyalty for a long time subscriber. Prices keep increasing at alarming rates and we only feel like it will keep going.\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 29.736082077026367, \"y\": 18.69902229309082, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779430, \"response\": \"We feel like there is no customer loyalty for a long time subscriber. Prices keep increasing at alarming rates and we only feel like it will keep going.\", \"theme\": \"Constant price rise / increase\", \"x\": 29.719396591186523, \"y\": 18.727399826049805, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779429, \"response\": \"We have 2 subscriptions\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.49859046936035, \"y\": 19.0715274810791, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779428, \"response\": \"We have 3 subscriptions in 1 household. Only needed 1\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.188941955566406, \"y\": 19.00935935974121, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779427, \"response\": \"We have not been using it as much as we'd like to\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.76634979248047, \"y\": 17.569564819335938, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779426, \"response\": \"We have too many subscriptions lol\", \"theme\": null, \"x\": 26.83322525024414, \"y\": 19.138946533203125, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779425, \"response\": \"When I can pay for it I will. You keep charging my card and it declined.\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.086191177368164, \"y\": 18.69124984741211, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779424, \"response\": \"Why the price increase? __\", \"theme\": \"Constant price rise / increase\", \"x\": 31.401351928710938, \"y\": 16.804576873779297, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779423, \"response\": \"Wife has an subscription and don\\ufffdt need 2 subscriptions.\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.43531608581543, \"y\": 18.73716926574707, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779422, \"response\": \"Wife has subscription\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.363998413085938, \"y\": 18.511470794677734, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779421, \"response\": \"Wife passed away\", \"theme\": \"Account owner passed away\", \"x\": 26.449060440063477, \"y\": 17.318296432495117, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779420, \"response\": \"Will be back in a week\", \"theme\": \"Temporary break from platform\", \"x\": 27.091157913208008, \"y\": 16.41908836364746, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779419, \"response\": \"will be getting the service through my phone provider\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 27.778785705566406, \"y\": 18.41468048095703, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779418, \"response\": \"will come back in may\", \"theme\": \"Temporary break from platform\", \"x\": 27.075103759765625, \"y\": 16.418241500854492, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779417, \"response\": \"Will come in future\", \"theme\": \"Temporary break from platform\", \"x\": 27.040019989013672, \"y\": 16.638437271118164, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779416, \"response\": \"Will join back later\", \"theme\": \"Temporary break from platform\", \"x\": 27.177459716796875, \"y\": 16.586811065673828, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779415, \"response\": \"Will not pay price increase\", \"theme\": \"Constant price rise / increase\", \"x\": 31.493432998657227, \"y\": 16.951520919799805, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779414, \"response\": \"will replace with a cheaper service\", \"theme\": \"Prefer competition\", \"x\": 30.112958908081055, \"y\": 18.090147018432617, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779413, \"response\": \"will restart under new email\", \"theme\": \"Temporary break from platform\", \"x\": 27.092140197753906, \"y\": 17.160554885864258, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779412, \"response\": \"Will resume later in the year.\", \"theme\": \"Temporary break from platform\", \"x\": 27.27178382873535, \"y\": 16.667421340942383, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779411, \"response\": \"With the rise in fuel and other costs, I'm having to cut back on entertainment.\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.922119140625, \"y\": 15.629517555236816, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779845, \"response\": \"Do not use often\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.838716506958008, \"y\": 17.50495719909668, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779844, \"response\": \"do not want anymore\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.353050231933594, \"y\": 17.024206161499023, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779843, \"response\": \"Do you use enough to warrant cost\", \"theme\": \"Don't use it enough / anymore\", \"x\": 29.469512939453125, \"y\": 17.57369613647461, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779842, \"response\": \"Don't agree with price increase.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.129859924316406, \"y\": 16.896350860595703, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779841, \"response\": \"Don't have enough money to get it anymore\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.593128204345703, \"y\": 16.504680633544922, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779840, \"response\": \"don't need it currently\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.455045700073242, \"y\": 17.03203773498535, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779839, \"response\": \"Don't need right now\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.23912239074707, \"y\": 16.986167907714844, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779838, \"response\": \"Don't use enough anymore\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.998889923095703, \"y\": 17.354890823364258, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779837, \"response\": \"Don't use.\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.798080444335938, \"y\": 17.49152946472168, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779836, \"response\": \"Don't want it anymore\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.40019416809082, \"y\": 16.93021583557129, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779835, \"response\": \"Don\\ufffdt agree with price increase\", \"theme\": \"Constant price rise / increase\", \"x\": 31.170297622680664, \"y\": 17.020856857299805, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779834, \"response\": \"Don\\ufffdt have the money\", \"theme\": \"Too expensive\", \"x\": 28.747140884399414, \"y\": 16.318588256835938, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779833, \"response\": \"Don\\ufffdt like political virtue signaling.\", \"theme\": null, \"x\": 29.23000144958496, \"y\": 17.047271728515625, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779832, \"response\": \"Don\\ufffdt need two subscriptions\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.445131301879883, \"y\": 19.019487380981445, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779831, \"response\": \"Double subscriptions with same payment different emails\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.272411346435547, \"y\": 19.440526962280273, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779830, \"response\": \"Downsizing\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.44230842590332, \"y\": 15.04881477355957, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779829, \"response\": \"Economy hardship\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.277812957763672, \"y\": 15.115649223327637, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779828, \"response\": \"Extra charge for sign in. My daughter is in college!!!! And your going to charge me when she uses ut. No thank you. You're not worth it anyways. Good bye\", \"theme\": \"Object to family/household restriction\", \"x\": 27.914600372314453, \"y\": 18.704355239868164, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779828, \"response\": \"Extra charge for sign in. My daughter is in college!!!! And your going to charge me when she uses ut. No thank you. You're not worth it anyways. Good bye\", \"theme\": \"Object to additional charges\", \"x\": 27.888795852661133, \"y\": 18.725828170776367, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779828, \"response\": \"Extra charge for sign in. My daughter is in college!!!! And your going to charge me when she uses ut. No thank you. You're not worth it anyways. Good bye\", \"theme\": \"Too expensive\", \"x\": 27.89777374267578, \"y\": 18.766502380371094, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779827, \"response\": \"Fianc\\ufffde has subscription\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.306434631347656, \"y\": 18.583189010620117, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779826, \"response\": \"Finance decision\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.543903350830078, \"y\": 15.34498119354248, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779825, \"response\": \"Finances\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.505117416381836, \"y\": 15.345632553100586, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779824, \"response\": \"Finances\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.601247787475586, \"y\": 15.27301025390625, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779823, \"response\": \"Financial\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.593673706054688, \"y\": 15.350844383239746, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779822, \"response\": \"Financial Cut Backs\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.817995071411133, \"y\": 15.25339412689209, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779821, \"response\": \"Financial Hardship\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.228071212768555, \"y\": 15.152151107788086, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779820, \"response\": \"Financial hardship\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.27715492248535, \"y\": 15.213407516479492, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779819, \"response\": \"Financial hardship\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.184106826782227, \"y\": 15.15761947631836, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779818, \"response\": \"Financial reasons\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.568164825439453, \"y\": 15.323726654052734, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779817, \"response\": \"Financial situation changed.\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.38484001159668, \"y\": 15.522284507751465, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779816, \"response\": \"financial situation has changed\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.605426788330078, \"y\": 15.624582290649414, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779815, \"response\": \"For the time being\", \"theme\": \"Temporary break from platform\", \"x\": 27.154035568237305, \"y\": 15.915140151977539, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779814, \"response\": \"future issues expected with sharing profiles, price hikes\", \"theme\": \"Object to sharing restrictions\", \"x\": 29.337543487548828, \"y\": 19.435998916625977, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779814, \"response\": \"future issues expected with sharing profiles, price hikes\", \"theme\": \"Constant price rise / increase\", \"x\": 29.26539421081543, \"y\": 19.392946243286133, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779813, \"response\": \"getting another platform instead\", \"theme\": \"Prefer competition\", \"x\": 28.16029930114746, \"y\": 17.678606033325195, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779812, \"response\": \"Getting married and will be combining accounts\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.08159637451172, \"y\": 18.23835563659668, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779810, \"response\": \"Getting too expensive and not worth the money Thanks but no thanks\", \"theme\": \"Too expensive\", \"x\": 29.600849151611328, \"y\": 16.828737258911133, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779809, \"response\": \"Getting too Greedy for ya Girl!\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 30.547012329101562, \"y\": 16.280935287475586, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779808, \"response\": \"go to live with gf\", \"theme\": \"Moving / changing locations\", \"x\": 26.28267478942871, \"y\": 16.81378936767578, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779807, \"response\": \"Going to not be using it for a few months\", \"theme\": \"Temporary break from platform\", \"x\": 28.534997940063477, \"y\": 17.574243545532227, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779806, \"response\": \"got laid off, will be back when i can.\", \"theme\": \"Temporary break from platform\", \"x\": 27.442779541015625, \"y\": 15.917014122009277, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779806, \"response\": \"got laid off, will be back when i can.\", \"theme\": \"Unemployed\", \"x\": 27.383392333984375, \"y\": 15.97713565826416, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779805, \"response\": \"got married and my wife has her own subscription\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.25359535217285, \"y\": 18.465850830078125, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779804, \"response\": \"Got married my husband and I now share subscriptions\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.319965362548828, \"y\": 18.51034164428711, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779803, \"response\": \"Got to get back on my feet\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 26.98320960998535, \"y\": 15.918347358703613, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779802, \"response\": \"GREED\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 30.352628707885742, \"y\": 16.187360763549805, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779801, \"response\": \"greedy company\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 30.229267120361328, \"y\": 16.027341842651367, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779800, \"response\": \"Greedy company\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 30.312265396118164, \"y\": 16.11479949951172, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779799, \"response\": \"Greedy Corporation\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 30.335840225219727, \"y\": 16.155315399169922, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779798, \"response\": \"Hacked\", \"theme\": \"Account gets hacked\", \"x\": 27.26307487487793, \"y\": 19.689579010009766, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779797, \"response\": \"hard time financially need to cancel some subscriptions\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 27.606678009033203, \"y\": 18.75563621520996, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779796, \"response\": \"hardly use it but price keeps increasing.\", \"theme\": \"Don't use it enough / anymore\", \"x\": 29.73740005493164, \"y\": 17.66920280456543, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779796, \"response\": \"hardly use it but price keeps increasing.\", \"theme\": \"Constant price rise / increase\", \"x\": 29.638683319091797, \"y\": 17.522069931030273, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779795, \"response\": \"Have 2 subscriptions and only need 1\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.59271812438965, \"y\": 19.12358283996582, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779794, \"response\": \"Have a different subscription\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.61713409423828, \"y\": 19.34038543701172, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779793, \"response\": \"have more than one subscription aparently\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.527359008789062, \"y\": 19.332799911499023, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779792, \"response\": \"having $ issues.\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.38496208190918, \"y\": 15.692039489746094, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779791, \"response\": \"competitor is better\", \"theme\": \"Prefer competition\", \"x\": 30.246328353881836, \"y\": 16.394933700561523, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779790, \"response\": \"Health Issues\", \"theme\": null, \"x\": 27.842721939086914, \"y\": 15.334066390991211, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779789, \"response\": \"Health issues\", \"theme\": null, \"x\": 27.82925033569336, \"y\": 15.36709976196289, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779788, \"response\": \"Horrible business decisions.\", \"theme\": \"New policy generally\", \"x\": 29.698272705078125, \"y\": 16.1710147857666, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779787, \"response\": \"Others are cheaper\", \"theme\": \"Prefer competition\", \"x\": 30.274023056030273, \"y\": 17.030038833618164, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779786, \"response\": \"I am flat broke\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 27.888322830200195, \"y\": 15.610038757324219, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779785, \"response\": \"I am retired and non a fixed income.\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.43252944946289, \"y\": 15.322420120239258, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779784, \"response\": \"I am trying to cut my spending as much as possible for now\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.194753646850586, \"y\": 15.36198616027832, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779783, \"response\": \"I can afford this but I think the price is way too high and am not willing to pay it\", \"theme\": \"Too expensive\", \"x\": 29.556392669677734, \"y\": 16.85964012145996, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779782, \"response\": \"I can't afford it at this time but will start again.\", \"theme\": \"Temporary break from platform\", \"x\": 28.517988204956055, \"y\": 16.215425491333008, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779781, \"response\": \"I cant share my subscription with family outside my hosehold\", \"theme\": \"Object to family/household restriction\", \"x\": 27.018592834472656, \"y\": 18.799745559692383, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779780, \"response\": \"I do not agree with the price increases and policy changes\", \"theme\": \"Constant price rise / increase\", \"x\": 31.222694396972656, \"y\": 16.909029006958008, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779779, \"response\": \"I do not like\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.331459045410156, \"y\": 17.079200744628906, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779778, \"response\": \"I do not use enough as the price continues to go up\", \"theme\": \"Don't use it enough / anymore\", \"x\": 29.605552673339844, \"y\": 17.489408493041992, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779778, \"response\": \"I do not use enough as the price continues to go up\", \"theme\": \"Constant price rise / increase\", \"x\": 29.52169418334961, \"y\": 17.44568634033203, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779777, \"response\": \"I don't have the money this month due to losing my job\", \"theme\": \"Unemployed\", \"x\": 28.128883361816406, \"y\": 15.985081672668457, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779777, \"response\": \"I don't have the money this month due to losing my job\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.153657913208008, \"y\": 15.949043273925781, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779776, \"response\": \"I don\\ufffdt use it enough\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.835243225097656, \"y\": 17.513263702392578, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779775, \"response\": \"I get it free with my phone service\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 27.69156265258789, \"y\": 18.555625915527344, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779774, \"response\": \"I get more on another service for less.\", \"theme\": \"Prefer competition\", \"x\": 29.888044357299805, \"y\": 18.241313934326172, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779773, \"response\": \"i got hacked\", \"theme\": \"Account gets hacked\", \"x\": 27.262908935546875, \"y\": 19.701982498168945, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779581, \"response\": \"Price change. Lack of acceptance of the reality that is subscription sharing.\", \"theme\": \"Object to sharing restrictions\", \"x\": 28.944942474365234, \"y\": 19.21546745300293, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779581, \"response\": \"Price change. Lack of acceptance of the reality that is subscription sharing.\", \"theme\": \"Constant price rise / increase\", \"x\": 28.97644805908203, \"y\": 19.270965576171875, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779580, \"response\": \"Price continues to climb with no added benefit and other services have more and better prices.\", \"theme\": \"Prefer competition\", \"x\": 30.827917098999023, \"y\": 17.881145477294922, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779580, \"response\": \"Price continues to climb with no added benefit and other services have more and better prices.\", \"theme\": \"Constant price rise / increase\", \"x\": 30.873998641967773, \"y\": 17.854896545410156, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779579, \"response\": \"Price hike was too much.\", \"theme\": \"Constant price rise / increase\", \"x\": 30.83902359008789, \"y\": 16.795970916748047, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779578, \"response\": \"Price hikes are getting to be too much, everything else in my life is already expensive\", \"theme\": \"Constant price rise / increase\", \"x\": 31.068397521972656, \"y\": 16.978818893432617, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779577, \"response\": \"Price Increase and garbage quality, why should I keep paying blindly \", \"theme\": \"Constant price rise / increase\", \"x\": 30.962438583374023, \"y\": 17.822751998901367, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779576, \"response\": \"price increase and horrible customer service, what am I paying for??\", \"theme\": \"Constant price rise / increase\", \"x\": 30.619014739990234, \"y\": 18.01487922668457, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779575, \"response\": \"Price increase and I have to choose between this and putting my kids into activities that are already expensive. YOU made me have to choose one or the other\", \"theme\": \"Constant price rise / increase\", \"x\": 31.0468692779541, \"y\": 16.70348358154297, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779574, \"response\": \"Price increase and I cant afford you anymore\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 30.776540756225586, \"y\": 16.782569885253906, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779574, \"response\": \"Price increase and I cant afford you anymore\", \"theme\": \"Constant price rise / increase\", \"x\": 30.858808517456055, \"y\": 16.826919555664062, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779573, \"response\": \"Price increase after being a loyal customer since 2010\", \"theme\": \"Constant price rise / increase\", \"x\": 30.811851501464844, \"y\": 18.07002830505371, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779572, \"response\": \"Price increase and to manservices to pick from. Shouldn't a competitive market drive price down...\", \"theme\": \"Constant price rise / increase\", \"x\": 30.733882904052734, \"y\": 17.465059280395508, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779571, \"response\": \"Price increase and your tracking people and how they access their subscription.\", \"theme\": \"New policy generally\", \"x\": 28.780780792236328, \"y\": 19.016437530517578, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779571, \"response\": \"Price increase and your tracking people and how they access their subscription.\", \"theme\": \"Constant price rise / increase\", \"x\": 28.786405563354492, \"y\": 19.066749572753906, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779570, \"response\": \"Price Increase caused me to cancel\", \"theme\": \"Constant price rise / increase\", \"x\": 31.3327579498291, \"y\": 18.195899963378906, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779569, \"response\": \"Price increase is absurd\", \"theme\": \"Constant price rise / increase\", \"x\": 31.325395584106445, \"y\": 16.89089584350586, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779568, \"response\": \"PRICE INCREASE IS TOO MUCH!!\", \"theme\": \"Constant price rise / increase\", \"x\": 31.04446029663086, \"y\": 17.091812133789062, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779567, \"response\": \"Price increase isn't worth it\", \"theme\": \"Constant price rise / increase\", \"x\": 31.08074188232422, \"y\": 16.761545181274414, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779566, \"response\": \"Price increase isnt worth what is offered\", \"theme\": \"Constant price rise / increase\", \"x\": 31.29414939880371, \"y\": 17.139446258544922, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779565, \"response\": \"Price increases and terrible customer service\", \"theme\": \"Constant price rise / increase\", \"x\": 30.501829147338867, \"y\": 18.198806762695312, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779564, \"response\": \"Price increases and charges for people using my subscription\", \"theme\": \"Object to sharing restrictions\", \"x\": 28.638118743896484, \"y\": 18.925891876220703, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779564, \"response\": \"Price increases and charges for people using my subscription\", \"theme\": \"Constant price rise / increase\", \"x\": 28.640071868896484, \"y\": 18.889875411987305, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779563, \"response\": \"Price increases are too often.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.535768508911133, \"y\": 17.039592742919922, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779562, \"response\": \"price increases don't reflect quality of service\", \"theme\": \"Constant price rise / increase\", \"x\": 30.68120574951172, \"y\": 17.86324691772461, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779561, \"response\": \"Price is becoming too high for the quality\", \"theme\": \"Too expensive\", \"x\": 30.72076988220215, \"y\": 17.180574417114258, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779560, \"response\": \"Price is increasing\", \"theme\": \"Constant price rise / increase\", \"x\": 31.73255729675293, \"y\": 16.985679626464844, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779559, \"response\": \"Price is whack.\", \"theme\": \"Too expensive\", \"x\": 30.732006072998047, \"y\": 17.240480422973633, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779558, \"response\": \"Price just keeps climbing\", \"theme\": \"Constant price rise / increase\", \"x\": 31.55402183532715, \"y\": 17.33845329284668, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779557, \"response\": \"Price keeps changing. Benefits don't. Been with you too long for this nonsense.\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 31.183208465576172, \"y\": 17.753780364990234, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779557, \"response\": \"Price keeps changing. Benefits don't. Been with you too long for this nonsense.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.27463722229004, \"y\": 17.718311309814453, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779556, \"response\": \"Price keeps increasing\", \"theme\": \"Constant price rise / increase\", \"x\": 31.745256423950195, \"y\": 17.259632110595703, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779555, \"response\": \"Price keeps rising and service is not as good as it was before.\", \"theme\": \"Constant price rise / increase\", \"x\": 30.560209274291992, \"y\": 18.050777435302734, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779554, \"response\": \"Price raises\", \"theme\": \"Constant price rise / increase\", \"x\": 31.873083114624023, \"y\": 17.016754150390625, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779553, \"response\": \"price too high\", \"theme\": \"Too expensive\", \"x\": 30.53608512878418, \"y\": 17.074312210083008, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779552, \"response\": \"Price went up and I have has since 2010 or Earlier sorry oneday\", \"theme\": \"Constant price rise / increase\", \"x\": 31.11434555053711, \"y\": 17.616527557373047, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779551, \"response\": \"Prices are going up\", \"theme\": \"Constant price rise / increase\", \"x\": 31.52889633178711, \"y\": 17.394166946411133, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779550, \"response\": \"Prices are rising to much. This is the second time.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.65215492248535, \"y\": 17.203275680541992, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779549, \"response\": \"Prices are up in everything\", \"theme\": \"Constant price rise / increase\", \"x\": 31.477516174316406, \"y\": 17.329601287841797, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779548, \"response\": \"Prices continue to go up, and yet you continue to try to squeeze even more money out of people\", \"theme\": \"Constant price rise / increase\", \"x\": 31.6924991607666, \"y\": 17.523019790649414, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779547, \"response\": \"Raising prices after a 40% profit increase last year and starting to charge for additional profiles is just greedy.\", \"theme\": \"Object to sharing restrictions\", \"x\": 31.725257873535156, \"y\": 16.498693466186523, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779547, \"response\": \"Raising prices after a 40% profit increase last year and starting to charge for additional profiles is just greedy.\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 31.84247589111328, \"y\": 16.497467041015625, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779547, \"response\": \"Raising prices after a 40% profit increase last year and starting to charge for additional profiles is just greedy.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.704233169555664, \"y\": 16.472761154174805, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779546, \"response\": \"Barely use the service, money down the drain\", \"theme\": \"Don't use it enough / anymore\", \"x\": 29.816938400268555, \"y\": 18.029296875, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779545, \"response\": \"Rarely used\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.962167739868164, \"y\": 17.529499053955078, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779544, \"response\": \"Rate increase and garbage customer service, do you even care about your customers?\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 30.129051208496094, \"y\": 18.55642318725586, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779544, \"response\": \"Rate increase and garbage customer service, do you even care about your customers?\", \"theme\": \"Constant price rise / increase\", \"x\": 30.182771682739258, \"y\": 18.44005584716797, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779410, \"response\": \"You are about to charge for have extra subscriptions. Me and my family have different taste but I pay my bill, it\\ufffds extortion and you\\ufffdre a disgusting and greedy company.\", \"theme\": \"Object to family/household restriction\", \"x\": 27.98121452331543, \"y\": 19.034204483032227, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779410, \"response\": \"You are about to charge for have extra subscriptions. Me and my family have different taste but I pay my bill, it\\ufffds extortion and you\\ufffdre a disgusting and greedy company.\", \"theme\": \"Object to additional charges\", \"x\": 27.960159301757812, \"y\": 19.051008224487305, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779410, \"response\": \"You are about to charge for have extra subscriptions. Me and my family have different taste but I pay my bill, it\\ufffds extortion and you\\ufffdre a disgusting and greedy company.\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 27.869749069213867, \"y\": 19.119518280029297, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779409, \"response\": \"you are constantly raising prices. i will take my business elsewhere\", \"theme\": \"Prefer competition\", \"x\": 32.028385162353516, \"y\": 17.995939254760742, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779409, \"response\": \"you are constantly raising prices. i will take my business elsewhere\", \"theme\": \"Constant price rise / increase\", \"x\": 31.929262161254883, \"y\": 18.072969436645508, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779408, \"response\": \"You are going up on prices\", \"theme\": \"Constant price rise / increase\", \"x\": 31.220705032348633, \"y\": 17.53374481201172, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779407, \"response\": \"You are money hungry\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 28.72043228149414, \"y\": 15.86383056640625, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779406, \"response\": \"You are politically biased.\", \"theme\": null, \"x\": 29.399629592895508, \"y\": 17.1103572845459, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779405, \"response\": \"you aren't focused on customers anymore\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 30.11305809020996, \"y\": 18.511402130126953, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779404, \"response\": \"You charge too much\", \"theme\": \"Too expensive\", \"x\": 29.662141799926758, \"y\": 17.563278198242188, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779403, \"response\": \"You continue to raise your prices\", \"theme\": \"Constant price rise / increase\", \"x\": 31.92435073852539, \"y\": 17.951576232910156, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779402, \"response\": \"You guys are making business decisions that don\\ufffdt make sense at a time when it doesn\\ufffdt make sense. Make sense, and we\\ufffdll resubscribe.\", \"theme\": null, \"x\": 29.215856552124023, \"y\": 18.803272247314453, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779401, \"response\": \"You guys keep raising the prices\", \"theme\": \"Constant price rise / increase\", \"x\": 31.866987228393555, \"y\": 17.734180450439453, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779400, \"response\": \"You have gotten too greedy and raised the price too many times\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 31.103225708007812, \"y\": 17.36628532409668, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779400, \"response\": \"You have gotten too greedy and raised the price too many times\", \"theme\": \"Constant price rise / increase\", \"x\": 31.170278549194336, \"y\": 17.178686141967773, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779399, \"response\": \"you just keep raising the price\", \"theme\": \"Constant price rise / increase\", \"x\": 31.827760696411133, \"y\": 17.95078468322754, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779398, \"response\": \"You keep adding fees and new prices, I don\\ufffdt really want it no more\", \"theme\": \"Constant price rise / increase\", \"x\": 30.94732666015625, \"y\": 18.206218719482422, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779396, \"response\": \"You keep increasing prices.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.59269905090332, \"y\": 17.670795440673828, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779395, \"response\": \"You keep jacking the price up every 12 days.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.634918212890625, \"y\": 17.644264221191406, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779394, \"response\": \"You keep raising prices and are now charging extra for other people using your subscription, other services are better and cheaper and the only reason I kept it was for the other people using it so if you\\ufffdre gonna charge for that I\\ufffdm out\", \"theme\": \"Prefer competition\", \"x\": 28.41676139831543, \"y\": 18.899091720581055, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779394, \"response\": \"You keep raising prices and are now charging extra for other people using your subscription, other services are better and cheaper and the only reason I kept it was for the other people using it so if you\\ufffdre gonna charge for that I\\ufffdm out\", \"theme\": \"Object to additional charges\", \"x\": 28.375812530517578, \"y\": 18.95866584777832, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779394, \"response\": \"You keep raising prices and are now charging extra for other people using your subscription, other services are better and cheaper and the only reason I kept it was for the other people using it so if you\\ufffdre gonna charge for that I\\ufffdm out\", \"theme\": \"Constant price rise / increase\", \"x\": 28.459630966186523, \"y\": 18.94078826904297, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779393, \"response\": \"You keep raising prices. it's not my fault that you don't have enough customers and I have to pay the price. It's just not worth it to keep you.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.7081298828125, \"y\": 18.183441162109375, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779392, \"response\": \"You keep raising the damn price. I'm not made of money.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.881376266479492, \"y\": 18.004003524780273, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779391, \"response\": \"You keep upping the price and now i cant pay\", \"theme\": \"Constant price rise / increase\", \"x\": 31.35258674621582, \"y\": 17.75520896911621, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779390, \"response\": \"You need to stop increasing the price on long time users.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.270111083984375, \"y\": 17.62799072265625, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779389, \"response\": \"You raise prices and nothing is new. Nothing new.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.84027671813965, \"y\": 17.49686622619629, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779388, \"response\": \"You raised the price\", \"theme\": \"Constant price rise / increase\", \"x\": 31.45448875427246, \"y\": 17.847875595092773, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779387, \"response\": \"You raised your price almost 50%. I also don\\ufffdt like the fact that you offer the price I used to pay once I tried to cancel. Shady!\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 31.46337890625, \"y\": 18.267780303955078, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779387, \"response\": \"You raised your price almost 50%. I also don\\ufffdt like the fact that you offer the price I used to pay once I tried to cancel. Shady!\", \"theme\": \"Constant price rise / increase\", \"x\": 31.39761734008789, \"y\": 18.283674240112305, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779386, \"response\": \"You raised your prices again\", \"theme\": \"Constant price rise / increase\", \"x\": 31.47442626953125, \"y\": 17.98372459411621, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779385, \"response\": \"You want to charge me for my kids using MY subscription, how is that even fair?\", \"theme\": \"Object to family/household restriction\", \"x\": 27.95064926147461, \"y\": 19.101652145385742, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779384, \"response\": \"You're being greedy at every opportunity and I won't support it\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 30.572608947753906, \"y\": 16.362197875976562, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779383, \"response\": \"You're being greedy. If you cared about us, you wouldn't keep hiking up prices that were high to begin with. You'll only understand what this means when enough of us leave. \", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 31.99278450012207, \"y\": 17.65575408935547, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779382, \"response\": \"You're not going to allow family sharing\", \"theme\": \"Object to family/household restriction\", \"x\": 27.02819061279297, \"y\": 18.3253116607666, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779381, \"response\": \"You\\ufffdre just greedy\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 30.54021644592285, \"y\": 16.359567642211914, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779380, \"response\": \"Your charging for sharing. \\\"SHARING IS CARING!!\\\"\", \"theme\": \"Object to sharing restrictions\", \"x\": 27.566804885864258, \"y\": 18.87531852722168, \"cluster\": 0}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779379, \"response\": \"Your company has far too many price increases. It seems like year after year or bi-annually you are increasing prices. Too much. I\\ufffdll consider other entertaining options.\", \"theme\": \"Prefer competition\", \"x\": 31.40212059020996, \"y\": 16.780460357666016, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779379, \"response\": \"Your company has far too many price increases. It seems like year after year or bi-annually you are increasing prices. Too much. I\\ufffdll consider other entertaining options.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.531414031982422, \"y\": 16.965845108032227, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779378, \"response\": \"Your constant price creep is why. I keep paying more for less. I'm done.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.6988525390625, \"y\": 17.83050537109375, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779377, \"response\": \"your corporate greed\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 30.340574264526367, \"y\": 16.314014434814453, \"cluster\": 1}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779376, \"response\": \"Your new price system and raised rates are not workable for me\", \"theme\": \"Constant price rise / increase\", \"x\": 30.909366607666016, \"y\": 18.02134132385254, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779375, \"response\": \"Your price change buggin\", \"theme\": \"Constant price rise / increase\", \"x\": 31.22465705871582, \"y\": 17.671743392944336, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779374, \"response\": \"your price hikes are absurd\", \"theme\": \"Constant price rise / increase\", \"x\": 31.343608856201172, \"y\": 17.371440887451172, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779373, \"response\": \"Your price is just not worth keeping anymore especially with the pop up currently shoves iny face forcing me to make a choice for the more expensive subscription. So you lost a subscriber have a nice life\", \"theme\": \"Too expensive\", \"x\": 28.339561462402344, \"y\": 18.80447006225586, \"cluster\": 2}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779372, \"response\": \"Your pricing is terrible. You keep increasing prices and the addition of sharing charges is greedy.\", \"theme\": \"Object to sharing restrictions\", \"x\": 29.481948852539062, \"y\": 19.041603088378906, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779372, \"response\": \"Your pricing is terrible. You keep increasing prices and the addition of sharing charges is greedy.\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 29.47457504272461, \"y\": 19.090787887573242, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779372, \"response\": \"Your pricing is terrible. You keep increasing prices and the addition of sharing charges is greedy.\", \"theme\": \"Constant price rise / increase\", \"x\": 29.458873748779297, \"y\": 19.089725494384766, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779371, \"response\": \"Your profits are up and you're *raising* my price? Are you kidding me?\", \"theme\": \"Constant price rise / increase\", \"x\": 32.05545425415039, \"y\": 17.98197364807129, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779370, \"response\": \"Your rates are higher than others who do the same thing\", \"theme\": \"Prefer competition\", \"x\": 30.52712059020996, \"y\": 18.199207305908203, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779370, \"response\": \"Your rates are higher than others who do the same thing\", \"theme\": \"Too expensive\", \"x\": 30.52328109741211, \"y\": 18.119211196899414, \"cluster\": 3}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779369, \"response\": \"Your stupid price hike again\", \"theme\": \"Constant price rise / increase\", \"x\": 31.12220573425293, \"y\": 17.49244499206543, \"cluster\": 3}]}}, {\"mode\": \"vega-lite\"});\n",
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"cell_type": "markdown",
"source": [
"## Generating Common Themes/Topics For Each Cluster\n",
"\n",
"Here we try to tag the clusters and assign common themes/topics to all the responses in each particular cluster.\n",
"\n",
"- First I assign tags which are single word tags to each cluster\n",
"- Generate Bigram/Trigram topics"
],
"metadata": {
"id": "uxHyA3o4HwmW"
}
},
{
"cell_type": "markdown",
"source": [
"#### Tag Generator\n",
"\n",
"Here I use a bag of words approach to generate tags for all the responses in a cluster. This is done by looking at the most common words in each cluster with and without stopwords"
],
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"id": "Qauem92Bp73_"
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"cell_type": "code",
"source": [
"lemma = nltk.wordnet.WordNetLemmatizer()\n",
"nltk.download('wordnet')\n",
"nltk.download('omw-1.4')\n",
"\n",
"\n",
"def process_response(sentence: str):\n",
" \"\"\"\n",
" \"\"\"\n",
" sentence = re.sub('[^A-Za-z0-9 ]+', '', sentence)\n",
" sentence_list = sentence.lower().split()\n",
" \n",
" stop_words = list(stopwords.words('english'))\n",
" output = [w for w in sentence_list if not w in stop_words]\n",
" output = [lemma.lemmatize(w) for w in sentence_list]\n",
" \n",
" return \" \".join(output)\n",
"\n",
"\n",
"\n",
"def generate_tags(df: pd.DataFrame, process_data: bool=False):\n",
"\n",
" \"\"\"\n",
" Extract the keywords for each cluster\n",
" \"\"\"\n",
"\n",
" if process_data:\n",
" documents = df['response']\n",
" documents = documents.apply(process_response)\n",
" else:\n",
" documents = df['response']\n",
" \n",
"\n",
" documents = pd.DataFrame({\"Document\": documents,\n",
" \"ID\": range(len(documents)),\n",
" \"Topic\": None})\n",
" documents['Topic'] = generate_clusters(n_clusters=4)\n",
" documents_per_topic = documents.groupby(['Topic'], as_index=False).agg({'Document': ' '.join})\n",
" count_vectorizer = CountVectorizer(stop_words=\"english\").fit(documents_per_topic.Document)\n",
" count = count_vectorizer.transform(documents_per_topic.Document)\n",
" words = count_vectorizer.get_feature_names()\n",
" ctfidf = ClassTfidfTransformer().fit_transform(count).toarray()\n",
" words_per_class = {label: [words[index] for index in ctfidf[label].argsort()[-5:]] for label in documents_per_topic.Topic}\n",
"\n",
"\n",
" df['cluster'] = generate_clusters(n_clusters=4)\n",
" df['keywords'] = df['cluster'].map(lambda topic_num: \", \".join(np.array(words_per_class[topic_num])[:]))\n",
"\n",
" return df"
],
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"id": "ET971ypZ8F63",
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"base_uri": "https://localhost:8080/"
},
"outputId": "e732fa14-1099-4ab0-9d2b-44e50bb9e195"
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"execution_count": 18,
"outputs": [
{
"output_type": "stream",
"name": "stderr",
"text": [
"[nltk_data] Downloading package wordnet to /root/nltk_data...\n",
"[nltk_data] Package wordnet is already up-to-date!\n",
"[nltk_data] Downloading package omw-1.4 to /root/nltk_data...\n",
"[nltk_data] Package omw-1.4 is already up-to-date!\n"
]
}
]
},
{
"cell_type": "markdown",
"source": [
"#### Tags with Stopwords\n",
"\n",
"Here we basically use the responses as they are without processing to generate tags"
],
"metadata": {
"id": "Wc_p6Q0NqSQa"
}
},
{
"cell_type": "code",
"source": [
"response_df['cluster'] = generate_clusters(n_clusters=4)\n",
"response_df = generate_tags(response_df)\n",
"\n",
"\n",
"generate_cluster_plot(dataframe = response_df,\n",
" legend_fields = ['cluster', 'keywords'],\n",
" tooltip_fields = ['response','keywords', 'cluster'],\n",
" color_field= 'keywords',\n",
" title = 'Clustering Customer Responses for Churn Analysis - Cluster Tags')"
],
"metadata": {
"colab": {
"base_uri": "https://localhost:8080/",
"height": 563
},
"id": "3YMe_kUheKGs",
"outputId": "22509dbb-6705-47a2-ebad-220a156cd431"
},
"execution_count": 19,
"outputs": [
{
"output_type": "execute_result",
"data": {
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you cancelling?\", \"respondent_id\": 1779939, \"response\": \"Summer activities = better health\", \"theme\": null, \"x\": 27.5435848236084, \"y\": 15.249807357788086, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779938, \"response\": \"taking a break will be back\", \"theme\": \"Temporary break from platform\", \"x\": 27.023714065551758, \"y\": 15.720640182495117, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779937, \"response\": \"The price hikes are getting out of hand for the lack of selection\", \"theme\": \"Constant price rise / increase\", \"x\": 31.236310958862305, \"y\": 17.088977813720703, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779936, \"response\": \"This is temporary\", \"theme\": \"Temporary break from platform\", \"x\": 27.41529083251953, \"y\": 16.879087448120117, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779935, \"response\": \"To expensive compared to others so switching\", \"theme\": \"Prefer competition\", \"x\": 30.0654354095459, \"y\": 16.725629806518555, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779935, \"response\": \"To expensive compared to others so switching\", \"theme\": \"Too expensive\", \"x\": 30.032182693481445, \"y\": 16.669326782226562, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779934, \"response\": \"Trying to cut back\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.066024780273438, \"y\": 15.184929847717285, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779933, \"response\": \"user passed away\", \"theme\": \"Account owner passed away\", \"x\": 26.586767196655273, \"y\": 17.418703079223633, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779932, \"response\": \"Will return\", \"theme\": \"Temporary break from platform\", \"x\": 27.125431060791016, \"y\": 16.473953247070312, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779931, \"response\": \"With frequent price increases, no longer a good value\", \"theme\": \"Constant price rise / increase\", \"x\": 32.08525085449219, \"y\": 16.979915618896484, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779930, \"response\": \"You keep upping prices by huge amounts\", \"theme\": \"Constant price rise / increase\", \"x\": 31.680782318115234, \"y\": 17.656723022460938, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779929, \"response\": \"2 price increases in 4 months has pushed me over the edge\", \"theme\": \"Constant price rise / increase\", \"x\": 31.922300338745117, \"y\": 17.250890731811523, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779928, \"response\": \"3 months out of town\", \"theme\": \"Temporary break from platform\", \"x\": 26.901281356811523, \"y\": 16.18910789489746, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779927, \"response\": \"3rd price increase\", \"theme\": \"Constant price rise / increase\", \"x\": 31.84917640686035, \"y\": 16.902381896972656, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779926, \"response\": \"A 20% increase is something I'm not willing to support. Options are not great for the price.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.08875274658203, \"y\": 16.851816177368164, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779925, \"response\": \"subscription compromised\", \"theme\": \"Account gets hacked\", \"x\": 26.970067977905273, \"y\": 19.902067184448242, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779924, \"response\": \"subscription hacked\", \"theme\": \"Account gets hacked\", \"x\": 26.987510681152344, \"y\": 19.88074493408203, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779923, \"response\": \"subscription hacked too hard to fix\", \"theme\": \"Account gets hacked\", \"x\": 27.125755310058594, \"y\": 19.876514434814453, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779922, \"response\": \"subscription owner passed away\", \"theme\": \"Account owner passed away\", \"x\": 26.543577194213867, \"y\": 17.967159271240234, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779921, \"response\": \"subscription sharing crackdown\", \"theme\": \"Object to sharing restrictions\", \"x\": 27.076873779296875, \"y\": 19.443971633911133, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779920, \"response\": \"Added charges and fees\", \"theme\": \"Object to additional charges\", \"x\": 29.130443572998047, \"y\": 18.312992095947266, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779919, \"response\": \"Others offer better services for lesser prices\", \"theme\": \"Prefer competition\", \"x\": 30.245737075805664, \"y\": 18.060808181762695, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779918, \"response\": \"back to piracy with these prices.\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 30.3837833404541, \"y\": 17.53602409362793, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779917, \"response\": \"Bad economy\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.781770706176758, \"y\": 15.606472969055176, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779916, \"response\": \"Be back on payday\", \"theme\": \"Temporary break from platform\", \"x\": 27.618013381958008, \"y\": 16.471494674682617, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779915, \"response\": \"Because I can\\ufffdt share with my grandkids out of stay without you charging me extra.\", \"theme\": \"Object to family/household restriction\", \"x\": 27.772947311401367, \"y\": 18.76885986328125, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779915, \"response\": \"Because I can\\ufffdt share with my grandkids out of stay without you charging me extra.\", \"theme\": \"Object to sharing restrictions\", \"x\": 27.815690994262695, \"y\": 18.850643157958984, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779914, \"response\": \"Because I was not allowed to pay my bill after my credit card was compromised. I wanted to have my bill charged to my bank subscription automatically but that is not an option I was told. So, I\\ufffdll just do without it.\", \"theme\": \"Problems with billing\", \"x\": 27.75321388244629, \"y\": 19.217327117919922, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779913, \"response\": \"Because prices are raising without any differences or improvements\", \"theme\": \"Constant price rise / increase\", \"x\": 31.858476638793945, \"y\": 17.085800170898438, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779912, \"response\": \"Because y\\ufffdall keep stealing money from me and I haven\\ufffdt been on in years\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 28.16065788269043, \"y\": 19.045547485351562, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779911, \"response\": \"Because you guys want to stop people from sharing something that they pay for. 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\"Why are you cancelling?\", \"respondent_id\": 1779904, \"response\": \"Budget\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.57785987854004, \"y\": 15.691018104553223, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779903, \"response\": \"Budget :(\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.51384162902832, \"y\": 15.936114311218262, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779902, \"response\": \"budget cutbacks\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.33251190185547, \"y\": 15.155874252319336, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779901, \"response\": \"budget cuts\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.28165626525879, \"y\": 15.142152786254883, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779900, \"response\": \"Budget issues\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.41358184814453, \"y\": 15.239913940429688, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779899, \"response\": \"Budget Tightening, Will Return AgainLater\", \"theme\": \"Temporary break from platform\", \"x\": 29.284759521484375, \"y\": 15.410642623901367, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779899, \"response\": \"Budget Tightening, Will Return AgainLater\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.35228729248047, \"y\": 15.356217384338379, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779898, \"response\": \"Budgeting\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.249387741088867, \"y\": 15.385656356811523, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779897, \"response\": \"Budgeting\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.205121994018555, \"y\": 15.41912841796875, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779896, \"response\": \"Business subscription is taking over\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 27.224634170532227, \"y\": 19.33734893798828, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779895, \"response\": \"Can't afford it at this time.\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.51661491394043, \"y\": 16.2445068359375, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779894, \"response\": \"Can't afford it right now\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.56778335571289, \"y\": 16.151935577392578, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779893, \"response\": \"Can't afford right now.\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.798503875732422, \"y\": 16.282922744750977, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779892, \"response\": \"can't justify the charge increase\", \"theme\": \"Constant price rise / increase\", \"x\": 30.83291244506836, \"y\": 17.57135009765625, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779891, \"response\": \"can\\ufffdt afford\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.48984718322754, \"y\": 16.159448623657227, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779890, \"response\": \"Can\\ufffdt afford it\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.65479278564453, \"y\": 16.381656646728516, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779889, \"response\": \"Can\\ufffdt afford it anymore thanks to inflation caused by president Biden\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.196279525756836, \"y\": 16.254823684692383, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779888, \"response\": \"Can\\ufffdt afford right now\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.538917541503906, \"y\": 16.189624786376953, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779887, \"response\": \"Can\\ufffdt pay this month\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 27.97246742248535, \"y\": 16.674623489379883, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779886, \"response\": \"Cannot afford\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.603445053100586, \"y\": 16.042980194091797, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779885, \"response\": \"Cannot afford it any longer\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.599971771240234, \"y\": 16.409666061401367, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779884, \"response\": \"Cannot get multiple billings stopped\", \"theme\": \"Problems with billing\", \"x\": 27.17207908630371, \"y\": 18.837331771850586, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779883, \"response\": \"cannot pay\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.177885055541992, \"y\": 16.496755599975586, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779882, \"response\": \"Cant charge that for what you got\", \"theme\": \"Too expensive\", \"x\": 29.181705474853516, \"y\": 17.789642333984375, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779881, \"response\": \"Change of price\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 31.720958709716797, \"y\": 17.386905670166016, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779880, \"response\": \"Change payment date.\", \"theme\": \"Making changes to payment / billing\", \"x\": 27.68407440185547, \"y\": 17.394906997680664, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779879, \"response\": \"Change to new country\", \"theme\": \"Moving / changing locations\", \"x\": 26.36838150024414, \"y\": 16.518545150756836, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779878, \"response\": \"Changing subscription\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.743986129760742, \"y\": 19.314876556396484, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779877, \"response\": \"changing bank will resume when thats done\", \"theme\": \"Temporary break from platform\", \"x\": 27.450668334960938, \"y\": 16.861982345581055, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779876, \"response\": \"changing billing date\", \"theme\": \"Making changes to payment / billing\", \"x\": 27.57544708251953, \"y\": 17.66378402709961, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779875, \"response\": \"charging for sharing subscriptions\", \"theme\": \"Object to sharing restrictions\", \"x\": 27.605562210083008, \"y\": 19.212678909301758, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779874, \"response\": \"Charging me for sharing subscriptions\", \"theme\": \"Object to sharing restrictions\", \"x\": 27.565757751464844, \"y\": 19.20484733581543, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779873, \"response\": \"combine households. Only need one subscription.\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.119779586791992, \"y\": 19.078706741333008, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779872, \"response\": \"combined with fiance\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.065052032470703, \"y\": 17.955366134643555, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779871, \"response\": \"consolidating subscriptions after getting got married\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.10102081298828, \"y\": 18.55422592163086, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779870, \"response\": \"Constant price increases\", \"theme\": \"Constant price rise / increase\", \"x\": 32.119537353515625, \"y\": 16.771757125854492, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779869, \"response\": \"constant price increases\", \"theme\": \"Constant price rise / increase\", \"x\": 32.114166259765625, \"y\": 16.731245040893555, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779868, \"response\": \"Constant price increases.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.907928466796875, \"y\": 16.660415649414062, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779867, \"response\": \"constantly raising monthly fees\", \"theme\": \"Constant price rise / increase\", \"x\": 28.94982147216797, \"y\": 18.53478240966797, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779866, \"response\": \"Continously raising of prices and restriction on services\", \"theme\": \"Constant price rise / increase\", \"x\": 30.91144371032715, \"y\": 18.307937622070312, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779865, \"response\": \"Continual Price Increases\", \"theme\": \"Constant price rise / increase\", \"x\": 32.09584045410156, \"y\": 16.89698600769043, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779864, \"response\": \"Continual price increases\", \"theme\": \"Constant price rise / increase\", \"x\": 32.20009994506836, \"y\": 16.960227966308594, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779863, \"response\": \"Continually increasing Price point while delivering little new value.\", \"theme\": \"Constant price rise / increase\", \"x\": 32.05311584472656, \"y\": 17.12318229675293, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779862, \"response\": \"Continuing price increases\", \"theme\": \"Constant price rise / increase\", \"x\": 32.00265121459961, \"y\": 16.914291381835938, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779861, \"response\": \"Continuous price increases\", \"theme\": \"Constant price rise / increase\", \"x\": 32.04331588745117, \"y\": 16.789350509643555, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779860, \"response\": \"cost keeps going up\", \"theme\": \"Constant price rise / increase\", \"x\": 31.427852630615234, \"y\": 17.40135383605957, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779859, \"response\": \"Cost way tooo much\", \"theme\": \"Too expensive\", \"x\": 30.004863739013672, \"y\": 16.91429901123047, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779858, \"response\": \"Cost went up and quality went down.\", \"theme\": \"Constant price rise / increase\", \"x\": 30.819978713989258, \"y\": 17.46828842163086, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779857, \"response\": \"Costs\", \"theme\": \"Too expensive\", \"x\": 29.86881446838379, \"y\": 16.34946060180664, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779856, \"response\": \"Costs keep rising\", \"theme\": \"Constant price rise / increase\", \"x\": 31.384822845458984, \"y\": 16.939884185791016, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779855, \"response\": \"Covid has me broke\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 27.86586570739746, \"y\": 15.70332145690918, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779854, \"response\": \"Currently reside with family\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.06410026550293, \"y\": 16.92236328125, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779853, \"response\": \"Cutting costs\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.52854347229004, \"y\": 15.097941398620605, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779852, \"response\": \"Cutting out unnecessary expenses\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.10038948059082, \"y\": 14.852702140808105, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779851, \"response\": \"Cutting spending\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.322723388671875, \"y\": 15.248969078063965, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779850, \"response\": \"Death of account holder\", \"theme\": \"Account owner passed away\", \"x\": 26.555456161499023, \"y\": 17.529651641845703, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779849, \"response\": \"Death in Family.\", \"theme\": \"Account owner passed away\", \"x\": 26.56793975830078, \"y\": 17.115795135498047, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779848, \"response\": \"DEATH OF SPOUSE\", \"theme\": \"Account owner passed away\", \"x\": 26.342086791992188, \"y\": 17.409503936767578, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779847, \"response\": \"Divorce\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.238882064819336, \"y\": 17.793930053710938, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779846, \"response\": \"divorce - I will be back on my own subscription\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.26346778869629, \"y\": 18.342239379882812, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779772, \"response\": \"I got married and my husband and I don't need two memberships\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.702983856201172, \"y\": 18.410564422607422, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779771, \"response\": \"I had 2 subscriptions set up.\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.599529266357422, \"y\": 19.054201126098633, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779770, \"response\": \"I have amercian subscription but live in Poland\", \"theme\": \"Moving / changing locations\", \"x\": 26.67245864868164, \"y\": 19.058584213256836, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779769, \"response\": \"I have another subscription\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.72475242614746, \"y\": 18.980270385742188, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779768, \"response\": \"I have high medical bills.\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.712949752807617, \"y\": 15.084542274475098, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779767, \"response\": \"I have to cut back due to high gas prices\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.469661712646484, \"y\": 15.18556022644043, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779766, \"response\": \"I have too many options now.\", \"theme\": null, \"x\": 29.567461013793945, \"y\": 16.675830841064453, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779765, \"response\": \"I have two subscriptions\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.54398536682129, \"y\": 19.121843338012695, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779764, \"response\": \"I left the subscription on as a courtesy for my wife. Going through divorce now.\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.19258689880371, \"y\": 18.44905662536621, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779763, \"response\": \"I live in two different addresses and I won't be able to use my subscription on both\", \"theme\": \"Object to family/household restriction\", \"x\": 26.601823806762695, \"y\": 19.29266357421875, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779762, \"response\": \"i might be back. taking a break\", \"theme\": \"Temporary break from platform\", \"x\": 26.971900939941406, \"y\": 16.070791244506836, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779761, \"response\": \"I moved in with my son who is a subscriber\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.06644630432129, \"y\": 18.556312561035156, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779760, \"response\": \"I moved to a different country and want to be changed the currency of my current location\", \"theme\": \"Moving / changing locations\", \"x\": 27.582778930664062, \"y\": 17.36561393737793, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779759, \"response\": \"I need to save money and don\\ufffdt use it as much as other services\", \"theme\": \"Don't use it enough / anymore\", \"x\": 29.108051300048828, \"y\": 16.156734466552734, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779758, \"response\": \"I never use it\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.808103561401367, \"y\": 17.511627197265625, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779757, \"response\": \"I prefer other platforms\", \"theme\": \"Prefer competition\", \"x\": 28.126815795898438, \"y\": 17.612445831298828, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779756, \"response\": \"I will be back\", \"theme\": \"Temporary break from platform\", \"x\": 27.113075256347656, \"y\": 16.45049285888672, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779755, \"response\": \"I will be back\", \"theme\": \"Temporary break from platform\", \"x\": 27.064044952392578, \"y\": 16.45270538330078, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779754, \"response\": \"I will be back, need to move payment to end of month\", \"theme\": \"Making changes to payment / billing\", \"x\": 27.485647201538086, \"y\": 16.788599014282227, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779754, \"response\": \"I will be back, need to move payment to end of month\", \"theme\": \"Temporary break from platform\", \"x\": 27.482986450195312, \"y\": 16.675251007080078, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779753, \"response\": \"I will be back.\", \"theme\": \"Temporary break from platform\", \"x\": 27.00798988342285, \"y\": 16.3952693939209, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779752, \"response\": \"I will cancel each year for 2 months to offset your rate increasses\", \"theme\": \"Constant price rise / increase\", \"x\": 28.23611068725586, \"y\": 18.04450798034668, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779751, \"response\": \"I won't pay extra for sharing my subscription with MY FAMILY\", \"theme\": \"Object to family/household restriction\", \"x\": 27.41797637939453, \"y\": 18.936397552490234, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779751, \"response\": \"I won't pay extra for sharing my subscription with MY FAMILY\", \"theme\": \"Object to additional charges\", \"x\": 27.413358688354492, \"y\": 18.958681106567383, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779750, \"response\": \"I'd prefer to pay yearly.\", \"theme\": null, \"x\": 28.906301498413086, \"y\": 16.81844711303711, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779749, \"response\": \"I'm broke! :)\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 27.65770721435547, \"y\": 15.634303092956543, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779748, \"response\": \"I'm broke. I'll be back when I can be\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 27.49762725830078, \"y\": 15.817216873168945, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779747, \"response\": \"I'm having some financial issues.\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.542390823364258, \"y\": 15.612829208374023, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779746, \"response\": \"I'm just trying to save some money\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.010478973388672, \"y\": 15.98425006866455, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779745, \"response\": \"I'm not paying a higher price.\", \"theme\": \"Too expensive\", \"x\": 30.95718002319336, \"y\": 16.621557235717773, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779744, \"response\": \"i'm tired of the price increases\", \"theme\": \"Constant price rise / increase\", \"x\": 31.36204719543457, \"y\": 16.975238800048828, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779743, \"response\": \"I\\ufffdll be back on my next payday\", \"theme\": \"Temporary break from platform\", \"x\": 27.496801376342773, \"y\": 16.41141700744629, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779742, \"response\": \"I\\ufffdll be back soon\", \"theme\": \"Temporary break from platform\", \"x\": 27.147438049316406, \"y\": 16.468929290771484, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779741, \"response\": \"I\\ufffdll wait for few months to return\", \"theme\": \"Temporary break from platform\", \"x\": 27.229446411132812, \"y\": 16.49148178100586, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779740, \"response\": \"I\\ufffdm BROKEEEE\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 27.770002365112305, \"y\": 15.640888214111328, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779739, \"response\": \"I\\ufffdm cutting back on spending\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.94879722595215, \"y\": 15.456292152404785, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779738, \"response\": \"I\\ufffdm done\", \"theme\": null, \"x\": 27.44584083557129, \"y\": 16.662965774536133, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779737, \"response\": \"I\\ufffdm sharing an subscription with my parents and will no longer support you if you charge extra.\", \"theme\": \"Object to sharing restrictions\", \"x\": 27.70332145690918, \"y\": 18.950761795043945, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779736, \"response\": \"ill be back, rotating to something else,\", \"theme\": \"Temporary break from platform\", \"x\": 27.12760353088379, \"y\": 16.381189346313477, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779735, \"response\": \"Im using another subscription\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.933074951171875, \"y\": 19.11484146118164, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779734, \"response\": \"Income change\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.568941116333008, \"y\": 15.134279251098633, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779733, \"response\": \"Increase cost of living\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 31.20027732849121, \"y\": 16.324764251708984, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779732, \"response\": \"Increase from original price\", \"theme\": \"Constant price rise / increase\", \"x\": 31.754093170166016, \"y\": 16.929994583129883, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779731, \"response\": \"Increase in price.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.182146072387695, \"y\": 16.957672119140625, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779730, \"response\": \"Increase price\", \"theme\": \"Constant price rise / increase\", \"x\": 31.537052154541016, \"y\": 16.891080856323242, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779729, \"response\": \"Increase was too much, should be half what is charged\", \"theme\": \"Constant price rise / increase\", \"x\": 30.624547958374023, \"y\": 17.484535217285156, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779728, \"response\": \"Increasing price, not worth it\", \"theme\": \"Constant price rise / increase\", \"x\": 30.93336296081543, \"y\": 16.641632080078125, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779727, \"response\": \"inflation\", \"theme\": null, \"x\": 31.28812599182129, \"y\": 16.111616134643555, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779726, \"response\": \"Inflation\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 31.233488082885742, \"y\": 16.072372436523438, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779725, \"response\": \"inflation food and gas\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 31.362913131713867, \"y\": 16.124099731445312, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779724, \"response\": \"Inflation reduces priority\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 31.207178115844727, \"y\": 16.209138870239258, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779723, \"response\": \"Inflation/ Recession/ rising costs\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 31.345455169677734, \"y\": 16.23842430114746, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779722, \"response\": \"it didnt let me cancel the first month\", \"theme\": \"Problems with billing\", \"x\": 27.875246047973633, \"y\": 18.265111923217773, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779721, \"response\": \"it just keeps going up and I am on fixed income\", \"theme\": \"Constant price rise / increase\", \"x\": 30.413984298706055, \"y\": 15.84256649017334, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779720, \"response\": \"It's boring\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.088890075683594, \"y\": 16.83245849609375, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779719, \"response\": \"It's cheaper to pay in euro currency.\", \"theme\": null, \"x\": 30.1391544342041, \"y\": 17.672574996948242, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779718, \"response\": \"It\\ufffds not too expensive for me, it\\ufffds too expensive for itself\", \"theme\": \"Too expensive\", \"x\": 29.48233413696289, \"y\": 16.921659469604492, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779717, \"response\": \"Job loss\", \"theme\": \"Unemployed\", \"x\": 27.73297882080078, \"y\": 16.128604888916016, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779716, \"response\": \"Just can't afford it right now\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.867395401000977, \"y\": 16.45619010925293, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779715, \"response\": \"Just don't want to spend the money on another subscription\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 27.20375633239746, \"y\": 18.999845504760742, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779714, \"response\": \"Just eliminating monthly bills\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.92319107055664, \"y\": 15.296222686767578, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779713, \"response\": \"Just looking to cut costs.\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.6727237701416, \"y\": 15.51053237915039, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779712, \"response\": \"Just need money back\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.14814567565918, \"y\": 16.1766414642334, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779468, \"response\": \"Too expensive\", \"theme\": \"Too expensive\", \"x\": 29.709733963012695, \"y\": 16.8380126953125, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779711, \"response\": \"Just need to take care of other things first before a start paying for this again\", \"theme\": \"Temporary break from platform\", \"x\": 28.57034683227539, \"y\": 16.032657623291016, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779710, \"response\": \"Just reducing un-needed expenses \", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.08720588684082, \"y\": 14.891554832458496, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779709, \"response\": \"just taking a break\", \"theme\": \"Temporary break from platform\", \"x\": 26.90743637084961, \"y\": 15.755900382995605, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779708, \"response\": \"Just taking a break and saving a bit of money. We'll be back.\", \"theme\": \"Temporary break from platform\", \"x\": 27.447219848632812, \"y\": 15.680036544799805, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779707, \"response\": \"Keep getting subscription hacked\", \"theme\": \"Account gets hacked\", \"x\": 27.046947479248047, \"y\": 19.80600929260254, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779706, \"response\": \"Keep raising price\", \"theme\": \"Constant price rise / increase\", \"x\": 31.969497680664062, \"y\": 17.859878540039062, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779705, \"response\": \"Keep raising prices\", \"theme\": \"Constant price rise / increase\", \"x\": 32.14332580566406, \"y\": 17.638025283813477, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779704, \"response\": \"Keep raising prices, not worth it\", \"theme\": \"Constant price rise / increase\", \"x\": 32.062400817871094, \"y\": 17.840063095092773, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779703, \"response\": \"Keep raising subscription price\", \"theme\": \"Constant price rise / increase\", \"x\": 28.642303466796875, \"y\": 18.671463012695312, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779702, \"response\": \"keep raising the price\", \"theme\": \"Constant price rise / increase\", \"x\": 31.793947219848633, \"y\": 17.89291000366211, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779701, \"response\": \"Keeps going up\", \"theme\": \"Constant price rise / increase\", \"x\": 31.570236206054688, \"y\": 17.528100967407227, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779700, \"response\": \"laid off, reducing expenses\", \"theme\": \"Unemployed\", \"x\": 28.693742752075195, \"y\": 14.959328651428223, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779700, \"response\": \"laid off, reducing expenses\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.33428955078125, \"y\": 14.961152076721191, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779699, \"response\": \"Limited users\", \"theme\": \"Object to sharing restrictions\", \"x\": 27.449810028076172, \"y\": 18.419572830200195, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779698, \"response\": \"Limiting access with high price\", \"theme\": \"Too expensive\", \"x\": 30.74982261657715, \"y\": 18.473180770874023, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779697, \"response\": \"Limiting household spending\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.342748641967773, \"y\": 15.543649673461914, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779696, \"response\": \"Limiting to single household use.\", \"theme\": \"Object to family/household restriction\", \"x\": 29.240116119384766, \"y\": 15.848084449768066, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779695, \"response\": \"Limiting to the household only.\", \"theme\": \"Object to family/household restriction\", \"x\": 29.255176544189453, \"y\": 15.873856544494629, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779694, \"response\": \"living with daughter, not really using\", \"theme\": \"Don't use it enough / anymore\", \"x\": 26.560531616210938, \"y\": 18.007978439331055, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779693, \"response\": \"Loss of job\", \"theme\": \"Unemployed\", \"x\": 27.618749618530273, \"y\": 15.956964492797852, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779692, \"response\": \"Lost job\", \"theme\": \"Unemployed\", \"x\": 27.673660278320312, \"y\": 16.027088165283203, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779691, \"response\": \"Lost Job\", \"theme\": \"Unemployed\", \"x\": 27.67662811279297, \"y\": 15.987093925476074, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779690, \"response\": \"Lost job can't afford now\", \"theme\": \"Unemployed\", \"x\": 28.063140869140625, \"y\": 15.94207763671875, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779689, \"response\": \"lost job due to vaccine\", \"theme\": \"Unemployed\", \"x\": 27.659116744995117, \"y\": 16.02650260925293, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779688, \"response\": \"Lost my job\", \"theme\": \"Unemployed\", \"x\": 27.68168830871582, \"y\": 16.13412094116211, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779687, \"response\": \"lost my job can't afford it\", \"theme\": \"Unemployed\", \"x\": 28.2363338470459, \"y\": 15.878772735595703, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779686, \"response\": \"Lost y\\ufffdall damn mind with these prices\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 30.62972640991211, \"y\": 17.55416488647461, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779685, \"response\": \"lower bills\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.05103874206543, \"y\": 15.225327491760254, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779684, \"response\": \"lower your price pls __\", \"theme\": \"Too expensive\", \"x\": 31.280649185180664, \"y\": 18.101009368896484, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779683, \"response\": \"Lowering expenses\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.32469940185547, \"y\": 14.950799942016602, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779682, \"response\": \"Making budget cut\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.283443450927734, \"y\": 15.179620742797852, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779681, \"response\": \"Married. Combining households\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.051673889160156, \"y\": 17.91811752319336, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779680, \"response\": \"Married. Using spouses subscription\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.320581436157227, \"y\": 18.39482879638672, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779679, \"response\": \"Me and my mom live in two different places, since you want to restrict that I will cancel my membership.\", \"theme\": \"Object to family/household restriction\", \"x\": 27.3306941986084, \"y\": 18.75448989868164, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779678, \"response\": \"Member passed away\", \"theme\": \"Account owner passed away\", \"x\": 26.58655548095703, \"y\": 17.38983726501465, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779677, \"response\": \"membership fee going up\", \"theme\": \"Constant price rise / increase\", \"x\": 29.16718292236328, \"y\": 18.595579147338867, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779676, \"response\": \"Merge households two subscriptions\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.164594650268555, \"y\": 19.062772750854492, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779675, \"response\": \"merging households\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.030975341796875, \"y\": 17.94724464416504, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779674, \"response\": \"Monetary break. Will come back.\", \"theme\": \"Temporary break from platform\", \"x\": 28.008623123168945, \"y\": 15.563300132751465, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779673, \"response\": \"Money is tight, ill try and come back in a few months once I have the budget for this\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.023574829101562, \"y\": 15.837634086608887, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779672, \"response\": \"Money is a problem, I need to be saving more and can't deal with continuous price increases\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 30.291879653930664, \"y\": 15.753495216369629, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779672, \"response\": \"Money is a problem, I need to be saving more and can't deal with continuous price increases\", \"theme\": \"Constant price rise / increase\", \"x\": 30.374696731567383, \"y\": 15.814840316772461, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779671, \"response\": \"money I don't have\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.728498458862305, \"y\": 16.15053939819336, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779670, \"response\": \"Money is tight right now\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.803794860839844, \"y\": 15.725641250610352, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779669, \"response\": \"Moved\", \"theme\": \"Moving / changing locations\", \"x\": 26.230318069458008, \"y\": 16.138517379760742, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779668, \"response\": \"Moved in with family\", \"theme\": \"Moving / changing locations\", \"x\": 26.147275924682617, \"y\": 16.744524002075195, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779667, \"response\": \"Moved in with my boyfriend so we only need one\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 25.865461349487305, \"y\": 18.47145652770996, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779666, \"response\": \"Moved in with significant other don\\ufffdt need two subscriptions in one house\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.186704635620117, \"y\": 18.93891143798828, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779665, \"response\": \"Moved in with someone\", \"theme\": \"Moving / changing locations\", \"x\": 26.257122039794922, \"y\": 16.664899826049805, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779664, \"response\": \"Moved in with someone who has it already\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.091053009033203, \"y\": 16.804563522338867, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779663, \"response\": \"moving\", \"theme\": \"Moving / changing locations\", \"x\": 26.240619659423828, \"y\": 16.104583740234375, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779662, \"response\": \"Moving\", \"theme\": \"Moving / changing locations\", \"x\": 26.22461700439453, \"y\": 16.04926109313965, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779661, \"response\": \"Moving\", \"theme\": \"Moving / changing locations\", \"x\": 26.202701568603516, \"y\": 16.062482833862305, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779660, \"response\": \"moving\", \"theme\": \"Moving / changing locations\", \"x\": 26.248199462890625, \"y\": 16.035736083984375, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779659, \"response\": \"Moving away\", \"theme\": \"Moving / changing locations\", \"x\": 26.399551391601562, \"y\": 16.087848663330078, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779658, \"response\": \"Moving country\", \"theme\": \"Moving / changing locations\", \"x\": 26.243797302246094, \"y\": 16.341129302978516, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779657, \"response\": \"Moving on for now. Thank you.\", \"theme\": \"Moving / changing locations\", \"x\": 26.618473052978516, \"y\": 16.68810272216797, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779656, \"response\": \"Moving out of the country\", \"theme\": \"Moving / changing locations\", \"x\": 26.244142532348633, \"y\": 16.266023635864258, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779655, \"response\": \"Moving to another country.\", \"theme\": \"Moving / changing locations\", \"x\": 26.33064842224121, \"y\": 16.383161544799805, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779654, \"response\": \"multiple subscriptions\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.321189880371094, \"y\": 19.345443725585938, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779653, \"response\": \"Multiple subscriptions\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.38763427734375, \"y\": 19.306808471679688, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779652, \"response\": \"Multiple subscriptions\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.275522232055664, \"y\": 19.266925811767578, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779651, \"response\": \"Multiple subscriptions in our house\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.296016693115234, \"y\": 19.31539535522461, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779650, \"response\": \"Multiple subscriptions. Unneeded.\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.406980514526367, \"y\": 19.32262420654297, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779649, \"response\": \"my subscription was being used by a stranger\", \"theme\": \"Account gets hacked\", \"x\": 27.099550247192383, \"y\": 19.8248291015625, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779648, \"response\": \"My subscription was hacked\", \"theme\": \"Account gets hacked\", \"x\": 27.12822723388672, \"y\": 19.88959503173828, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779647, \"response\": \"my subscription was hacked\", \"theme\": \"Account gets hacked\", \"x\": 27.14834976196289, \"y\": 19.829275131225586, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779646, \"response\": \"My Aunt passed away\", \"theme\": \"Account owner passed away\", \"x\": 26.507539749145508, \"y\": 17.28968048095703, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779645, \"response\": \"My boyfriend wants me to cancel\", \"theme\": null, \"x\": 27.885250091552734, \"y\": 18.06348419189453, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779644, \"response\": \"My daughter has a subscription at the same residence\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.266990661621094, \"y\": 18.864734649658203, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779643, \"response\": \"my husband already has subscription\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.42258644104004, \"y\": 18.605131149291992, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779642, \"response\": \"My husband has a subscription\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.38941764831543, \"y\": 18.6834774017334, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779641, \"response\": \"My husband has an subscription\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.382888793945312, \"y\": 18.640634536743164, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779467, \"response\": \"Too expensive and too many new added charges\", \"theme\": \"Object to additional charges\", \"x\": 29.672359466552734, \"y\": 17.764724731445312, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779467, \"response\": \"Too expensive and too many new added charges\", \"theme\": \"Too expensive\", \"x\": 29.63160514831543, \"y\": 17.79404067993164, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779640, \"response\": \"My kids live in another city and you're going to charge more for that. Unfair and intolerable.\", \"theme\": \"Object to family/household restriction\", \"x\": 28.98716163635254, \"y\": 18.42436408996582, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779639, \"response\": \"My spouse has an subscription\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.32170295715332, \"y\": 18.600765228271484, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779638, \"response\": \"My stepdad has an subscription so don\\ufffdt need one anymore\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.494510650634766, \"y\": 18.633323669433594, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779637, \"response\": \"Need to change due date\", \"theme\": \"Making changes to payment / billing\", \"x\": 27.62554931640625, \"y\": 17.504444122314453, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779636, \"response\": \"Need to cut expenses\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.044118881225586, \"y\": 14.9562406539917, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779635, \"response\": \"need to cut expenses\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.058555603027344, \"y\": 14.927960395812988, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779634, \"response\": \"Need to cut expenses....rent just increased almost $40 per month\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.171756744384766, \"y\": 15.03941535949707, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779633, \"response\": \"need to discontinue for several weeks\", \"theme\": \"Temporary break from platform\", \"x\": 27.581459045410156, \"y\": 17.071577072143555, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779632, \"response\": \"need to redo membership\", \"theme\": null, \"x\": 26.814559936523438, \"y\": 18.682003021240234, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779631, \"response\": \"Need to save some money.\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.064224243164062, \"y\": 15.895330429077148, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779630, \"response\": \"need to save the money\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.88224983215332, \"y\": 15.997117042541504, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779629, \"response\": \"Need to simplify\", \"theme\": null, \"x\": 29.072662353515625, \"y\": 16.323362350463867, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779628, \"response\": \"Never use it & too expensive\", \"theme\": \"Don't use it enough / anymore\", \"x\": 29.008098602294922, \"y\": 17.414140701293945, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779628, \"response\": \"Never use it & too expensive\", \"theme\": \"Too expensive\", \"x\": 29.187286376953125, \"y\": 17.317771911621094, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779627, \"response\": \"No longer enough value to justify the cost.\", \"theme\": \"Too expensive\", \"x\": 30.043365478515625, \"y\": 17.05849266052246, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779626, \"response\": \"No longer good value for the money\", \"theme\": \"Too expensive\", \"x\": 29.6320858001709, \"y\": 16.35478973388672, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779625, \"response\": \"no longer worth it\", \"theme\": \"Too expensive\", \"x\": 28.80179786682129, \"y\": 16.600711822509766, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779624, \"response\": \"No more family sharing =[\", \"theme\": \"Object to family/household restriction\", \"x\": 26.954442977905273, \"y\": 18.24540901184082, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779623, \"response\": \"No need for it\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.458616256713867, \"y\": 17.21023941040039, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779622, \"response\": \"No respect for legacy members. It\\ufffds been a good run.\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 26.882343292236328, \"y\": 17.417522430419922, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779621, \"response\": \"No sharing subscriptions to expensive\", \"theme\": \"Object to sharing restrictions\", \"x\": 27.636247634887695, \"y\": 19.273239135742188, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779620, \"response\": \"no way of paying for it anymore\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.758697509765625, \"y\": 16.713228225708008, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779619, \"response\": \"not happy with price increase, this is now out of my spending and budget\", \"theme\": \"Constant price rise / increase\", \"x\": 30.806175231933594, \"y\": 16.98563003540039, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779618, \"response\": \"not in my budget anymore\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.456628799438477, \"y\": 16.65825653076172, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779617, \"response\": \"Not interested at this time\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.476070404052734, \"y\": 16.742958068847656, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779616, \"response\": \"Not letting us share anymore and u keep raising the price\", \"theme\": \"Object to sharing restrictions\", \"x\": 29.356149673461914, \"y\": 19.37079620361328, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779616, \"response\": \"Not letting us share anymore and u keep raising the price\", \"theme\": \"Constant price rise / increase\", \"x\": 29.45747184753418, \"y\": 19.376815795898438, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779615, \"response\": \"NOT NEEDED, you guys don\\ufffdt want to put forth good services so why do I need you\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.174476623535156, \"y\": 17.390300750732422, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779614, \"response\": \"Not needed\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.342044830322266, \"y\": 17.15886116027832, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779613, \"response\": \"Not paying for extra subscriptions.\", \"theme\": \"Object to additional charges\", \"x\": 27.4903564453125, \"y\": 19.1555233001709, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779612, \"response\": \"not paying more money\", \"theme\": \"Constant price rise / increase\", \"x\": 29.435712814331055, \"y\": 16.268327713012695, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779611, \"response\": \"Not pleased with new policies\", \"theme\": \"New policy generally\", \"x\": 29.83101463317871, \"y\": 17.140140533447266, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779610, \"response\": \"Not used enough currently to be worth the price increase for me\", \"theme\": \"Don't use it enough / anymore\", \"x\": 29.664148330688477, \"y\": 17.47324562072754, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779610, \"response\": \"Not used enough currently to be worth the price increase for me\", \"theme\": \"Constant price rise / increase\", \"x\": 29.554811477661133, \"y\": 17.523805618286133, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779609, \"response\": \"Not using\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.6674747467041, \"y\": 17.52984046936035, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779608, \"response\": \"Not using it at this time.\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.71550178527832, \"y\": 17.4951114654541, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779607, \"response\": \"Not using now\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.653989791870117, \"y\": 17.431915283203125, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779606, \"response\": \"Not worth the price increase\", \"theme\": \"Constant price rise / increase\", \"x\": 30.8346004486084, \"y\": 16.62957191467285, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779605, \"response\": \"Not worth the price increase.\", \"theme\": \"Constant price rise / increase\", \"x\": 30.722412109375, \"y\": 16.876564025878906, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779604, \"response\": \"Notified today that my subscription was hacked.\", \"theme\": \"Account gets hacked\", \"x\": 27.158218383789062, \"y\": 19.873823165893555, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779603, \"response\": \"obscene pricing!\", \"theme\": \"Too expensive\", \"x\": 30.554853439331055, \"y\": 17.275354385375977, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779602, \"response\": \"Offered with my phone subscription\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 27.281147003173828, \"y\": 18.7629451751709, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779601, \"response\": \"Opened a new subscription\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.828977584838867, \"y\": 19.407020568847656, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779600, \"response\": \"Opened this as a duplicate subscription by mistake\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.7174072265625, \"y\": 19.485593795776367, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779599, \"response\": \"Opening a different subscription\", \"theme\": null, \"x\": 26.69371223449707, \"y\": 19.524168014526367, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779598, \"response\": \"Opening different subscriptions\", \"theme\": null, \"x\": 26.52965545654297, \"y\": 19.42732048034668, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779597, \"response\": \"Other bills\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.032604217529297, \"y\": 15.593561172485352, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779596, \"response\": \"out of town for 4 months\", \"theme\": \"Temporary break from platform\", \"x\": 26.82565689086914, \"y\": 16.18302345275879, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779595, \"response\": \"Out of work at the moment\", \"theme\": \"Unemployed\", \"x\": 27.168689727783203, \"y\": 15.798199653625488, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779594, \"response\": \"Owner of this subscription has passed away\", \"theme\": \"Account owner passed away\", \"x\": 26.571557998657227, \"y\": 17.978078842163086, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779593, \"response\": \"Pagos adicional por el servicio\", \"theme\": null, \"x\": 28.604373931884766, \"y\": 15.400924682617188, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779592, \"response\": \"My mom passed away and she had the account\", \"theme\": \"Account owner passed away\", \"x\": 26.61859703063965, \"y\": 17.711936950683594, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779591, \"response\": \"Parent owning account passed away\", \"theme\": \"Account owner passed away\", \"x\": 26.565757751464844, \"y\": 17.721664428710938, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779590, \"response\": \"Pending extra charges\", \"theme\": \"Object to additional charges\", \"x\": 28.97783660888672, \"y\": 18.282039642333984, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779589, \"response\": \"Person passed away\", \"theme\": \"Account owner passed away\", \"x\": 26.565858840942383, \"y\": 17.33754539489746, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779588, \"response\": \"Person paying passed away.\", \"theme\": \"Account owner passed away\", \"x\": 26.593570709228516, \"y\": 17.37430191040039, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779587, \"response\": \"personal income problems\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.226638793945312, \"y\": 15.162223815917969, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779586, \"response\": \"Please stop raising prices every year!\", \"theme\": \"Constant price rise / increase\", \"x\": 32.06099319458008, \"y\": 17.763736724853516, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779585, \"response\": \"policy changes\", \"theme\": \"New policy generally\", \"x\": 30.252107620239258, \"y\": 16.76821517944336, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779584, \"response\": \"preemptively canceling before the next rate hike\", \"theme\": \"Constant price rise / increase\", \"x\": 28.47952651977539, \"y\": 18.061494827270508, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779583, \"response\": \"Prescription fees too high\", \"theme\": \"Too expensive\", \"x\": 29.944543838500977, \"y\": 17.684179306030273, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779582, \"response\": \"price change and don't use anymore\", \"theme\": \"Don't use it enough / anymore\", \"x\": 31.0816593170166, \"y\": 17.995807647705078, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779582, \"response\": \"price change and don't use anymore\", \"theme\": \"Constant price rise / increase\", \"x\": 31.274391174316406, \"y\": 17.989145278930664, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779543, \"response\": \"Recent price increase and talk of limited subscription sharing, bye bye\", \"theme\": \"Object to sharing restrictions\", \"x\": 29.08608627319336, \"y\": 19.365070343017578, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779543, \"response\": \"Recent price increase and talk of limited subscription sharing, bye bye\", \"theme\": \"Constant price rise / increase\", \"x\": 29.104219436645508, \"y\": 19.429094314575195, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779542, \"response\": \"recently married and don't need two memberships\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.582386016845703, \"y\": 18.320676803588867, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779541, \"response\": \"Remarried only need one subscription\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.271692276000977, \"y\": 18.721616744995117, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779540, \"response\": \"Repurposing my time. I will be back!\", \"theme\": \"Temporary break from platform\", \"x\": 27.027956008911133, \"y\": 16.309032440185547, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779539, \"response\": \"Restarting again soon\", \"theme\": \"Temporary break from platform\", \"x\": 27.122882843017578, \"y\": 16.8391170501709, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779538, \"response\": \"Retiring and must cut expenses\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.82505226135254, \"y\": 14.945634841918945, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779537, \"response\": \"Ridiculous price raises throughout history\", \"theme\": \"Constant price rise / increase\", \"x\": 31.554676055908203, \"y\": 16.870006561279297, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779536, \"response\": \"Roommate has subscription\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.379878997802734, \"y\": 18.849361419677734, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779535, \"response\": \"Save Money\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.85471534729004, \"y\": 15.884793281555176, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779534, \"response\": \"saving $ and sharing with dad\", \"theme\": \"Object to sharing restrictions\", \"x\": 27.0947265625, \"y\": 18.125240325927734, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779534, \"response\": \"saving $ and sharing with dad\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 27.048294067382812, \"y\": 18.120325088500977, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779532, \"response\": \"Selection continually goes in one direction, price goes in the other. The scales finally tipped.\", \"theme\": \"Too expensive\", \"x\": 31.783203125, \"y\": 17.277389526367188, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779531, \"response\": \"Service is now overpriced.\", \"theme\": \"Too expensive\", \"x\": 30.19495391845703, \"y\": 18.024843215942383, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779530, \"response\": \"Sharing with Spouse\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.59807777404785, \"y\": 18.24137306213379, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779529, \"response\": \"Sharon Passed Away\", \"theme\": \"Account owner passed away\", \"x\": 26.54121208190918, \"y\": 17.257177352905273, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779528, \"response\": \"Sick of price increases\", \"theme\": \"Constant price rise / increase\", \"x\": 31.2608699798584, \"y\": 16.691587448120117, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779527, \"response\": \"Someone hacked my subscription\", \"theme\": \"Account gets hacked\", \"x\": 27.140581130981445, \"y\": 19.92204475402832, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779526, \"response\": \"someone hacked my acct\", \"theme\": \"Account gets hacked\", \"x\": 27.295249938964844, \"y\": 19.78710174560547, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779525, \"response\": \"Someone keeps hacking my subscription\", \"theme\": \"Account gets hacked\", \"x\": 27.273839950561523, \"y\": 19.867652893066406, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779524, \"response\": \"Stop raising prices & put some money into customer success\", \"theme\": \"Constant price rise / increase\", \"x\": 32.11069107055664, \"y\": 17.736204147338867, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779523, \"response\": \"Stop raising the prices. Twice in 6 months is ridiculous.\", \"theme\": \"Constant price rise / increase\", \"x\": 32.17726516723633, \"y\": 17.389907836914062, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779522, \"response\": \"Stop raising these damn prices!\", \"theme\": \"Constant price rise / increase\", \"x\": 31.988025665283203, \"y\": 17.76862335205078, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779521, \"response\": \"STOP RAISING YOUR PRICES\", \"theme\": \"Constant price rise / increase\", \"x\": 32.224693298339844, \"y\": 17.87425994873047, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779520, \"response\": \"Stop raising your prices!\", \"theme\": \"Constant price rise / increase\", \"x\": 31.803165435791016, \"y\": 17.893505096435547, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779519, \"response\": \"subscriber passed away\", \"theme\": \"Account owner passed away\", \"x\": 26.49254035949707, \"y\": 17.651317596435547, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779518, \"response\": \"summer break\", \"theme\": \"Temporary break from platform\", \"x\": 27.285057067871094, \"y\": 15.326555252075195, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779517, \"response\": \"Summer coming\", \"theme\": null, \"x\": 27.314870834350586, \"y\": 15.40517807006836, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779516, \"response\": \"Summer is coming. Time to play outside\", \"theme\": \"Temporary break from platform\", \"x\": 27.314544677734375, \"y\": 15.388209342956543, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779515, \"response\": \"Switching my payment date\", \"theme\": \"Making changes to payment / billing\", \"x\": 27.619647979736328, \"y\": 17.258525848388672, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779514, \"response\": \"Taking a break\", \"theme\": \"Temporary break from platform\", \"x\": 26.942964553833008, \"y\": 15.53022575378418, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779513, \"response\": \"taking a break for summer\", \"theme\": \"Temporary break from platform\", \"x\": 27.193256378173828, \"y\": 15.478975296020508, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779512, \"response\": \"taking a break layoff\", \"theme\": \"Temporary break from platform\", \"x\": 27.083620071411133, \"y\": 15.623913764953613, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779511, \"response\": \"taking a break, will be back\", \"theme\": \"Temporary break from platform\", \"x\": 27.09500503540039, \"y\": 15.950726509094238, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779510, \"response\": \"Taking a break.\", \"theme\": \"Temporary break from platform\", \"x\": 26.900833129882812, \"y\": 15.690337181091309, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779509, \"response\": \"Taking a break.\", \"theme\": \"Temporary break from platform\", \"x\": 26.959632873535156, \"y\": 15.66061782836914, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779508, \"response\": \"Temp money issues\", \"theme\": \"Temporary break from platform\", \"x\": 29.462627410888672, \"y\": 15.802327156066895, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779508, \"response\": \"Temp money issues\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.2901668548584, \"y\": 15.74056625366211, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779507, \"response\": \"Temporarily cancelling; will rejoin later!\", \"theme\": \"Temporary break from platform\", \"x\": 27.27895736694336, \"y\": 17.13897132873535, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779506, \"response\": \"Temporarily scaling down services\", \"theme\": \"Temporary break from platform\", \"x\": 30.12993812561035, \"y\": 18.12969398498535, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779505, \"response\": \"Temporary break\", \"theme\": \"Temporary break from platform\", \"x\": 26.97521209716797, \"y\": 15.596038818359375, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779504, \"response\": \"Temporary disconnection\", \"theme\": \"Temporary break from platform\", \"x\": 27.333660125732422, \"y\": 16.912267684936523, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779503, \"response\": \"Temporary out of work\", \"theme\": \"Unemployed\", \"x\": 27.352581024169922, \"y\": 16.062135696411133, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779502, \"response\": \"terrible customer service\", \"theme\": null, \"x\": 29.778419494628906, \"y\": 18.32155418395996, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779501, \"response\": \"The constant price increases are ridiculous and greedy.\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 31.88433074951172, \"y\": 16.48541831970215, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779501, \"response\": \"The constant price increases are ridiculous and greedy.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.79365348815918, \"y\": 16.562965393066406, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779500, \"response\": \"The cost is going up much\", \"theme\": \"Constant price rise / increase\", \"x\": 30.855682373046875, \"y\": 17.291011810302734, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779499, \"response\": \"The cost is the biggest deal\", \"theme\": \"Too expensive\", \"x\": 30.1660099029541, \"y\": 16.82083511352539, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779498, \"response\": \"The fact you only give 10 months to reactivate makes me never want to come back again. I will consider it if you email me that you are rectifying this issue. If not, good bye forever.\", \"theme\": null, \"x\": 27.15361976623535, \"y\": 17.15046501159668, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779497, \"response\": \"The greed of the company disgusts me.\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 30.210609436035156, \"y\": 16.287628173828125, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779496, \"response\": \"The increase of the bill and the news about paying extra money when i share my subscription with my family outside the states and I don't like the idea that you want limit my power of using my subscription.\", \"theme\": \"Object to family/household restriction\", \"x\": 28.315982818603516, \"y\": 19.317148208618164, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779496, \"response\": \"The increase of the bill and the news about paying extra money when i share my subscription with my family outside the states and I don't like the idea that you want limit my power of using my subscription.\", \"theme\": \"Object to additional charges\", \"x\": 28.23919105529785, \"y\": 19.288888931274414, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779496, \"response\": \"The increase of the bill and the news about paying extra money when i share my subscription with my family outside the states and I don't like the idea that you want limit my power of using my subscription.\", \"theme\": \"Constant price rise / increase\", \"x\": 28.324243545532227, \"y\": 19.30196189880371, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779495, \"response\": \"The last price increase was I am willing pay.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.45708656311035, \"y\": 16.644771575927734, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779494, \"response\": \"The new sharing fee. You will loose more from greed\", \"theme\": \"Object to sharing restrictions\", \"x\": 29.269718170166016, \"y\": 19.267732620239258, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779494, \"response\": \"The new sharing fee. You will loose more from greed\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 29.140644073486328, \"y\": 19.13566017150879, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779493, \"response\": \"The new upcoming addtional price increases stop this and youll have me back as a customer.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.54093360900879, \"y\": 17.97886848449707, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779492, \"response\": \"The price continues to rise with no end in sight.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.76373291015625, \"y\": 17.435420989990234, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779491, \"response\": \"The price has gone up annually.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.139041900634766, \"y\": 17.402193069458008, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779490, \"response\": \"The price has increased so much. Can\\ufffdt keep with it.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.18211555480957, \"y\": 17.484434127807617, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779489, \"response\": \"The price has raised way to high! I will not be renewing for a long while!\", \"theme\": \"Constant price rise / increase\", \"x\": 31.449337005615234, \"y\": 17.94935417175293, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779488, \"response\": \"the price hike and stopping sharing\", \"theme\": \"Object to sharing restrictions\", \"x\": 29.40272331237793, \"y\": 19.31476402282715, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779488, \"response\": \"the price hike and stopping sharing\", \"theme\": \"Constant price rise / increase\", \"x\": 29.392745971679688, \"y\": 19.290287017822266, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779487, \"response\": \"The price hike was 43% in the span of 5 months and your selection has drastically deteriorated. Member since 09 gone just like that!\", \"theme\": \"Constant price rise / increase\", \"x\": 31.149438858032227, \"y\": 17.854999542236328, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779486, \"response\": \"The price increase every year seems ok but when nothing really good is added, it is not ok.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.683778762817383, \"y\": 16.697439193725586, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779485, \"response\": \"The price increase since I became a member is ridiculous\", \"theme\": \"Constant price rise / increase\", \"x\": 31.344593048095703, \"y\": 17.418359756469727, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779484, \"response\": \"The price increases\", \"theme\": \"Constant price rise / increase\", \"x\": 31.5904483795166, \"y\": 16.992557525634766, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779483, \"response\": \"The price increases + the upcoming change where we will have to pay a fee to use my subscription in different locations is ridiculous and anti-consumer.\", \"theme\": \"Object to family/household restriction\", \"x\": 28.658912658691406, \"y\": 19.190683364868164, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779483, \"response\": \"The price increases + the upcoming change where we will have to pay a fee to use my subscription in different locations is ridiculous and anti-consumer.\", \"theme\": \"Constant price rise / increase\", \"x\": 28.596792221069336, \"y\": 19.185317993164062, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779482, \"response\": \"The price just got to far out of hand\", \"theme\": \"Too expensive\", \"x\": 30.703670501708984, \"y\": 17.185012817382812, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779481, \"response\": \"THE PRICE KEEPS INCREASING\", \"theme\": \"Constant price rise / increase\", \"x\": 31.661258697509766, \"y\": 17.356584548950195, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779480, \"response\": \"The service vs price is no longer worth it. Too expensive now\", \"theme\": \"Too expensive\", \"x\": 30.275100708007812, \"y\": 17.932891845703125, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779479, \"response\": \"The service isn\\ufffdt worth the cost.\", \"theme\": \"Too expensive\", \"x\": 29.71210289001465, \"y\": 17.967079162597656, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779478, \"response\": \"Think my subscription is compromised\", \"theme\": \"Account gets hacked\", \"x\": 27.010587692260742, \"y\": 19.898578643798828, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779477, \"response\": \"This is going to be about 4 times the amount it was when I started.\", \"theme\": \"Too expensive\", \"x\": 29.786413192749023, \"y\": 17.445114135742188, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779476, \"response\": \"This is ridiculous! Price gouging!\", \"theme\": \"Too expensive\", \"x\": 30.898818969726562, \"y\": 17.39606285095215, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779475, \"response\": \"Time for a break\", \"theme\": \"Temporary break from platform\", \"x\": 27.07996940612793, \"y\": 15.640122413635254, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779474, \"response\": \"Tired of the pay increases every year\", \"theme\": \"Constant price rise / increase\", \"x\": 31.459373474121094, \"y\": 16.429485321044922, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779473, \"response\": \"Tired of your company playing games with subscribers\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 27.39299774169922, \"y\": 19.382658004760742, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779472, \"response\": \"To busy\", \"theme\": \"Don't use it enough / anymore\", \"x\": 27.029434204101562, \"y\": 15.632171630859375, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779471, \"response\": \"To expensive\", \"theme\": \"Too expensive\", \"x\": 29.798049926757812, \"y\": 16.49427032470703, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779470, \"response\": \"too easily hacked-not secure\", \"theme\": \"Account gets hacked\", \"x\": 27.362205505371094, \"y\": 19.662630081176758, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779469, \"response\": \"Too expensive\", \"theme\": \"Too expensive\", \"x\": 29.753028869628906, \"y\": 16.806489944458008, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779466, \"response\": \"Too expensive for me right now, maybe later\", \"theme\": \"Too expensive\", \"x\": 29.521472930908203, \"y\": 16.73785972595215, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779465, \"response\": \"Too expensive for what\\ufffds offered\", \"theme\": \"Too expensive\", \"x\": 29.64491844177246, \"y\": 16.769548416137695, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779464, \"response\": \"Too expensive, stupid new rule\", \"theme\": \"New policy generally\", \"x\": 30.041122436523438, \"y\": 17.254886627197266, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779464, \"response\": \"Too expensive, stupid new rule\", \"theme\": \"Too expensive\", \"x\": 30.090591430664062, \"y\": 17.235843658447266, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779463, \"response\": \"Too EXPENSIVE!\", \"theme\": \"Too expensive\", \"x\": 29.8269100189209, \"y\": 16.955604553222656, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779462, \"response\": \"Too greedy\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 30.583282470703125, \"y\": 16.28218650817871, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779461, \"response\": \"Too many charges added on.\", \"theme\": \"Object to additional charges\", \"x\": 29.52649688720703, \"y\": 17.839452743530273, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779460, \"response\": \"Too many new rules and fees and raised prices. Just not worth the money anymore.\", \"theme\": \"New policy generally\", \"x\": 30.180376052856445, \"y\": 17.37089729309082, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779460, \"response\": \"Too many new rules and fees and raised prices. Just not worth the money anymore.\", \"theme\": \"Constant price rise / increase\", \"x\": 30.233774185180664, \"y\": 17.28645896911621, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779459, \"response\": \"Too many on my subscription\", \"theme\": null, \"x\": 26.94362449645996, \"y\": 19.118152618408203, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779458, \"response\": \"too many people using my subscription\", \"theme\": null, \"x\": 27.110660552978516, \"y\": 19.431737899780273, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779457, \"response\": \"Too many price hikes and the newest hike for charging extra to share an subscription\", \"theme\": \"Object to additional charges\", \"x\": 28.92521858215332, \"y\": 19.15797233581543, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779457, \"response\": \"Too many price hikes and the newest hike for charging extra to share an subscription\", \"theme\": \"Object to sharing restrictions\", \"x\": 28.897380828857422, \"y\": 19.239540100097656, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779457, \"response\": \"Too many price hikes and the newest hike for charging extra to share an subscription\", \"theme\": \"Constant price rise / increase\", \"x\": 28.78036117553711, \"y\": 19.256977081298828, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779456, \"response\": \"too many price increases\", \"theme\": \"Constant price rise / increase\", \"x\": 31.271821975708008, \"y\": 17.12030792236328, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779455, \"response\": \"Too many price increases\", \"theme\": \"Constant price rise / increase\", \"x\": 31.28717041015625, \"y\": 16.761219024658203, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779454, \"response\": \"Too many price increases.\", \"theme\": \"Constant price rise / increase\", \"x\": 30.7802791595459, \"y\": 17.09581184387207, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779453, \"response\": \"Too many price increases. Going with a different service.\", \"theme\": \"Prefer competition\", \"x\": 30.452659606933594, \"y\": 17.961917877197266, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779453, \"response\": \"Too many price increases. Going with a different service.\", \"theme\": \"Constant price rise / increase\", \"x\": 30.48444938659668, \"y\": 18.062496185302734, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779452, \"response\": \"too many price increments and now you will be checking where we access the subscription. Your greed is why I am canceling. Good Luck!\", \"theme\": \"Object to family/household restriction\", \"x\": 28.118703842163086, \"y\": 18.611032485961914, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779452, \"response\": \"too many price increments and now you will be checking where we access the subscription. Your greed is why I am canceling. Good Luck!\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 28.17962646484375, \"y\": 18.636676788330078, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779452, \"response\": \"too many price increments and now you will be checking where we access the subscription. Your greed is why I am canceling. Good Luck!\", \"theme\": \"Constant price rise / increase\", \"x\": 28.19293785095215, \"y\": 18.680133819580078, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779451, \"response\": \"Too many subscriptions, I'll be back\", \"theme\": \"Temporary break from platform\", \"x\": 27.016653060913086, \"y\": 18.99199676513672, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779450, \"response\": \"Trying to reduce bills as much as possible for 6 months\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.081472396850586, \"y\": 15.401500701904297, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779449, \"response\": \"trying to save money\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.02892303466797, \"y\": 15.788902282714844, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779448, \"response\": \"Trying to save money\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.907184600830078, \"y\": 15.811335563659668, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779447, \"response\": \"Trying to save money right now\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.85784149169922, \"y\": 15.911247253417969, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779446, \"response\": \"Two price increases in 6 months\", \"theme\": \"Constant price rise / increase\", \"x\": 31.94568634033203, \"y\": 17.04026222229004, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779445, \"response\": \"Two price increases in short amount of time\", \"theme\": \"Constant price rise / increase\", \"x\": 32.06003189086914, \"y\": 16.80457305908203, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779444, \"response\": \"Unable to change my billing date. Customer service no help at all.\", \"theme\": \"Problems with billing\", \"x\": 27.585264205932617, \"y\": 17.705825805664062, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779443, \"response\": \"unable to share subscription with family\", \"theme\": \"Object to family/household restriction\", \"x\": 26.88324546813965, \"y\": 18.7943115234375, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779442, \"response\": \"Unemployed and financial issues\", \"theme\": \"Unemployed\", \"x\": 28.176849365234375, \"y\": 15.136326789855957, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779442, \"response\": \"Unemployed and financial issues\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.149206161499023, \"y\": 15.20991325378418, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779441, \"response\": \"User passed away\", \"theme\": \"Account owner passed away\", \"x\": 26.5253849029541, \"y\": 17.3878231048584, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779440, \"response\": \"using a different membership\", \"theme\": \"Prefer competition\", \"x\": 26.77246856689453, \"y\": 19.0081787109375, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779439, \"response\": \"using another platform for awhile - I will be back\", \"theme\": \"Temporary break from platform\", \"x\": 27.072031021118164, \"y\": 16.678855895996094, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779438, \"response\": \"using other subscription\", \"theme\": \"Prefer competition\", \"x\": 26.74311065673828, \"y\": 19.217975616455078, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779437, \"response\": \"using other apps at this time\", \"theme\": \"Prefer competition\", \"x\": 28.093732833862305, \"y\": 18.060283660888672, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779436, \"response\": \"Waiting until pay day\", \"theme\": \"Temporary break from platform\", \"x\": 27.798805236816406, \"y\": 16.839750289916992, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779435, \"response\": \"Waste of money and you raising the cost\", \"theme\": \"Constant price rise / increase\", \"x\": 30.244300842285156, \"y\": 16.624055862426758, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779434, \"response\": \"Waste of time and money. Would rather spend time learning.\", \"theme\": \"Too expensive\", \"x\": 29.090272903442383, \"y\": 17.139602661132812, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779433, \"response\": \"Way to many price hikes over the past few years. Also not a fan of you charging extra money to share subscriptions because your greedy.\", \"theme\": \"Object to additional charges\", \"x\": 29.036287307739258, \"y\": 19.169172286987305, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779433, \"response\": \"Way to many price hikes over the past few years. Also not a fan of you charging extra money to share subscriptions because your greedy.\", \"theme\": \"Object to sharing restrictions\", \"x\": 29.00946044921875, \"y\": 19.25645637512207, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779433, \"response\": \"Way to many price hikes over the past few years. Also not a fan of you charging extra money to share subscriptions because your greedy.\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 28.99976348876953, \"y\": 19.188457489013672, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779433, \"response\": \"Way to many price hikes over the past few years. Also not a fan of you charging extra money to share subscriptions because your greedy.\", \"theme\": \"Constant price rise / increase\", \"x\": 28.9656925201416, \"y\": 19.23125457763672, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779432, \"response\": \"way too expensive\", \"theme\": \"Too expensive\", \"x\": 29.774324417114258, \"y\": 16.81065559387207, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779431, \"response\": \"way too expensive for the service given, not worth the amount.\", \"theme\": \"Too expensive\", \"x\": 29.92156410217285, \"y\": 17.744504928588867, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779430, \"response\": \"We feel like there is no customer loyalty for a long time subscriber. Prices keep increasing at alarming rates and we only feel like it will keep going.\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 29.736082077026367, \"y\": 18.69902229309082, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779430, \"response\": \"We feel like there is no customer loyalty for a long time subscriber. Prices keep increasing at alarming rates and we only feel like it will keep going.\", \"theme\": \"Constant price rise / increase\", \"x\": 29.719396591186523, \"y\": 18.727399826049805, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779429, \"response\": \"We have 2 subscriptions\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.49859046936035, \"y\": 19.0715274810791, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779428, \"response\": \"We have 3 subscriptions in 1 household. Only needed 1\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.188941955566406, \"y\": 19.00935935974121, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779427, \"response\": \"We have not been using it as much as we'd like to\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.76634979248047, \"y\": 17.569564819335938, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779426, \"response\": \"We have too many subscriptions lol\", \"theme\": null, \"x\": 26.83322525024414, \"y\": 19.138946533203125, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779425, \"response\": \"When I can pay for it I will. You keep charging my card and it declined.\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.086191177368164, \"y\": 18.69124984741211, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779424, \"response\": \"Why the price increase? __\", \"theme\": \"Constant price rise / increase\", \"x\": 31.401351928710938, \"y\": 16.804576873779297, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779423, \"response\": \"Wife has an subscription and don\\ufffdt need 2 subscriptions.\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.43531608581543, \"y\": 18.73716926574707, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779422, \"response\": \"Wife has subscription\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.363998413085938, \"y\": 18.511470794677734, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779421, \"response\": \"Wife passed away\", \"theme\": \"Account owner passed away\", \"x\": 26.449060440063477, \"y\": 17.318296432495117, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779420, \"response\": \"Will be back in a week\", \"theme\": \"Temporary break from platform\", \"x\": 27.091157913208008, \"y\": 16.41908836364746, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779419, \"response\": \"will be getting the service through my phone provider\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 27.778785705566406, \"y\": 18.41468048095703, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779418, \"response\": \"will come back in may\", \"theme\": \"Temporary break from platform\", \"x\": 27.075103759765625, \"y\": 16.418241500854492, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779417, \"response\": \"Will come in future\", \"theme\": \"Temporary break from platform\", \"x\": 27.040019989013672, \"y\": 16.638437271118164, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779416, \"response\": \"Will join back later\", \"theme\": \"Temporary break from platform\", \"x\": 27.177459716796875, \"y\": 16.586811065673828, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779415, \"response\": \"Will not pay price increase\", \"theme\": \"Constant price rise / increase\", \"x\": 31.493432998657227, \"y\": 16.951520919799805, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779414, \"response\": \"will replace with a cheaper service\", \"theme\": \"Prefer competition\", \"x\": 30.112958908081055, \"y\": 18.090147018432617, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779413, \"response\": \"will restart under new email\", \"theme\": \"Temporary break from platform\", \"x\": 27.092140197753906, \"y\": 17.160554885864258, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779412, \"response\": \"Will resume later in the year.\", \"theme\": \"Temporary break from platform\", \"x\": 27.27178382873535, \"y\": 16.667421340942383, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779411, \"response\": \"With the rise in fuel and other costs, I'm having to cut back on entertainment.\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.922119140625, \"y\": 15.629517555236816, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779845, \"response\": \"Do not use often\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.838716506958008, \"y\": 17.50495719909668, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779844, \"response\": \"do not want anymore\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.353050231933594, \"y\": 17.024206161499023, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779843, \"response\": \"Do you use enough to warrant cost\", \"theme\": \"Don't use it enough / anymore\", \"x\": 29.469512939453125, \"y\": 17.57369613647461, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779842, \"response\": \"Don't agree with price increase.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.129859924316406, \"y\": 16.896350860595703, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779841, \"response\": \"Don't have enough money to get it anymore\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.593128204345703, \"y\": 16.504680633544922, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779840, \"response\": \"don't need it currently\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.455045700073242, \"y\": 17.03203773498535, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779839, \"response\": \"Don't need right now\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.23912239074707, \"y\": 16.986167907714844, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779838, \"response\": \"Don't use enough anymore\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.998889923095703, \"y\": 17.354890823364258, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779837, \"response\": \"Don't use.\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.798080444335938, \"y\": 17.49152946472168, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779836, \"response\": \"Don't want it anymore\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.40019416809082, \"y\": 16.93021583557129, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779835, \"response\": \"Don\\ufffdt agree with price increase\", \"theme\": \"Constant price rise / increase\", \"x\": 31.170297622680664, \"y\": 17.020856857299805, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779834, \"response\": \"Don\\ufffdt have the money\", \"theme\": \"Too expensive\", \"x\": 28.747140884399414, \"y\": 16.318588256835938, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779833, \"response\": \"Don\\ufffdt like political virtue signaling.\", \"theme\": null, \"x\": 29.23000144958496, \"y\": 17.047271728515625, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779832, \"response\": \"Don\\ufffdt need two subscriptions\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.445131301879883, \"y\": 19.019487380981445, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779831, \"response\": \"Double subscriptions with same payment different emails\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.272411346435547, \"y\": 19.440526962280273, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779830, \"response\": \"Downsizing\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.44230842590332, \"y\": 15.04881477355957, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779829, \"response\": \"Economy hardship\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.277812957763672, \"y\": 15.115649223327637, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779828, \"response\": \"Extra charge for sign in. My daughter is in college!!!! And your going to charge me when she uses ut. No thank you. You're not worth it anyways. Good bye\", \"theme\": \"Object to family/household restriction\", \"x\": 27.914600372314453, \"y\": 18.704355239868164, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779828, \"response\": \"Extra charge for sign in. My daughter is in college!!!! And your going to charge me when she uses ut. No thank you. You're not worth it anyways. Good bye\", \"theme\": \"Object to additional charges\", \"x\": 27.888795852661133, \"y\": 18.725828170776367, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779828, \"response\": \"Extra charge for sign in. My daughter is in college!!!! And your going to charge me when she uses ut. No thank you. You're not worth it anyways. Good bye\", \"theme\": \"Too expensive\", \"x\": 27.89777374267578, \"y\": 18.766502380371094, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779827, \"response\": \"Fianc\\ufffde has subscription\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.306434631347656, \"y\": 18.583189010620117, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779826, \"response\": \"Finance decision\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.543903350830078, \"y\": 15.34498119354248, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779825, \"response\": \"Finances\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.505117416381836, \"y\": 15.345632553100586, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779824, \"response\": \"Finances\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.601247787475586, \"y\": 15.27301025390625, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779823, \"response\": \"Financial\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.593673706054688, \"y\": 15.350844383239746, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779822, \"response\": \"Financial Cut Backs\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.817995071411133, \"y\": 15.25339412689209, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779821, \"response\": \"Financial Hardship\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.228071212768555, \"y\": 15.152151107788086, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779820, \"response\": \"Financial hardship\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.27715492248535, \"y\": 15.213407516479492, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779819, \"response\": \"Financial hardship\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.184106826782227, \"y\": 15.15761947631836, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779818, \"response\": \"Financial reasons\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.568164825439453, \"y\": 15.323726654052734, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779817, \"response\": \"Financial situation changed.\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.38484001159668, \"y\": 15.522284507751465, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779816, \"response\": \"financial situation has changed\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.605426788330078, \"y\": 15.624582290649414, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779815, \"response\": \"For the time being\", \"theme\": \"Temporary break from platform\", \"x\": 27.154035568237305, \"y\": 15.915140151977539, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779814, \"response\": \"future issues expected with sharing profiles, price hikes\", \"theme\": \"Object to sharing restrictions\", \"x\": 29.337543487548828, \"y\": 19.435998916625977, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779814, \"response\": \"future issues expected with sharing profiles, price hikes\", \"theme\": \"Constant price rise / increase\", \"x\": 29.26539421081543, \"y\": 19.392946243286133, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779813, \"response\": \"getting another platform instead\", \"theme\": \"Prefer competition\", \"x\": 28.16029930114746, \"y\": 17.678606033325195, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779812, \"response\": \"Getting married and will be combining accounts\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.08159637451172, \"y\": 18.23835563659668, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779810, \"response\": \"Getting too expensive and not worth the money Thanks but no thanks\", \"theme\": \"Too expensive\", \"x\": 29.600849151611328, \"y\": 16.828737258911133, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779809, \"response\": \"Getting too Greedy for ya Girl!\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 30.547012329101562, \"y\": 16.280935287475586, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779808, \"response\": \"go to live with gf\", \"theme\": \"Moving / changing locations\", \"x\": 26.28267478942871, \"y\": 16.81378936767578, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779807, \"response\": \"Going to not be using it for a few months\", \"theme\": \"Temporary break from platform\", \"x\": 28.534997940063477, \"y\": 17.574243545532227, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779806, \"response\": \"got laid off, will be back when i can.\", \"theme\": \"Temporary break from platform\", \"x\": 27.442779541015625, \"y\": 15.917014122009277, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779806, \"response\": \"got laid off, will be back when i can.\", \"theme\": \"Unemployed\", \"x\": 27.383392333984375, \"y\": 15.97713565826416, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779805, \"response\": \"got married and my wife has her own subscription\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.25359535217285, \"y\": 18.465850830078125, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779804, \"response\": \"Got married my husband and I now share subscriptions\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.319965362548828, \"y\": 18.51034164428711, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779803, \"response\": \"Got to get back on my feet\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 26.98320960998535, \"y\": 15.918347358703613, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779802, \"response\": \"GREED\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 30.352628707885742, \"y\": 16.187360763549805, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779801, \"response\": \"greedy company\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 30.229267120361328, \"y\": 16.027341842651367, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779800, \"response\": \"Greedy company\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 30.312265396118164, \"y\": 16.11479949951172, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779799, \"response\": \"Greedy Corporation\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 30.335840225219727, \"y\": 16.155315399169922, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779798, \"response\": \"Hacked\", \"theme\": \"Account gets hacked\", \"x\": 27.26307487487793, \"y\": 19.689579010009766, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779797, \"response\": \"hard time financially need to cancel some subscriptions\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 27.606678009033203, \"y\": 18.75563621520996, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779796, \"response\": \"hardly use it but price keeps increasing.\", \"theme\": \"Don't use it enough / anymore\", \"x\": 29.73740005493164, \"y\": 17.66920280456543, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779796, \"response\": \"hardly use it but price keeps increasing.\", \"theme\": \"Constant price rise / increase\", \"x\": 29.638683319091797, \"y\": 17.522069931030273, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779795, \"response\": \"Have 2 subscriptions and only need 1\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.59271812438965, \"y\": 19.12358283996582, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779794, \"response\": \"Have a different subscription\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.61713409423828, \"y\": 19.34038543701172, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779793, \"response\": \"have more than one subscription aparently\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.527359008789062, \"y\": 19.332799911499023, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779792, \"response\": \"having $ issues.\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.38496208190918, \"y\": 15.692039489746094, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779791, \"response\": \"competitor is better\", \"theme\": \"Prefer competition\", \"x\": 30.246328353881836, \"y\": 16.394933700561523, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779790, \"response\": \"Health Issues\", \"theme\": null, \"x\": 27.842721939086914, \"y\": 15.334066390991211, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779789, \"response\": \"Health issues\", \"theme\": null, \"x\": 27.82925033569336, \"y\": 15.36709976196289, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779788, \"response\": \"Horrible business decisions.\", \"theme\": \"New policy generally\", \"x\": 29.698272705078125, \"y\": 16.1710147857666, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779787, \"response\": \"Others are cheaper\", \"theme\": \"Prefer competition\", \"x\": 30.274023056030273, \"y\": 17.030038833618164, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779786, \"response\": \"I am flat broke\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 27.888322830200195, \"y\": 15.610038757324219, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779785, \"response\": \"I am retired and non a fixed income.\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.43252944946289, \"y\": 15.322420120239258, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779784, \"response\": \"I am trying to cut my spending as much as possible for now\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.194753646850586, \"y\": 15.36198616027832, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779783, \"response\": \"I can afford this but I think the price is way too high and am not willing to pay it\", \"theme\": \"Too expensive\", \"x\": 29.556392669677734, \"y\": 16.85964012145996, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779782, \"response\": \"I can't afford it at this time but will start again.\", \"theme\": \"Temporary break from platform\", \"x\": 28.517988204956055, \"y\": 16.215425491333008, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779781, \"response\": \"I cant share my subscription with family outside my hosehold\", \"theme\": \"Object to family/household restriction\", \"x\": 27.018592834472656, \"y\": 18.799745559692383, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779780, \"response\": \"I do not agree with the price increases and policy changes\", \"theme\": \"Constant price rise / increase\", \"x\": 31.222694396972656, \"y\": 16.909029006958008, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779779, \"response\": \"I do not like\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.331459045410156, \"y\": 17.079200744628906, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779778, \"response\": \"I do not use enough as the price continues to go up\", \"theme\": \"Don't use it enough / anymore\", \"x\": 29.605552673339844, \"y\": 17.489408493041992, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779778, \"response\": \"I do not use enough as the price continues to go up\", \"theme\": \"Constant price rise / increase\", \"x\": 29.52169418334961, \"y\": 17.44568634033203, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779777, \"response\": \"I don't have the money this month due to losing my job\", \"theme\": \"Unemployed\", \"x\": 28.128883361816406, \"y\": 15.985081672668457, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779777, \"response\": \"I don't have the money this month due to losing my job\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.153657913208008, \"y\": 15.949043273925781, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779776, \"response\": \"I don\\ufffdt use it enough\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.835243225097656, \"y\": 17.513263702392578, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779775, \"response\": \"I get it free with my phone service\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 27.69156265258789, \"y\": 18.555625915527344, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779774, \"response\": \"I get more on another service for less.\", \"theme\": \"Prefer competition\", \"x\": 29.888044357299805, \"y\": 18.241313934326172, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779773, \"response\": \"i got hacked\", \"theme\": \"Account gets hacked\", \"x\": 27.262908935546875, \"y\": 19.701982498168945, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779581, \"response\": \"Price change. Lack of acceptance of the reality that is subscription sharing.\", \"theme\": \"Object to sharing restrictions\", \"x\": 28.944942474365234, \"y\": 19.21546745300293, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779581, \"response\": \"Price change. Lack of acceptance of the reality that is subscription sharing.\", \"theme\": \"Constant price rise / increase\", \"x\": 28.97644805908203, \"y\": 19.270965576171875, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779580, \"response\": \"Price continues to climb with no added benefit and other services have more and better prices.\", \"theme\": \"Prefer competition\", \"x\": 30.827917098999023, \"y\": 17.881145477294922, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779580, \"response\": \"Price continues to climb with no added benefit and other services have more and better prices.\", \"theme\": \"Constant price rise / increase\", \"x\": 30.873998641967773, \"y\": 17.854896545410156, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779579, \"response\": \"Price hike was too much.\", \"theme\": \"Constant price rise / increase\", \"x\": 30.83902359008789, \"y\": 16.795970916748047, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779578, \"response\": \"Price hikes are getting to be too much, everything else in my life is already expensive\", \"theme\": \"Constant price rise / increase\", \"x\": 31.068397521972656, \"y\": 16.978818893432617, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779577, \"response\": \"Price Increase and garbage quality, why should I keep paying blindly \", \"theme\": \"Constant price rise / increase\", \"x\": 30.962438583374023, \"y\": 17.822751998901367, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779576, \"response\": \"price increase and horrible customer service, what am I paying for??\", \"theme\": \"Constant price rise / increase\", \"x\": 30.619014739990234, \"y\": 18.01487922668457, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779575, \"response\": \"Price increase and I have to choose between this and putting my kids into activities that are already expensive. YOU made me have to choose one or the other\", \"theme\": \"Constant price rise / increase\", \"x\": 31.0468692779541, \"y\": 16.70348358154297, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779574, \"response\": \"Price increase and I cant afford you anymore\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 30.776540756225586, \"y\": 16.782569885253906, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779574, \"response\": \"Price increase and I cant afford you anymore\", \"theme\": \"Constant price rise / increase\", \"x\": 30.858808517456055, \"y\": 16.826919555664062, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779573, \"response\": \"Price increase after being a loyal customer since 2010\", \"theme\": \"Constant price rise / increase\", \"x\": 30.811851501464844, \"y\": 18.07002830505371, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779572, \"response\": \"Price increase and to manservices to pick from. Shouldn't a competitive market drive price down...\", \"theme\": \"Constant price rise / increase\", \"x\": 30.733882904052734, \"y\": 17.465059280395508, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779571, \"response\": \"Price increase and your tracking people and how they access their subscription.\", \"theme\": \"New policy generally\", \"x\": 28.780780792236328, \"y\": 19.016437530517578, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779571, \"response\": \"Price increase and your tracking people and how they access their subscription.\", \"theme\": \"Constant price rise / increase\", \"x\": 28.786405563354492, \"y\": 19.066749572753906, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779570, \"response\": \"Price Increase caused me to cancel\", \"theme\": \"Constant price rise / increase\", \"x\": 31.3327579498291, \"y\": 18.195899963378906, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779569, \"response\": \"Price increase is absurd\", \"theme\": \"Constant price rise / increase\", \"x\": 31.325395584106445, \"y\": 16.89089584350586, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779568, \"response\": \"PRICE INCREASE IS TOO MUCH!!\", \"theme\": \"Constant price rise / increase\", \"x\": 31.04446029663086, \"y\": 17.091812133789062, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779567, \"response\": \"Price increase isn't worth it\", \"theme\": \"Constant price rise / increase\", \"x\": 31.08074188232422, \"y\": 16.761545181274414, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779566, \"response\": \"Price increase isnt worth what is offered\", \"theme\": \"Constant price rise / increase\", \"x\": 31.29414939880371, \"y\": 17.139446258544922, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779565, \"response\": \"Price increases and terrible customer service\", \"theme\": \"Constant price rise / increase\", \"x\": 30.501829147338867, \"y\": 18.198806762695312, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779564, \"response\": \"Price increases and charges for people using my subscription\", \"theme\": \"Object to sharing restrictions\", \"x\": 28.638118743896484, \"y\": 18.925891876220703, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779564, \"response\": \"Price increases and charges for people using my subscription\", \"theme\": \"Constant price rise / increase\", \"x\": 28.640071868896484, \"y\": 18.889875411987305, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779563, \"response\": \"Price increases are too often.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.535768508911133, \"y\": 17.039592742919922, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779562, \"response\": \"price increases don't reflect quality of service\", \"theme\": \"Constant price rise / increase\", \"x\": 30.68120574951172, \"y\": 17.86324691772461, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779561, \"response\": \"Price is becoming too high for the quality\", \"theme\": \"Too expensive\", \"x\": 30.72076988220215, \"y\": 17.180574417114258, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779560, \"response\": \"Price is increasing\", \"theme\": \"Constant price rise / increase\", \"x\": 31.73255729675293, \"y\": 16.985679626464844, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779559, \"response\": \"Price is whack.\", \"theme\": \"Too expensive\", \"x\": 30.732006072998047, \"y\": 17.240480422973633, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779558, \"response\": \"Price just keeps climbing\", \"theme\": \"Constant price rise / increase\", \"x\": 31.55402183532715, \"y\": 17.33845329284668, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779557, \"response\": \"Price keeps changing. Benefits don't. Been with you too long for this nonsense.\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 31.183208465576172, \"y\": 17.753780364990234, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779557, \"response\": \"Price keeps changing. Benefits don't. Been with you too long for this nonsense.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.27463722229004, \"y\": 17.718311309814453, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779556, \"response\": \"Price keeps increasing\", \"theme\": \"Constant price rise / increase\", \"x\": 31.745256423950195, \"y\": 17.259632110595703, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779555, \"response\": \"Price keeps rising and service is not as good as it was before.\", \"theme\": \"Constant price rise / increase\", \"x\": 30.560209274291992, \"y\": 18.050777435302734, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779554, \"response\": \"Price raises\", \"theme\": \"Constant price rise / increase\", \"x\": 31.873083114624023, \"y\": 17.016754150390625, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779553, \"response\": \"price too high\", \"theme\": \"Too expensive\", \"x\": 30.53608512878418, \"y\": 17.074312210083008, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779552, \"response\": \"Price went up and I have has since 2010 or Earlier sorry oneday\", \"theme\": \"Constant price rise / increase\", \"x\": 31.11434555053711, \"y\": 17.616527557373047, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779551, \"response\": \"Prices are going up\", \"theme\": \"Constant price rise / increase\", \"x\": 31.52889633178711, \"y\": 17.394166946411133, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779550, \"response\": \"Prices are rising to much. This is the second time.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.65215492248535, \"y\": 17.203275680541992, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779549, \"response\": \"Prices are up in everything\", \"theme\": \"Constant price rise / increase\", \"x\": 31.477516174316406, \"y\": 17.329601287841797, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779548, \"response\": \"Prices continue to go up, and yet you continue to try to squeeze even more money out of people\", \"theme\": \"Constant price rise / increase\", \"x\": 31.6924991607666, \"y\": 17.523019790649414, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779547, \"response\": \"Raising prices after a 40% profit increase last year and starting to charge for additional profiles is just greedy.\", \"theme\": \"Object to sharing restrictions\", \"x\": 31.725257873535156, \"y\": 16.498693466186523, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779547, \"response\": \"Raising prices after a 40% profit increase last year and starting to charge for additional profiles is just greedy.\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 31.84247589111328, \"y\": 16.497467041015625, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779547, \"response\": \"Raising prices after a 40% profit increase last year and starting to charge for additional profiles is just greedy.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.704233169555664, \"y\": 16.472761154174805, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779546, \"response\": \"Barely use the service, money down the drain\", \"theme\": \"Don't use it enough / anymore\", \"x\": 29.816938400268555, \"y\": 18.029296875, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779545, \"response\": \"Rarely used\", \"theme\": \"Don't use it enough / anymore\", \"x\": 28.962167739868164, \"y\": 17.529499053955078, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779544, \"response\": \"Rate increase and garbage customer service, do you even care about your customers?\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 30.129051208496094, \"y\": 18.55642318725586, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779544, \"response\": \"Rate increase and garbage customer service, do you even care about your customers?\", \"theme\": \"Constant price rise / increase\", \"x\": 30.182771682739258, \"y\": 18.44005584716797, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779410, \"response\": \"You are about to charge for have extra subscriptions. Me and my family have different taste but I pay my bill, it\\ufffds extortion and you\\ufffdre a disgusting and greedy company.\", \"theme\": \"Object to family/household restriction\", \"x\": 27.98121452331543, \"y\": 19.034204483032227, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779410, \"response\": \"You are about to charge for have extra subscriptions. Me and my family have different taste but I pay my bill, it\\ufffds extortion and you\\ufffdre a disgusting and greedy company.\", \"theme\": \"Object to additional charges\", \"x\": 27.960159301757812, \"y\": 19.051008224487305, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779410, \"response\": \"You are about to charge for have extra subscriptions. Me and my family have different taste but I pay my bill, it\\ufffds extortion and you\\ufffdre a disgusting and greedy company.\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 27.869749069213867, \"y\": 19.119518280029297, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779409, \"response\": \"you are constantly raising prices. i will take my business elsewhere\", \"theme\": \"Prefer competition\", \"x\": 32.028385162353516, \"y\": 17.995939254760742, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779409, \"response\": \"you are constantly raising prices. i will take my business elsewhere\", \"theme\": \"Constant price rise / increase\", \"x\": 31.929262161254883, \"y\": 18.072969436645508, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779408, \"response\": \"You are going up on prices\", \"theme\": \"Constant price rise / increase\", \"x\": 31.220705032348633, \"y\": 17.53374481201172, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779407, \"response\": \"You are money hungry\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 28.72043228149414, \"y\": 15.86383056640625, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779406, \"response\": \"You are politically biased.\", \"theme\": null, \"x\": 29.399629592895508, \"y\": 17.1103572845459, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779405, \"response\": \"you aren't focused on customers anymore\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 30.11305809020996, \"y\": 18.511402130126953, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779404, \"response\": \"You charge too much\", \"theme\": \"Too expensive\", \"x\": 29.662141799926758, \"y\": 17.563278198242188, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779403, \"response\": \"You continue to raise your prices\", \"theme\": \"Constant price rise / increase\", \"x\": 31.92435073852539, \"y\": 17.951576232910156, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779402, \"response\": \"You guys are making business decisions that don\\ufffdt make sense at a time when it doesn\\ufffdt make sense. Make sense, and we\\ufffdll resubscribe.\", \"theme\": null, \"x\": 29.215856552124023, \"y\": 18.803272247314453, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779401, \"response\": \"You guys keep raising the prices\", \"theme\": \"Constant price rise / increase\", \"x\": 31.866987228393555, \"y\": 17.734180450439453, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779400, \"response\": \"You have gotten too greedy and raised the price too many times\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 31.103225708007812, \"y\": 17.36628532409668, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779400, \"response\": \"You have gotten too greedy and raised the price too many times\", \"theme\": \"Constant price rise / increase\", \"x\": 31.170278549194336, \"y\": 17.178686141967773, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779399, \"response\": \"you just keep raising the price\", \"theme\": \"Constant price rise / increase\", \"x\": 31.827760696411133, \"y\": 17.95078468322754, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779398, \"response\": \"You keep adding fees and new prices, I don\\ufffdt really want it no more\", \"theme\": \"Constant price rise / increase\", \"x\": 30.94732666015625, \"y\": 18.206218719482422, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779396, \"response\": \"You keep increasing prices.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.59269905090332, \"y\": 17.670795440673828, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779395, \"response\": \"You keep jacking the price up every 12 days.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.634918212890625, \"y\": 17.644264221191406, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779394, \"response\": \"You keep raising prices and are now charging extra for other people using your subscription, other services are better and cheaper and the only reason I kept it was for the other people using it so if you\\ufffdre gonna charge for that I\\ufffdm out\", \"theme\": \"Prefer competition\", \"x\": 28.41676139831543, \"y\": 18.899091720581055, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779394, \"response\": \"You keep raising prices and are now charging extra for other people using your subscription, other services are better and cheaper and the only reason I kept it was for the other people using it so if you\\ufffdre gonna charge for that I\\ufffdm out\", \"theme\": \"Object to additional charges\", \"x\": 28.375812530517578, \"y\": 18.95866584777832, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779394, \"response\": \"You keep raising prices and are now charging extra for other people using your subscription, other services are better and cheaper and the only reason I kept it was for the other people using it so if you\\ufffdre gonna charge for that I\\ufffdm out\", \"theme\": \"Constant price rise / increase\", \"x\": 28.459630966186523, \"y\": 18.94078826904297, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779393, \"response\": \"You keep raising prices. it's not my fault that you don't have enough customers and I have to pay the price. It's just not worth it to keep you.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.7081298828125, \"y\": 18.183441162109375, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779392, \"response\": \"You keep raising the damn price. I'm not made of money.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.881376266479492, \"y\": 18.004003524780273, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779391, \"response\": \"You keep upping the price and now i cant pay\", \"theme\": \"Constant price rise / increase\", \"x\": 31.35258674621582, \"y\": 17.75520896911621, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779390, \"response\": \"You need to stop increasing the price on long time users.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.270111083984375, \"y\": 17.62799072265625, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779389, \"response\": \"You raise prices and nothing is new. Nothing new.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.84027671813965, \"y\": 17.49686622619629, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779388, \"response\": \"You raised the price\", \"theme\": \"Constant price rise / increase\", \"x\": 31.45448875427246, \"y\": 17.847875595092773, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779387, \"response\": \"You raised your price almost 50%. I also don\\ufffdt like the fact that you offer the price I used to pay once I tried to cancel. Shady!\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 31.46337890625, \"y\": 18.267780303955078, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779387, \"response\": \"You raised your price almost 50%. I also don\\ufffdt like the fact that you offer the price I used to pay once I tried to cancel. Shady!\", \"theme\": \"Constant price rise / increase\", \"x\": 31.39761734008789, \"y\": 18.283674240112305, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779386, \"response\": \"You raised your prices again\", \"theme\": \"Constant price rise / increase\", \"x\": 31.47442626953125, \"y\": 17.98372459411621, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779385, \"response\": \"You want to charge me for my kids using MY subscription, how is that even fair?\", \"theme\": \"Object to family/household restriction\", \"x\": 27.95064926147461, \"y\": 19.101652145385742, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779384, \"response\": \"You're being greedy at every opportunity and I won't support it\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 30.572608947753906, \"y\": 16.362197875976562, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779383, \"response\": \"You're being greedy. If you cared about us, you wouldn't keep hiking up prices that were high to begin with. You'll only understand what this means when enough of us leave. \", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 31.99278450012207, \"y\": 17.65575408935547, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779382, \"response\": \"You're not going to allow family sharing\", \"theme\": \"Object to family/household restriction\", \"x\": 27.02819061279297, \"y\": 18.3253116607666, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779381, \"response\": \"You\\ufffdre just greedy\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 30.54021644592285, \"y\": 16.359567642211914, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779380, \"response\": \"Your charging for sharing. \\\"SHARING IS CARING!!\\\"\", \"theme\": \"Object to sharing restrictions\", \"x\": 27.566804885864258, \"y\": 18.87531852722168, \"cluster\": 0, \"keywords\": \"time, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779379, \"response\": \"Your company has far too many price increases. It seems like year after year or bi-annually you are increasing prices. Too much. I\\ufffdll consider other entertaining options.\", \"theme\": \"Prefer competition\", \"x\": 31.40212059020996, \"y\": 16.780460357666016, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779379, \"response\": \"Your company has far too many price increases. It seems like year after year or bi-annually you are increasing prices. Too much. I\\ufffdll consider other entertaining options.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.531414031982422, \"y\": 16.965845108032227, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779378, \"response\": \"Your constant price creep is why. I keep paying more for less. I'm done.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.6988525390625, \"y\": 17.83050537109375, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779377, \"response\": \"your corporate greed\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 30.340574264526367, \"y\": 16.314014434814453, \"cluster\": 1, \"keywords\": \"budget, financial, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779376, \"response\": \"Your new price system and raised rates are not workable for me\", \"theme\": \"Constant price rise / increase\", \"x\": 30.909366607666016, \"y\": 18.02134132385254, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779375, \"response\": \"Your price change buggin\", \"theme\": \"Constant price rise / increase\", \"x\": 31.22465705871582, \"y\": 17.671743392944336, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779374, \"response\": \"your price hikes are absurd\", \"theme\": \"Constant price rise / increase\", \"x\": 31.343608856201172, \"y\": 17.371440887451172, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779373, \"response\": \"Your price is just not worth keeping anymore especially with the pop up currently shoves iny face forcing me to make a choice for the more expensive subscription. So you lost a subscriber have a nice life\", \"theme\": \"Too expensive\", \"x\": 28.339561462402344, \"y\": 18.80447006225586, \"cluster\": 2, \"keywords\": \"extra, family, different, subscriptions, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779372, \"response\": \"Your pricing is terrible. You keep increasing prices and the addition of sharing charges is greedy.\", \"theme\": \"Object to sharing restrictions\", \"x\": 29.481948852539062, \"y\": 19.041603088378906, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779372, \"response\": \"Your pricing is terrible. You keep increasing prices and the addition of sharing charges is greedy.\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 29.47457504272461, \"y\": 19.090787887573242, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779372, \"response\": \"Your pricing is terrible. You keep increasing prices and the addition of sharing charges is greedy.\", \"theme\": \"Constant price rise / increase\", \"x\": 29.458873748779297, \"y\": 19.089725494384766, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779371, \"response\": \"Your profits are up and you're *raising* my price? Are you kidding me?\", \"theme\": \"Constant price rise / increase\", \"x\": 32.05545425415039, \"y\": 17.98197364807129, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779370, \"response\": \"Your rates are higher than others who do the same thing\", \"theme\": \"Prefer competition\", \"x\": 30.52712059020996, \"y\": 18.199207305908203, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779370, \"response\": \"Your rates are higher than others who do the same thing\", \"theme\": \"Too expensive\", \"x\": 30.52328109741211, \"y\": 18.119211196899414, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779369, \"response\": \"Your stupid price hike again\", \"theme\": \"Constant price rise / increase\", \"x\": 31.12220573425293, \"y\": 17.49244499206543, \"cluster\": 3, \"keywords\": \"raising, increases, increase, prices, price\"}]}}, {\"mode\": \"vega-lite\"});\n",
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"source": [
"#### Tags without Stopwords\n",
"\n",
"Here we process each response, removing stopwords and lemmatizing the responses"
],
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"response_df['cluster'] = generate_clusters(n_clusters=4)\n",
"response_df = generate_tags(df = response_df, process_data = True)\n",
"\n",
"\n",
"generate_cluster_plot(dataframe = response_df,\n",
" legend_fields = ['cluster', 'keywords'],\n",
" tooltip_fields = ['response','keywords', 'cluster'],\n",
" color_field= 'keywords',\n",
" title = 'Clustering Customer Responses for Churn Analysis - Cluster Tags')"
],
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moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779811, \"response\": \"Getting through cell provider\", \"theme\": null, \"x\": 27.394304275512695, \"y\": 18.49049186706543, \"cluster\": 0, \"keywords\": \"month, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779968, \"response\": \"Budget cuts\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.403881072998047, \"y\": 15.182365417480469, \"cluster\": 1, \"keywords\": \"financial, cut, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779967, \"response\": \"Cannot have multiple users\", \"theme\": \"Object to sharing restrictions\", \"x\": 27.190444946289062, \"y\": 18.296457290649414, \"cluster\": 0, \"keywords\": \"month, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779966, \"response\": \"cost has risen too much too quickly\", \"theme\": 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\"keywords\": \"month, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779962, \"response\": \"duplicate subscriptions\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.376066207885742, \"y\": 19.423219680786133, \"cluster\": 2, \"keywords\": \"extra, family, different, ha, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779961, \"response\": \"Financial Difficulty\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.377357482910156, \"y\": 15.255457878112793, \"cluster\": 1, \"keywords\": \"financial, cut, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779960, \"response\": \"Getting old\", \"theme\": null, \"x\": 26.435773849487305, \"y\": 15.894251823425293, \"cluster\": 0, \"keywords\": \"month, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779959, \"response\": \"I am connected through my service provider\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 27.498085021972656, \"y\": 18.560022354125977, \"cluster\": 0, \"keywords\": \"month, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779958, \"response\": \"I just moved use it, as you can see by my time in the last many months\", \"theme\": \"Moving / changing locations\", \"x\": 26.1607723236084, \"y\": 16.431442260742188, \"cluster\": 0, \"keywords\": \"month, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779957, \"response\": \"I need to change country of billing\", \"theme\": \"Making changes to payment / billing\", \"x\": 27.43511199951172, \"y\": 17.619462966918945, \"cluster\": 0, \"keywords\": \"month, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779957, \"response\": \"I need to change country of billing\", \"theme\": \"Moving / changing locations\", \"x\": 27.435821533203125, \"y\": 17.65107536315918, \"cluster\": 0, \"keywords\": \"month, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779956, \"response\": \"I need to cut expenses\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.965469360351562, \"y\": 14.951766014099121, \"cluster\": 1, \"keywords\": \"financial, cut, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779955, \"response\": \"I wont support your nonesence.\", \"theme\": \"New policy generally\", \"x\": 29.10320281982422, \"y\": 17.029220581054688, \"cluster\": 0, \"keywords\": \"month, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779954, \"response\": \"I'm moving but will rejoin once I get settled.\", \"theme\": \"Moving / changing locations\", \"x\": 26.14884376525879, \"y\": 16.29201889038086, \"cluster\": 0, \"keywords\": 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\"response\": \"moved to the US - will start again there\", \"theme\": \"Moving / changing locations\", \"x\": 26.38747787475586, \"y\": 16.392642974853516, \"cluster\": 0, \"keywords\": \"month, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779949, \"response\": \"Moved to UK\", \"theme\": \"Moving / changing locations\", \"x\": 26.32528305053711, \"y\": 16.460710525512695, \"cluster\": 0, \"keywords\": \"month, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779948, \"response\": \"moving in with my bf. He has an subscription already.\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.040706634521484, \"y\": 18.614742279052734, \"cluster\": 2, \"keywords\": \"extra, family, different, ha, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779948, \"response\": \"moving in with my bf. 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\"x\": 28.621381759643555, \"y\": 17.523958206176758, \"cluster\": 0, \"keywords\": \"month, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779944, \"response\": \"Personal issues with subscription between users\", \"theme\": \"Object to sharing restrictions\", \"x\": 26.459253311157227, \"y\": 19.57782745361328, \"cluster\": 2, \"keywords\": \"extra, family, different, ha, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779943, \"response\": \"Price gouging\", \"theme\": \"Too expensive\", \"x\": 31.04475212097168, \"y\": 17.699365615844727, \"cluster\": 3, \"keywords\": \"increasing, hike, raising, increase, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779942, \"response\": \"Prices keep going upward it is now too much expensive for me unfortunately.\", \"theme\": \"Too expensive\", \"x\": 31.1226749420166, \"y\": 17.607797622680664, \"cluster\": 3, \"keywords\": \"increasing, hike, raising, increase, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779942, \"response\": \"Prices keep going upward it is now too much expensive for me unfortunately.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.143648147583008, \"y\": 17.60208511352539, \"cluster\": 3, \"keywords\": \"increasing, hike, raising, increase, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779941, \"response\": \"sick of being ripped off LOL\", \"theme\": \"Too expensive\", \"x\": 30.273393630981445, \"y\": 17.088455200195312, \"cluster\": 1, \"keywords\": \"financial, cut, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779940, \"response\": \"Started Charging Taxes\", \"theme\": null, \"x\": 28.997726440429688, \"y\": 17.963653564453125, \"cluster\": 1, \"keywords\": \"financial, cut, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779939, \"response\": \"Summer activities = better health\", \"theme\": null, \"x\": 27.5435848236084, \"y\": 15.249807357788086, \"cluster\": 0, \"keywords\": \"month, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779938, \"response\": \"taking a break will be back\", \"theme\": \"Temporary break from platform\", \"x\": 27.023714065551758, \"y\": 15.720640182495117, \"cluster\": 0, \"keywords\": \"month, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779937, \"response\": \"The price hikes are getting out of hand for the lack of selection\", \"theme\": \"Constant price rise / increase\", \"x\": 31.236310958862305, \"y\": 17.088977813720703, \"cluster\": 3, \"keywords\": \"increasing, hike, raising, increase, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779936, \"response\": \"This is temporary\", \"theme\": \"Temporary break from platform\", \"x\": 27.41529083251953, \"y\": 16.879087448120117, \"cluster\": 0, \"keywords\": \"month, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779935, \"response\": \"To expensive compared to others so switching\", \"theme\": \"Prefer competition\", \"x\": 30.0654354095459, \"y\": 16.725629806518555, \"cluster\": 1, \"keywords\": \"financial, cut, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779935, \"response\": \"To expensive compared to others so switching\", \"theme\": \"Too expensive\", \"x\": 30.032182693481445, \"y\": 16.669326782226562, \"cluster\": 1, \"keywords\": \"financial, cut, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779934, \"response\": \"Trying to cut back\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.066024780273438, \"y\": 15.184929847717285, \"cluster\": 0, \"keywords\": \"month, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779933, \"response\": \"user passed away\", \"theme\": \"Account owner passed away\", \"x\": 26.586767196655273, \"y\": 17.418703079223633, \"cluster\": 0, \"keywords\": \"month, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779932, \"response\": \"Will return\", \"theme\": \"Temporary break from platform\", \"x\": 27.125431060791016, \"y\": 16.473953247070312, \"cluster\": 0, \"keywords\": \"month, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779931, \"response\": \"With frequent price increases, no longer a good value\", \"theme\": \"Constant price rise / increase\", \"x\": 32.08525085449219, \"y\": 16.979915618896484, \"cluster\": 3, \"keywords\": \"increasing, hike, raising, increase, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779930, \"response\": \"You keep upping prices by huge amounts\", \"theme\": \"Constant price rise / increase\", \"x\": 31.680782318115234, \"y\": 17.656723022460938, \"cluster\": 3, \"keywords\": \"increasing, hike, raising, increase, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779929, \"response\": \"2 price increases in 4 months has pushed me over the edge\", \"theme\": \"Constant price rise / increase\", \"x\": 31.922300338745117, \"y\": 17.250890731811523, \"cluster\": 3, \"keywords\": \"increasing, hike, raising, increase, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779928, \"response\": \"3 months out of town\", \"theme\": \"Temporary break from platform\", \"x\": 26.901281356811523, \"y\": 16.18910789489746, \"cluster\": 0, \"keywords\": \"month, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779927, \"response\": \"3rd price increase\", \"theme\": \"Constant price rise / increase\", \"x\": 31.84917640686035, \"y\": 16.902381896972656, \"cluster\": 3, \"keywords\": \"increasing, hike, raising, increase, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779926, \"response\": \"A 20% increase is something I'm not willing to support. Options are not great for the price.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.08875274658203, \"y\": 16.851816177368164, \"cluster\": 3, \"keywords\": \"increasing, hike, raising, increase, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779925, \"response\": \"subscription compromised\", \"theme\": \"Account gets hacked\", \"x\": 26.970067977905273, \"y\": 19.902067184448242, \"cluster\": 2, \"keywords\": \"extra, family, different, ha, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779924, \"response\": \"subscription hacked\", \"theme\": \"Account gets hacked\", \"x\": 26.987510681152344, \"y\": 19.88074493408203, \"cluster\": 2, \"keywords\": \"extra, family, different, ha, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779923, \"response\": \"subscription hacked too hard to fix\", \"theme\": \"Account gets hacked\", \"x\": 27.125755310058594, \"y\": 19.876514434814453, \"cluster\": 2, \"keywords\": \"extra, family, different, ha, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779922, \"response\": \"subscription owner passed away\", \"theme\": \"Account owner passed away\", \"x\": 26.543577194213867, \"y\": 17.967159271240234, \"cluster\": 2, \"keywords\": \"extra, family, different, ha, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779921, \"response\": \"subscription sharing crackdown\", \"theme\": \"Object to sharing restrictions\", \"x\": 27.076873779296875, \"y\": 19.443971633911133, \"cluster\": 2, \"keywords\": \"extra, family, different, ha, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779920, \"response\": \"Added charges and fees\", \"theme\": \"Object to additional charges\", \"x\": 29.130443572998047, \"y\": 18.312992095947266, \"cluster\": 3, \"keywords\": \"increasing, hike, raising, increase, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779919, \"response\": \"Others offer better services for lesser prices\", \"theme\": \"Prefer competition\", \"x\": 30.245737075805664, \"y\": 18.060808181762695, \"cluster\": 3, \"keywords\": \"increasing, hike, raising, increase, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779918, \"response\": \"back to piracy with these prices.\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 30.3837833404541, \"y\": 17.53602409362793, \"cluster\": 3, \"keywords\": \"increasing, hike, raising, increase, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779917, \"response\": \"Bad economy\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.781770706176758, \"y\": 15.606472969055176, \"cluster\": 1, \"keywords\": \"financial, cut, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779916, \"response\": \"Be back on payday\", \"theme\": \"Temporary break from platform\", \"x\": 27.618013381958008, \"y\": 16.471494674682617, \"cluster\": 0, \"keywords\": \"month, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779915, \"response\": \"Because I can\\ufffdt share with my grandkids out of stay without you charging me extra.\", \"theme\": \"Object to family/household restriction\", \"x\": 27.772947311401367, \"y\": 18.76885986328125, \"cluster\": 0, \"keywords\": \"month, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779915, \"response\": \"Because I can\\ufffdt share with my grandkids out of stay without you charging me extra.\", \"theme\": \"Object to sharing restrictions\", \"x\": 27.815690994262695, \"y\": 18.850643157958984, \"cluster\": 0, \"keywords\": \"month, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779914, \"response\": \"Because I was not allowed to pay my bill after my credit card was compromised. I wanted to have my bill charged to my bank subscription automatically but that is not an option I was told. So, I\\ufffdll just do without it.\", \"theme\": \"Problems with billing\", \"x\": 27.75321388244629, \"y\": 19.217327117919922, \"cluster\": 2, \"keywords\": \"extra, family, different, ha, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779913, \"response\": \"Because prices are raising without any differences or improvements\", \"theme\": \"Constant price rise / increase\", \"x\": 31.858476638793945, \"y\": 17.085800170898438, \"cluster\": 3, \"keywords\": \"increasing, hike, raising, increase, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779912, \"response\": \"Because y\\ufffdall keep stealing money from me and I haven\\ufffdt been on in years\", \"theme\": \"Corporate greed / taking advantage of customers\", \"x\": 28.16065788269043, \"y\": 19.045547485351562, \"cluster\": 0, \"keywords\": \"month, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779911, \"response\": \"Because you guys want to stop people from sharing something that they pay for. Just stop.\", \"theme\": \"Object to sharing restrictions\", \"x\": 28.568119049072266, \"y\": 19.314435958862305, \"cluster\": 2, \"keywords\": \"extra, family, different, ha, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779910, \"response\": \"Behind on finances\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.54949188232422, \"y\": 15.3506498336792, \"cluster\": 1, \"keywords\": \"financial, cut, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779909, \"response\": \"Billing\", \"theme\": \"Problems with billing\", \"x\": 27.598134994506836, \"y\": 17.87234878540039, \"cluster\": 2, \"keywords\": \"extra, family, different, ha, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779908, \"response\": \"Billing trouble\", \"theme\": \"Problems with billing\", \"x\": 27.5476016998291, \"y\": 17.98168182373047, \"cluster\": 2, \"keywords\": \"extra, family, different, ha, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779907, \"response\": \"Bills\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.923547744750977, \"y\": 15.436640739440918, \"cluster\": 1, \"keywords\": \"financial, cut, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779906, \"response\": \"Boyfriend has subscription\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.592235565185547, \"y\": 18.64130401611328, \"cluster\": 2, \"keywords\": \"extra, family, different, ha, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779905, \"response\": \"Boyfriends subscription\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.719911575317383, \"y\": 18.80306625366211, \"cluster\": 2, \"keywords\": \"extra, family, different, ha, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779904, \"response\": \"Budget\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.57785987854004, \"y\": 15.691018104553223, \"cluster\": 1, \"keywords\": \"financial, cut, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779903, \"response\": \"Budget :(\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.51384162902832, \"y\": 15.936114311218262, \"cluster\": 1, \"keywords\": \"financial, cut, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779902, \"response\": \"budget cutbacks\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.33251190185547, \"y\": 15.155874252319336, \"cluster\": 1, \"keywords\": \"financial, cut, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779901, \"response\": \"budget cuts\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.28165626525879, \"y\": 15.142152786254883, \"cluster\": 1, \"keywords\": \"financial, cut, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779900, \"response\": \"Budget issues\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.41358184814453, \"y\": 15.239913940429688, \"cluster\": 1, \"keywords\": \"financial, cut, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779899, \"response\": \"Budget Tightening, Will Return AgainLater\", \"theme\": \"Temporary break from platform\", \"x\": 29.284759521484375, \"y\": 15.410642623901367, \"cluster\": 1, \"keywords\": \"financial, cut, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779899, \"response\": \"Budget Tightening, Will Return AgainLater\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.35228729248047, \"y\": 15.356217384338379, \"cluster\": 1, \"keywords\": \"financial, cut, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779898, \"response\": \"Budgeting\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.249387741088867, \"y\": 15.385656356811523, \"cluster\": 1, \"keywords\": \"financial, cut, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779897, \"response\": \"Budgeting\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.205121994018555, \"y\": 15.41912841796875, \"cluster\": 1, \"keywords\": \"financial, cut, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779896, \"response\": \"Business subscription is taking over\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 27.224634170532227, \"y\": 19.33734893798828, \"cluster\": 2, \"keywords\": \"extra, family, different, ha, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779895, \"response\": \"Can't afford it at this time.\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.51661491394043, \"y\": 16.2445068359375, \"cluster\": 1, \"keywords\": \"financial, cut, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779894, \"response\": \"Can't afford it right now\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.56778335571289, \"y\": 16.151935577392578, \"cluster\": 1, \"keywords\": \"financial, cut, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779893, \"response\": \"Can't afford right now.\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.798503875732422, \"y\": 16.282922744750977, \"cluster\": 1, \"keywords\": \"financial, cut, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779892, \"response\": \"can't justify the charge increase\", \"theme\": \"Constant price rise / increase\", \"x\": 30.83291244506836, \"y\": 17.57135009765625, \"cluster\": 3, \"keywords\": \"increasing, hike, raising, increase, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779891, \"response\": \"can\\ufffdt afford\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.48984718322754, \"y\": 16.159448623657227, \"cluster\": 1, \"keywords\": \"financial, cut, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779890, \"response\": \"Can\\ufffdt afford it\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.65479278564453, \"y\": 16.381656646728516, \"cluster\": 1, \"keywords\": \"financial, cut, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779889, \"response\": \"Can\\ufffdt afford it anymore thanks to inflation caused by president Biden\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.196279525756836, \"y\": 16.254823684692383, \"cluster\": 1, \"keywords\": \"financial, cut, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779888, \"response\": \"Can\\ufffdt afford right now\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.538917541503906, \"y\": 16.189624786376953, \"cluster\": 1, \"keywords\": \"financial, cut, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779887, \"response\": \"Can\\ufffdt pay this month\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 27.97246742248535, \"y\": 16.674623489379883, \"cluster\": 0, \"keywords\": \"month, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779886, \"response\": \"Cannot afford\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.603445053100586, \"y\": 16.042980194091797, \"cluster\": 1, \"keywords\": \"financial, cut, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779885, \"response\": \"Cannot afford it any longer\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.599971771240234, \"y\": 16.409666061401367, \"cluster\": 1, \"keywords\": \"financial, cut, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779884, \"response\": \"Cannot get multiple billings stopped\", \"theme\": \"Problems with billing\", \"x\": 27.17207908630371, \"y\": 18.837331771850586, \"cluster\": 0, \"keywords\": \"month, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779883, \"response\": \"cannot pay\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.177885055541992, \"y\": 16.496755599975586, \"cluster\": 0, \"keywords\": \"month, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779882, \"response\": \"Cant charge that for what you got\", \"theme\": \"Too expensive\", \"x\": 29.181705474853516, \"y\": 17.789642333984375, \"cluster\": 0, \"keywords\": \"month, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779881, \"response\": \"Change of price\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 31.720958709716797, \"y\": 17.386905670166016, \"cluster\": 3, \"keywords\": \"increasing, hike, raising, increase, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779880, \"response\": \"Change payment date.\", \"theme\": \"Making changes to payment / billing\", \"x\": 27.68407440185547, \"y\": 17.394906997680664, \"cluster\": 0, \"keywords\": \"month, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779879, \"response\": \"Change to new country\", \"theme\": \"Moving / changing locations\", \"x\": 26.36838150024414, \"y\": 16.518545150756836, \"cluster\": 0, \"keywords\": \"month, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779878, \"response\": \"Changing subscription\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.743986129760742, \"y\": 19.314876556396484, \"cluster\": 2, \"keywords\": \"extra, family, different, ha, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779877, \"response\": \"changing bank will resume when thats done\", \"theme\": \"Temporary break from platform\", \"x\": 27.450668334960938, \"y\": 16.861982345581055, \"cluster\": 0, \"keywords\": \"month, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779876, \"response\": \"changing billing date\", \"theme\": \"Making changes to payment / billing\", \"x\": 27.57544708251953, \"y\": 17.66378402709961, \"cluster\": 0, \"keywords\": \"month, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779875, \"response\": \"charging for sharing subscriptions\", \"theme\": \"Object to sharing restrictions\", \"x\": 27.605562210083008, \"y\": 19.212678909301758, \"cluster\": 2, \"keywords\": \"extra, family, different, ha, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779874, \"response\": \"Charging me for sharing subscriptions\", \"theme\": \"Object to sharing restrictions\", \"x\": 27.565757751464844, \"y\": 19.20484733581543, \"cluster\": 2, \"keywords\": \"extra, family, different, ha, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779873, \"response\": \"combine households. Only need one subscription.\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.119779586791992, \"y\": 19.078706741333008, \"cluster\": 2, \"keywords\": \"extra, family, different, ha, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779872, \"response\": \"combined with fiance\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.065052032470703, \"y\": 17.955366134643555, \"cluster\": 0, \"keywords\": \"month, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779871, \"response\": \"consolidating subscriptions after getting got married\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.10102081298828, \"y\": 18.55422592163086, \"cluster\": 2, \"keywords\": \"extra, family, different, ha, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779870, \"response\": \"Constant price increases\", \"theme\": \"Constant price rise / increase\", \"x\": 32.119537353515625, \"y\": 16.771757125854492, \"cluster\": 3, \"keywords\": \"increasing, hike, raising, increase, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779869, \"response\": \"constant price increases\", \"theme\": \"Constant price rise / increase\", \"x\": 32.114166259765625, \"y\": 16.731245040893555, \"cluster\": 3, \"keywords\": \"increasing, hike, raising, increase, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779868, \"response\": \"Constant price increases.\", \"theme\": \"Constant price rise / increase\", \"x\": 31.907928466796875, \"y\": 16.660415649414062, \"cluster\": 3, \"keywords\": \"increasing, hike, raising, increase, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779867, \"response\": \"constantly raising monthly fees\", \"theme\": \"Constant price rise / increase\", \"x\": 28.94982147216797, \"y\": 18.53478240966797, \"cluster\": 3, \"keywords\": \"increasing, hike, raising, increase, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779866, \"response\": \"Continously raising of prices and restriction on services\", \"theme\": \"Constant price rise / increase\", \"x\": 30.91144371032715, \"y\": 18.307937622070312, \"cluster\": 3, \"keywords\": \"increasing, hike, raising, increase, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779865, \"response\": \"Continual Price Increases\", \"theme\": \"Constant price rise / increase\", \"x\": 32.09584045410156, \"y\": 16.89698600769043, \"cluster\": 3, \"keywords\": \"increasing, hike, raising, increase, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779864, \"response\": \"Continual price increases\", \"theme\": \"Constant price rise / increase\", \"x\": 32.20009994506836, \"y\": 16.960227966308594, \"cluster\": 3, \"keywords\": \"increasing, hike, raising, increase, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779863, \"response\": \"Continually increasing Price point while delivering little new value.\", \"theme\": \"Constant price rise / increase\", \"x\": 32.05311584472656, \"y\": 17.12318229675293, \"cluster\": 3, \"keywords\": \"increasing, hike, raising, increase, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779862, \"response\": \"Continuing price increases\", \"theme\": \"Constant price rise / increase\", \"x\": 32.00265121459961, \"y\": 16.914291381835938, \"cluster\": 3, \"keywords\": \"increasing, hike, raising, increase, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779861, \"response\": \"Continuous price increases\", \"theme\": \"Constant price rise / increase\", \"x\": 32.04331588745117, \"y\": 16.789350509643555, \"cluster\": 3, \"keywords\": \"increasing, hike, raising, increase, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779860, \"response\": \"cost keeps going up\", \"theme\": \"Constant price rise / increase\", \"x\": 31.427852630615234, \"y\": 17.40135383605957, \"cluster\": 3, \"keywords\": \"increasing, hike, raising, increase, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779859, \"response\": \"Cost way tooo much\", \"theme\": \"Too expensive\", \"x\": 30.004863739013672, \"y\": 16.91429901123047, \"cluster\": 1, \"keywords\": \"financial, cut, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779858, \"response\": \"Cost went up and quality went down.\", \"theme\": \"Constant price rise / increase\", \"x\": 30.819978713989258, \"y\": 17.46828842163086, \"cluster\": 3, \"keywords\": \"increasing, hike, raising, increase, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779857, \"response\": \"Costs\", \"theme\": \"Too expensive\", \"x\": 29.86881446838379, \"y\": 16.34946060180664, \"cluster\": 1, \"keywords\": \"financial, cut, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779856, \"response\": \"Costs keep rising\", \"theme\": \"Constant price rise / increase\", \"x\": 31.384822845458984, \"y\": 16.939884185791016, \"cluster\": 3, \"keywords\": \"increasing, hike, raising, increase, price\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779855, \"response\": \"Covid has me broke\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 27.86586570739746, \"y\": 15.70332145690918, \"cluster\": 0, \"keywords\": \"month, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779854, \"response\": \"Currently reside with family\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.06410026550293, \"y\": 16.92236328125, \"cluster\": 0, \"keywords\": \"month, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779853, \"response\": \"Cutting costs\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.52854347229004, \"y\": 15.097941398620605, \"cluster\": 1, \"keywords\": \"financial, cut, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779852, \"response\": \"Cutting out unnecessary expenses\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.10038948059082, \"y\": 14.852702140808105, \"cluster\": 1, \"keywords\": \"financial, cut, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779851, \"response\": \"Cutting spending\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 29.322723388671875, \"y\": 15.248969078063965, \"cluster\": 1, \"keywords\": \"financial, cut, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779850, \"response\": \"Death of account holder\", \"theme\": \"Account owner passed away\", \"x\": 26.555456161499023, \"y\": 17.529651641845703, \"cluster\": 0, \"keywords\": \"month, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779849, \"response\": \"Death in Family.\", \"theme\": \"Account owner passed away\", \"x\": 26.56793975830078, \"y\": 17.115795135498047, \"cluster\": 0, \"keywords\": \"month, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779848, \"response\": \"DEATH OF SPOUSE\", \"theme\": \"Account owner passed away\", \"x\": 26.342086791992188, \"y\": 17.409503936767578, \"cluster\": 0, \"keywords\": \"month, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779847, \"response\": \"Divorce\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.238882064819336, \"y\": 17.793930053710938, \"cluster\": 0, \"keywords\": \"month, taking, need, moving, break\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779846, \"response\": \"divorce - I will be back on my own subscription\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.26346778869629, \"y\": 18.342239379882812, \"cluster\": 2, \"keywords\": \"extra, family, different, ha, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779772, \"response\": \"I got married and my husband and I don't need two memberships\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.702983856201172, \"y\": 18.410564422607422, \"cluster\": 2, \"keywords\": \"extra, family, different, ha, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779771, \"response\": \"I had 2 subscriptions set up.\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.599529266357422, \"y\": 19.054201126098633, \"cluster\": 2, \"keywords\": \"extra, family, different, ha, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779770, \"response\": \"I have amercian subscription but live in Poland\", \"theme\": \"Moving / changing locations\", \"x\": 26.67245864868164, \"y\": 19.058584213256836, \"cluster\": 2, \"keywords\": \"extra, family, different, ha, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779769, \"response\": \"I have another subscription\", \"theme\": \"Consolidating / shifting accounts\", \"x\": 26.72475242614746, \"y\": 18.980270385742188, \"cluster\": 2, \"keywords\": \"extra, family, different, ha, subscription\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779768, \"response\": \"I have high medical bills.\", \"theme\": \"Reducing expenses / financial constraints\", \"x\": 28.712949752807617, \"y\": 15.084542274475098, \"cluster\": 1, \"keywords\": \"financial, cut, afford, expensive, money\"}, {\"question\": \"Why are you cancelling?\", \"respondent_id\": 1779767, \"response\": \"I have to cut back due to high gas prices\", \"theme\": \
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