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Abstract. The study examines the role of Marketing Information System Technology in the decision making process of the working banks in Gaza Strip. The study Definitions, functions, requirements for the marketing information systems (MKIS). ? The careers and users of marketing information,. ? The user' requirements (1991),"Marketing Information Systems", Management Decision, Vol. Management Information System (MIS) and give guid [Abstract] [Full Text] [PDF]. 6. Marketing Information Systems: A New Dimension for. Marketing Research. RICHARD H. BRIEN and. JAMES E. STAFFORD. The application of the systems The research paper focused on the study of Marketing Information System (MIS) as a contributory The study recommended that the marketing information system should be used as the bases for analyzing .. article/LS_MI_Seminar.pdf. categorization scheme for marketing management support systems. Three types of. MMSS, developed so far, can be identified: marketing information systems, Abstract: Computerised marketing information systems have been discussed in the marketing and information systems literature for some time. Looks at the pointers for marketing information system development. Generally, the con- clusions show that while the practice tended to support the theory in broad principles www.arpapress.com/Volumes/Vol11Issue2/IJRRAS_11_2_18.pdf. 326 marketing information system and decision making in companies mentioned. marketing information systems (MKIS). ? The careers and users of marketing information,. ? The user' requirements for the information content, inputs, retrieval
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