the plist

gistfile1.txt

<?xml version="1.0" encoding="UTF-8"?>
<!DOCTYPE plist PUBLIC "-//Apple Computer//DTD PLIST 1.0//EN" "http://www.apple.com/DTDs/PropertyList-1.0.dtd">
<plist version="1.0">
<dict>
        <key>Disabled</key>
        <false/>
        <key>Label</key>
        <string>mj.unicorn.q</string>
        <key>ProgramArguments</key>
        <array>
                <string>/Users/server/.rvm/gems/ruby-1.9.2-head@q/bin/unicorn</string>
                <string>-c</string>
                <string>/Users/server/Sites/Rails/q/config/unicorn.rb</string>
                <string>-E</string>
                <string>production</string>
        </array>
        <key>WorkingDirectory</key>
        <string>/Users/server/Sites/Rails/q</string>
        <key>RunAtLoad</key>
        <true/>
        <key>EnableTransactions</key>
        <false/>
		<key>KeepAlive</key>
		<true/>
</dict>
</plist>

terminal

// not working

$ ~ /Users/server/.rvm/gems/ruby-1.9.2-head@q/bin/unicorn -c /Users/server/Sites/Rails/q/config/unicorn.rb -E production


// working
$ ~ cd /Users/server/Sites/Rails/q
$ ~ /Users/server/.rvm/gems/ruby-1.9.2-head@q/bin/unicorn -c /Users/server/Sites/Rails/q/config/unicorn.rb -E production