Patio11 Enterprise Sales
Hiya guys! Patrick (patio11) here. You asked to get emails from me about making and selling software. Last time we talked about SaaS pricing, focusing on people paying in the tens to hundreds of dollars range. Today, we're going to talk about bigger fish.
A lot of folks have asked me about selling software to Big Freaking Enterprises. Big Freaking Enterprises are utterly price insensitive at price points you are contemplating (all amounts below $500 a month sound like rounding error), and having a few BFE clients grants you social proof to help sell other BFEs and smaller customers, as well. Nobody ever got fired for picking IBM, but if nobody at IBM got fired for picking you, then you must be good enough for Dr. Smith's office, right?
I was under a common engineer misapprehension that BFE sales requires playing golf, inviting clients to steak dinners, and having budgets beyond to reach of small businesses. This