Tuple Labs Software Vendor Models
These are the models of software vendors we use as a starting point for defining sales strategies at Tuple Labs in Austin, Texas. We think of classes of companies in the space differently so that we can best fit our proposals to deliver high ROI and follow our client company business models. You may use this work as long as you comply with the license terms.
It should be noted that many service providers and companies fall into multiple categories, and that the lines are not as clean as defined herein. At larger companies, one often sees different strategic business units operating under entirely different paradigms. Many offerings have features that blur the distinction between these models - these are simple guideline business models.
Finally, this document not meant to be a highly scientific treatment of the different kinds of software businesses. It is meant to be an approachable introduct