##Takeaways
- Early trends: PhotoAlbum, On Demand TV, Games, Photo heavy apps e.g. Airbnb, Education for children
- Apple puts a significant amount of preparation into their presentation. They follow a prompt and all talks follow exact same format.
- It is early for tvOS but the constraints are interesting. Always connected device, need to access much bigger volume of resources.
- Emphasize making an app designed for living room
- tvOS app store has about 40% paid apps as opposed to 10% on iOS, but early to draw conclusion.
- The framework provides utilites tailored specific to tv experiences, subtitles, playback, ratings, product catalogue information etc.
##INTRO