Response to Vibhu Norby’s post: Why We’re Pivoting from Mobile-first to Web-first
My TL;DR
An ad-revenue based mobile app necessitates a fast-growth strategy that pushes high volumes of new users. The tools to optimize that conversion funnel (a/b testing) don’t work on mobile because of the clunky update process. With all the discussion of apps vs web, it’s easy to lose sight of the critical point in this article: sign up friction is A KEY REASON for apps being unable to monetize.