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Chapter 2 - The Absolute Minimum JavaScript You Need To Know

Introduction

This chapter introduces the JavaScript language in the most efficient way possible. We'll explore the basics of JavaScript syntax, statements, variables, data structures, data types, functions, decision logic, regular expressions, and finish the tour by introducing the JavaScript Object.

Ground Rules

It's important to note that the goal of this chapter is not to make you an expert in JavaScript (or JS for short). Such a goal would be unbecoming of a language that is as rich and complex as JavaScript. Rather, the goal is to give you just enough knowledge so that you can painlessly follow the rest of the book. Below are several great books for those who would like to grow their JavaScript knowledge:

• [JavaScript and JQuery: Interactive Front-End Web Development by Jon Duckett](https://www.amazon.com/JavaScript-JQuery-Interactive-Front-End-Development/dp/1118531647/ref=sr_1_1?ie=UTF8&qid=1472607645&sr=8-1&keywords=javas

derekmartinla

/**********************************************************************************************************************
* Keyword Generator Tool
* Leverages Autocomplete to find potential keyword opportunities and negative keywords,
* Version 1.2
* Created By: Derek Martin
* DerekMartinLA.com or MixedMarketingArtist.com
**********************************************************************************************************************/

'use strict';
String.prototype.capitalize = function() {

derekmartinla

/**********************************************************************************************************************
* Keyword Generator Tool
* Leverages Autocomplete to find potential keyword opportunities and negative keywords,
* Version 1.2
* Created By: Derek Martin
* DerekMartinLA.com or MixedMarketingArtist.com
**********************************************************************************************************************/

'use strict';
String.prototype.capitalize = function() {

derekmartinla

/***************************************************************************************
* AdWords Countdown Ad Updater  -- Find stale countdown ads and replace them with 
* Ads that are updated with new dates.  
* Version 1.0
* Created By: Derek Martin
* DerekMartinLA.com or MixedMarketingArtist.com
****************************************************************************************/

var DESCRIPTION2_TEXT = "Sale Ends In"

derekmartinla

function main() {
  var kwIter = AdWordsApp.keywords().withCondition("Text CONTAINS '2016'").get();
  
  while (kwIter.hasNext()) {
   var keyword = kwIter.next();
    
   // create new keyword 
    keyword.getAdGroup().newKeywordBuilder()
    .withText(keyword.getText().replace("2016", "2017"))
    .withCpc(keyword.bidding().getCpc())

derekmartinla

function main() {
 // change the CampaignName condition to whatever suits you
  var adIter = AdWordsApp.ads().withCondition("CampaignName contains WP").withCondition("Status = ENABLED").get();
  
  while(adIter.hasNext()) {
     var ad = adIter.next();
    
    var headline = ad.getHeadline();
    var d1 = ad.getDescription1()
    var d2 = ad.getDescription2();

derekmartinla

// Set callout extensions on the ad group level for all active ad groups based on text sent in createCallouts()
// Change campaign selection criteria as needed 

function main() {
 campIter = AdWordsApp.campaigns().withCondition("CampaignName contains Brand").withCondition("CampaignName does_not_contain Remarketing").get();
  
  var callouts = createCallouts();
    
  while (campIter.hasNext()) {
     camp = campIter.next();