TL;DR of https://pages.apigee.com/rs/351-WXY-166/images/ebook-2013-03-wad.pdf
[EDIT 04/01/2021] https://docs.apigee.com/files/Web-design-the-missing-link-ebook-2016-11.pdf
- Nouns are good; verbs are bad
- keep simple things simple
- keep your base URL simple and intuitive
- 2 base URLs per resource
/dogs
for collections;/dogs/1234
for item