Will LinkedIn become the lifelong application library and data storage for knowledge workers?
When I read about the acquisition of LinkedIn by Microsoft my first reaction was "this makes no sense". It was not the amount of money ($26 billion) which surprised me but the total lack of congruency. I did not see any relationship between Microsoft and LinkedIn other than both catering to an audience of business professionals.
The funny thing is, I don't give a hoot about Microsoft or LinkedIn. But somehow I could not stop thinking about the rationale for the acquisition. I think Nadella is a smart guy, I think he's turning the ship after Balmer almost ran it into the ground (not $-wise, but culture-wise), so certainly there must be a 26-billion-sized good reason to acquire LinkedIn.
A couple of days ago it dawned on me.
LinkedIn can be turned into a lifelong application library and data storage for knowledge workers.