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Headless CMS comparison for multi-tenant website builders

Payload CMS emerges as the clear winner for building a website platform serving thousands of tenants. Its native multi-tenancy plugin enables a single deployment to serve unlimited tenants efficiently, while most competitors either lack multi-tenancy entirely or become prohibitively expensive at scale. For teams prioritizing full control and cost efficiency, self-hosted Directus ranks second; Firebase/Firestore offers a viable path for those willing to build custom CMS features on top of proven infrastructure.

The fundamental challenge is that most headless CMS solutions were designed for single-tenant use cases. Strapi, Ghost, and even enterprise platforms like Contentful hit architectural walls when scaled to thousands of separate tenant websites. The comparison below reveals which platforms can actually handle this demanding use case.

Multi-tenancy is the decisive factor

The website builder use case fundamentally requires true multi-ten

hkulekci

POST _bulk
{"index": {"_index": "accounts2", "_id": "1"}}
{"id": 1, "name": "AHMET", "surname": "MERT EKİNCİOĞLU", "iban": "TR910006200000100001234567", "balance": 15, "created_at": "2020-08-19T00:00:00Z"}
{"index": {"_index": "accounts2", "_id": "2"}}
{"id": 2, "name": "GÜLNAME", "surname": "KINDIR", "iban": "TR910006200000100001234568", "balance": 27, "created_at": "2020-08-19T00:00:00Z"}
{"index": {"_index": "accounts2", "_id": "3"}}
{"id": 3, "name": "SALİM", "surname": "İLTEMİZ", "iban": "TR910006200000100001234569", "balance": 54, "created_at": "2020-08-19T00:00:00Z"}
{"index": {"_index": "accounts2", "_id": "4"}}
{"id": 4, "name": "MÜBERRA", "surname": "GÜVEN MEŞE", "iban": "TR910006200000100001234570", "balance": 81, "created_at": "2020-08-19T00:00:00Z"}

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Elasticsearch Presentation

Indexing Document and Retriving

POST accounts/_doc
{
  "id": 1,

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// This script sets OSName variable as follows:
// "Windows"    for all versions of Windows
// "MacOS"      for all versions of Macintosh OS
// "Linux"      for all versions of Linux
// "UNIX"       for all other UNIX flavors 
// "Unknown OS" indicates failure to detect the OS

var OSName="Unknown OS";
if (navigator.appVersion.indexOf("Win")!=-1) OSName="Windows";
if (navigator.appVersion.indexOf("Mac")!=-1) OSName="MacOS";

hkulekci

#include<stdio.h>
#include <gl/glut.h>
#define KEY_ESC 27 /* GLUT doesn't supply this */

int fullscreen = 0;
int mouseDown = 0;

float xrot = 100.0f;
float yrot = -100.0f;

hkulekci

<?php
/**
 * @since     Apr 2023
 * @author    Haydar KULEKCI <haydarkulekci@gmail.com>
 */

namespace App\Providers;

use Illuminate\Contracts\Support\DeferrableProvider;
use Illuminate\Support\ServiceProvider;

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Usage

Create an app through developer platform :

https://<your-account>.app.box.com/developers/console

Then later, get the service account email from the general settings :

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If u are getting below error while indexing:

{
  "error": {
    "root_cause": [
      {
        "type": "cluster_block_exception",
        "reason": "blocked by: [FORBIDDEN/12/index read-only / allow delete (api)];"
 }

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DELETE job-candidates

PUT job-candidates
{
  "mappings": {
    "properties": {
      "name": {
        "type": "keyword"
      },

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PUT testindex1
{
  "mappings": {
    "properties": {
      "search": {
        "properties": {
          "query": { 
            "type": "percolator" 
          }