iaindooley

*** PLEASE MAKE SURE YOU READ THESE NOTES ***

We're experimenting with different styles of copy writing for a site we're about to launch.

We have submitted 3 almost identical sites, but with different copy writing variations. If you've already seen one of the other variations, we'd appreciate it if you skip reviewing one of the alternatives.

The sites have no visual design so we're focusing on getting reactions to the style of writing and information architecture *ONLY*!!

As a rough guide, we'd like to find out some of the following things:

iaindooley

<h1>{{header}}</h1>
{{#bug}}
{{/bug}}

{{#items}}
  {{#first}}
    <li><strong>{{name}}</strong></li>
  {{/first}}
  {{#link}}
    <li><a href="{{url}}">{{name}}</a></li>

iaindooley

+----------------------+        +---------------------+
| Controller/App layer |        | View/template layer |
|----------------------|        |---------------------|
| Responsible for some |        | Responsible for     |
| logic arbitrarily    +------->| fragmentation and   |
| defined as being     |        | some logic          |
| business logic       |        | arbitrarily defined |
|                      |        | as display logic    |
+----------------------+        +---------------------+

iaindooley

When the user is not logged in:

<div id="content" class="noSidebar">
    <div id="main">
        <!-- STUFF GOES IN HERE //-->
    </div>
</div>

Now imagine that for some really good technical reason, we need to remove that noSidebar class when we add a sidebar:

iaindooley

<form>
    <dl class="error" id="whatevsError">
        <dt>You have to do something about this</dt>
        <dd>The reason we ask you do do this is so that we can laugh all the way to the bank</dd>
    </dl>
    <dl>
        <dt><label for="whatevs">Whatevs:</label</dt>
        <dd><input type="text" name="whatevs" id="whatevs" /></dd>
    </dl>
</form>

iaindooley

<?php
    if(isset($argv[2]) && $argv[2])
        define('MODIFIED_BROAD',1);
    else
        define('MODIFIED_BROAD',0);

    $lines = file($argv[1],FILE_IGNORE_NEW_LINES);
    $res = array();

    foreach($lines as $line)

iaindooley

http://www.yoursite.com/?kw={keyword:default}

iaindooley

'defaultValues':'field5=wufoo&field6=today',

iaindooley

'defaultValues':'field7='+window.location.href.replace(/.*kw=(.+)$/,"$1"),

iaindooley

<div id="optimizelyVersion" style="display:none;">Default Version</div>