WatsonX.ai can be applied to the realm of marketing campaigns platforms and feedback surveys platforms of Infosys in a customer experience enhancer. following are the potential applications in this domain:
- Sentiment Analysis: WatsonX.ai can be used to analyze customer feedback and survey responses to determine sentiment towards a brand, product, or campaign. By leveraging prompt lab, we can identify sentiments expressed in text data. This information can help businesses understand customer perceptions and sentiment trends, enabling them to make data-driven decisions for their campaigns and improve customer experience.
- Customer Segmentation: WatsonX.ai mlops can be utilized to code and deploy machine learning algorithms to segment customers based on their responses to surveys or campaign interactions.The campaign interaction can include opening of mail, time spent, hyperlink clicked and other telemetry metadata collected using cookies. By clustering customers into dis