CheetahMail sends USGA Email Event Exports on a daily basis. Email Events are emailing-related events, sometimes called 'Click-Stream' or 'Conversions'. The default data format provided is a mixed-record format (the format of the data is different depending on the type of event) with all email events (sends, opens, transactions, etc) in one file and the meta-data about each mailing (issue) in a second file.
Each record in the Event file represents a single event in the click-stream. The initial event in the click-stream is always the 'Send' event. Each subsequent event in the click-stream is tied back to the send event. The send event record is the only event record that contains the USGA Account Id for the sent-to email address. Since email addresses are not unique across USGA Members/Accounts, it is ideal to have both the Account Id and the account's email address in order to tie the email events back to the Member/Account/Email Address.
The goal of this quick analysis is to determine the quality of the s