jessotron

<ol itemscope itemtype="http://schema.org/BreadcrumbList">
  <li itemprop="itemListElement" itemscope
      itemtype="http://schema.org/ListItem">
    <a itemprop="item" href="https://example.com/">
        <span itemprop="name">Home</span></a>
    <meta itemprop="position" content="1" />
  </li>
  ›
  <li itemprop="itemListElement" itemscope
      itemtype="http://schema.org/ListItem">

jessotron

<script type="application/ld+json">
{
  "@context" : "http://schema.org",
  "@type" : "WebSite", 
  "name" : "Elite SEM",
  "url" : "http://elitesem.com/",
  "potentialAction" : {
    "@type" : "SearchAction",
    "target" : "http://elitesem.com/?s={search_term}",
    "query-input" : "required name=search_term"

jessotron

<script type="application/ld+json">
{ "@context" : "http://schema.org",
  "@type" : "Organization",
  "legalName" : "Elite SEM",
  "url" : "http://elitesem.com/",
  "contactPoint" : [{
    "@type" : "ContactPoint",
    "telephone" : "+1-646-350-2789",
    "contactType" : "customer service"
  }]