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string _placeholder = "enter value";

[Bindable(true)]
[Category("Appearance")]
[DefaultValue("enter value")]
[Localizable(true)]
public string Placeholder
{
  get
    {

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protected override void AddAttributesToRender(HtmlTextWriter writer)
{
  writer.AddAttribute("placeholder", _placeholder);
  base.AddAttributesToRender(writer);
}

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<%@ Register  Assembly="HTML5WebFormsCustomControlLibrary" 
              Namespace="HTML5WebFormsCustomControlLibrary" 
              TagPrefix="kashyapa" %>

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<kashyapa:Html5TextBox  ID="txtName" 
                        runat="server" 
                        TextMode="SingleLine" 
                        Width="300px" 
                        Placeholder="enter your name">
</kashyapa:Html5TextBox>

<kashyapa:Html5TextBox  ID="txtEmailAddress" 
                        runat="server" 
                        Width="300px" 

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@(
        Html.Kendo().Editor()
                    .Name("kEditor")
                    .HtmlAttributes(new {style="width:740px;height:440px"})
                    
 )

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@(
    Html.Kendo().Editor()
                .Name("kEditor")
                .Tools(tools => tools
                    .SubScript()
                    .SuperScript()
                )
                .HtmlAttributes(new {style="width:740px;height:240px"})
                
 )

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@(
    Html.Kendo().Editor()
                .Name("kEditor")
                .Tools(tools => tools
                    .Clear()
                    .FontName()
                    .FontSize()
                    .FontColor()
                    .BackColor()
                )

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@(
  Html.Kendo().Editor()
              .Name("kEditor")
              .Tools(tools => tools
                            .Clear()
                            .FontName()
                            .FontSize()
                            .FontColor()
                            .BackColor()
                            .CustomButton(cb => cb

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@(
  Html.Kendo().Editor()
  .Name("kEditor")
  .Tools(tools => tools
  .Clear()
  .Snippets(snippets => snippets
  .Add("Signature","<p>Regards,<br /> Lohith G N,<br /><a href='mailto:lohith.nagaraj@telerik.com'>lohith.nagaraj@telerik.com  </a></p>")
  .Add("Kendo Online Demos"," <a href='http://demos.kendoui.com'>Kendo online demos</a>  ")    
  )
  )

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<!--Editor Styles-->
 .hlError
{
    background-color:#fea;
    color:#f33;
}

.hlOK
{
    background-color:#aef;