The data is related with direct marketing campaigns of a Portuguese banking institution. Data was originally published by UCI MAchine Learning: Bank Campaign Data The marketing campaigns were based on phone calls. Often, more than one contact to the same client was required, in order to access if the product (bank term deposit) would be ('yes') or not ('no') subscribed.
Questions related to dataset:
- How many people did took the product based on the compaign
- On which category of people this compaign was successful? (Age, Type of job)
- What age group is more affected by campaign
- What job type people are more affected by campaign