I'm noticing some pattens in the feedback I give to people when we're doing lab practice talks, so I decided to write it down. None of it is that revolutionary, and I'm confident that at least some of it is directly from Ted Gibson (@LanguageMIT) & Rebecca Saxe (@rebecca_saxe) in particular. It's all stuff I wish I had known when I started giving conference talks.
I find this model of The Audience to be helpful to think about when designing talks. It's not meant as a criticism of scientists, audiences in general or anything like that. When I am in an audience, I consider all of the below to be true of me. It IS meant to provide a way of thinking of audiences as a decidedly non-scary or judgemental body. If there are people in the audience, it's because they want to hear YOU talk (see point 1). Someone is probably going to have a negative opinion about you no matter what, and that's okay. Also, this advice is written for the personality type of many scientists - careful, prec