nada
Improve the default welcome email
- Who: Nick
Background: About UTM parameters Marketers use utm params to gauge the effectiveness of their marketing campaigns and channels by enabling data encoded in links sent out via email/twitter/etc to be passed into web analytics or other tools for subsequent analysis.
From https://blog.bufferapp.com/utm-guide if you'd like to learn more about their use in a GA-focused context.
In The Groundwork's case, there's a lot of potential value in being able to judge effectiveness based on engagement instead of merely visits/conversions (which is how it's generally done). So we can help answer questions like "Is twitter or email more effective at bringing in supporters?" or "How many supporters brought in by campaign X ultimately became donors?". Game changing shit. Read this if you want to know why utm tracking in a non-GA context is a Good Thing™ http://fullcircleinsights.com/th
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