https://pretalx.com/apache-airflow-summit-bay-area-2020/talk/review/Q3WNKPGR7LYYNMZTGLBSJTSC9NXAKBJ7
* Custom code for data source. 1:1 mappings for source to destinations
* ETLs bottleneck, not fast as biz landscape changes are
* Depletion o f trust. Wrong decisions made, bad data in production