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title: Don't buy fans: How broadcasters can get the most out of Facebook, without having to pay to promote posts
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You might have seen a video explaining how buying likes from Facebook can actually hurt your ability to reach your audience. It's true: Click farmers spend hours trying to like pages for which they'll never engage. And, savvy social media analysts note the less people engage with your posts, the lower in priority Facebook will rank your posts, and fewer people will see them broadly. Then, if you want anyone to see your posts, you wind up paying Facebook to promote posts to people who've already asked to see your content. Not a fun situation.