Created on Cognitive Class Labs

Introduction.ipynb

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    "# Identifying Potential Restaurant Locations in Sydney\n",
    "## Introduction & Business Case\n",
    "Sydney is a sprawling city with over 5 million residents, estimated economic output over $280 billion US and disposable incomes above the national average. The city presents huge opportunities for international restaurant chains to get a  foothold in the Australian market, but it can be difficult to assess ideal locations and potential competition from overseas. A lack of local knowledge and the potential costs of market research may prevent some companies from investigating the opportunities further. \n",
    "\n",
    "This project aims to provide preliminary insight with minimal investment for companies considering expanding their franchise into Sydney. We will do this by using publicly accessible data to address three key questions :\n",
    "\n",
    "**What are the demographic and economic characteristics of the different locations in Sydney?**\n",
    "\n",
    "We will use public tax and census data to classify different areas in terms of income, population density and commercial development to provide users with an understanding of the layout of the city. Some users may be interested in up-market suburban locations while others may be interested in establishing a fast-food presence in malls, food-courts and commercial locations.\n",
    "\n",
    "**What is the current level of competition in Sydney for cuisine of a given type?**\n",
    "\n",
    "We will assess the number of established restaurants of a given type and the average price point for those restaurants to give an estimate of the level of competition for our restaurant(s). Some will prefer to enter markets where there is an established demand for food of this type while others will prefer to introduce a cuisine to unfamiliar consumers depending on the business' strategy.\n",
    "\n",
    "**Which locations in the city are most in need of restaurants of a given type and how many good locations are there?**\n",
    "\n",
    "We will identify and analyze locations that are under-served for the chosen cuisine and estimate a number of locations that might maximize return for minimal investment. If our chain would like to establish a presence in each of the highly developed commercial centers, how many locations would be available in the city.\n"
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