Apple recently released a [set][ad1] of [new][ad2] [ads][ad3] that have met with widespread criticism from the tech community. While I don't really like the ads myself, it actually seems like a good idea for Apple to have made them.
The moment I looked at them here's what came to mind: Apple has moved on. The geeks of the world are no longer prime targets for Apple. Neither are our friends and acquaintances. If you've read [Crossing the Chasm][ctc], Moore talks about five kinds of audiences that need to be addressed: innovators, early adopters, early majority, late majority and laggards. Any guesses which group Apple needs to target now? No? Didn't think so.
Apple has already finished marketing to us (if you're reading this off HN or Reddit, people like you and me), our circle of friends, and our friend's friends. There isn't anyone in these three circles who doesn't know what Apple, Macs, iPhones, iPads and iPods