The following overview provides a quick look into data that is captured when a user clicks on a Marketing ad.
Events are triggered on a "per channel" basis depending on certain user actions, such as creating an account or purchasing a ticket. Below is an overview of the expected events that should fire on a "per channel" basis. The use cases listed below will highlight the actual behaviour and the discrepency between expected and actual.
CompleteRegistration
is fired when a visitor creates an account fromSign Up
in the top navigation orCreate Event
on a landing pageLead
is fired when a visitor clicksSign Up
in the top navigation or aUser
clicksCreate Event
from a landing page/top navigation