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Benefit Description Example
User Alignment Keeps product aligned with real customer pain points. Airbnb prioritized trust mechanisms after mapping host-guest friction.
Higher ROI Reduces wasted engineering effort on low-value features. Atlassian teams use discovery sprints to cut feature rework by 40%.
Faster Iteration Encourages experimentation and quick feedback loops. Amazon's 'two-pizza teams' test MVPs rapidly to validate ideas.
Cross-Team Clarity Everyone understands the 'why' reducing miscommunication. Spotify squads align on user-impact metrics instead of story counts.