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| Benefit | Description | Example | |
|---|---|---|---|
| User Alignment | Keeps product aligned with real customer pain points. | Airbnb prioritized trust mechanisms after mapping host-guest friction. | |
| Higher ROI | Reduces wasted engineering effort on low-value features. | Atlassian teams use discovery sprints to cut feature rework by 40%. | |
| Faster Iteration | Encourages experimentation and quick feedback loops. | Amazon's 'two-pizza teams' test MVPs rapidly to validate ideas. | |
| Cross-Team Clarity | Everyone understands the 'why' reducing miscommunication. | Spotify squads align on user-impact metrics instead of story counts. |