gistfile1.txt

var PersonModel = Backbone.Model.extend();
var PersonView = Backbone.View.extend({
 initialize: function () {
   _.bind(this, 'render’);
   this.model.bind(‘change:name’, this.render);
 },
 render: function () {
   $(‘body’).html(this.model.get(‘name’));
 }
});

var personModel = new PersonModel();
personModel.set({name: ‘Marco Francke’});

var personView = new PersonView({
 model: personModel
});

// initial render the name
personView.render();

// new name
personModel.set({name: ’BackboneJS’});

// another new name
personModel.set({name: ’Backbone rocks’});

I suggest updating this to my forked version, which fixes smart quotes issue, and also changes view binding to something that works (see http://stackoverflow.com/questions/7087564/what-is-the-difference-between-these-backbone-underscore-bind-methods ).

Oh and I added a delay to second name change so that both can be seen.