customising ajaxCFC JQuery - BlockUI Messages

blcokmessage.js

blockMessage: "Fetching Products...",  

blockui.js

$.AjaxCFCHelper.setBlockUI(true); 

customblockmsg.js

$.AjaxCFC({    
   url: "/ajax/ecom.cfc",    
   method: "getProductList",    
   data: {"CategoryID":0},    
   blockMessage: "Fetching Products...",    
   error: function(r){   
      //no action required    
   },    
   success: function(r) {   
      sDumper(r);    
   }  
});