ab_testing_papers.md

Helpful Papers on A/B Testing

• Trustworthy Online Controlled Experiments: Five Puzzling Outcomes Explained
• Online Controlled Experiments at Large Scale
• Seven Pitfalls to Avoid in Experiments
• 12 A/B Split Testing Mistakes
• 3 Top Mistakes that Invalidate A/B Test Results
• Seven Rules of Thumb for Web Site Experiments
• Online Experimentation at Microsoft
• Online Controlled Experiments and A/B Tests
• Desiging and Deploying Online Experiments
• Pitfalls of Online Long-Term Experiments
• Controlled Experiments on the web: survey and practical guide
• Overlapping Expeirment Infrastructure: More, Better, Faster Experimentation
• Data Wheel of Death
• Continuous Experimentation
• Meta-Analysis of Online Experiments
• Constrained Bayesian Optimization with Noisy Experiments
• From Infrastructure to Culture: A/B Testing Challenges in Large Scale Social Networks
• Statistical Inference in Two-Stage Online Controlled Experiments with Treatment Selection and Validation
• Always Valid Inference: Continuous Monitoring of A/B Tests
• The New Stats Engine