A quick WordPress template tag to create Google Analytics Event Tracking on links. Built on behalf of CFO Publishing.

gAnalytics-template-tag.php

<?php
/**
 * Get a safe string for custom variables or event tracking for Google Analytics.
 */
function get_for_google_analytics($string){
	$string = strip_tags($string); 
	$string = remove_accents( html_entity_decode($string) );
	$safe_string = esc_js( $string ); 
	return $safe_string;
}
/**
 * Echo an event tracking code for Google Analytics. 
 */
function the_event_tracking($category, $action, $label, $value = 1, $noninteraction = false){
	if (!is_int($value)){
		$value = 1;
	}
	if (!is_bool($noninteraction)){
		$noninteraction = false;
	}
	$boolString = ($noninteraction) ? 'true' : 'false';
	$s = sprintf('onClick="_gaq.push([%1$s, %2$s, %3$s, %4$s, %5$s, %6$s]);"',
		"'_trackEvent'",
		"'" . get_for_google_analytics($category) . "'",
		"'" . get_for_google_analytics($action) . "'",
		"'" . get_for_google_analytics($label) . "'",
		$value,
		$boolString
		
	);
	
	echo $s;
}