The action layer for a Business DNA Wiki — how strategic knowledge becomes growth plans, workstreams, experiments, and results. Pairs with the Business DNA Wiki (schema) and Business DNA Ops (heartbeat).
The Business DNA Wiki defines the knowledge base — six domains, thirty-two subdomains, the questions every business needs to answer. Business DNA Ops describes how that knowledge stays alive through ingest, synthesize, and query cycles.
This document defines the action layer: how accumulated knowledge becomes execution. Growth is not a knowledge domain — it doesn't sit alongside Customer, Value, or Market as a thing you understand. It's the layer where you decide what to do about what you understand, commit to specific bets, and measure whether they worked.
The knowledge base answers "what do we know?" Growth answers "what are we going to do about it?"