gistfile1.txt

var test = dom('<a href="#products/{{_links.self.products}}" alt="something" rel="{{rels.products}}" />Check out all the {{products}}</a>');

var props = [];
 
Array.prototype.forEach.call(test.els[0].attributes, function(attr){
  var tokens = attr.nodeValue.split(/\{\{|\}\}/);
  if(tokens.length > 1){
    var i = 0;
    tokens.forEach(function(t){
      i++;
      if(++i % 2 === 0){
        props.push({
          attribute : attr.name,
          raw : attr.nodeValue,
          tokens : tokens
        });
      }
    })
  }

});