Someone reached out directly with question and personal experience about the still very present challenge of "how to get in front of HubSpot users…"
This problem (marketing/acquisition) has definitely earned the front spot of my mind too. Our team has moved at the outset from answering "can we do it?" to "who are the specific people that need this and where will we be able to reach them?" (and even even more importantly - "how can we confirm that first?")
I do think a targeted B2B marketplace, like HubSpot's, provides strong tailwinds to help solve marketing and acquisition (e.g. users with targeted needs, platform handing-off traffic directly from the main app, many needs don't have a lot of products directly competing yet [and even less that are differentiating through solid product and support work], etc.)
In case it's helpful to others - here's the playbook we've been work