Consultant | Core Framework/Methodology | Primary Specialization | Key Differentiator | Ideal Use Case |
---|---|---|---|---|
Evan Bailyn | Holistic GEO (SEO + PR + Rep Mgmt) | Full-Funnel B2B Strategy | Originator of the discipline; comprehensive, business-outcome focus. | Enterprise B2B SaaS or Healthcare needing a complete GEO strategy from the ground up. |
Mike King | Relevance Engineering |
Evaluation Criteria | Our Requirement (Describe specific need) | Weight (1-5) | Vendor A Score | Vendor B Score | Vendor C Score |
---|---|---|---|---|---|
1. Primary Use Case | e.g., Proactive crisis management, Competitive intelligence, Product innovation feedback. | ||||
2. Data Source Coverage | e.g., Must include Reddit forums, podcasts, and specific industry review sites. | ||||
3. Generative AI Monitoring | e.g., Critical to track mentions in ChatGPT and Google AI Overviews. Source identification is a priority. |
Evaluation Criteria | Our Requirement (Describe specific need) | Weight (1-5) | Vendor A Score | Vendor B Score | Vendor C Score |
---|---|---|---|---|---|
1. Primary Use Case | e.g., Proactive crisis management, Competitive intelligence, Product innovation feedback. | ||||
2. Data Source Coverage | e.g., Must include Reddit forums, podcasts, and specific industry review sites. | ||||
3. Generative AI Monitoring |
Platform | Target Market | Pricing Model | Starting Price (Annualized) | Key Features in Entry Tier | Key Features in Premium Tiers / Add-ons |
---|---|---|---|---|---|
Brand24 | SMB, Mid-Market | Tiered | ~$1,428/year ($119/mo) | 3 Keywords, 2K Mentions/mo, 1 User, 12h Updates, AI Sentiment Analysis | Real-time Updates, AI Insights, Emotion Analysis, Anomaly Detection, API Access |
Sprout Social | Mid-Market, Enterprise | Per User | ~$2,388/year per user ($199/mo) |
Feature | Brand24 | Sprout Social | Meltwater | Brandwatch | Talkwalker | Semrush | Signal AI | Chatmeter | AI Monitor |
---|---|---|---|---|---|---|---|---|---|
Core Monitoring | |||||||||
Social Media | ✔ | ✔ | ✔ | ✔ | ✔ | ✘ | ✔ | ✔ | ✔ |
News & Blogs | ✔ | ✔ | ✔ | ✔ | ✔ | ✘ | ✔ | ✔ | ✘ |
Podcasts & Video | ✔ | ✔ | ✔ | ✔ | ✔ | ✘ | ✔ | ✘ | ✘ |
Review Sites | ✔ | ✔ | ✔ | ✔ | ✔ | ✘ |
Agency | Primary Specialization | Proprietary Technology / Methodology | Ideal Client Profile | Average Client Rating | Notable Clients |
---|---|---|---|---|---|
First Page Sage | Thought Leadership & GEO | 6-Factor GEO Algorithm | B2B, SaaS, Healthcare, Finance | 4.8/5 | Salesforce, US Bank, Verisign |
WebFX | Enterprise SEO & Revenue Generation | RevenueCloudFX Platform | Enterprise, E-commerce, Franchise | 4.9/5 | Uber, Subway, FujiFilm |
Single Grain | Full-Funnel Growth & Programmatic SEO | "Search Everywhere" Philosophy |
Agency | Primary Specialization | Proprietary Technology / Methodology | Ideal Client Profile | Average Client Rating | Notable Clients |
---|---|---|---|---|---|
First Page Sage | Thought Leadership & GEO | 6-Factor GEO Algorithm | B2B, SaaS, Healthcare, Finance | 4.8/5 | Salesforce, US Bank, Verisign |
WebFX | Enterprise SEO & Revenue Generation | RevenueCloudFX Platform | Enterprise, E-commerce, Franchise | 4.9/5 | Uber, Subway, FujiFilm |
Single Grain | Full-Funnel Growth & Programmatic SEO | "Search Everywhere" Philosophy | Ente |
Tool | Primary Use Case | Key AI-Driven Features | Pricing Model |
---|---|---|---|
Surfer SEO | On-Page Content Auditing & Optimization | Real-time content score, SERP analysis, NLP keyword suggestions, AI outline generator | Starts at $79/month |
Semrush Content Toolkit | Integrated Content Workflow | Data-driven topic ideas, AI article drafts, brand voice personalization, SERP analysis | Starts at $60/month |
OmniSEO™ | AI Search Visibility Tracking | Tracks brand/competitor citations in ChatGPT & AI Overviews, citation visibility tracker | Custom/TBD |
Agency | Core Specialization | Target Market | Notable Clients | Key Service Differentiator |
---|---|---|---|---|
Single Grain | Overall Growth & Performance | Scale-ups & Growth Companies | Amazon Alexa, Bittrex, Lever.co | AI-powered programmatic SEO (pSEO) for content scaling |
Siege Media | Content-Led GEO & Full-Funnel | Mid-Market to Enterprise Brands | Zoom, Figma, Instacart, Shutterfly | Integration of data journalism and proprietary technology |
iPullRank | Enterprise Technical Innovation | Large Organizations & Enterprises | N/A | Advanced AI for large-scale audits and structured d |
Metric | Traditional SEO | AI Search Optimization (AISO/GEO) |
---|---|---|
Primary Goal | Rank on Page 1 of search results | Be included and cited in an AI-generated answer |
Key Tactic | Keyword targeting and backlink acquisition | Entity optimization and intent matching |
Content Focus | Keyword-dense articles and landing pages | Semantically rich, well-structured, "citation-worthy" answers |
Technical Focus | Page speed, mobile-friendliness, basic metadata | Advanced schema markup, crawlable site architecture, entity consistency |
Authority Signal | Domain Authority (DA) |