Configure and use jQuery plugins with html attributes only

gistfile1.js

/* Attrify 
Allows you to activate and configure jQuery plugins* via html attributes & without writing javascript.

  * most, not all.

EXAMPLE:
<a class="attrify"
  data-plugn="nivoLightbox"
  data-effect="fade"
  data-theme="default"
  data-keyboardNav="true"
  href="https://www.youtube.com/watch?v=L9szn1QQfas"
  >View Youtube Video</a>

*/
(function($){
  $.fn.attrify = function(){
		if(typeof $(this)[this.data('plugin')] === 'function'){
			$(this)[this.data('plugin')](this.data());
		}
	};
	$('.attrify').attrify();
})(jQuery);