kmz

The structure of my kmz file:

$ ls -laR test_kml
total 24
drwxr-xr-x   5 ericgorr  staff   170 Apr 26 11:03 .
drwxrwxr-x  12 ericgorr  staff   476 Apr 26 11:14 ..
-rw-r--r--@  1 ericgorr  staff   479 Apr 26 11:03 doc.kml
drwxr-xr-x   3 ericgorr  staff   102 Apr 26 08:54 files

test_kml/files:
total 8
drwxr-xr-x  3 ericgorr  staff  102 Apr 26 08:54 .
drwxr-xr-x  5 ericgorr  staff  170 Apr 26 11:03 ..
-rwxr-xr-x@ 1 ericgorr  staff  946 Nov 19  2012 car.png

My kml file is:

<?xml version="1.0" encoding="UTF-8"?>
<kml xmlns="http://www.opengis.net/kml/2.2">
    <Document>
        <name>MainDocument</name>
        <Style id="my_mark">
            <IconStyle>
                <Icon>
                    <href>files/car.png</href>
                </Icon>
            </IconStyle>
        </Style>
        <Placemark>
            <name>Simple placemark</name>
            <description>single point.</description>
            <styleUrl>#my_mark</styleUrl>
            <Point>
                <coordinates>-77,39,0</coordinates>
            </Point>
        </Placemark>
    </Document>
</kml>

test_kml.kmz