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Created January 23, 2023 14:23
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Talking Heads Google Analytics Event Tracking

Google Analytics (GA4): Talking heads event tracking

Event Event type Category Action Label
page_view event view page_view default event to track ip address, session time, user agent (which device user used)
video_replay custom_event video click user clicks replay button
video_skip custom_event video click user clicks skip video button
user_input custom_event chat send user sends input via chat or speech recognition
chat_hide custom_event chat click user clicks chat to hide
window_toggle custom_event window click user toggles window
subtitles_toggle custom_event subtitle click user toggles subtitles
conversation_completed custom_event chat behaviour conversation in chat completed
connection_bad custom_event connection measure bad connection measurement
latency_metric custom_event metric measure measure elapsed time between user sends msg and gets response
touch_start

custom_event

CTA - has been deprecated in GA3

session click CTA (call to action)
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