Make your logo be worth a thousand words
When your brand needs a face
When you want your brand to stand out from the crowd
When you want people to understand your brand without knowing it
When you want to visualize the name of your brand
When you are stuck and don't have any effective ideas
- People remain stuck trying to imagine how their logo could be.
- Sketching freely on paper is great for inspiration.
- Getting inspiration from other brands isn't copying, learn from other people's work.
- Browse the internet and look for similar brands' logos. Learn their strategy and try to deduce the core concepts behind the logo idea.
- Choose a design guideline to follow. It's easier to make an effective logo by using a well consolidated design concept that's already been proved to work well rather than trying to improvise.
- Do NOT over complicate your logo. Too many graphical elements tend to confuse people and they will probably not remember it when they see it a second time. Moreover a logo should be compact enough to fit in a small 16x16 picture for using it in websites.
- Don't just discard your ideas. It's a good practice to keep the files or papers where you sketch your logos on, and use them as a reference for future work. If an idea doesn't work now it doesn't mean it couldn't work for some other project in the future.
Don't remain isolated from the world. If you want your logo to have success, make some good market research. Starting from your brand's name or field, ask your coworkers, family or even random people on the street what comes to their mind when they hear it. If you don't materialize the abstract idea of your brand, it's a lot more difficult to express it in a phisical form such as a logo.
Gabriele Musco, X81000039
Copyright © 2016 Gabriele Musco
This work by Gabriele Musco is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/4.0/.