ViewController.m

#import "ViewController.h"

@interface ViewController ()
@property (weak, nonatomic) IBOutlet UIImageView *logoImageView;
@end

@implementation ViewController

- (void)viewDidLoad {
    [super viewDidLoad];
    UIImage *logo = self.logoImageView.image;
    UIImage *colorLessLogo = [logo imageWithRenderingMode:UIImageRenderingModeAlwaysTemplate];
    self.logoImageView.image = colorLessLogo;
    self.logoImageView.tintColor = [UIColor orangeColor];
}

@end