JessicaG/Social Media Myths

## Social Media Myths
With social media on the rise the past few years, there has been a lot of speculation surrounding it’s existence, effectiveness and lifespan. When things like Blogger, MySpace, Facebook and YouTube first started coming around, some users were skeptical. Why would they put what they were doing or how they were feeling online? Who was really going to read it and what purpose did it serve? A few years later, users became more inclined to share data and their lives online, yet it was still seen as a “young persons thing” to be on these networks and participating. Now, see people of all ages utilizing these networks and sharing multiple times throughout the day.

First myth, “My customers aren’t on these networks, so that’s worthless to me.” To limit your brand to a certain demographic that may not be using social media is just ridiculous. Why not grow your brand and allow consumers to interact with you? You can only gain knowledge and further insight into how you are seen by your customers.

The next myth, “I can’t measure ROI on this, why should I use it?” While you can’t measure the exact worth of your brand being on social media, you are gaining access to much information that you would’ve had to pay for in the past. Your customer habits outside of your brand, and the opportunity to establish a connection you couldn’t have done before outside of social media.

The bottom line is, there are a lot more than these two myths out there that brands tell themselves. Truth be told, if you aren’t allowing your customers to interact with you on these platforms, you’re likely not to be successful in the future.  This is the age of knowledge and sharing and everyone should be on board.
	With social media on the rise the past few years, there has been a lot of speculation surrounding it’s existence, effectiveness and lifespan. When things like Blogger, MySpace, Facebook and YouTube first started coming around, some users were skeptical. Why would they put what they were doing or how they were feeling online? Who was really going to read it and what purpose did it serve? A few years later, users became more inclined to share data and their lives online, yet it was still seen as a “young persons thing” to be on these networks and participating. Now, see people of all ages utilizing these networks and sharing multiple times throughout the day.

	First myth, “My customers aren’t on these networks, so that’s worthless to me.” To limit your brand to a certain demographic that may not be using social media is just ridiculous. Why not grow your brand and allow consumers to interact with you? You can only gain knowledge and further insight into how you are seen by your customers.

	The next myth, “I can’t measure ROI on this, why should I use it?” While you can’t measure the exact worth of your brand being on social media, you are gaining access to much information that you would’ve had to pay for in the past. Your customer habits outside of your brand, and the opportunity to establish a connection you couldn’t have done before outside of social media.

	The bottom line is, there are a lot more than these two myths out there that brands tell themselves. Truth be told, if you aren’t allowing your customers to interact with you on these platforms, you’re likely not to be successful in the future. This is the age of knowledge and sharing and everyone should be on board.