app-hello.js

class AppHello extends HTMLElement {
  constructor() {
    super();
  }

  // define which attributes need to be observed so attributeChangedCallback will be triggered
  // when according attribute changed.
  static get observedAttributes() {return ['name']; }

  // getter to do a attribute -> property reflection
  get name() {
    return this.getAttribute('name');
  }

  // setter to do a property -> attribute reflection
  set name(val) {
    this.setAttribute('name', val);
  }

  connectedCallback() {
    this.div = document.createElement('div');
    this.text = document.createTextNode(this.name || '');
    this.div.appendChild(this.text);
    this.appendChild(this.div);
  }

  disconnectedCallback() {
    this.removeChild(this.div);
  }

  attributeChangedCallback(attrName, oldVal, newVal) {
    if (attrName === 'name' && this.text) {
      this.text.textContent = newVal;
    }
  }
}

customElements.define('hello-elem', AppHello);