A simple email personalization script in Python

email_generator.py

# First, we construct a list of 'dictionaries', each one a set of information
# about a single lead
leads = [
    {'first_name': 'Paul', 'last_name': 'McCartney', 'company': 'Beatles Inc.',
        'title': 'Chief Marketing Officer'},
    {'first_name': 'Nina', 'last_name': 'Simone' , 'company': 'Jazz & Soul',
        'title': 'CEO' },
    {'first_name': 'Michael', 'last_name': 'Jagger',
        'company': 'Rolling Stone Corp', 'title': 'SVP Marketing'},
]

# Next, we set up the script for our email, with placeholders for the info
# that we wish to insert for each lead
email_content = """
    Dear {first_name},

    How's it going? I'm reaching out to you in your role as {title} at {company}
    to gauge your interest in checking out a free 30-day trial of our software.
    I think {company} could really benefit from the advantages our tool provides.

    Kind regards,
    Jon Evans
    """
# Finally, we use a 'for loop' to iterate through our leads, creating a
# customized email for each by inserting our dictionary data into our generic
# email
for lead in leads:
    print email_content.format(
        first_name=lead['first_name'],
        title=lead['title'],
        company=lead['company'])

# To run this script, we would make sure Python was installed on our PC,
# then in our command prompt, write 'python email_generator.py'  when in
# the same directory as the file. Et voila!