seoNotes.md

SEO

• SEO (Search Engine Optimization) is the practice of optimizing a website to improve its visibility and ranking on search engine results pages (SERPs). It involves various strategies to ensure that search engines can crawl, index, and understand your website effectively.

1. Rendering Strategy

• Choose a rendering strategy such as Islands, Static Site Generation, Incremental Static Regeneration, or Server-Side Rendering to generate HTML pages that are easily crawlable by search engines.

2. HTML Structure

• Organize your HTML using proper div hierarchy and semantic elements like <h1>, <h2>, <h3>, and <p> to establish a clear structure.
• Optimize images with descriptive filenames and alt attributes.
• Test your website's performance using tools like pagespeed.web.dev that use lighthouse.

3. Meta Tags

• Utilize meta tags to provide search engines with information about your website's content, including title, description, and keywords.
• Next.js have this docs: nextjs.org/docs/app/building-your-application/optimizing/metadata

4. Keywords

• Identify relevant keywords related to your content to improve search engine visibility.
• Create high-quality content that aligns with the keywords users are searching for.
• Utilize tools like search.google.com/search-console/about to analyze keyword performance.

5. Open Graph

• Implement Open Graph protocol to optimize how your content appears on social media platforms.

6. Robots.txt

• Use a robots.txt file to instruct search engine crawlers on which pages of your site to crawl and index.

7. Sitemap

• Generate and submit a sitemap to search engines to help them understand the structure of your website and index it more efficiently.

8. Backlinks

• Acquire high-quality backlinks from reputable websites to improve your site's authority and search engine ranking.

9. Bounce Rate

• Monitor and aim to reduce bounce rate, which indicates the percentage of visitors who navigate away from your site after viewing only one page.
• Lower bounce rates are generally preferred, indicating higher user engagement.

10. Page Load Time

• Consider using a CDN to optimize content delivery and improve website loading speed globally.
• Goto #1, and also try to use streaming or Resumability to help your site to load fast.
• Tools like pagespeed.web.dev can help analyze load performance.