resume.json

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  "basics": {
    "name": "Lauri Hänninen",
    "label": "Sr. Technical Product Marketing Manager | Data | Analytics | Technology",
    "image": "",
    "email": "lahannin@gmail.com",
    "summary": "An experienced product marketer with a diverse professional experience in customer-facing and leadership roles across various industries, including startups, global digital agencies, and technology. I am well-regarded by my colleagues for my proactive, detail-oriented, and data-driven approach. I have a strong track record of successfully delivering projects of various scales and have developed a deep understanding of the technical aspects of analytics, SaaS products, and product marketing. I have also had the privilege of being a speaker at Product School and the KPMG Data Festival.\n\nIn my current role as a Senior Technical Product Marketing Manager, I collaborate closely with technical and non-technical colleagues from Marketing, Sales, Product, and Engineering to ensure that product messaging is aligned and that new features are launched in a timely manner with the correct target audience and user needs in mind. \n\nKey areas of expertise: Product marketing, Software as a Service (SaaS), Product-led growth, Product launches, Analytics, Technology, Data.",
    "location": {
      "countryCode": "US",
      "address": "Czech Republic"
    },
    "profiles": [
      {
        "network": "LinkedIn",
        "username": "laurihanninen",
        "url": "https://www.linkedin.com/in/laurihanninen/"
      },
      {
        "network": "Twitter",
        "username": "Lahannin",
        "url": "https://twitter.com/Lahannin"
      }
    ]
  },
  "work": [
    {
      "name": "GoodData",
      "position": "Senior Technical Product Marketing Manager",
      "startDate": "2022-09-30",
      "highlights": [],
      "summary": "• Lead product marketing for GoodData's analytics platforms – the fully managed GoodData Cloud and the self-hosted GoodData Cloud Native.\n• Develop a product-led growth strategy, focusing on driving the adoption, activation, and expansion of the GoodData Cloud Trial.\n• Own the product and feature launch calendar for marketing to increase market attraction, awareness, and lead generation.\n• Produce technical content including demos, webinars, articles, and websites, and assist other content creators within the DemGen and Content Marketing teams with technical details and product messaging and positioning.",
      "url": "https://www.linkedin.com/company/gooddata/",
      "location": "Prague, Czechia"
    },
    {
      "name": "GoodData",
      "position": "Product Marketing Manager",
      "startDate": "2021-01-31",
      "endDate": "2022-08-31",
      "highlights": [],
      "summary": "• Led product marketing efforts for GoodData's new self-hosted cloud-native analytics platform — deployment on AWS, GCP, Azure, or on-prem as containers (Docker & K8s).\n• Developed content partnerships and created demos, webinars, eBooks, videos, and articles to enhance product adoption, sales effectiveness, and demand generation.\n• Organized and executed product marketing initiatives to introduce product upgrades and innovations to the market.\n• Assisted C-level executives in analyst inquiries and briefings with Technology Research Services Firms such as Gartner, Forrester, and IDC to showcase new products and market trends.",
      "url": "https://www.linkedin.com/company/gooddata/",
      "location": "Prague, Czechia"
    },
    {
      "name": "Wunderman Thompson",
      "position": "Web Tagging Team Lead",
      "startDate": "2019-10-31",
      "endDate": "2020-12-31",
      "highlights": [],
      "summary": "• Led the daily operations of a team of web tagging specialists and process improvements.\n• Managed and responded to inquiries about digital web tagging from Ford of Europe, National Sales Companies, and other parties.\n• Developed, tested, and implemented analytics tags across Ford’s digital properties and 22 National Web Portals to gather data on marketing performance and on-site behaviors.\n• Reviewed and approved media plans for banner campaigns, ensuring they meet technical standards and specifications.",
      "url": "https://www.linkedin.com/company/wunderman-thompson-/",
      "location": "Prague, Czechia"
    },
    {
      "name": "Wunderman Thompson",
      "position": "Lead Management Specialist",
      "startDate": "2019-03-31",
      "endDate": "2019-10-31",
      "highlights": [],
      "summary": "• Coordinated and developed Lead Management initiatives for 5 National Sales Companies in Ford of Europe, covering over 450+ dealerships.\n• Improved the performance, process reliability, and new business revenues of the NSCs by an average of 35%, with some markets seeing a performance increase of over 105%.\n• Supported the successful deployment of the Microsoft Dynamics Lead Management solution across Europe and provided post-implementation support to 5 NSCs and 1200+ registered end-users.\n• Worked proactively with Ford of Europe and individual markets to develop action plans, review and analyze reports, and create action steps based on the results.",
      "url": "https://www.linkedin.com/company/wunderman-thompson-/",
      "location": "Prague, Czechia"
    },
    {
      "name": "Wunderman Thompson",
      "position": "Implementation Project Manager",
      "startDate": "2017-05-31",
      "endDate": "2019-02-28",
      "highlights": [],
      "summary": "• Supported the onboarding of the Lead Management Service Desk in 12 markets within Ford of Europe, taking a lead role in 4 of them.\n• Developed a semi-automated reporting process that saved 90% of the time previously spent on report creation across the Service Desk.\n• Received exceptional overall satisfaction ratings from customer satisfaction surveys in 2017 and 2018.\n• Led regular review meetings with National Sales Companies (NSCs) and other Ford of Europe stakeholders, and provided updates on project status and market statistics.",
      "url": "https://www.linkedin.com/company/wunderman-thompson-/",
      "location": "Prague, Czechia"
    },
    {
      "name": "SQN (Sinequanon)",
      "position": "Client Delivery Specialist",
      "startDate": "2016-04-30",
      "endDate": "2017-05-31",
      "highlights": [],
      "summary": "Supported, developed, and improved the company's client programs. Prepared and monitored each stage of the delivery process and reported the result to the management team. Managed and analyzed client databases and client data and liaised with the clients.\n\nThe main achievements:\n• Developed new functionalities to make the product faster to implement, more efficient, and user-friendlier.\n• Identified standardization and automation opportunities and best practices in the business processes. \n• Innovated a solution that reduced possible human errors in the delivery process.\n• Collaborated with senior management and played a key role in the successful launch of 25+ client programs, leading 5 of them.",
      "url": "",
      "location": "Prague, Czechia"
    },
    {
      "name": "Taxi",
      "position": "Taxi Driver",
      "startDate": "2012-11-30",
      "endDate": "2016-03-31",
      "highlights": [],
      "summary": "Provided transportation to thousands of customers throughout northern Finland during the university studies. Required customer service, communication, social skills, and the ability to organize and prioritize workload effectively. \n\nContributions:\n• Efficiently and effectively managed time to provide high-quality service for customers.\n• Demonstrated excellent customer service skills while transporting passengers in a fast-paced environment.\n• Maintained a reputation for being a safe, organized, and professional driver.\n• Handled monetary exchanges, including cash and credit card transactions.",
      "url": "",
      "location": "Oulu Area, Finland"
    },
    {
      "name": "Finnish Defence Forces",
      "position": "Conscript Leader",
      "startDate": "2009-01-31",
      "endDate": "2009-07-31",
      "highlights": [],
      "summary": "Mandatory military service in Jaeger Brigade, Sodankylä. Acted as a mortar platoon commander for the last six months of one-year-long service and directly supervised 25+ privates and NCOs. Prepared and executed training programs and expertly planned, coordinated, and managed all operations of the platoon. \n\nThe main achievements:\n• Selected Mortar Officer of Combat support company — Class II/08.\n• Graduated from the Finnish Reserve Officer School with outstanding grades and in the top 5% of the class.\n• Ranked first in the Jaeger Brigade at the Soldiers' Basic Examination.\n• Selected Officer candidates' representative and served as the liaison between Lapland Jaeger Battalion staff and 50+ conscript leaders.",
      "url": "https://www.linkedin.com/company/finnish-defence-forces/",
      "location": "Sodankylä, Finland"
    }
  ],
  "volunteer": [],
  "education": [
    {
      "institution": "University of Eastern Finland",
      "area": "Work and Organizational Psychology",
      "studyType": "Other Non-Degree Studies",
      "startDate": "2014-01-01",
      "endDate": "2015-01-01",
      "score": "",
      "courses": []
    },
    {
      "institution": "Oulu Business School, University of Oulu",
      "area": "Economics and Business Administration",
      "studyType": "Master of Science (M.Sc.)",
      "startDate": "2009-01-01",
      "endDate": "2016-01-01",
      "score": "",
      "courses": []
    },
    {
      "institution": "University of Helsinki",
      "area": "Computer Science",
      "studyType": "Other Non-Degree Studies",
      "startDate": "2018-01-01",
      "endDate": "2020-01-01",
      "score": "",
      "courses": [
        "University of Helsinki - Full Stack Web Development",
        "University of Helsinki - Computing Tools for CS Studies",
        "University of Helsinki - Introduction to Data Communication ",
        "University of Helsinki - Introduction to Databases",
        "University of Helsinki - Server-side Web Development Java",
        "University of Helsinki - Computer Fundamentals I",
        "University of Helsinki - Introduction to Programming",
        "University of Helsinki - Advanced Course in Programming"
      ]
    }
  ],
  "awards": [
    {
      "title": "YOU Swap",
      "date": "2018-10-31",
      "awarder": "Wunderman",
      "summary": "Work exchange program in Wunderman Thompson London office. Nominated and selected for WT’s YOU Swap program for high-potential employees. The program intends to support employee interests and build experience and knowledge sharing across the WT network."
    },
    {
      "title": "Wunderman Talent program 2018",
      "date": "2018-05-01",
      "awarder": "Wunderman ",
      "summary": "Nominated and selected for Wunderman Thompson Talent Program in which WT focuses on developing their most ambitious employees."
    },
    {
      "title": "Mortar Officer of class II/08",
      "date": "2009-07-31",
      "awarder": "Combat support company, Jaeger Brigade",
      "summary": "Selected honorary Mortar Officer of Combat support company by the company commander."
    }
  ],
  "certificates": [
    {
      "name": "Elements of AI",
      "issuer": "University of Helsinki and Reaktor",
      "startDate": "2018-06-30",
      "url": "https://certificates.mooc.fi/validate/r4zp7lk9khk"
    },
    {
      "name": "PRINCE2 Foundation",
      "issuer": "TAYLLOR & COX",
      "startDate": "2018-10-31",
      "url": "https://drive.google.com/file/d/1YvqpD8OuQph366LQpd7C1qBotWHDJd5C/view?usp=sharing"
    },
    {
      "name": "dbt Fundamentals",
      "issuer": "dbt Labs",
      "endDate": "2024-04-30",
      "startDate": "2022-04-30",
      "url": "https://www.credential.net/97bc33cd-c792-4840-b576-20494ac53bb7#gs.w5t3ir"
    }
  ],
  "publications": [],
  "skills": [
    {
      "name": "Teamwork",
      "level": "",
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    {
      "name": "Social Skills",
      "level": "",
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    {
      "name": "Humorist",
      "level": "",
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    },
    {
      "name": "Project Management",
      "level": "",
      "keywords": []
    },
    {
      "name": "Web Applications",
      "level": "",
      "keywords": []
    },
    {
      "name": "Data Analysis",
      "level": "",
      "keywords": []
    },
    {
      "name": "Customer Service",
      "level": "",
      "keywords": []
    },
    {
      "name": "Team Management",
      "level": "",
      "keywords": []
    },
    {
      "name": "Customer Service Management",
      "level": "",
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    },
    {
      "name": "Microsoft Excel",
      "level": "",
      "keywords": []
    },
    {
      "name": "Office 365",
      "level": "",
      "keywords": []
    },
    {
      "name": "Lead Management",
      "level": "",
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    },
    {
      "name": "English",
      "level": "",
      "keywords": []
    },
    {
      "name": "Customer Support",
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    },
    {
      "name": "Lead Generation",
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    {
      "name": "Marketing",
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    {
      "name": "Time Management",
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    {
      "name": "PRINCE2",
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    {
      "name": "Performance Reporting",
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    {
      "name": "Presentation Skills",
      "level": "",
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    {
      "name": "Java",
      "level": "",
      "keywords": []
    },
    {
      "name": "Product Marketing",
      "level": "",
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    {
      "name": "JIRA",
      "level": "",
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    {
      "name": "Customer Satisfaction",
      "level": "",
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    {
      "name": "Organization Skills",
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    {
      "name": "Team Leadership",
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    {
      "name": "Python (Programming Language)",
      "level": "",
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    {
      "name": "Software as a Service (SaaS)",
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    {
      "name": "SQL",
      "level": "",
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    {
      "name": "Problem Solving",
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    {
      "name": "embedded analytics",
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    {
      "name": "Analytics",
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    {
      "name": "Business Intelligence (BI)",
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    {
      "name": "Sales",
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    {
      "name": "Microsoft Office",
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    {
      "name": "Management",
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    {
      "name": "Adobe Experience Manager (AEM)",
      "level": "",
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    {
      "name": "Digital Marketing",
      "level": "",
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    {
      "name": "B2B Marketing",
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    },
    {
      "name": "Microsoft Dynamics CRM",
      "level": "",
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    {
      "name": "GoodData",
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    {
      "name": "Leadership",
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    {
      "name": "Communication",
      "level": "",
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    },
    {
      "name": "Microsoft Word",
      "level": "",
      "keywords": []
    },
    {
      "name": "Microsoft PowerPoint",
      "level": "",
      "keywords": []
    },
    {
      "name": "Business Analysis",
      "level": "",
      "keywords": []
    },
    {
      "name": "Analytical Skills",
      "level": "",
      "keywords": []
    }
  ],
  "languages": [
    {
      "fluency": "Full Professional",
      "language": "English"
    },
    {
      "fluency": "Native Speaker",
      "language": "Finnish"
    }
  ],
  "interests": [],
  "references": [
    {
      "name": "Leoš Gerlich",
      "reference": "I had the great occasion of working with Lauri when he started at SQN. It was his first real job when he moved from Oulu to Prague & I was very positively shocked from how quickly he learns. He was a great member of our team. He always sees the glass half full, he has a great energy & and his \"can do attitude\" is so infectious. He is ready to challenge the status quo at every second. Last but not least, he is a big time team player & can create a great team environment even in the most stressful times. We have stayed in touch ever since he embarked on his new life journey & I hope we will be in touch going forward as his sense of humour is second to none."
    },
    {
      "name": "Lukáš Novotný",
      "reference": "Lauri Hänninen and I worked closely together at client delivery team at Sinequanon for over a year. I would describe Lauri as highly motivated, enthusiastic young person with great sense of humor. Lauri is very easy to work with because his team spirit and willingness to help. While developing internal processes in Sinequanon, he was always able to bring something new and fresh to the table. Apart from being a great guy to work with, Lauri stands out with his optimism, which he is able to bring even to most high-pressure situations. I would highly recommend him for any position, as he naturally rises to the occasion when presented with something he is passionate about.\n"
    }
  ],
  "projects": [],
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