Subjectivist theory: The subjectivist theory holds that the good resides in consciousness, independent of reality. If the wish or feeling of value exists in the mind, then that constitutes value. Specific versions differ on whose mind is involved. It could be God's, society's (i.e. other people's), or one's own. Both "it is a value because God says so" and "it is a value because my feelings say so" are instances of this theory. The subjectivist theory holds that the value bears no relation to the facts of reality, that it is the product of consciousness, created by feelings, desires, intuitions, or whims. The irreducible primary in this theory is: desire.
Intrincisist theory: The intrinsicist theory holds that the good resides in reality, independent of consciousness. That is "the good" is good in, by, and of itself, regardless of its relationship with anyone or anything else. "Gold is inherently valuable", and "always indent five spaces", and "we must always serve our country", are instances of this theor